WELCOME WORKBOOK

Congratulations on beginning your journey with

ONEHOPE! We’re excited to be your partner as

you share the ONEHOPE mission and develop

your own cause-driven business. Success starts

with small steps, and with each step comes more

passion, purpose, impact, and income.

Use this workbook to help you get started, and be

sure to visit the Training Center and to check out

the Resource section at onehopewine.com. There

you will find additional tools, videos, marketing

materials, and more.

onehopewine.com

YOU ARE A PART OF SOMETHING

BIG

1 2

We founded ONEHOPE just a few years out of college with one simple idea: doing

good is good business. With only 168 cases of wine, a storage unit, and just enough

naiveté, we called friends and family, knocked on doors, and encouraged others to

join our movement to make the world a better place.

We always dreamed of having hundreds, and then thousands, of teammates join

us in sharing the mission. And that dream is now a reality. We look to grow our

community of cause-driven entrepreneurs, each of them sharing the ONEHOPE

story alongside their own, and uniting around a common mission to bring together a

community that makes the world better through memorable wine and experiences.

Thank you for joining our team —we look forward to sharing this journey with you!

OUR ONE HOPE IS

TO BRING TOGETHERA COMMUNITYTHAT MAKES THE WORLD BETTER

THROUGH MEMORABLE WINE

AND EXPERIENCES.

3 4

LET’S GET

STARTEDWelcome to ONEHOPE! We are so excited that you’ve joined our mission

as a Cause Entrepreneur. Read through the checklist on the right to start

taking the first steps in setting up your new business.

Personalize Your Website

Upload a picture, edit your personal profile, and

set up your unique URL through your Dashboard at

onehopewine.com

Order Business Cards

Look for custom business card templates at

Vistaprint.com. Learn more at onehopewine.com.

Create an Email Signature

Promote your new business every time you send an

email!

Submit Your W9 Form

Go online to download the W9 tax form. Fill it out, and

email it to accounting@onehopewine.com.

Take the New CEO Training Course

Found in the Training Center at onehopewine.com, this

one-stop course has everything you need to know about

topics ranging from your first tasting event to your first

team member!

Schedule a Call with Your Upline Mentor

Your upline mentor is your best resource as you start

out. Be sure to schedule a check-in call within your first

10 days to discuss the following topics:

• How to navigate the Training Center and

Resource section at onehopewine.com

• How to set up and close out an event

• How to place an order

• Create your action plan to maximize the

Fast Start Program

Learn About Fast Start

The first few months in your business are key to

your success. Go to the goals section (pg. 10) of this

workbook to learn more and to begin mapping out

your Fast Start.

Read the Help Center Articles

Become familiar with all of ONEHOPE’s policies

and procedures. Access the Help Center by clicking the

Support link in Resources.

Join the Next Training or Opportunity Call

Mark your calendar to join weekly and monthly training

calls and webinars. You can view the calendar on the

Events page in the Resource section at onehopewine.com

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Supporting documents for the following checklist items can

be found in the Resource section at onehopewine.com

LET’S FIND YOUR

WHY“Your WHY is the purpose, cause, or belief that inspires you to do what you do.”

– Simon Sinek

Why did you choose ONEHOPE?

What are you most excited about?

How do you want this experience to impact...

You:

Your Family:

What are your unique skills/talents?

What are you most passionate about?

How will you celebrate your achievements?

What do you want to accomplish?

What does success look like to you? Be as

specific as possible and include all aspects of

your life.

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LET’S GET

PROFITABLE

STEP 1 Set a Date

Schedule your first tasting event to

maximize your rewards while you’re within

the Fast Start earning period. It’s as easy

as one, two, three: just pick a date and

time, choose a location, and determine the

cause you will support.

Don’t worry about finding the “perfect”

date. Not everyone will be able to attend

your tasting event—and that’s ok! Pick

a date that works best for you and your

family, and start there.

STEP 2 Spread the Word

Once you’ve set your date, create an

invitation and share the good news —

you’re in business! Spread the word

beyond family and friends to maximize

results. Use the WINENOT List (pg. 10)

to brainstorm people you know within

people will help ensure 10 to 12 guests

at your event.

Encourage those who can’t attend to order

online using the custom event link (your

Party Link URL). This is also the perfect

opportunity to book a tasting. Encourage

them to host their own event, where they

can mingle while making an impact.

STEP 3 Get Ready

Today’s the day—your first tasting event,

hooray! Keep it casual. Chill the white

and rosé wines, and prep some simple

snacks. We recommend something sweet,

like chocolate, and something savory, like

cheese (mmm, brie).

Make sure to have your catalogs and

order forms ready to go, along with a few

Host Planners (for future event hosts) and

Opportunity Brochures (for those who

may want to join to movement, too!) Also,

review the Event Items Checklist (at right)

to make sure you’re not missing anything.

Find even more tips at onehopewine.com!

STEP 4 Wrap it UpCongratulations on a fabulous event!

Tasting events automatically close after

three weeks, so we suggest quickly

closing your events to ensure that all

orders and donations can be made in a

timely manner.

Launching your ONEHOPE business is easy breezy. Follow these

simple steps to schedule your first tasting event, and start making

an impact. You’ll find everything you need in your starter kit, and

you can earn back your investment in just one tasting event!

Event Items Checklist

All set for your first event? Be

sure to remember the following

items for a successful tasting!

Starter Kit Wines

Catalogs

Host Planners

Opportunity Brochures

Clipboard

Order Forms

Pens

Wine Key

Wine Pourers

ONEHOPE Folder

Ice Bucket (optional)

Gift Set (optional)

Tablecloth (optional)

Serving Cups or Glasses

9 10

LET’S MAKE A

PLAN

WINENOT List Make Your Goals a Reality

Neighbors Community Contacts Parents of Kids’ Friends

Coworkers (Yours or Spouse’s) Relatives Wine Lovers

Corporate Contacts Friends Near & Far Do-Gooders

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social circles who you can invite to your tasting event.

LET’S GET

REWARDEDStart your journey with ONEHOPE strong—it’s easy and rewarding with our Fast Start Program. It all

begins with the Preferred Customer Program! As you launch your business, conduct wine tasting

events, and share ONEHOPE

full case discounts and $10 shipping, plus ONEHOPE will donate an additional 10% of their yearly

purchases to a cause of their choice. Signing up Preferred Customers, and sharing the ONEHOPE

business opportunity are the two main pillars for building a strong foundation for your business!

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Fast Star Bunches + Clusters Bonus Structure

This program is designed to help you, a new Cause Entrepreneur, accelerate and earn UNLIMITED bonuses in four di�erent categories as you launch with consistent,

sustained, and balanced business building activities in your start month + first 3 full months:

HOW TO CREATE A CLUSTER! GOAL BONUS

4. REPEAT the Recipe***

Build 3 Bunches to create a Cluster!

When you build a Bunch 3x this means you’ve created your first Cluster and you will receive the Bunch bonus 3x AND an additional $360!

$120

+

$120

+

$120

+

$360

=

CLUSTER BONUS TOTAL: $720

HOW TO BUILD A BUNCH! GOAL BONUS

1. SHARE the Impact

Enroll your customers!

For every 3 Preferred Customers* you enroll you will receive:

$30

+

2. GROW the Mission

Sponsor a new team member!

For every new Cause Entrepreneur you sponsor who becomes qualified**, you will receive:

$30

+

3. BALANCE the Activity

Build a Bunch!

Every time your e�orts match up, meaning you enroll 3 PCs and have 1 CE who qualifies, you will receive:

$60

=

BUNCH BONUS TOTAL: $120

+

=

14*Preferred Customer order must include 6 or 12 bottle case | **Qualified = 300 PCV in a calendar month

***Bunch Recipe: 3 PCs ($30) + 1 Qualified CE ($30) = 1 Bunch (+$60 Bonus) = $120 Cash Bonus

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Use this page to track your Fast Start. Pin it up on a wall or

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A G O A L S H O U L D

SCARE YOU

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– J O E V I TA L E

THE FOUR KEYS TO

SUCCESSONEHOPE’s merit-based business model is based on The Four Keys to

Success: Booking & Host Coaching, Selling, Sponsoring, and Developing.

Following the Four Keys to Success will help you unlock a thriving

business with ONEHOPE.

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Booking &Host Coaching

Selling Developing

Sponsoring

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KEY TO SUCCESS #1 :

BOOKING & HOST COACHING

The first Key to Success includes booking events in your preferred setting, such

meaningful relationship and ensures the success of your event.

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STEP 1 Brainstorm

Use your WINENOT List (pg. 10) to brainstorm people you know who

would be interested in gathering some friends and family for a wine

tasting or fundraiser event. Include people who:

• Love great wine

• Get together regularly with friends

• Volunteer and give back

• Enjoy entertaining and hosting parties

STEP 2 Warm Up

Turn the names on your list into hosts and prospects by sharing

the ONEHOPE mission. Send a short, sincere email or text to the

people you are warming up. Be straight to the point and let them

know why you're reaching out. Mailing out catalogs with a personal

note is also a great way to warm up someone on your contact list—

and people appreciate receiving items in the mail!

In your email, explain why you're reaching out. Examples include:

• I thought of you because.... (cold lead/general)

• I hope you’re enjoying your wine (event customer follow-up)

• I noticed you’re involved in a charitable cause (fundraising focus)

• I would love to help you fundraise for your child’s school /

mom’s breast cancer walk, etc. (fundraising focus)

• I’d love to do a wine tasting event for you and your

friends (acquaintance)

STEP 3 Follow Up

As the saying goes, the fortune really is in the follow-up! Don’t

rely solely on email or text messages for this part. A phone call or

face-to-face meeting goes a long way and will help you be more

suggest setting aside one hour to call 10 to 20 people on your list.

Feeling nervous about calling, or don’t know what to say? Here are

some tips:

• Stop thinking so hard about it. Be you. Be authentic.

• Write down what you’d like to say, and refer back to it

when needed.

•

STEP 4 Team Up

They said yes—hooray! Now that you’ve set the date with your

host, it’s time to team up for a great experience. Be sure to work

together with your host to build the guest list, set a fundraising

goal for maximum impact, choose the wines, and get ready for

success. Use the Host Coaching Checklist in the Resource section

at onehopewine.com as your guide.

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KEY TO SUCCESS #2:

SELLINGMarketing your ONEHOPE business and selling to family, friends, and customers are

fundamental to your success. Check out five of the best ways to sell on the right.

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new crowd!

Corporate Gifting

Go beyond the living room, and expand your sales with

corporate gifting and bulk orders.

In-Home Tasting Events

Gather friends at home to enjoy award-winning wine that

makes an impact.

Social Gatherings

Keep things light and casual. Make your next night with

friends a tasting event!

Preferred Customer Program

Invite your customers to sign up as Preferred Customers

for special member-only benefits and savings, as well as

the ability to have ONEHOPE donate 10% of their annual

purchases to a cause of their choice. You will earn

recurring commissions, too!

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Start your very own dream team! Share the ONEHOPE mission and your personal story with

others—let them know how you’re making an impact while earning an income. Building a

team is rewarding, fun, and a great way to layer your income as a Cause Entrepreneur.

KEY TO SUCCESS #3:

SPONSORING

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BE ENTHUSIASTIC!

your excitement and passion for your business, and you

will naturally attract others!

SET GOALS

Use your Fast Start program to set goals and start talking

to everyone! Invite your friends and contacts to become

Cause Entrepreneurs or Preferred Customers. The more

people you sign up as Preferred Customers and sponsor

onto your team, the more income you will earn, and the

more success you will feel.

BE PREPARED

Keep Opportunity Brochures, Host Planners, and catalogs

know when an opportunity to talk about your business will

present itself.

INVITE YOUR HOST TO JOIN

Hosts often make the best Cause Entrepreneurs. If you

coach each host, then you are already training them on

opportunity to every host, you are leaving potential at the

door. Invite your host to join!

LISTEN FOR CUES

Whether at an event, or involved in a one-on-one

interaction, verbal cues will often give you a lead-in to

introduce your business opportunity. For example, anyone

who says, “Oh my gosh, I love making an impact!” could

be a future team member. For this reason, consider

where you’re setting up to check your customers out. Are

you leaving the room where the action is? Get yourself

organized, and stay a while to hear all the conversations.

Your future team members are right there.

GET OUTSIDE OF YOUR OWN NETWORK

Find networking events and any other opportunities to

meet new people. This might mean joining a book club,

getting involved in your kids’ school activities, or joining

other local organizations. The goal is to meet new people!

GET ONLINE

Build your social media strategy and focus on growing

your online presence. Use your personal website,

Facebook, Instagram, YouTube, Pinterest, and even

blogging to expand your reach!

BELIEVE IN YOURSELF!

Be brave, believe in yourself, and know that you can do

this! There WILL be people who love your business as

much as you do! After all, YOU said “yes” for a reason!

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KEY TO SUCCESS #4:

DEVELOPINGIt’s important to commit to learning new skills and experiences. This is what will make you

grow as a Cause Entrepreneur. Participate in all trainings and coaching with your mentor!

become the best they can be. The more you help others, the more we can grow together.

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Training

Use the Training Center and participate in weekly training calls.

Coaching

Find a mentor, and become a mentor!

Recognition

Earn titles, trips, and awards!

Compensation Plan

Get to know your competitive road map for success.

Community

Learn from others, and share with others.

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LET THE FUN

BEGIN