WFDSA Global Code of Ethics Toolkit and Recognition Program

WFDSA Global Code of Ethics Recognition Program Guidelines for DSAs and Companies

byTamuna Gabilaia, Executive Director

World Federation of Direct Selling Associations

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DSA CODE OF ETHICSDSA CODE OF ETHICS

WHAT?

• Voluntary Recognition Program

• Demonstrates your commitment to your direct sellers and their customers

WHY?

• Proactively Communicates Standards of Excellence to External Audiences

• Raises the Bar on Performance

• Encourages Ethical Behavior

WHO?

• DSA’s

• Member companies

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DSA Guidelines:

Implement minimum of five criteria from the three sections below but no less than one criteria from each section

Demonstrate that the criteria were implemented prior to the end of the calendar year

Commit to continue implementing the criteria through at least the next calendar year

Participation Criteria

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Ethics Recognition Program for DSAsCOMMUNICATE the Code

• Publish the Code-at-a-Glance brochure

• Publish complaint handling procedure on the website

• Publish contact information (name, email, address, phone number) for the Independent Code Administrator

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Ethics Recognition Program for DSAsPROMOTE the Code to Member Companies

• Require member companies to appoint a Code Responsibility Officer (CRO), a liaison between member companies and the DSA/Independent Code Administrator responsible for company adherence to the Code

• Conduct Code training for new/existing members

• Require member companies to submit a plan, with their annual dues payment, of how they are promoting the Code

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Ethics Recognition Program for DSAsPROMOTE the Code to External Constituencies

• Distribute copies of the Code-at-a-Glance brochure to government officials, consumer agencies, academia, media, etc.

• Obtain a “seal of approval” by local government/consumer protection agencies that can be used on all DSA and member company materials along with the DSA logo

• Include the Code-at-a-Glance brochure or reference to the Code (URL) on all DSA literature and newsletters and in all press materials/events

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Company Eligibility/Guidelines:

Implement minimum of five criteria from the four sections below but no less than one criteria from each section

Demonstrate that the criteria were implemented prior to the end of the calendar year

Commit to continue implementing the criteria through at least the next calendar year

Companies whose direct selling model is under investigation in the country where the program is implemented are temporarily ineligible for participation in the program until the matter is resolved

Participation Criteria

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Ethics Recognition Program for CompaniesFOLLOW the Code

• Appoint a Code Responsibility Officer (CRO), who will serve as a liaison between your company, DSA and the Independent Code Administrator and will be responsible for company’s adherence to the Code

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Ethics Recognition Program for CompaniesCOMMUNICATE the Code

Publish the Code-at-a-Glance brochure on the company website with a link to the local DSA website

Provide Code training for company associates

Include information on Code at company meetings Include information on Code for employee orientation ((link here to

Code-at-a-Glance, our Promise to Consumers and Our Promise to Direct Sellers

Engage a member of the DSA or WFDSA staff to give an industry presentation to company employees

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Ethics Recognition Program for CompaniesPROMOTE the Code To Distributors

Provide a clear and conspicuous link to the Code or Code-at-a-Glance brochure on the home page of the distributor website

Distribute copies of the complete Code and/or Code-at-a-Glance brochure “Our Promise to Direct Sellers” and “Our Promise to Consumers” handouts to members of the sales force at company events, meetings and in a stand-alone mailing or email

Include copies of the Code-at-a-Glance brochure and/or “Our Promise to Direct Sellers” and “Our Promise to Consumer” handouts in the company’s start up kit

Publish articles about the Code in newsletters to the sales force

Provide a training program on the DSA Code of Ethics for members of the salesforce

Engage a member of the DSA or WFDSA to give a presentation about the Code to the salesforce

Include a “Code of Ethics Quiz” on the distributor website

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Ethics Recognition Program for CompaniesPROMOTE the Code To Consumers

• Include the Code on company website with a link to the DSA website

• Include a link to the Code or Code-at-a-Glance brochure on personal websites of distributors

• Give distributors leaflets or flyers on the Code to give to their customers

• Include a reference (URL) to the Code in company sales materials and marketing catalogs

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DSA Awards

Global Code of Ethics Platinum Recognition Award and Plaque

DSA implements all 9 criteria, over 70% of its members participate in the program. If a DSAs has less then 8 members, minimum of 4 members participate in the program

Recognition via various WFDSA media/events

One free registration at the WFDSA event for DSA staff

Global Code of Ethics Gold Recognition Award

DSA implements 6+ criteria, over 50% participate in the program. If a DSAs has less then 8 members, minimum of 3 members participate in the program


Global Code of Ethics Silver Recognition Award

DSA implements minimum of 5 criteria, over 35% of its members participate in the program. If a DSAs has less then 8 members, minimum of 2 members participate in the program


Global Code of Ethics Bronze Recognition Award

DSA implements minimum of 5 criteria, over 25% of its members participate in the program. If a DSAs has less then 8 members, minimum of 2 members participate in the program


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DSA Awards

Multiyear Award – WFDSA Global Code of Ethics Recognition Sustainability Award

WFDSA Code of Ethics Recognition Innovation Award

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Company Recognition

WFDSA Code of Ethics Gold Recognition Certificate Company implements 10+ criteria

Recognition via various WFDSA/DSA media/events

Can display the certificate on the website, marketing materials

WFDSA Global Code of Ethics Participant Certificate Company implements minimum of 5 criteria

Acknowledgement via various WFDSA/DSA media

Can display the participant certificate on the website

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Documents

WFDSA Global Code of Ethics Toolkit and Recognition Program