2016.01.25 SA Environment Scan Wayne Flemming | @uberwayne

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1 Trends & Insights

Market Forces 2

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4●

Take Outs 3●

Best Practices & Learning

SA Environment Scan Journey

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1 Trends & Insights

Societal/Cultural Trends & Insights

Content Shock Seek fun, novel, engaging, intimate and unconventional ways of communicating amongst the content clutter

Technology Trends & Insights

On Demand Delight The “Uberfication” of everything has arrived in SA

Trendwatching Africa Report 2015

Technology Trends & Insights

Curated Experiences Curation and convenience sold through subscription

Technology Trends & Insights

Prophetic Tech More forward-thinking and empowering applications of technology

Trendwatching Africa Report 2015

Technology Trends & Insights

Tech without Borders

Cultural Fluidity Always On Global Brain of Collaboration

Marketing Trends & Insights

Adaptive Marketing

Content and Experience Real Time Interactions OSEP Models

Marketing Trends & Insights

The Marcomms Future

Messages to Experience Passion Economy Strategic to Adaptive

Marketing Trends & Insights

Tribes Understanding of the resident nuances within collective thinking

Marketing Trends & Insights

Prosumer Evolution of contribution through the platforms used to become producers of content

Marketing Trends & Insights

Visual Narrative The power of video

Market Forces 2

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1 Trends & Insights

Economic Realities Shifting Workforce Interconnected Outcomes

SA Market Forces

Society and the Economy

Economic

The Evolution of the Consumer The Role of the Device Universal Access

Advances in Technology

SA Market Forces Technology

Blending Formal and Informal Digital Content Revolution Leadership and Readiness

SA Market Forces

21st Century Learning

Learning

Microsoft 2013 Education Article

Ubitech Infolust Instant Skills

Forces

SA Market Forces Techsumer

Task and achievement focused Reliant on mobility Barriers: Performance and capabilities Drivers: Latest technology and uber-mobility

Go-getters

SA Market Forces Techsumer

SA Market Forces

Social and on-the-go Love mobile entertainment Barriers: Want to be associated with popular brands Drivers: Design and connectivity

Socialites

Techsumer

Market Forces 2 3

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Best Practices & Learning 1 Trends &

Insights

Intel

Best Practices Content Lead

KFC

Best Practices Mobile Lead

Volkswagen

Best Practices Social Lead

Sony Ericsson

Best Practices Local Lead

Sony Ericsson

Best Practices IMC Lead

M.O.T.

Learning What works

content experience

retail

ZMOT FMOT SMOT

Conversion KPA

Learning Drivers

engage

trial

consider

convert

Market Forces 2 3 4

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Best Practices & Learning 1 Trends &

Insights Take Outs

Take Outs

DQ

Foresight

Immersion

Take Outs Foresight

Collaboration

Take Outs Foresight

Cultural Fluidity

Take Outs Foresight

Democratisation

Take Outs Foresight

Simplicity

Take Outs Foresight

Trust your gut

Take Outs Foresight

2016.01.25 Thank You Wayne Flemming | @uberwayne