12
WINE CLUB INTRODUCING THE ONE HOPE The ONEHOPE Wine Club is a quarterly, curated wine shipment program that will be available to your customers starting October 1, 2017. The ONEHOPE Wine Club will offer an exclusive customer experience including special pricing, educational and seasonal content, plus additional goodies!

INTRODUCING THE ONE HOPE WINE CLUB - …viaonehope.s3.amazonaws.com/_VIA Key Documents/viaOH... · INTRODUCING THE ONE HOPE The ONEHOPE Wine Club is a quarterly, curated wine shipment

Embed Size (px)

Citation preview

Page 1: INTRODUCING THE ONE HOPE WINE CLUB - …viaonehope.s3.amazonaws.com/_VIA Key Documents/viaOH... · INTRODUCING THE ONE HOPE The ONEHOPE Wine Club is a quarterly, curated wine shipment

WINE CLUBI N T R O D U C I N G T H E O N E HO P E

The ONEHOPE Wine Club is a quarterly,

curated wine shipment program that will

be available to your customers starting

October 1, 2017.

The ONEHOPE Wine Club will offer an

exclusive customer experience including

special pricing, educational and seasonal

content, plus additional goodies!

Page 2: INTRODUCING THE ONE HOPE WINE CLUB - …viaonehope.s3.amazonaws.com/_VIA Key Documents/viaOH... · INTRODUCING THE ONE HOPE The ONEHOPE Wine Club is a quarterly, curated wine shipment

Wine Club Benefits for Customers

Lock in discount pricing

Enjoy reserve varietals in your

shipments with no upcharges

First to try new varietals

First purchase counts towards

10% local donation

No contracts involved –

members can pause or leave

when they choose

Additional customer

appreciation gifts, recipes, and

swag from ONEHOPE in your

shipment

Page 3: INTRODUCING THE ONE HOPE WINE CLUB - …viaonehope.s3.amazonaws.com/_VIA Key Documents/viaOH... · INTRODUCING THE ONE HOPE The ONEHOPE Wine Club is a quarterly, curated wine shipment

Wine Club Benefits for CEOs

Earn same commissions as any

other sale

If you have two 12-bottle Wine

Club sign ups per month, then

you are qualified

Think of it as gravy on top,

residual sales coming in each

month

12-Bottle Club Retail SalesBased on 20% Commission

Based on 25% Commission

2 WC/mo.*Gets you qualified

$398 $80 $100

5 WC/mo.*Great residual income

$995 $200 $249

10 WC/mo.*Gets you to 25% commission

$1990 N/A $498

20 WC/mo. $3980 N/A $996

Page 4: INTRODUCING THE ONE HOPE WINE CLUB - …viaonehope.s3.amazonaws.com/_VIA Key Documents/viaOH... · INTRODUCING THE ONE HOPE The ONEHOPE Wine Club is a quarterly, curated wine shipment

How Will Wine Club Work?

The Wine Club will be a product only available in your Party Catalog,

similar to how the Case for a Cause is only available in the Party Catalog.

To sign up a wine club member, you will place the order for your customer

through the party catalog in your back office, similar to the way you enter

all other orders.

The initial order for Wine Club will count toward your

event’s 10% local donation!

Page 5: INTRODUCING THE ONE HOPE WINE CLUB - …viaonehope.s3.amazonaws.com/_VIA Key Documents/viaOH... · INTRODUCING THE ONE HOPE The ONEHOPE Wine Club is a quarterly, curated wine shipment

Quarterly Shipments

The Wine Club will ship once per quarter and each curated shipment will

contain different wines, supplemental materials, and goodies.

The date the customer’s Wine Club ships depends on the date the

customer signed up. For example, if the customer signed up on October

15, 2017 they will receive the Q4 shipment immediately. The next

shipment, for Q1, will ship on January 15, 2018 (3 months later).

Page 6: INTRODUCING THE ONE HOPE WINE CLUB - …viaonehope.s3.amazonaws.com/_VIA Key Documents/viaOH... · INTRODUCING THE ONE HOPE The ONEHOPE Wine Club is a quarterly, curated wine shipment

What Are the Wine Club Options?

There will be two club options: a 6-Bottle Half Case

and a 12-Bottle Full Case option.

6 - B O T T L E

Mixed of red, white, and sparkling

wines from the Core and Reserve

Collections

1 2 - B O T T L E

Mixed of red, white, and sparkling

wines from the Core and Reserve

Collections

Page 7: INTRODUCING THE ONE HOPE WINE CLUB - …viaonehope.s3.amazonaws.com/_VIA Key Documents/viaOH... · INTRODUCING THE ONE HOPE The ONEHOPE Wine Club is a quarterly, curated wine shipment

Pricing Information

6 - B O T T L E

$129+$20 flat-rate shipping

1 2 - B O T T L E

$199+$20 flat-rate shipping

Page 8: INTRODUCING THE ONE HOPE WINE CLUB - …viaonehope.s3.amazonaws.com/_VIA Key Documents/viaOH... · INTRODUCING THE ONE HOPE The ONEHOPE Wine Club is a quarterly, curated wine shipment

Confirmed Wines for Q4 2017 Shipment

Half Case

Italian Prosecco

California Riesling

California Merlot

California Pinot Noir

Napa Valley Reserve Merlot

Estate Fumé Blanc

Full Case Best Value!

Italian Prosecco

California Riesling

California Merlot

California Pinot Noir

Napa Valley Reserve Merlot

Estate Fumé Blanc

x2

x2

x2

x2

x2

x2

Normal MSRP: $349.88

Case-for-a-Cause: $308

Wine Club: $199

Normal MSRP: $174.94

Case-for-a-Cause: $154

Wine Club: $129

Page 9: INTRODUCING THE ONE HOPE WINE CLUB - …viaonehope.s3.amazonaws.com/_VIA Key Documents/viaOH... · INTRODUCING THE ONE HOPE The ONEHOPE Wine Club is a quarterly, curated wine shipment

Don’t be afraid to communicate

with your wine club members

– they’re your most loyal

customers

Consumable product so they

need refills. Check in on them

Don’t assume they don’t want

or need wine in between their

Wine Club shipments

Follow up on their favorite new

wines and offer refills

This is a great excuse to pick up

the phone and give them a call

How to Service Your Wine Club Members Every Quarter

Page 10: INTRODUCING THE ONE HOPE WINE CLUB - …viaonehope.s3.amazonaws.com/_VIA Key Documents/viaOH... · INTRODUCING THE ONE HOPE The ONEHOPE Wine Club is a quarterly, curated wine shipment

Customers will need to call or email viaONEHOPE support to cancel their

Wine Club membership or to switch to a new Club option.

(866) 983-2266 | [email protected]

Our customer support team will just need the CUSTOMER’S ORDER

NUMBER, which they should receive via email after placing their initial

order.

Once our support team has the initial order number, they will be able to

access the customer’s account to cancel or switch the Club Option.

How Can Customers Cancel or Change Their Wine Club Membership?

Page 11: INTRODUCING THE ONE HOPE WINE CLUB - …viaonehope.s3.amazonaws.com/_VIA Key Documents/viaOH... · INTRODUCING THE ONE HOPE The ONEHOPE Wine Club is a quarterly, curated wine shipment

Yes! Customers will receive an email notification a couple of days before

their shipment goes out. Please make sure that we have been given the

customer’s correct email address so we can help ensure that they receive

these notification emails.

Will Customers be Reminded Before Their Shipment Goes Out?

HOORAY WINE!

Page 12: INTRODUCING THE ONE HOPE WINE CLUB - …viaonehope.s3.amazonaws.com/_VIA Key Documents/viaOH... · INTRODUCING THE ONE HOPE The ONEHOPE Wine Club is a quarterly, curated wine shipment

Go for the Perfect 10: Book, Join, Wine Club

Set your intention to walk out of every event with:

2 New Bookings

2 New Corporate Gifting Clients

2 New Wine Club Members

2 Potential New CEOs

2 Cases of Wine

Talk about Wine Club at every single tasting event. You can’t sell it if you

don’t promote it! During check out, ask every customer again if they want

to try Wine Club.