John Kelly

Middays

Chuck Whitaker

Afternoons

Friday Epley

Evenings

Station Profile

Call Letters: WGAC-AM / FM

Frequency: 580 AM / 93.1 FM

Format: News Talk. Augusta’s premier authority for radio News, Talk and Information. Augusta’s only radio mobile news team and fully staffed local news team providing news coverage as it breaks.

Signal : 5,000 watts. Covering the five county Augusta/Aiken metro area and beyond.

Comments: A 60 year tradition in Augusta, WGAC has been named the Georgia Assn of Broadcasters’ “ Station of the Year”EIGHT years in a row for outstanding programming and news.

Benchmarks: WGAC is Augusta’s quintessential“hometown” radio station. In addition to nationally-known talk personalities, our real strength lies with “Live & Local”personalities like Harley Drew, MaryLiz Nolan and Austin Rhodes, as well as Augusta’s only radio mobile news team.

Ratings: WGAC is a consistent top-tier radio station for reaching Adults 25-54 and 35-64. Most efficient with affluent decision-makers.

Internet: WGAC’s local programming is available anywhere in the world at www.wgac.com. Complete in-house creative team for endless sales & promotional opportunities.

WGAC AM/FM • 4051 Jimmie Dyess Parkway • Augusta GA 30909Ph (706) 396-7000 • Fax (706) 396-7100

WGAC-AM4051 Jimmie Dyess Parkway

Augusta GA 30909Ph (706) 396-7000

Fax (706) 396-7100

WGAC-AM Coverage Map5,000-watts ERP

Augusta’s News-Talk-Information Leader!

The Beasley Broadcast Group

WGAC makes a ‘Clean Sweep’ in Augusta magazine’sannual Best of Augusta list!

BEST Radio Station - WGACBEST Radio Personality - Austin RhodesBEST Morning Radio Show - Harley & Mary Liz

Thanks Augusta!

www.wgac.com

M a x i m i $ e r

WGAC 580 News TalkConsumer Profile

AUGUSTA, GAQualitative Diary, Fall 2010, Spring 2010

Target Persons: 49,300 Target Intab: 318

<$25K $25K-$50K >$50K

8.8%

23.9%

67.3%

P12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+

0.9% 2.0%4.6%

10.4%

24.0%25.6%

32.5%42.5 % Female

Gender Demographic Breakout

Full-Time 47.2%Part-Time 12.2%Not Employed 40.6%

Household Income

79.5%None12.4%1 Child4.7%2 Children3.3%3 Or More Children

Presence of Children Under 12

91.9%Own7.3%Rent0.8%Other

Home Ownership

57.5 % Male

Employment Status

4.5%Less Than High School Some College College Degree

16.0% 33.5% 46.0%

Education

12th Grade Graduate or More

WGAC 580 News Talk Consumer Profile (WGAC-AM is Mon-Sun 6am-Mid)

in Household

This report is based on Persons 12+ in AUGUSTA, GA METRO - Std Estimates displayed are reported for % Composition.

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