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more than 66destinations
WestJet’s
in-flight magazine
Rate CaRd
over 2,700+flightsper week
1.4millionguests fly every month
upmagazine.com
a fresh perspective on the joy of travel and discovery
a fresh erspective on +
1.4 1.4up to
105, 1210 –20 Avenue SECalgary, AB T2G 1M8Tel: (403) 240-9055Fax: (403) 240-9059Toll Free: 1-877-963-9333 ext. 0redpointmedia.ca
Revised 050911ADVERTISING INQUIRIES E: [email protected]/advertise
Canada Abbotsford Calgary Charlottetown Comox Deer lake/Corner Brook
edmonton fort mcmurray Grande Prairie halifax hamilton Kamloops
Kelowna Kitchener - Waterloo London moncton montréal ottawa
Prince George Quebec City regina saskatoon st. John’s sydney
thunder Bay toronto Vancouver victoria Windsor Winnipeg Yellowknife
The U.S. fort lauderdale Fort myers Kauai (lihue) honolulu Kona Las Vegas
los Angeles maui (Kahului) miami new orleans new York orlando
Palm springs Phoenix santa Anna san diego san francisco tampa
InternationalBermuda Bridgetown, Barbados Cabo san lucas, mexico Cancun, mexico
Cayo Coco, Cuba Cozumel, mexico freeport, Bahamas Grand Cayman,
Cayman island holguin, Cuba ixtapa, mexico la romana, Dominican
republic mazatlan, mexico montego Bay, Jamaica nassau, Bahamas
Puerto vallarta, mexico Punta Cana, dominican republic Puerto Plata,
Dominican republic st. Lucia, hewanorra samana, Dominican republic
santa Clara, Cuba st. maarten, netherlands Antilles turks & Caicos
varadero, Cuba
destinations
*source: Leger marketing readership study, June 2009
up to 1.4 million guests every month • over 2,700+ flights per week • 70+ destinations
decision-makers:57% are managers or professionalsengaged:51% spend 15 minutes or more reading up!mobile:96% are planning one or more leisure trips
in the next 12 months33% are planning to take 1 or more business trips in the next 12 months40% are planning a beach vacation
targeted:44% are between 35 and 54 years old55% male 45% female62% have a university education or better47% have a household income of $80,000+70% own their own home50% own homes valued at $350,000+
readershiP surVeY*
expeRienCe
the WestJet up! magazine offers a fresh perspective on the joy of travel and discovery.
smart, not stuffy. Professional, with a sense of humour. Passionate, with a healthy dose of common sense. it is
precisely what you’d expect from a growing airline that upholds safety and friendliness in the pursuit of value.
and it’s what you find in the pages of up!.
up! gives kudos to little-known travel gems and explores well-trodden routes with a
fresh perspective. our storytellers are award-winning journalists and photographers
fluent in the destinations they cover. and they share the same wanderlust as our
readers. You want value for your advertising dollars. You want your brand associated
with a profitable, award-winning company. You’d like the same success that comes
from being linked with Canada’s preferred airline. You want an audience that is equally
smart, professional and passionate. here it is.
Free magazine
MARCH 09 up-magazine.com
FREE EVERY MONTH
ST. LUCIA LOVE POTION SPRING TRAINING IN ARIZONA
THE FLORIDA SPRING BREAKERJuNO HOST RuSSELL PETERS
THE wESTJET dESTINATION EVENTS GuIdE
Extreme Hawaii
Surf City, u.S.A.
14 wORLd RECORdS ANd wHERE TO SEE THEM
TIMELESS CALIFORNIA IN HuNTINGTON BEACH
rock out in
Cabo With your local guide SAMMY HAGAR
THE MARCh bReAk ISSuE
SHare YoUr VaLUe PiCKS
& WIN!pg. 5
+
MARCH 09MARCH 09 up-magazine.com up-magazine.com up-magazine.com
FREE EVERY MONTH
ST. LUCIA LOVE POTION SPRING TRAINING IN ARIZONA
THE FLORIDA SPRING BREAKERJuNO HOST RuSSELL PETERS
THE wESTJET dESTINATION EVENTS GuIdE
Extreme HawaiiExtreme Hawaii
Surf City, u.S.A.Surf City, u.S.A.1414 wORLd RECORdS ANd wHERE TO SEE THEM wORLd RECORdS ANd wHERE TO SEE THEM
TIMELESS CALIFORNIA IN HuNTINGTON BEACHTIMELESS CALIFORNIA IN HuNTINGTON BEACH
rock out in
CaboWith your local guide SAMMY HAGAR
THE MARCh bReAk ISSuE
SHare YoUr SHare YoUr VaLUe PiCKS VaLUe PiCKS
& WIN!pg. 5
SHare YoUr +++SHare YoUr +SHare YoUr
105, 1210 –20 Avenue SECalgary, AB T2G 1M8Tel: (403) 240-9055Fax: (403) 240-9059Toll Free: 1-877-963-9333 ext. 0redpointmedia.ca
Revised 050911ADVERTISING INQUIRIES E: [email protected]/advertise
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FEB 11 upmagazine.com
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FINDMORETRAVELIDEASATupmagazine.com
Wedded bliss by the seashoreThe dos and don'ts of destination weddings
IT'S YOUR TURN TO OWN THE PODIUMAND THE WINNER OF OUR ANNUAL PHOTO CONTEST IS . . .
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MONTREALSECRET RESTOS IN MONTREALMEXICO, A STARE-DOWN IN THE LOO
WILL SASSO TELLS ALL ON $H*! MY DAD SAYSWINTER ROCKS AT SNOW-BOUND FESTIVALS
MEXICO, A STARE-DOWN IN THE LOOMEXICO
DEC 10 upmagazine.com
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FINDMORETRAVELIDEASATupmagazine.com
Winter Thrills on Canada’s HillsThe secrets, deals and hidden stashes of powder PICKING AND PLUCKING HAWAII’S SOULOur writer shelves her ego and joins a ukulele class
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ST. LUCIA ROLLS BACK THE SHEETSCHRIS JOHNS DISHES ON BARBADOS
BAHAMAS’ “OLD RATTLE AND SHAKE”WHERE TO HAVE A COOL YULE
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APR 10 upmagazine.com
TAKE ME WITH YOU
EndangErEd HawaiiVancouVEr island slows down
rEcycling niagara FallscaliFornia grEEn HotEls
FInd more traVel Ideas at upmagazine.com
st. luciaHow to help save a green heaven
our (NON-prEAcHY) sustainablE traVEl guidE
IoGreat CanadianFamily-FriEndly Golf courses
*deadlines subject to change.
issue Space Material Distribution
Jul 2011 May 16 May 23 Jul 1 Aug 2011 Jun 16 Jun 23 Aug 1 Sep 2011 Jul 20 Jul 27 Sep 1 Oct 2011 Aug 19 Aug 26 Oct 1 Nov 2011 Sep 19 Sep 26 Nov 1 Dec 2011 Oct 19 Oct 26 Dec 1
Jan 2012 Nov 17 Nov 24 Jan 1
Feb 2012 Dec 12 Dec 19 Feb 1
Mar 2012 Jan 17 Jan 24 Mar 1
Apr 2012 Feb 14 Feb 21 Apr 1
May 2012 Mar 16 Mar 23 May 1
Jun 2012 Apr 19 Apr 26 Jun 1
Jul 2012 May 17 May 24 Jul 1
Aug 2012 Jun 18 Jun 25 Aug 1
Sep 2012 Jul 19 Jul 19 Sep 19
105, 1210 –20 Avenue SECalgary, AB T2G 1M8Tel: (403) 240-9055Fax: (403) 240-9059Toll Free: 1-877-963-9333 ext. 0redpointmedia.ca
Revised 050911ADVERTISING INQUIRIES E: [email protected]/advertise
online
Please contact:toll Free: 1-877-963-9333 x 0
e-mail: [email protected]
that’s why there’s upmagazine.com. WestJet travelers
come to our site to gain insight on attractions and events
taking place around WestJet’s world. Loyal guests visit us
to be inspired by travel stories, dream about their own
vacation adventures and discover new\travel destinations.
our numbers tell the story.
Who We reach
68% are between the ages of 35-64
70% female
30% male
64% have university education or better
36% have a hhi of $75,000+
76% own their own home
Why they matter
63% are employed professionals
53% frequent upmagazine.com monthly or more
92% source websites for advise on planning trips
83% have taken a flight in last 12 months
67% were flying for leisure/vacation
reaCh Your audienCe BeYond 40,000 Feet
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sponsored listing on Destination page 100-word
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Advertorial 500 words of copy plus up to 5 pictures
(72 dpi)—additional copy and images quoted separately
Production inquiries: [email protected]
(403) 781-1782
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105, 1210 –20 Avenue SECalgary, AB T2G 1M8Tel: (403) 240-9055Fax: (403) 240-9059Toll Free: 1-877-963-9333 ext. 0redpointmedia.ca
Revised 050911ADVERTISING INQUIRIES E: [email protected]/advertise
ContaCt us We’d love to heaR fRom You!
GeneraL inQuiriesfor general advertising inquiries, please contact:
Web: upmagazine.com/advertise
toll Free: 1-877-963-9333 ext. 0
Fax: (403) 240-9059
e-mail: [email protected]
nationaL aCCount exeCutiVeslindy neustaedterspecializing in eastern Canada, southwest united states,[email protected](403) 837-7719
Deise macDougallspecializing in Central Canada, Central united states, Florida, all sun [email protected] (403) 232-7701
melissa Brown (on leave)specializing in Western Canada, northern territories, alaska, northwest united states and [email protected](403) 232-7716
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upmagazine.com/advertiseFor all advertising inquiries (rates, production specifications, FtP info, etc.), please contact your regional specialist, or email [email protected].
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aWard-WinninG traVeL JournaLism
editor of the Year 2010
