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Website & Graphical Design Seminar
Graphic Design 2011May 17, 2011
George SalinasVP, Creative Services
Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, programmers, signmakers, etc.) – undertaken in order to convey a specific message (or messages) to a targeted audience. The term "graphic design" can also refer to a number of artistic and professional disci-plines that focus on visual communication and presentation. The field as a whole is also often referred to as visual communication or communication design. Various methods are used to create and combine words, symbols and images to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) that are generated.
What is graphic design?
strategic an
d
t
echnical
Source: Wikipedia, 2011
Graphic Design 2011
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The demands on strategy, creative and technical deliverables are greater than ever, in 2011. We see a huge popularity with tech-savvy consumers who are comfortable in utilizing Web and mobile applications on daily basis. Our clients are looking to reach this audience and create a memorable and user-friendly experience that conveys a specific message.
When creating a website, we look at the three design pillars.
+ Strong Interaction Design
+ Strong Information Design
+ Strong Graphic Design
Demands graphic design 2011?
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Strong Interaction DesignSite navigation and structure are intuitive, flexible, versatile and highly usable for all audiences.
+ Start by developing a site map and grid for information architecture and content organization. Make sure the audience understands the hierarchy and can easily navigate through.
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Strong Information DesignSite contains content that is informative, current and well-organized.
+ No design will save poor content—be informative and engaging. Be selective on your wording, this a great opportunity to take advantage of SEOs. Have a good system for creating and maintaining content. This will allow you to keep current, organized and ready to make any updates on the fly.
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StrongGraphical Design“People ignore
design that ignores people” — Frank Chimero
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Strong graphic design is the look and feel of the site. It may evoke a reaction or merely just be well-created graphics that enhance the user’s experience. By all means, take advantage of the wide combination of elements and effects to create this experience.
+ Color
+ Photography and illustration
+ Type treatment
+ Logo usage
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Now... I’m not going to say the trend, in 2011, is the minimalistic approach in design. In my opinion, it’s all relative. I believe even the minimalistic approach can be over-saturated. Over-saturation is already everywhere in design and advertising media. Capturing an audience’s attention quickly is vital for survival. Below is a list of principles that we adopted from a client, in order to ensure their success.
Implement these five principles into design.
+ Attract
+ Engage
+ Inform
+ Identify
+ Insentify
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Attract.First, get noticed. First impressions are key— keep it simple. Intice user to continue on.
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Engage.Quick—say something interesting or beneficial to the audience. Make them what to know more.
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Inform.Now that you captured their interest, allow the audience to click through the site.
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Identify.
Allow the logo to be clear and present on the site. Building awareness and brand equity is essential.
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Incentify.The audience is going to want to know “Why you and why now?”
Give them a reason to respond or react, immediately.
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Concluding thoughts.
The most important graphic design trend for 2011 is simplicity. Don’t get caught up in all the technology tools and devices, just to get out there. So, whether it’s pillars or principles, don’t forget the most important basic element:
“Know your audience!”
Trends don’t change people—people change trends.
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Thank you.Adcetera
3000 LouisianaHouston, Texas 77006
713. 522.8006
adcetera.com
George [email protected]
