Westminster City Council · Marketing and distribution • The CycloPlay public consultation was published through notice boards via posters containing a digital QR code, social media

Westminster City Council PRG CycloPlay Facility Public Consultation July 2020

Aims

This report provides an evaluation of the proposed development a CycloPlay area at Paddington Recreation Ground. It also gives insight to general perception of Paddington Recreation Ground by identified users.

Profile of Paddington Recreation Ground Paddington Recreation Ground is situated within Maida Vale. According to the Westminster ward profiles 2018, Maida Vale is a predominately ‘residential and affluent area made up of many large Victorian and Edwardian blocks of mansion flats and wide streets’. As of 2016, Maida Vales had a population of 11,352. 21% of the population is under 18, accounting for greater than average across the borough. 69% were recorded between 18-64 years and 10% over the age of 65 In the 2011 census, the wider north network, including surrounding wards to PRG, reported ethnicity: 53% White, 11% Black/ African/ Caribbean, 16% Asian/ Asian British, 6% Mixed/ Multiple ethnic groups and 14% Other ethnic groups.

CycloPlay Public Consultation Online consultation

• The online public consultation was live for a total of 4 weeks (9am 14th June to midnight 13th July 2020). The online survey included a series of 14 core questions directly related to the CycloPlay public consultation and included demographic information. The number of questions answered was dependent on the response given.

Marketing and distribution • The CycloPlay public consultation was published through notice boards via posters containing a digital QR

code, social media (Instagram, Facebook and Twitter), email and the ActiveWestminster website including a button for readers to click through to complete the digital consultation. (see appendix for marketing and distribution analytics)

• Additional details were added to the public consultation on 18th June providing additional information and identifying location within PRG.

Completion overview • 177 responses were recorded: 82% Westminster residents, 4% working or studying in Westminster, 12%

regular visitors to the area and 1% organisation/ school/ stakeholder representative and 1% other. • Demographic information: 86% of respondents were aged 25-45, 68% were female, 29% male and 2% prefer

not to say. (see appendix for full demographics)

Findings The report identified that the proposed development of CycloPlay Area at Paddington Recreation ground is favourable with 75% of all responses identifying agreement to the proposal. It was found that the proposed CycloPlay area would provide a safe and dedicated space for cycling and developing cycling skills. 77% of all respondents reported having one or more dependent children under the age of 18. Findings reflected perceived use of specific areas of the park favourable towards children with a high proportion of respondents referring to children’s enjoyment of the area. Providing cycle hire and cycle training were are also identified to increase engagement in the facility. Accessibility and inclusivity of the proposed CycloPlay area were identified as potential barriers to engaging in the facility. Noise and interference to local residents was identified as the primary barrier by those against the CycloPlay facility. Perceived overcrowding of PRG and the proposed location of the CycloPlay facility were also identified as barriers. Limitations of PRG were also reported. 40% of all PRG user feedback reported problems with dogs in PRG. Anti-social behaviour and accessibility were also identified as cause for concern by PRG users.

Recommendations for consideration Recommendations include:

• Reviewing response suggestions to the CycloPlay design • Integrating inclusive features within the CycloPlay design • Outlining a feasibility play to incorporate e.g. identified times for use, specific areas • Providing community information on the CycloPlay project, consultation outcome, developments etc. to

continue community engagement. • Giving focus to identifying community/ barriers and addressing through marketing and promotion

PADDINGTON RECREATION GROUND (PRG)

Feedback on PRG

Respondents who identified using PRG were asked if there was anything currently in Paddington Recreation Ground that reduces their enjoyment of the space. 48% of respondents who use PRG said yes and provided written feedback:

• 40% of feedback identified dogs in PRG including (raw no.): General reference to dogs (8), dogs walked off leads (14), dog poo (10), dogs walked in the park (1), dogs in the playground (1), limited dog free area’s (1) and a need for an improved dog area (1)

• 26% of feedback identified anti-social behaviour in PRG

Including (raw no.): General reference to anti- social behaviour (6), Use of drugs and smoking within the park (7), litter (5), playing music aloud (1), noise from playing areas (1) and limited social distancing (1)

• 19% of feedback identified accessibility in PRG Including (raw no.): Accessibility to the whole park (2), feeling

unsafe (e.g. remote areas, ball games and limited lighting at Harrow road exit) (2), public access to the nature areas (2), park hours (2), maintenance of the park (4), need for more open spaces (1), limited space for quiet placed (2) and personal trainers taking space for classes (1) and inclusivity of playground (1)

• 13% of feedback identified bikes in PRG Including (raw no.): bikes being used in pedestrian park space (6) and

limited space for cycling (5) • Additional themes include (raw no.): reference to public toilets cleanliness and upkeep (7), limited staff presence

(6), large numbers in the park (5), construction works

98% of all respondents identified using Paddington Recreation Ground

17%

60%

19%

4%

0% Low

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All users of Paddington Recreation Ground were asked to rate the park in its current state

PRG users were also identified by frequency of use. (see appendix for postcode map categorised into PRG use)

34% - DAILY

36% - 2-3 TIMES PER WEEK

30% - OCCASSIONALLY

1% - LESS/NEVER

CYCLOPLAY

CycloPlay development

Feedback on the CycloPlay development

“As a mother of two young children. I would find it amazing to have somewhere they could learn to cycle. I don’t know of any such place in the area and the alternative would be to teach them on the

pavement next to a busy road which is far from ideal.”

75% Of all responses were in favour of a CycloPlay area at PRG

77% Of all responses with

one child or more were in favour

62% Of all responses using

PRG daily were in favour

74% Of all responses using

PRG 2-3 times per week were in favour

89% Of all responses using PRG occasionally were

in favour

All response – In favour Prominent themes included (raw no.): reference to:

• • Focus towards children’s enjoyment (49) • A dedicated space for cycling (36) • Developing cycling skills (36) • Transport, health and wellbeing (20) • General positive response (16) • Positive parent perception (17)

Making PRG safer (8) Moving cycling away from other areas of PRG (11) Moving cycling away from main roads (7) Good use of space (3) Need for inclusivity and adaptive bikes (2)

‘Amazing idea. Great way to help children learn to cycle safely with little alternative space for them to do this in Westminster’

Westminster resident, PRG daily user, 35-44 y/o female

‘This is one element that is not currently catered for. This proposal would allow people to have a designated cycling area, children would have a safe space to learn to ride and become London cyclists’

Westminster resident, PRG 2-3 p/w user, 45-54 y/o female

‘Cycling is a better way of getting around. It’s healthier and quieter and environmentally friendly’ Westminster resident, PRG daily user, 16-24 y/o male

‘I am in favour as the new space provides inclusive cycling with adapted bikes for those with special needs like my daughter’


CycloPlay features Respondents were asked to identify each of the 12 CycloPlay features listed below against a scale of ‘include, don’t include, unsure and not applicable’. Rank order for inclusion by % in favour (order dependent on all response, followed by daily use etc.). All features identified below reported the highest ‘include’ response. (see appendix for detailed response to proposed features full survey and categorised into PRG use)

NEW PLANTING AND TREE CANOPY 79%

NEW AND MORE BENCHES 74%

REPLICA STREET MARKINGS 72%

VARIED SURFACES TO IMPROVE CYCLING PROFICIENCY 70%

PEDESTRIAN PATHWAY 62%

TRAFFIC LIGHT SYSTEM 58%

TWO-WAY TRAFFIC 55%

NEW FENCING AROUND THE BOUNDARY

54%

DAYTIME AND NIGHTTIME USE 49%

CLIMBING FRAME 49%

INTEGRATED PLAY AREA 45%

BMX PUMP TRACK/ZONE 33%

All response – Undecided and against Dominant themes included (raw no.) reference to:

• • Location of facility (8) • Noise and interference to local residents (36) • PRG already overcrowded (8) • Bikes in PRG dangerous (5) • Encourages use of bikes in PRG • Negative removal of dog areas (4) • Need for more quiet and open spaces (3) • •

Removing green space (3) Supervision and staff presence (3) Targeted age group (3) Enough areas for children (2) Using existing space and harmony within PRG (2)

‘There isn’t enough supervision for the spaces already in the park and there isn’t enough space to relax’


‘My son has a disability so he would not be able to access it. For this reason, it would not be inclusive’ Westminster resident, PRG occasional user, 45-54 y/o female

‘This is a peaceful part of the recreation ground and people let their dogs play while [they] socialise’

Westminster resident, PRG daily user, 45-54 y/o female

The BMX pump track/zone received mixed review with 33% include, 31% not sure, 32% don’t include and 5% not applicable.

Additional suggestions Survey respondents were asked to provide any other suggestions for the CycloPlay area. Two key themes were identified:

Additional Features

• Bike maintenance station - specialised bike checking/repair and safety company could be based • A drinking water fountain • Appropriate fencing • Link up with cycle paths enable access, without dismounting, from all main gates of the park. • Cycling instructor/ Bikeability instructor • Explanations and instruction available for the road rules • Subsidised bicycle hire available • Lots of bike parking – including Santander docking station • Less car parking spaces to encourage active travel • Inclusion of various vehicles/sizes • Lines/road markings on the floor to know where to go • Sensory zone and a sandpit area as well as a water splash area • Maintenance of green space • Bumps and humps on the road surface • Free access • Beginner cycling space - clearly defined and protected area for early learners • Ability to book for functions – e.g. birthday parties

Age and inclusivity related suggestions

• Age restrictions in place for certain parts of the facility to allow younger children to enjoy safely • Area’s specifically for older children to use without worry of young children around • Separate areas for very small children/toddlers to learn • Adult only times – also teenager and children only times • Specific times for children with special needs, especially those with autism • Supporting all age groups to use areas – older children may intimidate younger children on the BMX track

SUMMARY The outcome of this report is twofold. Firstly, it has provided an in-depth public evaluation of the proposed CycloPlay facility. Secondly, it has provided an insight into the use of Paddington Recreation Ground. With regards to the first outcome, it is clear that the proposed CycloPlay facility is in favour with respondents. Moreover, the report has identified wider areas of development across both the current CycloPlay area and wider PRG areas. RECOMMENDATIONS Based on findings identified throughout the report it is clear that the proposed CycloPlay has been received well and has strong support. However, it is of great importance that future development of the facility looks to adopt additional features identified to support inclusivity, engagement and safety. Moreover, that marketing and publishing of the facility show clear awareness, understanding and offer solution to issues identified within the report.

Appendix

Table 1: Percentage (raw data) full survey response demographic

All survey

response Uses Paddington Recreation Ground

Daily 2-3 times p/w Occasionally Never use Gender Male 29% (51) 22% (13) 44% (27) 17% (9) 100% (1)

Female 68% (121) 72% (42) 57% (35) 81% (42) - - Prefer not to say 3% (5) 5% (3) - - 2% (1) - -

Age 11-15 1% (1) - - - - 2% (1) - -

16-24 1% (2) 2% (1) - - 2% (1) - - 24-34 15% (26) 12% (7) 16% (10) 17% (9) - - 35-44 47% (83) 43% (25) 50% (31) 48% (25) 100% (1) 45-54 24% (43) 29% (17) 23% (14) 21% (11) - - 55-64 5% (9) 3% (2) 7% (4) 3% (2) - - 65-74 5% (8) 7% (4) 2% (1) 6% (3) - - 75+ 1% (2) 2% (1) 2% (1) - - - - Prefer not to say 2% (3) 2% (1) 2% (1) - - - -

Employment status

Full-time employment 55% (98) 50% (29) 69% (43) 48% (25) - - Part-time employment 10% (17) 10% (6) 8% (5) 8% (4) - - Self-employed 19% (33) 22% (13) 13% (8) 21% (11) 100% (1) Student 1% (2) - - 2% (1) 2% (1) - - Home carer 7% (13) 7% (4) 3% (2) 14% (7) - - Unemployed 2% (3) 2% (1) - - 4% (2) - - Retired 2% (3) 4% (2) 2% (1) - - - - Prefer not to say 5% (8) 5% (3) 3% (2) 4% (2) - -

Long term illness, health problem, physical and/or mental health condition or disability Yes 6% (10) 5% (3) 7% (4) 6% (3) - -

Mental health issue 20% (2) 33% (1) 25% (1) 33% (1) - - Physical impairment 30% (3) 33% (1) - - 33% (1) - - Immune disease 30% (3) - - 50% (2) 33% (1) - - Prefer not to say 20% (2) 33% (1) 25% (1) - - - -

No 94% (167) 95% (55) 94% (58) 94% (49) 100% (1) Dependent children under the age of 18 None 32% (56) 26% (15) 36% (22) 33% (17) - -

1 child 25% (45) 35% (20) 19% (12) 23% (12) - - 2 children 38% (67) 36% (21) 39% (24) 40% (21) 100% (1) 3 children 4% (7) 2% (1) 5% (3) 4% (2) - - 4 children 1% (1) 2% (1) - - - - - - 5+ children 1% (1) - - 2% (1) - - - -

Dependent children age groups 0-3 years 39% (47) 37% (16) 33% (13) 49% (17) - -

4-7 years 50% (61) 42% (18) 55% (22) 54% (19) - - 8-11 years 34% (41) 35% (15) 30% (12) 34% (12) 100% (1) 12-14 years 11% (13) 9% (4) 15% (6) 9% (3) - - 15-18 years 9% (11) 12% (5) 10% (4) 6% (2) - -

All survey response

Uses Paddington Recreation Ground Daily 2-3 times p/w Occasionally Never use

Ethnic Origin White 69% (122) 62% (36) 68% (42) 77% (40) 100% (1)

English/ Welsh/ Scottish/ Northern Irish/ British 59% (72) 58% (21) 57% (24) 60% (24) 100% (1) Irish 2% (2) 6% (2) - - - - - Gypsy or Irish traveller - - - - - - - - - Any other white background 40% (48) 36% (13) 43% (18) 40% (16) -

Black/ African/ Caribbean/ Black British 1% (2) 2% (1) - - 2% (1) - African - - - - - - - - -

Caribbean 100% (2) 100% (1) - - 100% (1) - Any other Black/ African/ Caribbean/ Black British background

- - - - - - - - -

Mixed/ Multiple ethnic groups 5% (9) 9% (5) 5% (3) 2% (1) - White and Black Caribbean - - - - - - - - -

White and Black African 11% (1) - - 33% (1) - - - White and Asian 33% (3) 40% (2) 33% (1) - - - Any other Mixed/ Multiple background 56% (5) 60% (3) 33% (1) 100% (1) -

Asian/ Asian British 8% (14) 10% (6) 8% (5) 6% (3) - Indian 29% (4) 17% (1) 40% (2) 100% (1) -

Pakistani 21% (3) 33% (2) 20% (1) - - - Bangladeshi 7% (1) - - 20% (1) - - - Chinese 21% (3) 33% (2) 20% (1) - - - Any other Asian Background 21% (3) 17% (1) - - 67% (2) -

Other Ethnic Group 6% (11) 3% (2) 8% (5) 8% (4) - Arab 9% (10) - - 20% (1) - - -

Any other ethnic background 91% (10) 100% (2) 80% (4) 100% (4) - Prefer not to answer 11% (19) 14% (8) 11% (7) 6% (3) -

Marketing and distribution analytics The graphs below show the level of engagement accrued over time through social media. CycloPlay Survey https://bit.ly/CycloCo 288 clicks

CycloPlay Article https://bit.ly/CycloPNews 18 clicks

Level of page views over time for the Active Westminster News update article publishing the Public Consultation

Email, SMS, Direct Twitter Facebook +2 more

113 100

73 2

REFERRERS

Email, SMS, Direct Twitter Facebook

9 8 1

REFERRERS

Location of respondents – postcodes categorised into use of PRG

Daily use 2-3 times per week Occasionally Less/Never

Table 2: Percentage (raw data) response for proposed features for the CycloPlay area

All survey response

Uses Paddington Recreation Ground Daily 2-3 times p/w Occasionally Never use

Varied surfaces to improve cycling proficiency

Include 70% (123) 69% (40) 63% (39) 79% (41) 100% (1) Not Sure 15% (27) 12% (7) 19% (12) 14% (7) - - Don’t include 12% (21) 16% (9) 11% (7) 8% (4) - - Not applicable 3% (6) 3% (2) 7% (4) - - - -

A BMX pump track/zone

Include 33% (58) 36% (21) 34% (21) 27% (14) - - Not Sure 31% (55) 31% (18) 21% (13) 44% (23) - - Don’t include 32% (56) 29% (17) 39% (24) 27% (14) - - Not applicable 5% (8) 3% (2) 7% (4) 2% (1) 100% (1)

Replica street markings (e.g. Pedestrian crossing, T junctions)


Traffic light system


Two-way traffic


New and more benches

Include 74% (129) 68% (39) 82% (51) 69% (35) 100% (1) Not Sure 17% (29) 19% (11) 8% (5) 26% (13) - - Don’t include 6% (11) 9% (5) 7% (4) 2% (1) - - Not applicable 3% (6) 4% (2) 3% (2) 4% (2) - -

New planting and tree canopy


Integrated play area


Climbing frame


New fencing around the boundary

Include 54% (96) 43% (25) 61% (38) 60% (31) - - Not Sure 28% (49) 33% (19) 19% (12) 30% (15) 100% (1) Don’t include 13% (23) 19% (11) 11% (7) 10% (5) - - Not applicable 5% (9) 5% (3) 8% (5) 2% (1) - -

All survey response

Uses the Dog Area at Carlton Gate Daily 2-3 times p/w Occasionally Never use

Pedestrian pathway


Daytime and night-time use

Include 49% (87) 45% (26) 57% (35) 44% (23) - - Not Sure 29% (51) 28% (16) 24% (15) 35% (18) 100% (1) Don’t include 19% (33) 24% (14) 16% (10) 17% (9) - - Not applicable 3% (6) 3% (2) 3% (2) 4% (2) - -

Documents

Westminster City Council · Marketing and distribution • The CycloPlay public consultation was published through notice boards via posters containing a digital QR code, social media