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more than 66destinations
Up to 2.1 million guests fly every month
up to 3,000 flights per week+ a fresh perspective on the joy of travel
WestJet’sinflight
magazine2013 Media Kit
upmagazine.com
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Canada Abbotsford Calgary Charlottetown Comox Deer Lake/Corner Brook Edmonton Fort McMurray Fort St. John Grande Prairie Halifax Hamilton Kamloops Kelowna Kitchener – Waterloo London Moncton Montréal Nanaimo Ottawa Prince George Quebec City Regina Saskatoon St. John’s Sydney Thunder Bay Toronto Vancouver Victoria Windsor Winnipeg Yellowknife
U.S.a.Chicago Dallas Fort Lauderdale Fort Myers Kauai (Lihue) Honolulu Kona Las Vegas Los Angeles Maui (Kahului) Miami Myrtle Beach New York Orlando Orange County Palm Springs Phoenix San Diego San Francisco Tampa
internationalAntigua and Barbuda Bermuda Bridgetown, Barbados Cabo San Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba Costa Rica Cozumel, Mexico Curacao Freeport, Bahamas Grand Cayman, Cayman Island Holguin, Cuba Ixtapa, Mexico La Romana, Dominican Republic Manzanillo, Mexico Mazatlan, Mexico Montego Bay, Jamaica Nassau, Bahamas Puerto Vallarta, Mexico Punta Cana, Dominican Republic Puerto Plata, Dominican Republic San Juan, Puerto Rico St. Lucia, Hewanorra Samana, Dominican Republic Santa Clara, Cuba St. Maarten, Netherlands Antilles Turks & Caicos Varadero, Cuba
* Sources: upmagazine.com Online Survey – March, 2011; May 2012 WestJet In-flight Magazine Readership Survey
up to 2.1 million guests every month
up to 3,000 flights per week
84+ destinations
Readership Survey*DestinationsdeCiSion-makerS:
57% are managers or professionals
engaged:
51% spend 15 minutes or more reading up!
mobile:
98% are planning one or more leisure trips in the next 12 months34% are planning to take one or
more business trips in the next 12 months
90% seek Rest & Relaxation when on a sun vacation
ExperienceThe WestJet up! magazine offers a fresh perspective on the joy of travel and discovery. Smart, not stuffy. Professional, with a sense of humour. Passionate, with a healthy dose of common sense. It is precisely what you’d expect from a growing airline that upholds safety and friendliness in the pursuit of value. And it’s what you find in the pages of up!.
up! gives kudos to little-known travel gems and explores well-trodden routes with a fresh perspective. Our storytellers are award-winning journalists and photographers fluent in the destinations they cover. And they share the same wanderlust as our readers. You want value for your advertising dollars. You want your brand associated with a profitable, award-winning company. You’d like the same success that comes from being linked with Canada’s preferred airline. You want an audience that is equally smart, professional and passionate. Here it is.
targeted:
45% are between 35 and 54 years old45% male 54% female89% have post secondary education or better36% have a household income of $100,000+76% own their own home81% are employed or retired from employment
Ultimate Sun Guide
upmagazine.com Sept. 2012
Recipe hackerTodd Wilbur spills his secrets
Cycle NYC’s Marathon Route
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Get your backstage pass to Hollywood North
Jillian Harris
Take the quiz, find your beach personality PLUS a chat with reality TV darling
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thiS plaCe iS a wreCk Blackbeard’s treachery still has something to offer the modern traveller. Specifically shipwrecks, lots and lots of shipwrecks. And while this obviously appeals to hard-core SCUBA divers, one of the great things about the Islands around the Bahamas is that many of the wrecks are just a few feet underwater. Even snorkellers can swim into Blackbeard’s past…
November ’13 tobago — beYond SUn and SandFrom riding rescued horses in the ocean with a glamor-ous ex-equestrian performer, to exploring the world’s oldest protected rainforest with the “Usain Bolt of birders,” the tiny island of Tobago offers a variety of surprising, soul-nourishing experiences that extend far beyond just sun and sand. Discover the joy of weekly street parties known as “Sunday Schools,” the quirkiness of goat and crab racing, the genius of trap door spiders and the sheer pleasure of liming, or “hanging out,” on this quiet, unpretentious island.
FoUr FaCeS oF Sedona, arizonaFrom Troy the Mountain Bike Adventurer to Raheilo, the Native American Mystic Seeker as well as the Raw Food gurus who own the Chocolate Tree and Kevin the Vortex Guide – we went looking for woo-woo and found the psychic energy through these faces.
December ’13 keYS to the kingdomBeneath the floor of Walt Disney World’s Magic Kingdom lies the Utilidors, a series of secret tunnels known only to cast members and a few select others. Those others are guests on the park’s 4.5-hour Keys to the Kingdom tour, a behind-the-scenes look at the creation and continuation of the world’s most-visited amusement park. Will a family of Disney pros survive the tour and each other? We reveal all in this backstage family pass …
Ultimate Ski gUideTop 10 ski resort profiles, ski schools, gear reviews and more winter adventures around the WestJet universe.
January ’14 weStJet roUndUp — a primer to warm winter FUn in the SUn [FamilY-StYle]Quality time with a kick of adrenaline. We suss out five winter hot spots that offer active families plenty of adventures — from surf schools in Mexico to tubing in Hawaii to ’gator sleepovers in Florida — with time enough to mess around with your clan.
CoSta riCa — FoUr inSider game planS Foodie Fans, Adventure Seekers, Culture Mavens and Real Relaxers — we have a surefire game plan for each of you. Follow our tailored itineraries around this Central American country and you’ll see why the folks who go here get more than just a lazy beach vacay (though we’ll give you that, too).
July ’13 what’S old iS new againFrom Tijuana to the Tenderloin; from old churches that are now trendy vineyards to miner’s cabins that have morphed into tapas bars — we’ll examine the reshaping of urban experiences throughout the entire magazine.
Canadian adventUre baSe CampS Short little Canadian adventures that take no planning. Use a gateway town (from Field, BC to Collingwood, ON) as a base camp from which you can bike, hike, climb, canoe or do nothing at all but sit at the end of the dock.
August ’13 water water everYwhereWhether you’re whooshing down waterslides next to sharks at Atlantis in the Bahamas, or cruising through the locks of the Rideau Canal in Ontario, water is where you want to be.
Cheap thrillSA roundup of what’s cheap and fun for families and couples in ten prime WestJet spots.
September ’13 bUSineSS/mCit travel plannerFrom team-building experiences to incentives for top execs, we will look at convention centre news, profiles, numbers, best hotels to book and where best to close a deal over lunch.
October ’13 the Ultimate eat + drink gUideWherever you go, you have to eat. Everything from street fare to high-end, multi-star establishments to cooking schools and food festivals will be examined in this must-eat-to-believe-it service piece that spans Canada and the US. From celebrity chef tips to cooking stores, we dish up the best eating adventures across the skies.
Editorial Highlights 2013*
* Subject to Change
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February ’14the Ultimate revival (spa/wellness) gUideFrom a B.C.-based trekking camp to one of the world’s largest yoga festivals in Hawaii to spa trends and fitness plans, this lovingly researched issue goes way beyond self-improvement. Besides transformative getaways that span WestJet’s world, we also give you strategies in the form of a charticle on how best to reboot your next vacation with a look at some of WestJet’s top resorts that offer mind-blowing spas, tennis camps and learning activities.
eaSY Spring break getawaYSCozumel. Hawaii. Manzanillo. Jamaica. The long silky beaches and azure waters that dominate travel posters are always seductive at this time of year. But which one fits best? We go straight to the locals and give you revealing insider’s guides to four different Spring Break destinations.
March ’14 palm SpringS renaiSSanCe Welcome to the new Palm Springs, where the Masters are progressive artists, golfers, tennis pros and award-winning chefs. We dig into a city reborn — and share the top restaurants, festivals, sports tournaments and shopping scenes, that no visitor should miss.
tUrkS & CaiCoS — Forget Sweet SpotS, it’S all aboUt Salt SpotSWe dive behind the salt scene in the Turks & Caicos and journey with a solitary grain from the barns of Salt Cay (once the largest salt producing hub on the planet) to the George Washington and Jimmy Buffet connection to saltwater sports, the stuff on the lip of your margarita to salt scrubs and more.
April ’14 the Ultimate golF gUideOur 2014 golf guide, featuring the WestJet destination of Myrtle Beach on our cover, is chock full of great courses from coast to coast, tips to help you plan a terrific golf getaway, ladies-only courses, revolutionary gear, and profiles with some of golf’s biggest legends.
weStJet roUndUp: live like a vipEveryone wants VIP treatment these days — we look at the range of programs that have mushroomed everywhere, from dance clubs in NYC and private butlers in the Caribbean to front-of-the-line private tours at Disney. The “live like a VIP” feature will not grade the wild and wonderful experiences but rather examine the trend and highlight numerous destinations in the WestJet universe.
May ’14the experienCe gUideWe give you an issue of unforgettables. Every department will focus on top experiences — the ones that can transform you; that we couldn’t resist. Whether it’s a behind-the-scenes safari tour at Disney World, or a meal in a California olive grove, we give you stand-out experiences that will help you maximize every trip you take in the WestJet universe.
weStJet roUndUp — a SportS Fan’S bUCket liSt Great cities for professional sports watchers, and the best seasons to visit them. As well as handy chart that highlights what events are coming up, we give you the lowdown on how best to nab good tickets to see your favourite team play in an iconic stadium… whether it’s in New York, Chicago, Daytona Beach, Los Angeles, Phoenix or Toronto. Plus, we chat to athletes about where they’d love to play and reveal their picks on where to eat, stay, park and so forth that should aid any tourist heading to THE Game.
June ’14 the FamilY gUideFrom Disneyland and San Diego, to Florida’s finest family camps and Canada’s burliest outdoor adventures — we give you a cheat sheet on a kid-friendly summer, well lived.
CalgarY StampedeRootin’ tootin’ times in Alberta last long after the chucks go home. We give you a roundup of ranch stays, backcountry lodges and cowboy experiences that will effectively knock the city slicker out of anyone.
July ’14vanCoUver, b.C. — Urban SaFariS Is Stanley Park really one of the best green spots in Canada? Our rugged bush warrior will treat it like a guerilla expedition — he’ll hike every inch of every trail, tick off every scenic landmark, flip every Frisbee, bowl every lawn and live off the land (translation: he’ll buy a SnoCone at every chance he gets) and then report back. We’ll anchor this with a chart on other urban parks in the WestJet universe.
a SavvY toUriSt’S gUide to iConiC north ameriCa We trip off to the continent’s most epic buildings, monuments and engineering feats and report back. Want to know how best to navigate your way to the Hoover Dam, CN Tower, Golden Gate Bridge, Empire State Building? We’ll get you to the front of the queue in this insider’s look at the classics.
August ’14montreal, p.Q. — rUn awaY with the CirCUS What does it take to join the circus? Really? Our intrepid writer auditions for a Cirque du Soleil show and enters a world few of us will ever see. Will he get to be a bit performer or a behind-the-scenes stagehand? Or, will he be destined to go to camp (there are circus camps in Montreal, NYC, Vegas, L.A.) forever?
weStJet roUndUp — adventUre travel iS all wet and mUddYIf you’re looking for the new, new, new thing in the world of active travel — it’s swim touring and mud runs. There’s no better way to really get to know a coastline than to swim it. Who needs propellers when you can island hop by people power? A few outfitters in Hawaii and the Turks have begun to offer swim tours — and this issue will take you there. As for the 1.5 million crazy mudders who raced in 2012… who are they and what does it take to win a $100,000 purse?
Editorial Highlights 2014*
* Subject to Change
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iSSUe SpaCe material diStribUtionJan 2013 Nov 14 Nov 21 Jan 01
Feb 2013 Dec 13 Dec 20 Feb 01
mar 2013 Jan 18 Jan 25 Mar 01
apr 2013 Feb 18 Feb 25 Apr 01
may 2013 Mar 21 Mar 28 May 01
Jun 2013 Apr 22 Apr 29 Jun 01
Jul 2013 May 17 May 24 Jul 01
aug 2013 Jun 19 Jun 26 Aug 01
Sep 2013 Jul 19 Jul 26 Sep 01
oct 2013 Aug 16 Aug 23 Oct 01
nov 2013 Sep 20 Sep 27 Nov 01
dec 2013 Oct 21 Oct 28 Dec 01
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Print Ultimate Ski Guide Our TOP 10
family-friendly resorts, tech talk, heli-boarding PLUS a report with Canada’s fastest skier,
Who loves you keiki?Kona at Christmas Plus Gordon Ramsay’s newest restaurant in Montreal
upmagazine.com Dec 2011
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Discover Mexico’s Wild Side
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Test your limits rafting in the Grand Canyon
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Strolling Canada’s East Coast Trail
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