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Welcome to the Chanel party!!. Chanel COCO The founder of Chanel: Gabrielle Chanel( 加 布瑞拉. 夏奈尔) was born in France‘s Auvergne in 1883 and died in 1971

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Text of Welcome to the Chanel party!!. Chanel COCO The founder of Chanel: Gabrielle Chanel( 加 布瑞拉....

  • Welcome to the Chanel party!!

  • Chanel COCOThe founder of Chanel:Gabrielle Chanel(. was born in Frances Auvergne in 1883 and died in 1971.

  • In 1910,Chanel opened a millinery shop in paris.In 1921,she introduced the first perfume Chanel NO.5.In the second world war ,she closed the couture house.In1954, Chanel re-opened the couture house. In 1955, Chanel introduced the quilted bag.Chanel launched her first eaude toilette for men.In 1957, received the Fashion Oscar.In 1971, Coco Chanel died.

  • Chanels product include perfume, clothing, jewelry, watch, makeup and other luxury goods, which agree with the urban white-collar female workers.With the development of the economy and the education, women status is becoming higher and higher. Some urban white-collar female workers pay more attention on themselves. They seek for the fashionable thing. They are highly educated, so they have self-confindece for their taste and affirm their self-worth.The feature of the Chanels target market:1.Middle and high income women2.Interseted in the fashionable things and economic independent women3.Those women who have higher taste of life and try to enjoy their life

  • Now Chanel is one of the most well known and instantly recognisable brands in the world.

  • 1.Product linesFashionFragranceMakeupSkincareFine JewelryWatches

  • 2. Product design Double C Rhombus space line Camellia flower White and black

  • 3. Products quality High-end product, which is noble, simple and delicate.

  • Compared with other cosmetic brands, CHANEL is very proud at the aspect of price. For its fashionable, delicate and superior products, it doesnt make any bargain or discount to arouse customers to buy products. Because they dont rely on price at all, but their products.

  • On March 18th, 2015, CHANEL decreases its price by 20% in Chinese market, while raises its price by 20% in European market. The company declare that it means to reduce the price gap between markets to strike the acts as purchasing agent.

  • 1) Advertising and InternetFor Chanel Brand, they use advertisements which are played on the website, television and magazines with superb style.

  • 2) Catwalk showTo show new products, Chanel always hold a catwalk show, inviting celebrities and meidia to participate. Every session has its totally different topic, which attracts people attention to this sparkling show.

  • 3) Star EffectThere is no doubt that if products want to be known, the company must think of stars."A few drops of Chanel NO.5." This was what Marilyn Monroe said once in press conference, resulting Chanel NO.5 well known to the public.

  • PlaceAbout perfume, makeup and skin care product( 295) (228) (200) (369)

    About haute couture and accessories (383, )

  • The location share the same feature: 1.They are located in busy business circles(Tianhe and Yuexiu district) and senior department store(Taikoo Hui)2.They enjoy convenient transportation

    Another feature:Different product have different place, and Guangzhou doesnt have a place for watches and jewelry