What are some Symbols?

What are some Symbols?

WordsWordsWords

What are some Icons?

What are some Icons?

“Chirp chirp”“miu miu”“vroooom”

What are each of these?

Icon of a real-world symbol(street sign)

Icons

Symbols

Symbol

What are each of these?

What are some Indices?(plural of index)

What are some Indices?(plural of index)

Semiotic Analysis

Semiotic Analysis

Olympic Style Guide for Beijing Citizens

Semiotic Analysis

(for foreigners to interpret Chinese people positively)

Olympic Style Guide for Beijing Citizens• No wearing pajamas in public

Semiotic Analysis

Olympic Style Guide for Beijing Citizens• No wearing pajamas in public

Westerners may read the person as crazy, or the culture doesn’t respect personal boundaries and privacy.

The Chinese government recognized that Westerners will read the pajamas incorrectly.

Semiotic Analysis

Olympic Style Guide for Beijing Citizens• No more than three color groups in your

clothing.• No white socks with black leather shoes• No public displays of affection• When standing toes should point outwards• Handshakes should not last more than 3

seconds

Semiotic Analysis

Semiotic AnalysisWhat are the intended signifieds?