Wharton Learning2

Embed Size (px)

Citation preview

  • 8/9/2019 Wharton Learning2

    1/19

    Wharton on

    L L

    V o L u m e 2

    Leadership and Knowledge Management

    B b Executive Program in Work-Based Learning Leadership

  • 8/9/2019 Wharton Learning2

    2/19

    BuiLding knowLedge in an organization cll b v

    C-lvl cv c ll f c, f l c

    lff. t f fc l f

    l, l b flbl, ll l

    l vl b cc f l

    l cl f ll c c . t

    l l b f cv b c

    f l l, cll f vl. t fll clf Knowledge@Wharton cv bc

    fc l l .

    Leaderhip and knowLedge management

    t uv f plv vl Executive Program in Work-Based Learning Leadership v - v f l l. pl v b f f l: ://cvc.../cl.cf

    http://executiveeducation.wharton.upenn.edu/clo.cfmhttp://executiveeducation.wharton.upenn.edu/clo.cfmhttp://executiveeducation.wharton.upenn.edu/clo.cfmhttp://executiveeducation.wharton.upenn.edu/clo.cfm
  • 8/9/2019 Wharton Learning2

    3/19

    Leading or the Next Act: Why CEOs Must Evolve or Step Aside 4

    t c l- Ceo cc, cc dv nl, ccv f Ceo fc f c c. ec c q Ceo l, , bv fll ff . t ccfl bl , 11 l w L Cfc.

    pLay audio

    Steve Ballmer Speaks Passionately About Microsot, Leadershipand Passion 7

    mcf Ceo v Bll w f cl L Lc c l c v f l, c cl

    f f $44 bll l l v c l f lv 25 f .

    pLay audio

    o Marshall Goldsmith: Tank You or Writing Tis Book (and Were Not Sucking Up) 11

    mll gl, f f cv cc f mll gl p, cll 70 Ceo c. Fb f fv c cv cc. h b ll b b b f bc ccfl.

    pLay audio

    Wipro: Leadership in the Midst o Rapid Growth 14

    a vc c f i cl w Ceo f w tcl, Vv pl lbl f cl c f $150 ll 1999 c $1.3bll. a w L Cfc, pl l c , l v b l.

    Michael Porter Asks and Answers: Why Do Good Managers Set Bad Strategies? 1e c f lf flc, l fc l vl B tl f , cc mcl e. p, c f hv i f Cv. p, cl w f cl eiC d Lc , cll b b c lv q vl c.

    pLay audio

    Content

    w ecv ec | p g cl f ec |Knowledge@Wharton

    CLiCk here f v bl lc Knowledge@Wharton a pl.

    http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201784.mp3http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201628.mp3http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201771.mp3http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201594.mp3http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201594.mp3http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201771.mp3http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201628.mp3http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201784.mp3http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201594.mp3http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201771.mp3http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201628.mp3http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201784.mp3
  • 8/9/2019 Wharton Learning2

    4/19

  • 8/9/2019 Wharton Learning2

    5/19w ecv ec | p g cl f ec |Knowledge@Wharton

    c f cll l nl cb , l bl ; fc lll cl, cl, c. h fl , i v v c.if i , ll b f, fjb ll b .

    t c b cv, v, b

    fll f 2003, onl ff: hc cv , fc , l l. t, nl, mll Lc c l 2001, onl fc bl f l. F l, c c- l c-Ceo ccv f jb l b , cc, , nl.

    w l ccfll f

    c f fl q ll. acc nl, onlc cc b c b f. t bc v Ceo v llc ll f lv fl cll: ccfll. i ll q: d i lv b ffcv l?

    Te Death Spiral

    nl b b l-lvl. h f dl Cl g 1980 c f 25 . vl fdl j m & mcL C bc mc dl Cl 2000, nl ,i l l l Ceo l Fl C.

    af l f cc, 2005l b f 2007 l f vc c fm & mcL; v b jb c b l,cll Ceo l. h cc vc c f $12 bll blc c bc cll. af c f v b, i i l

    f bl, nl, f 2005 b, Building Better Boards. nl cf b f bl flc cc, c cl l mBa fhv B cl b l pd clf uv f mc.

    el cl c, nl ,

    vl fbl l cfbl , cl dv k, l x 1980, J h, Ceo C f 13 , hcc, v 1997 ff f Lctcl f at&t.

    i -1990, v, nl b Ceo f ll f 7 8 l . F l, nl

    rb all, v Ceo f at&tf l 10 . h 1995, lv b f l cb c . r, bl f l c b c cc. o fl nl f cl f rc t, -lv Ceo x, rc mcg, b b Lc.

    t b ffc bcc fl, nl. i l b fl bc cc , b fl bl . t

    cll, nl l f l Ceofl, c vl fc c bf bc Ceo l fl jb. t nl bc l Ceofl, c Ceo v l c , f bc f l v cc.

    What leaders who successully transitionrom one act to the next share is an

    awareness o what kind o leadership isrequired at the right momentand theydont rest on their laurels.

  • 8/9/2019 Wharton Learning2

    6/19wharton on L L |Leadership and Knowledge Management, Vl. 2 | 2007 uv f plv

    Fll, nl fc c Ceo c jb, ll f , b, c, j l ccl , Ceo cl v f c . t fl c c, f, bl cbl. w bl lc, Ceo c

    , b v c l. w cll l, nl, v l f tc b l x, v l fll .

    F v ccl fc Ceo f f lccl f v c l . nll, f l-bl ,b i l-bl cv, lc bl f lc f .

    Te Need or Sel-Assessment

    t b f fl, nl, Ceo c b c. w fl llbl. a 55 ccll ffl, ll ff ll, v ffcl--cv l.

    p f Ceo , , ll lf b c c. d i v f f l q? d i v f l cbl? C i b q b i cbl f ?

    acc nl, k F c c Ceo f Q dc 52, f

    v Q ccfl ff f C, l f lf-. h f f f bl, bl , c . h bl , ilv , bbl f i . il, nl, F v q

    f kkr, ll c b f l.

    t lc f nl c f b Ceo c vl. F, bl l f nl cll blfc. t c fc f c l l c

    c b l l f c. hv b? hl clc? d ? g lbll? tff cv v .

    Lc c jc-f-ll- b bl ; c,nl c b c f -c Ceo, b f blcc. t f b -

    f-c Ceo b bl c.mb c c , ll ff f ll.

    c f Ceo l, v, q c f f b b cf cv.el cc f l v f c Ceo, b l b , nl.

    B q c fnl l, v -c Ceo q l-c b, c f c Ceo b l- v. nl , , 7 , b v bc c vlv Ceo cc, bf l -ff l.

    a f lc Ceo c bl .B, nl, fc fc

    c.

    Full text o this article is also available in audio ormat at

    http://knowledge.wharton.upenn.edu.

    http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201784.mp3http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201784.mp3
  • 8/9/2019 Wharton Learning2

    7/19w ecv ec | p g cl f ec |Knowledge@Wharton

    For miCrooFt, 2006 f c

    c: w V ,

    v f offc, z c l,

    f.

    mcf Ceo v Bll jb: cvc c

    mcf l c -b

    c, f c

    $44 bll l l v, c

    b l cll mcf

    l c f vl,

    c l f lv

    25 f .

    Bll j mcf 1980, 5 f

    c. h c f

    30 l l 80,000. i 1998,

    f mcf, bl f --

    , 2 l Ceo. w

    l cc

    bbbl , Bll l q

    v f l bl

    c.

    t bf mcf V lc f bc n y C, Bll

    w f cl L Lc

    . d l, Bll

    mcf l fc l : h

    l c

    cv b

    l v mcf c f w xb

    , cl, z.

    w b l . w

    f . a f f

    cc, , . if

    c ll , . i

    w ; f

    v f , mcf

    l l l . L

    v , wll b .

    Leaders Must Continuously Adapt

    Bll c ll b ccl mcf

    . t c cc w offc fc b vl .mcf z c all ccfl p. d -lc c b gl y, mcf cl . i , c fc f l f vl b f , cc Bll, cll b vl c.

    t , mcf ll l cll c v c $32 bll c

    qvl. Bll cll ff mcf . iblv l ll lv v fc, Bll, l bl f l.L q v f l.a l f l vlbl, b bbl vlbl l l b c vl l, . t ccc, v, blv vll

    lcbl b b l . yv lv .

    Bll l j mcf c , b vl b Bll g v c v v . t c [] l [] v

    teVe BaLLmer peak paionateLy aBout miCrooFt,

    Leaderhipand paion

    Te one characteristic that Ballmer believesis universally applicable to anybody whowants to be a leader is passion. Youve

    got to love what you are doing.

  • 8/9/2019 Wharton Learning2

    8/19wharton on L L |Leadership and Knowledge Management, Vl. 2 | 2007 uv f plv

    f b , Bll. a, , b c , , b c f fl, , , b B, ll, l b, [] llv f. L b l f . if ll l , v l ll l c, h, f c. t cc l f .

    dvl cll ccl v l. Bc b f, f , v b b v, Bll. if l , l ll .h mcf v, c vll cl bv. n ll j[] v ll f, cl, l b b v.

    acc Bll, mcf f l b ff b. t c l c pC , f -b fc f cl c, vlv i f

    f cl. ul llc bl cl f c c v f, , Bll, c bl bl bl vlv cv . i, Bll jb mcf f b.

    Competing Against New Business Models

    y , vb l v , c, , Bll.w v c. w v v c f . w c iBm b v cc f cc [cc] w. w c lL wpfc nvll, f .

    t Bll j c fmcf c f v v- f. acc Bll, c f cfc c, b f b l b .r , bl f f L, bl f c gl. B c, cll mcf.

    t q c f lL c f vlc f ccl c. wll c b jb fc f c? Bll.i q j f , b fb b. t q, c , ccl l b jb

    vl? t , i , ll b , b v lv.

    t fc mcf Bllcc ff, c v b gl, c lv f f v b v. Bll f gl c cll f . t f ll f . a f v l .

    av l f f; q , wll b -f f f?

    q ff gl f v-f l f mcf fc Bll cv cllbc q f b l, clv. i f b bl.a , i cf ll .Cl i cf l .

    Why Innovation and Agility Matter

    mcf cfc ll c f f vll bc c. F l,Bll mcf cll fb l c l l c l.

  • 8/9/2019 Wharton Learning2

    9/19w ecv ec | p g cl f ec |Knowledge@Wharton

    w f , v cc b f : g . y j v c. a c f cl l? w , n, b f f .

    t Bll, . i c l- v . i w , fl, c b.gl, f l, v c. t f . Bll gl 6, 7, 8 bf bl [ c] b alV y.i al l c f mp3 c l. ap f l 20 bf ll ccl ap r/3c. F Bll, l: if f v, ?

    a c Bll blv fv. rl c lcc gl, Bll mcf , b l cl vcc ll b l- jc. w bc . w v clv c, b b bl f .

    ml, mcf b f l l v c.Ff c f ll c ll v l q. a f 50 c, l ll ll l l v. t b l v .

    iv . B l v f v q

    . Bll cl cll. i c cl. w v l 80,000l f . [w ] l. w b l lc? al bl , c v , c ll qcl, cl, c.

    F c f mcf, Bll clv c f l , f c cbl f, b ll, l, b cbl . h [] bl l b f ll cllc cll . h mcf c bc l. wl vll mcf cl, b f bcl ff c.

    F c, w , c blf c fll q, ll v l z, c cfc c. w b l w c q ff ll b l lv z.w l lf v 3 .w b l c i c lw b c. z,

    , v ff , cc Bll. z . , ,

    , f c, , , ! t lff l fl w.

    t vb ll. t , , ll f l, l lv v c, Bll.

    Breaking With the Past o Compete in the Future lvl f l f vlv ffcl cc. w lc f z, f l,mcf c c cbl plF l drm c c b vlc ll . Fll l

    Te key isnt trying to put everybody onthe same treadmill. Te key is to strikethe theme, set the tone, set the prioritiesamong all o the leaders, and then let theminterpret what makes sense.

  • 8/9/2019 Wharton Learning2

    10/19wharton on L L |Leadership and Knowledge Management, Vl. 2 | 2007 uv f plv0

    mcf w ccfl, mcflc plF ll v fl c l. w bll[vl] c, l fl [ ]. w ? a Bll , i cl c, l b f . a, l, al l l c

    75 80 c f .

    mcf blv v qcl c . , o, v ? w , j l . w bll c c [] lc. w , L, v ff c, bl c, , b , b al .

    mcf c . wblv c; c .h i c ? i bbl lll. , wll f . if i , c l , f 3 , cvc f, c b. t f f f z. B, , c plF. t drm f b .

    t c , Bll , v cll. B ccl : w clb c , c cc. o, c c, c c cc.

    a f c mcf lf c f , Bll , f ll t -fl.B v l v 20 c f b l v -

    fl. o f i v lb b b bc , cc . a f cc, vll v .

    Attracting, Retaining alent

    Bll blv ll f l l. C mcf ffcvl c b l l lcl cll f b lc b f b? t v ccl vl l y gl

    cl c f l.t mcf vl ,Bll b- c c l, l, bl l. i , Bll c f mcf , f l ll cll v c. if i v mcf [], h f fl bf w cc? [t l b]

    l c. a l, , jb b cc f l v llff f c.

    Bll cll q c b : w ll mcf b 25 f ?af , Bll , l cl c v l. a f v l v l , v ll cf lf, Bll. wll b v l

    f cl. wll b . wllb f l ll f f ff. B f , l cl b c c f lc v 25 b f f l.

    Full text o this article is also available in audio ormat at

    http://knowledge.wharton.upenn.edu.

    http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201628.mp3http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201628.mp3
  • 8/9/2019 Wharton Learning2

    11/19w ecv ec | p g cl f ec |Knowledge@Wharton

    in reCent year, c lf-l b bc l f bl . i lf b b, b cl ff c

    l cc lv b b, l bll l , , c -fl c f cv cc c gr, kv C, Cv. mllgl f ccfl f cac clb cc cll f q-ll ll f f c vl cl l f b.

    t f f cv cc f mllgl p, LLC, gl cll

    70 Ceo c. t cfcv f F m, glkl, gi, ac h ac, all, C, v f, ll . Forbes f fv c cvcc. t Wall Street Journal 10 cv c. n gl bl b ll bl fcc ll . L $23.95, WhatGot You Here Wont Get You here: How Successul People

    Become Even More Successul, m r, b c -f c f cvgl . a, b f l , v l .

    t f gl c l lc. t fc fl f bc b b, c c, c cq. t bl b v c l cb.

    i fc, l ll c l c gl vc cl , bl vl: What Got You HereWont Get You here cll cb. i q b. m c bc l bv f lcq, gl .

    a c c c Cv Seven

    Habits o Highly Eective People, gl b bl b b l ccfll f cc v . gl c fl lvl, llc ll cc f fc l c vc l l. w ff f , bv, bl, c, v bv. l , gll, ccfl l f l lv

    bvl c v v.L, ccfl l bv f ll, , f ll. t ll l c,fl l cc c f bvl fl bv v f l l, l , b l lf.

    to marhaLL goLdmith: thank you For writing thi

    Book (and were not uCking up)

  • 8/9/2019 Wharton Learning2

    12/19wharton on L L |Leadership and Knowledge Management, Vl. 2 | 2007 uv f plv

    Everyones Bad Habits

    gl c l l f

    b b b . t

    fWhat Got You Here Wont Get You here

    lb vl c f t

    hb t hl y Bc F t. t :

    1. Winning too muchgl cv b l l v bvl

    bl.

    2. Adding too much valuet c lf f

    cll b l

    vbl . i l ffcl, gl

    bv, f ccfl l l l

    ll l

    cc l b b . t fllc f

    f bv , l ll v ,

    cll c c .

    3. Passing judgmenti j

    cfcll l vc v

    f q .

    gl c f bll

    $10 f c f l j.

    4. Making destructive commentsw ll b v f

    . B fl cc,

    l l v c c

    l.t q , i

    ? b , i ? t b

    gl c b v f.

    5. Starting with No, But, or Howeveral ll f , f ll

    f . B gl f c

    f , ll l flc

    cl . yll l

    l l , ccl ,

    fl c. t

    b f b.

    6. elling the world how smart we aret v .

    7. Speaking when angry b f.

    8. Negativity, or Let me explain why that wont workgl cll l v

    f b lfl.

    9. Withholding inormationt ll b . gl fc v b- l ll . w b bc vlbl f. w f cl c . w l b b cl .

    10. Failing to give recognitiont bl f l f.

    11. Claiming credit we dont deservet cc lv , gl cl ll ll cl lv v v l f ll v ll c v lv.

    12. Making excusesw b bll b bl fl ffc, c, l lv bl lf-cc b c b l, c, l , , t j i .

    13. Clinging to the pastu fcl bl f cc . B f c

    f, ll .gl q f ll bc ll bl f v lv.

    14. Playing avoritest bv c c-; c-c ll l.

  • 8/9/2019 Wharton Learning2

    13/19w ecv ec | p g cl f ec |Knowledge@Wharton

    15. Reusing to express regretw , i , l ll, v . t f gl

    c cl lfc fcv c l b.

    16. Not listeningt bv , i c b , i , y , y ,

    y .

    17. Failing to express gratitudeg l c, cl. i b . w b b f l.

    gl v b b f fl b l c,v v .

    18. Punishing the messengert b b f 10, 11, 19, 4, 16, 17, f .

    19. Passing the buckt bvl fl b c j l v b

    v ql c b, c, cfl.

    20. An excessive need to be me

    m v f fl bc lc ll c b f bcl v l- c bv.

    gl v cl b b b: glb, c v cv l c f ll lf.

    t b f gl c l j

    lc f b l cl f vc. Bc bv l bc, , c c f b c c. t b f l c fl l v ll b bv. w l b f l v f c f f fbcc fc cvbl , c j,

    fvb ff, c ccvlc f f f lflvc b v c.

    gl , ll, v f: t c c cc bbl ll . if fll l cc, bc . B

    l ff f -lvl c cc, f .

    rl lv c flc l f gl. C dl t t ac, f c- b , c Bv t Cf, pjc r, t d. m f , ll l l fv f fl bl lc. Bc f l cv, c c.Bc fll f lv, l cl. Bc lc v c c f lv, l l ll . o f f f , bll,vv, cbl fl fl bl bc l, , fl , f .

    t , l vl

    f fl vc, v c cll c . if c cllbv v, l lf-f c b.

    gl l b cf lc. t , lf , c f fl . af ll, gl bl lv c cv l v l ll

    , cl. if , gl l b f b. a , gl l l cl bl l c.

    Full text o this article is also available in audio ormat at

    http://knowledge.wharton.upenn.edu.

    http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201771.mp3http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201771.mp3
  • 8/9/2019 Wharton Learning2

    14/19wharton on L L |Leadership and Knowledge Management, Vl. 2 | 2007 uv f plv

    ViVek pauL i, , v. i 2004, ime c 25 b l. BusinessWeek

    f b f 2003. h vbl:10 ge, cl f ge lblc b, ge cCeo; bf , B & C. pC.

    al vbl c w. a vc cf i cl Ceo f wtcl, lbl fcl vc c f $150 ll 1999, j c, c$1.3 bll, b 75 c f c l c.

    w w L Cfc,pl l c , l vb l. w b b 2,500 l q, f lc f , l l l 39,700. i vbl c l b 45 , lc b f f c, a

    pj, ll 83 c f c.

    Te DNA o alent

    w j w, pl v. F v v, l cfc .w i c b 1993, c f ll c. w j v f.

    B, v c, : b

    10 lbl cl vc v b 2000. t v c cl, ll ccl c ql : vc l, c, l. tl pl fc w .

    w cl vl f ll lcll l lbl l f vl

    l c. w cl v ll l , pl. cv dna f bl l. gv

    f cl f c, pl-l bbl -l . ev c , l cl, l c b l , l b l.

    t w : tlc b l lf; v l ; l fc c . t f f lvl, v b f ei C mll, c v l fv lvl, ll vlv ll l bv l ccfll. Lvl 1 2 bcll l vl l. Lvl 3 f cfcfc cc, v bv fcc. Lvl 4 cc qlvfc ; lvl 5 c fc v.

    t cv w l-vl l lbl v, f , pl. F, b ffc, l b c f c. c, b f f clf l, f b ll. t, v cll l f 10,000 l f v , f 3 2

    . w v f u.., u.k., J. a, fll f bvlll c b ffc l cc ll, l ll, l .

    t ff l 40 -f-- cl l w c Bli

    wipro: Leaderhip in the midt oF rapid growth

  • 8/9/2019 Wharton Learning2

    15/19w ecv ec | p g cl f ec |Knowledge@Wharton

    qvl lc Vll. i b-b lc c c b bc 1,000l l 240,000- f l ll. h c l f b, f ? w v cfll cc c, pl. w lv: w c c f l? h

    cv f ?

    a, f pl c l fc c ccl c - v, l b l l v, c q l:w w? w b c ? w b ? a cf q , w v l, pl. t c f l b vl vlv . il c bc ff f.

    ethered Elephants

    gv pl fc l, c cfc c f l l.t f i l jl f Bl, l c. w v c c c l ll . i : w cl l ll ? h l , wll, l ll clf; ll , l c v . t bl b l lv. t l f : d l lf l l bc.

    t c l i l f Jc wlc i ge. wlc lv l .wv c bc f , l l l f lv ffc

    lf, t f ge Ceo. tv l . c i b ? h l lv b v lf; v v l l b bv l f .

    t l c f f

    bv l f ll c. B i v l cc f bl. t f fbc b . t blc ff f. w i [l] f c f jb l, b lf.

    i q f c b i cl c ll l ff c , f bc,pl , w l

    b. t l f .t l l . ev 3 , l ll cc l b c. n c ll . a c c bcl u.. c. w cl l f [bcl]l , pl . w c l v c, l f l b . d f , 60 c. ej bc f c. tc f bl f c l, c

    l b 3 c f jb l u.. l cl c.

    n b bl b fl cc pl v w f vl. a b cll f 5 , pl c flc . t f fll c l f bc l lbl b. wl b ll 85-c i; b 50-50, i -i,

    , f b f c .

    t c c f ,b 40,000 l. w l c f40,000, 39,700 . w l f 40,000 100,000 c, . Bc j f fl, l f cc.

    Te core o how employees think about usand value us revolves around training. Itsimply isnt something we can back of rom.

  • 8/9/2019 Wharton Learning2

    16/19wharton on L L |Leadership and Knowledge Management, Vl. 2 | 2007 uv f plv

    error in Corporate tr ategy flf flc, l fc l vl

    B tl f , cc

    mcl e. p, c f hv i f Cv.

    t f f c l bpl w d g m B

    ?ff f w ei Cd Lc . d ,p bl

    c - c.n f l, . i,

    vl cl c q lc .

    w p , blv

    c c b l fc,c c clcl c. Bi v c l f 25 30

    , f , c c f .t c lf.

    Destructive Competition

    B f f b c, . m c b b b

    v c f b, f lc c vl. t bl f b c

    . w b c? . i . i b f. i b.

    m b c b f c lv f

    cv c. t c c ,p . t l l cl, c l

    l c c, l c . C l v b q, . m l b , h c

    lv q vl f f f c?

    a l flf f , p. c b l. of ccv ll cf . Fl, c cl bc clcl l cl cb , b l. ll q,p . C l fcf c, c c. i ? n. i ll q ll cc.

    a c f f , , bc f cc ll c c c . V l b

    cf . C v , l b vlbl c f , b b f .

    i l 10 , p , c vbc cl cf b c l.t l l f c

    miChaeL porter ak and anwer: why do good

    manager et Bad trategie?

  • 8/9/2019 Wharton Learning2

    17/19w ecv ec | p g cl f ec |Knowledge@Wharton

    v cl bc

    l l l cc vl.

    rcl, c v vl fl c f

    fbl, , f

    ll l. f b

    f f

    f wll . w f cl

    cf lv.t [] c b

    fl cc.

    p B tl f

    cf v cc fc l

    vl. w v c

    l l f c l

    vl. l vl l. l vl

    c f c cc fc.

    t c c , , cc flc f cc vl

    , . rc c

    c b vl f . Cvl,

    i bbbl, v

    c c c b

    blv c f c

    vl f c. m b

    l f c c

    cc fc ll b flc

    fcl l vll c c. w l, l. B

    l l

    l l.

    C c b

    qv l, p, c

    c ll

    v l cl c v

    b b. n . a cc

    cc b c

    blc .

    Right ime, Right Price

    C bl ccfl

    f c

    vc. B f fl f b f

    f b, p.

    h c C., b- fvc

    l n ac. df c l f b f l vll l fl. t cll c c.o lv f ll l fc c lc.t l, f-f fc c, lmcdl, lvc. mcdl j l-c lv b c. c vl f c.

    gc fc f b f c . h v l f u.. l c c vl l l . t b,v, lbl cl.t c bl v ,

    c l ff l cl ff .

    o cfl ffcv . olffcv , c, b cc.g c v fc, p ,b , t bl .if b cc, vb ll , .

    n f , cc. t l cll

    f v . y v bcc l lf, clf, c q .

    m f l cl v c l f bl q b ll cvv, p . t b bl, cv ll . ev , v , v

    c, b cl. i l bcc v c c?

    h cb cl f c, cl q vl , l vl c, cl ff c , c c

  • 8/9/2019 Wharton Learning2

    18/19wharton on L L |Leadership and Knowledge Management, Vl. 2 | 2007 uv f plv

    v. t f cv f v c .

    e r-a-C l f c bl l b lc,cc p. t c -l f, b c fql f cl c f . t l c

    cll vl, c c c cc vc ll l.

    i ffcl f c ve j , p . h cc b b vl c c e cfc .

    p c ccl ccfl

    . if f, , p. if c f 2 3 , l. m c b fl, p c. rc c f 10 , jl b b f c .

    dv v bc c , p . dv l

    cl ll v, j - v bf f c.

    Leadership and Strategy

    p c cl b l b . F, wll c f c l . h l f f c , c c fll c l. a, l - c f c c , q .

    al l c c cl l vl fl fll , p, l l f v b l, c l qc b c l

    . m fl l nl f cq fcl cc, . w l fc q c [ c], l bc c vv b. all c clc f .

    o b cl cvl, lb l ccc, c llc c vc, v f l. icl, c b l . b- c c. t c ll l vll v v Ceo,b f l, cc, c. cll v , l l c c cf ll- lv f c . y l l f cfc, l f cvc,

    l ll cc.

    y , c c c l b cv f f c f v, p. n f v lv v .o cl v l c c. i f c . t cc b

    c ll f l b q , f c - c.

    Full text o this article is also available in audio ormat athttp://knowledge.wharton.upenn.edu.

    Research shows that among companies thatade in 10 years, many enjoyed phenomenalgrowth in the beginning but then putgrowth ahead o sticking to their strategy.

    http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201594.mp3http://knowledge.wharton.upenn.edu/audioplayer.cfm?audiofile=Article%201594.mp3
  • 8/9/2019 Wharton Learning2

    19/19

    iF you are haVing trouBLe lc Knowledge@Wharton a pl f ab acb,l fll c bl:

    1. lc pfc f e .

    2. cll wb C c.

    3. lc o wb l: i wb B.

    4. Clc ok.

    5. Cl c.

    a l ll b .