Wells fargo marketing strategy document 02062014 (no crop marks)

Insp

irin

g a

Mea

ning

ful W

orkp

lace

THE BUSINESS OFDESIGNMerits of an Evolutionary Approach to Design, Products that Endure Time

02 / 06 / 2014

Design MattersWe are a Team of Creative Thinkers

02

1Understand, Develop, DeliverHow Design Fits into Modern Organizations

06

08

10

12

2OpportunityOur Impact on the Workplace

16

18

20

22

3ExperienceRisk Management

26

28

30 32

4

Contents

[ Preface ] [ Design for a Social Impact ]

[ Creative Services ]

[ Support Services ]

[ Financial Services ]

[ Today’s Workplace ]

[ Collaborative Zones ]

[ Embracing Technology ]

[ Center City Partners ]

[ Locally Managed ]

[ Regionally Accessible ]

[ Transparency ]

[ Community ]

Process IntegrationCommitment to Our Clients

44

46

6Wells FargoCorporate Workplace of the Future

58

7Additional InformationCBI Charlotte

82

84

86

8ProductManufacturing Partner

36

38

40

5

[ Knoll ]

[ Influence ]

[ Products That Endure Time ]

[ Cradle to Grave ]

[ Team Profiles ]

[ Typical Workstations ] [ Notes ]

[ Clients ]

[ Copyrights ]

Design MattersWe are a Team of Creative Thinkers

02 / Design Mattersp

20

14

PrefaceWe are a Team of Creative Thinkers

CBI is a company inspired by the workplace and dedicated to providing premier interior solutions that fit our clients’ business and enhance their cultures.

To us, design matters.

We pride ourselves in thinking creatively to offer solutions that motivate, involve and endure, and we use design to create workplace strategies that inspire a new way of thinking about the workplace and furniture.

For more than 20 years, CBI has remained committed to providing the highest quality products and services to clients nationwide while continuing to introduce creative and innovative ideas.

We bring our clients a fresh perspective through our knowledgeable people and extensive workplace research, and demonstrate a proven track record of guiding our clients through the process of defining interior solutions that are a best fit for them.

We believe that good design is good business. We believe the workplace matters and that the built environment, when leveraged correctly, can have a profound and positive effect on people, processes, and our clients’ business.

Understand, Develop, DeliverHow Design Fits into Modern Organizations

06 / Understand, Develop, Deliverp

20

14

Design for Social ImpactThe Workplace is a Product of it’s People and Values

When we begin working with a client, it is important for us to fully understand their business and workplace needs. We do this by becoming a strategic member of their team and listening closely to their unique workplace challenges.

As a strategic partner we integrate ourselves fully into our clients’ workplace to research, explore and observe, so we can ultimately develop solutions that fit seamlessly into their business models and help them achieve their business objectives.

CBI acts as a strategic consultative partner to many of our clients and provides guidance in the areas of design, workplace strategies, furniture, project management and more.

We are in the business of design. At CBI, we aim to promote an authentic workplace,

collaborative solutions that inspire sharing, transparancy and connectivity.

Space People

UNDERSTAND DEVELOP DELIVER


20

14

Creative ServicesHow we Approach a Workplace Solution

Our Workplace Strategy Department offers creative services that promotes growth, improvement, innovation, and a healthy work environment.

1 Schematic Design Concepts1 Research & Analysis of Human Trends in the Workplace1 Workplace Flex Plans

We follow key design variables throughout the orientation process with each client to better understand the needs and concerns of every workplace.

Attract and Retain Talent

Provoke Discussion

Inspire Big Ideas

Share Solutions

Private Workplace

OpenWorkplace

Hospitality OpenWorkplace

Collaborative Collaborative

CollaborativeCollaborative

Collaborative

From Public Space

To Private Space

Taking a human-centered approach to workplace environments can help organizations identify new opportunity for growth. We follow key design variables while working with each client to better understand their needs and concerns for future growth.


20

14

Support ServicesMaintaining the Workplace

CBI provides unique service options to support a variety of work settings and provides clients with customized workspaces that are a best fit for the way they operate. CBI offers the following service solutions.

Facilities ServicesWorkplace ConsultingChange ManagementProject ManagementComputer-Aided Space PlanningFurniture SpecificationFurniture InstallationReconfiguration ServicesOffice RelocationMove Management ServicesInventory Management

Furniture Maintenance ServicesFurniture Repair and RehabilitationCleaning and Fabric ProtectionElectro-Static PaintingReupholsteryAnnual Maintenance Programs

Financial ServicesRental FurnitureLeasing Program

Combining artistic invention, functional efficiency and a commitment to sustainability,CBI partners with our clients to understand their workplace strategy needs.


20

14

Financial ServicesPortfolio of Large Scale Projects and Services

Since our foundation, CBI has partnered with many corporations across the country to provide workplace consulting, design strategies and interior solutions on a large scale. We have vast experience with fast-track, complex corporate workplace projects and have successfully installed more than 470 floors of furniture and have completed more than 6.7 million square feet of projects nationwide.

In many cases, CBI has had to manage various challenges such as expedited schedules, dock limitations and rapid construction timelines which has led us to think outside of the box to find the best project approach to meet client deadlines and expectations. We work with each of our clients to create an installation plan that is unique to each client and meets their specific project challenges. After reviewing these challenges and expectations together, CBI suggests solutions for installation and service even after the project is complete.

It is CBI’s strategic partnership that has helped various corporations establish design and furniture standards in their space, as well as allowed us to complete multi-floor corporate projects successfully and on time for many firms with which we do business.

30 TopFinancial

Firms Partnerwith CBI


20

14

100% On-time

CompletionRate

94% Client

Retention Rate


20

14

Over 50 LEEDProjects

6.7Million

Square Feetin Projects


20

14

PartnershipsLasting 20 +

Years

95% Punch Free

Projects

OpportunityOur Impact on the Workplace

16 / Opportunityp

20

14

Today’s WorkplaceThe Generation to Come

Today ‘s workplace is evolving and the changing shape and accelerated pace of the workforce inspires a new way of thinking about workplace design, strategy and furniture.

A recent Knoll white paper, “Generational Preferences: A Glimpse into the Future Office,” describes four new workspace themes becoming more apparent as Generation Y’ers begin to dominate the work force.

1 The office will serve as the setting for an array of social activities and collaborative work experiences, providing, spaces that employees can choose from based on their immediate needs.

2 The purpose of workspace will shift from supporting function to creating experience.

3 In the future, the most effective spaces will support the seamless transition of people moving between individual and group work modes, both between locations and within their primary workspaces.

4 Meetings will become smaller, shorter in length and more casual and meeting spaces will need to reflect this shift.

These changing priorities are driving a fundamental shift in office design, challenging future workplaces to provide a worplace that supports a variety of work-settings while being consistent and engaging.

Casual Interactions and Formal Project Team Work are the Most Highly Valued Interactions

1 2 3 4 5

1 = Not Important, 5 = Very Important

Brainstorming

Ad-Hoc Interaction

Project Team Support

Mentoring and Learning

18 / Opportunityp

20

14

Collaborative ZonesTransparency in the Workplace

Numerous factors including advancing technology, generational preferences and the need for innovation and speed of decision-making are contributing to increased collaboration in the workplace.

CBI recognizes this and has helped many companies discover the collaboration methods that are most successful for their business while also providing guidance and strategies for implementation.

Whether moving a company from a more traditional office to an open plan , or integrating other collaboration spaces like cafes, lounges, team rooms, and technology hubs, CBI is able to help our clients foster innovation, connection and collaboration between their associates.

Collaboration fosters the collection of good ideas which lead to innovation.

20 / Opportunityp

20

14

Embracing TechnologyA Means to Connect & Share Ideas

The rapid advance of technology and its continuous integration into everyday life is creating new opportunities for the use of technology in the workplace. Allowing for more mobile, social and collaborative work, companies today are realizing that technology must be available and easy to use to inspire innovation and productivity within their organizations.

As the X and Y generation flood the workplace, more employees are embracing the need for mobile working conditions. It is not necessary for each employee to be assigned an indivudal workspace. Informal team rooms and collaborative working environments are great investments to promote conversation and shared ideas. When given the choice, the workforce of today is more productive when provided the option to choose their working conditions.

The use of technology has a strong impact on design strategies, workplace planning and even furniture. CBI is able to offer our clients advanced solutions that provide various methods of technology integration such as video-conferencing, smart tables, and embedded televisions to enhance the workplace and inspire creativity and ideas.

Supporting work-life balance, attracting and retaining talent, improving job satisfaction and managing global deployment are challenges that organizations face today. To meet these challenges effectively, companies are increasingly embracing mobile work strategies.

22 / Opportunityp

20

14

Charlotte Center City Partners An Example of Our Creative Services

Charlotte Center City Partners is an organization that implements strategies and actions to drive the economic social and cultural development of Charlotte’s urban center.

They were looking for a partner to help them design a space that reflects their values and mission. CBI partnered with them to provide a workplace solution that sets the standard for new and existing organizations and is an example of a new, progressive workplace.

In order for CBI to propose a solution, we had to observe and understand their function, their needs and concerns and their business challenges. CBI initiated a dialogue with Center City associates to gather information and propose a solution.

CBI’s solution for Charlotte’s future workplace was to create a flexible and interactive space that showcases future urban development, that attracts and retains a competitive market and that demonstrates alternative ways of working.

Using the concept of moving from public to private space, CBI created a workplace that addresses a variety of work types. The end-user has the option to choose where they work depending on the work they are doing that day. Throughout the space there are zones that support hospitality, collaborative open workplace, and private workplace, which in turn promotes growth and integration, dialogue and discussion and innovative thinking.

Private Workplace

Open Workplace

Collaborative

Hospitality

Share SolutionsAttract & Retain Provoke Discussion Inspire Big Ideas

ExperienceAlleviating Risks in Your Organization

26 / Experiencep

20

14

Locally ManagedNorth Carolina, South Carolina, Tennessee, Florida

As a company deeply rooted in the communities we serve, CBI values local ownership in each of our locations and forming meaningful partnerships with each of our associates and our clients.

We are a lead-by-example organization where our owners and our local leadership teams are active in every aspect of our daily business. Our business is a people business, and we feel that the people living in each of our markets know our clients, their businesses, and how to approach the market best.

CBI has always been an organization that strongly values collaboration, communication and knowledge sharing, and each of our CBI offices is planned to encourage and support our asso-ciates’ desire and need to have a range of spaces designed for the many modes of work that are engaged throughout the day.

In each market, our associates sit in an open-plan environment, and many of our CBI associates are free addressers, meaning they do not have an assigned space in the office, but can choose where they sit each day depending on the type of work they are doing and what kind of environment will work best for them.

By “practicing what we preach,” CBI is able to better advise our clients when presenting new workplace strategies and fully inform them of the pros and cons of implementing a strategy like free-addressing into their own work environments.

CBI is locally managed, but regionally accessible. We provide access to the same quality service and product throughout the southeast.

28 / Experiencep

20

14

Regionally AccessibleProduct & Service Consistency

With 8 locations across the Southeast and a strong Knoll Dealer network, CBI delivers quality products and superior services to all of our clients no matter the location.

Our teams work together to support each of our projects, en-suring service consistency and a streamlined process for each project we manage. Additionally, our Knoll partnership pro-vides access to numerous resources that allow us to continue offering premier interior solutions to clients nationwide.

Greenville

Charleston

Knoxville

Charlotte

Raleigh

Piedmont-Triad

Fort Lauderdale

Miami

30 / Experiencep

20

14

TransparencyCBI and Knoll Working Together

CBI and Knoll partner together to fully understand our clients’ businesses, environments, and workspace needs to ensure we deliver interior solutions and strategies that are the best fit for their business and ongoing success. Through research, we explore the connection between workspace design and human behavior, health and performance and the quality of the user experience. We seek to listen, share and apply what we learn in each client engagement in an effort to deliver the best products for our clients and shape the work environ-ments that are a best fit for them.

CBI’s philosophy of “workplace matters” aligns directly with Knoll’s philosophy of “good design is good business,” and sets the groundwork for us to provide our clients with strategic, lasting products and services for their workplaces.

CBI and Knoll truly perform as a team. There’s a Knoll presence in each of our offices. We regularly collaborate on projects, ideas, and strategies.

32 / Experiencep

20

14

CommunityOur Commitment to Local Organizations

Our community matters. It is who we are. Not what we do.

Just as we serve our clients every day we believe in giving back to the communities that have helped make our business successful. Our leadership and many of our associates have a passion for giving back and spend much of their time outside of work supporting the charitable and industry organizations that are important to them.

Throughout the year, each of our locations partners with various industry and non-profit organizations in their markets, providing service, support and financial contributions whenever possible.

2013 Events & Organizations Supported by CBI:

1 Promising Pages 1 JDRF1 American Cancer Society1 Ronald McDonald House1 Second Harvest Food Bank1 Goodwill1 American Red Cross1 St. Balderick’s Foundation1 Ignition Church and Knoxville Area Rescue Ministries1 King Outreach Ministries 1 Brain Tumor Fund

ProductManufacturing Partner

36 / Productp

20

14

KnollModern Always

Since Knoll’s founding in 1938, design integrity has been a guiding principle for the organization. With the corporate tagline of “Good Design is Good Business,” Knoll’s commitment to innovation and modern design is evident in their comprehensive portfolio of furniture products and textiles designed to provide enduring value and help clients shape their workspaces with imagination and vision.

For 75 years Knoll has remained true to the Bauhaus design philosophy that modern furniture should complement architectural space, not compete with it. At Knoll, modern design has been a guiding principle, and their passion has been shared by customers and design professionals worldwide.

“Furniture should complement architectural space, not compete with it.”

38 / Productp

20

14

InfluenceKnolls Impact on the Modern Office

For 75 years, Knoll has been a company that has made significant contributions to modern design and has integrated these contributions into the workplace to create and shape the idea of the modern office.

Florence Knoll was the first to develop the idea of the modern office and pioneer the interior design profession, and it is her creativity and passion which created the foundation of Knoll and shaped the culture of the company today.

Through research and experience worldwide, Knoll set standards in solving practical workplace needs. From private office furniture for individuals to the evolving spectrum of open plan furniture that supports an ultra-linked, connected workforce, Knoll offers a definitive resource to address the dynamic activities of the contemporary office.

Today, Knoll is inspiring a new generation with a dedication to the most innovative and dynamic designs for corporations, healthcare organizations, educational institutions and governmental agencies.

Whether the goal is to encourage teamwork, set ergonomic guidelines, plan for new technologies or reinvent the office, Knoll works closely with customers to solve workplace issues and accommodate the diversity of its users.

“Florence ardently maintained that she did not merely decorate space, she created it.”

40 / Productp

20

14

Products that Endure TimeHuman-Factors

Knoll has built their foundation on design integrity and the concept of “good design is good business.” Their products stand by these ideas and are classic pieces designed to endure time and stay current throughout the years.

Knoll has a variety of product lines that are suitable for a spectrum of industries. Products to create and enhance many different spaces from open plan work environments, to private offices, from reception and lounge areas to training and classrooms, from corporate environments to healthcare and higher education - Knoll provides quality and versatile products for every situation.

Known for their classic design and flexibility, all of Knoll’s product lines go together in terms of their ancillary and their systems furniture. They are all designed to be pieced together no matter the product line, which allows Knoll’s clients to create a customized workplace for their environment that is timeless and leaves an enduring design.

A good investment is attractive, well built, and timeless.

Process IntegrationCommitment to Our Clients

44 / Process Integrationp

20

14

Cradle to GraveThe Values CBI Brings to Your Organizations Workplace

“Cradle to Grave” is quite simple in concept; however, it requires discipline, structure and total commitment to execute flawlessly. Your New Business Development Consultant and Project Manager are engaged from the inception of the project through punch completion. The Project Manager will specify your product, develop your project timelines, create your project binders, order your product, track your order, coordinate your installation and ensure all punch-list items are completed in the most expeditious manner.

The New Business Development Consultant will oversee every aspect of the project and remain actively involved throughout. The Sales Consultant has the overall responsibility to ensure 100% client satisfaction.

Our New Business Development Consultant will provide you with regular project updates throughout every aspect of the process. A weekly update report and punch report will be reviewed throughout the project timeline and ensure everyone is always informed about the project process.


20

14

Team ProfileCBI & Knoll

At CBI, we believe that having passion and the right people leads to strong performance and success. This is why we focus on hiring talented, driven individuals who show a passion for learning and exhibit a positive attitude at work and outside of the office.

When we partner with our clients, they become part of our team and part of our culture. We work hand-in-hand with them to explore their workplace challenges, understand their business needs and develop solutions that integrate seamlessely into their own unique environments. We collaborate as a team, work as a team, and live as a team throughout each project ultimately.

Todd WilsonExecutive Vice President [email protected]

Team Responsibility

Todd Wilson will have executive oversight for the account to ensure that CBI is meeting the requirements of Wells Fargo and their participants, providing exemplary service throughout the entire partnership.

Clint BarlowVP Corporate [email protected]

Team Responsibility

Clint will be the primary point of contact for Wells Fargo and is responsible for managing project teams, workplace strategies, presenting information and solutions to Wells Fargo and ensuring client satisfaction.


20

14

Doug WilliamsKnoll [email protected]

Team Responsibility

Doug Williams will act as the lead Knoll representative on the Wells Fargo account. He has responsibility to engage with the client early in the process to learn business objectives, workplace needs, competitive situation and build relationships to leverage knowledge and position Knoll for success.

Phil ButlerVP Account [email protected]

Team Responsibility

Phil is CBI’s VP of Account Services. In his role, he provides guidance and executive support to CBI’s team of account managers. He will continue to do this for the Wells Fargo account to ensure CBI is meeting our clients needs and exceeding their expectations at all times.


20

14

Derek BrensingerVP Installation [email protected]

Team Responsibility

Derek Brensinger has executive oversight for the entire installation process and inventory management for our clients. He is responsible for coordinating installation teams, developing installation timelines and ensuring that CBI meets all of Wells Fargo installation requirements throughout this partnership.

Lowery BullardProject Manager [email protected]

Team Responsibility

Lowery Bullard will act as the lead project manager on the Wells Fargo account. She is responsible for specifying and ordering product, developing project timelines, tracking orders, overseeing installations and addressing all punch items post installation.


20

14

Michelle BaulieuProject [email protected]

Team Responsibility

Michelle will act as the initial supporting project manager on the Wells Fargo account. She will have responsibility for assisting with product specification and order entry as well as tracking orders and ensuring timelines are being met.

Brandon RichardsonProject [email protected]

Team Responsibility

Brandon also acts as a supporting project manager on the Wells Fargo account. He will have responsibility for assisting with product specification and order entry as well as tracking orders and ensuring timelines are being met.


20

14

Michelle Auten Services Manager [email protected]

Team Responsibility

Michelle Auten is responsible for handing service and maintenance requests for CBI’s large corporate clients. She will be the main point of contact for Wells Fargo service requests throughout the CBI and Wells Fargo partnership.

Wells FargoCorporate Workplace of the Future

End-User Information1 # of Associates 1 End-User Requirements & Concerns 1 Department Requirement & Concerns1 Collaborative Support Space

Space Type1 Heads Down Workspace

Support Requirements1 Storage1 Technology

Expected Growth Plan1 Workplace Flex Plans

58 / Wells Fargop

20

14

Corporate Workplace of the FutureWells Fargo, Typical No. 01

60 / Wells Fargop

20

14






62 / Wells Fargop

20

14






64 / Wells Fargop

20

14






66 / Wells Fargop

20

14






68 / Wells Fargop

20

14






70 / Wells Fargop

20

14






72 / Wells Fargop

20

14






74 / Wells Fargop

20

14






76 / Wells Fargop

20

14






78 / Wells Fargop

20

14






Additional InformationNotes, Clients, Copyrights

82 / Additional Informationp

20

14

Notes

CSX World Wide TerminalsCulp Elliott & CarpenterCummins MerCruiser DieselCummins Turbo TechnologiesCurtiss-Wright Corporation Data ConversionsDelavanDeloitte & ToucheDassultDigital Lifestyle OutfittersDiscovery PlaceDLA Piper RudnickDSACDuke EnergyDuke UniversityDuke University Health SysstemEisai Co., Ltd.Eladian PartnersElectrical Power Research InstituteEmbrex, Inc.EnPro IndustriesEntertainment / TourismESP Associates, PAEverdream CorporationFairPoint CommunicationsFederal Public DefenderFidelity InvestmentsFirst FederalFlorence Darlington Technical CollegeFolger BuickFood LionForsyth TechFort BraggFort JacksonFoundation for the CarolinasFox 50 CommunicationsFreemanWhite, Inc.Friendship Missionary BaptistFrontier Spinning MillsFryday & DoyneFurman University

ClientsA Small OrangeA.L. DesignACN TelecommunicationsAdvancePierre FoodsADWAECOMAerila Machine & ToolAerolite AmericaAerospaceAgro-FarmaAlcoa Inc.Allegacy Federal Credit UnionAllianceOneAlly FinancialAmerican City Business JournalsAmerican ExpressAmerican Kennel ClubAmerican Red CrossAppalachian State UniversityAptar GroupAtlantic Respiratory ServicesBalfour BeattyBank of AmericaBank of GraniteBarry Evans Josephs & SnipesBB&TBBH DesignBD TechBelimed Ben MynattBerchtold CorporationBig Sky DesignBissel PropertiesBlue Cross & Blue ShieldBlumenthal Performinig Arts CenterBob Jones UniversityBovis Lend LeaseBrooks PierceBrookwood ChurchBuckner SteelBurt’s Bees

C Design, Inc.Cameron M. Harris & CompanyCamp LejuneCannon DesignCapitol Broadcasting CompanyCarmax Inc.Carolina Neurosurgery & SpineCarolinas Healthcare SystemCarroll Financial AssociatesCatawba CountyCavotec MSLCB Richard EllisCenegenicsCentenary United MethodistCharles Mack Citizen CenterCharlotte Catholic DioceseCharlotte City PartnersCharlotte Convention CenterCharlotte Department of TransportationCharlotte Metro Credit UnionCharlotte MotorsportsCharlotte-Mecklenburg Utility DepartmentCharlotte Catholic DioceseCherry Bekaert & HollandCitizens South BankCity of CharlotteClemmons MoravianClemson UniversityCline DesignCoastal Federal Credit UnionCoca-Cola Bottling Co.College of CharlestonCommScopeContemperary Art MuseumContinental Tire, Inc.Corinthian InternationalCornelius Police DepartmentCounty of DurhamCox SmithCraig Gaulden DavisCSX Lines

Gantt HubermanGenslerGinn CompanyGlaxoSmithKlineGlick Boehm ArchitectureGlobal Endowment Management, LPGM OnStarGoff D’AntonioGoodrich CorporationGreensboro PathologyGreenville County Library SystemGreenville Hospital Sys. Univ. Med CenterHaynsworth, Sinkler & BoydHall ArchitectsHanson Brick HaskellHaute Design, IncHay GroupHayden DesignHaynes, Strand & CompanyHedrick Gardner, Kincheloe & GarofaloHendrick Automotive GroupHendrick MotorsportsHoneywell InternationalHoopaugh Grading CompanyHorizon LinesHTC American InnovationsHulsey LitigationHunton & Williams, LLPIBMIH CaffeyInnovInk LLCIRSJHM Hotels Blue Cross Johnson & Wales UniversityJohnson AutomotiveJS ClarkJulius Blum, Inc.K&L Gates, LLPKay ChemicalKilpatrick Townsend

84 / Additional Informationp

20

14

Premier, Inc.Price Waterhouse CoopersPrime South GroupPrimo WaterProgress EnergyProponent Federal Credit UnionQineticQuintilesRea ConstructionRedbull RacingRedline Design Rex HealthcareReynolds American Reznick GroupRisk Evaluation & DesignRobinson, Bradshaw & HinsonRogers AutomotiveRollcast EnergyRonald McDonald HouseRoper HospitalRosen Rosen & HagoodRosenblum CoeSalem CollegeSandford EngineeringSara Lee CorporationSAS Institute, Inc.Schmitt Walker ArchitectsSelect Health of SC Sherman Capital Markets, LLCSilver EagleSmith Harris DesignSonic AutomotiveSPAWARSpectrum PropertiesSpeedway MotorsportsSpillis Candela & PartnersStabilusStat Medical X-ray Tubes, Inc.Stephen RussellSterling Capital ManagementStudio2LR

Kitty Hawk Regional MedicalKPMGKraft FoodsLangford de KockLash GroupLauren Sanchez DesignLiberty Property TrustLiquidiaLittleLKMLockwood GreeneLowcountry CardiologyLowcountry Council of GovernmentsLowe’s CompaniesLPL FinancialLS3P AssociatesMaersk SealandMarburger Automotive GroupMarine Corps Air Station BeaufortMarine Corps Air Station Cherry PointMarine Corps Recruit Depot Parris IslandMarine Federal Credit UnionMarriott CharlestonMayer BrownMcColl Partners Investment BankersMcNeary InsuranceMecklenburg CountyMedical University of SCMeeting Street AcademyMerckMicroMass CommunicationsMike Johnson’s ToyotaMoore & Van AllenMorris-Berg ArchitectsMoses ConeMotley RiceMullenMyers Park Baptist ChurchMUSCN.C. Association of County CommisionersNASCAR

NASCAR Media GroupNational Gypsum CompanyNationwide InsuranceNaval Hospital BeaufortNaval Weapons StationNAVFACNC Credit Union LeagueNC StateNC State Alumni AssociationNCBTNelson Mullins Riley & Scarborough, LLPNew HopeNewDominion BankNewportNews & ObserverNorth Carolina A&TNorth Carolina Central UniversityNorth Carolina State UniversityNorth Point Chrysler JeepNorthwest HealthNorthwestern MutualNova GasNovant HealthO’Brien/AktinsPAETEC Pamlico Capital PartnersParker PoePearlstine DistributorsPepsiCo.PerceptisPerformance Racing NetworkPerkins + WillPerry & BarronPeterson AssociatesPiedmont Natural GasPike Electric CorporationPMG Research, Inc. Polymer Group, Inc.Positec USAPower CurbersPreGel USA

Sunbelt RentalsSunTrust BankSuperior School of Real EstateSysco CorporationT2PMThe Farallon GroupThe Freelon GroupTidelands BankTime Warner Time Warner MediaTown of Mt. PleasantTrial CardTrident Technical CollegeTrinity PartnersTruebridge Capital PartnersTRUMPF Medical Twin Rivers Capital, LLCTyler 2 ConstructionU.S. Bankruptcy CourtsU.S. Customs and Border ProtectionU.S. Dept. of Homeland SecturityU.S. Dept. of State - CharlestonU.S. Federal Public DefenderUEC ElectronicsUNC Universities UNC HospitalsUSC School of MedicineUSDAUSPSVA Hospitals Wake CountyWake Forest University Charlotte CenterWakeMedWarco Construction, Inc.Ward & SmithWastequipWatson Tate Savory LiollioWells FargoWest End AdvisorsWFU Baptist HealthWGM Design

86 / Additional Information p

20

14

Copyright

Notice

The information within this document is intended solely for Wells Fargo. Access to this document by anyone else is unauthorized. If you are not the intended recipient please note that any disclosure, copy-ing, distribution, of the information within this email is unauthorized and may be unlawful. Any and all content generated by CBI., including but not limited to project proposals and drawings are considered con-fidential and proprietary information. It constitutes non-public infor-mation intended to be conveyed only to the designated recipient(s). The unauthorized use, dissemination, reproduction or distribution of this document to a 3rd party without expressed written consent by CBI is strictly prohibited and may be unlawful.

Documents

Wells fargo marketing strategy document 02062014 (no crop marks)