Welcome to the Chanel party!!

Chanel COCOThe founder of Chanel:Gabrielle Chanel(加布瑞拉 . 夏奈尔） was born in France‘s Auvergne in 1883 and died in 1971.

In 1910,Chanel opened a millinery shop in paris.In 1921,she introduced the first perfume Chanel NO.5.In the second world war ,she closed the couture house.In1954, Chanel re-opened the couture house. In 1955, Chanel introduced the quilted bag.Chanel launched her first eaude toilette for men.In 1957, received the Fashion Oscar.In 1971, Coco Chanel died.

Chanel’s product include perfume, clothing, jewelry, watch, makeup and other luxury goods, which agree with the urban white-collar female workers.

With the development of the economy and the education, women’ status is becoming higher and higher. Some urban white-collar female workers pay more attention on themselves. They seek for the fashionable thing. They are highly educated, so they have self-confindece for their taste and affirm their self-worth.

The feature of the Chanel’s target market:1.Middle and high income women2.Interseted in the fashionable things and economic independent women3.Those women who have higher taste of life and try to enjoy their life

Now Chanel is one of the most well known and instantly recognisable brands in the world.

1.Product linesFashionFragranceMakeupSkincareFine JewelryWatches

2. Product design Double C Rhombus space line Camellia flower White and black

3. Products’ quality High-end product, which is

noble, simple and delicate.

Compared with other cosmetic brands,

CHANEL is very proud at the aspect of price. For its fashionable, delicate and

superior products, it doesn’t make any bargain

or discount to arouse customers to buy products. Because they don’t rely on

price at all, but their products.

On March 18th, 2015, CHANEL decreases its

price by 20% in Chinese market, while raises its

price by 20% in European market.

The company declare that it means to reduce the price gap between markets to strike the

acts as purchasing agent.

1) Advertising and InternetFor Chanel Brand, they use advertisements which are played on the website, televisi

on and magazines with superb style.

2) Catwalk showTo show new products, Chanel always hol

d a catwalk show, inviting celebrities and meidia to participate. Every session has its totally different topic, which attracts people attention to this sparkling show.

3) Star EffectThere is no doubt that if products want to b

e known, the company must think of stars."A few drops of Chanel NO.5." This was wha

t Marilyn Monroe said once in press conference, resulting Chanel NO.5 well known to the public.

Place•About perfume, makeup and skin care product•广州广百北京店 ( 广州市越秀区北京路 295 号 ) • 广州友谊正佳店 ( 广州市天河区天河路 228 号 ) • 广州广百天河店 ( 广州市天河区天河路 200 号 ) • 广州友谊环东店 ( 广州市越秀区环市东路 369 号 )

• About haute couture and accessories • 香奈儿广州太古汇精品店 ( 天河路 383 号广州太古汇商场 , 首层 )

• The location share the same feature: 1.They are located in busy business circles(Tianhe and Yuexiu district) and senior department store(Taikoo Hui)2.They enjoy convenient transportation

• Another feature:Different product have different place, and Guangzhou doesn’t have a place for watches and jewelry