©2016 Trail’s End®. All rights reserved.

Welcome To The2016 Popcorn Sale!

Prize

Time

3

2016

Trail’s End

Popcorn

Preview

Agenda

1. Plan your Ideal Year of Scouting

• Build the Plan

• Funding the Scout’s Dreams

• Set and Reach your Goals

2. Successful Kick-off

3. Delivering the Message to Scouts and parents

4. Increasing Scout Participation

5. All NEW technology

• Digital App

• Online Selling

Top 20 Southern Region Traditional Selling UnitsRank Council City District Unit Total Sold

1 Atlanta Area Atlanta Hightower Trail Pack 21 $ 77,070 2 Cape Fear Area Wilmington Coastal Pack 226 $ 70,590 3 Alamo Area San Antonio Two Rivers Pack 51 $ 60,200 4 Sam Houston Area Houston Twin Bayou Pack 55 $ 58,005 5 Buffalo Trail Midland Chaparral Pack 641 $ 57,658 6 Occoneechee Raleigh Crosswinds Pack 200 $ 57,565 7 Coastal Carolina Charleston KIAWAH Pack 79 $ 54,300 8 Alamo Area San Antonio Summit Pack 109 $ 52,345 9 Piedmont Gastonia Gemstone Pack 377 $ 51,760 10 East Texas Area Tyler Okee Tuklo Pack 359 $ 50,325 11 Middle Tennessee Nashville Cogioba Pack 509 $ 43,835 12 Circle Ten Dallas Blackland Prairie Pack 730 $ 43,040 13 Gulf Ridge Tampa Timucua Pack 632 $ 42,000 14 Old North State Greensboro Alamance Pack 65 $ 40,810 15 Mecklenburg County Charlotte 1. Hornet's Nest Pack 97 $ 39,285 16 Palmetto Spartanburg York Pack 250 $ 39,040 17 Gulf Stream Palm Beach Gardens Everglades Pack 125 $ 38,805 18 Coastal Carolina Charleston SWAMP FOX Pack 453 $ 38,645 19 Evangeline Area Lafayette Beau Bassin Pack 451 $ 37,350 20 Occoneechee Raleigh Crosswinds Pack 216 $ 36,890

Pack 21, Atlanta Area CouncilJohn Sheesley, Cubmaster

6 Pack Popcorn Points 1. Have a Popcorn Culture

• Started with the “Why”: wanted to do more (Caving Trip)

• Start now: program got better over 7 years

• Side benefit: unit grew from 30 Scouts to 146 Scouts

• Average sale is $700 / 90% participation

2. Aim: Get everyone involved • Increases avg. sale per Scout

Pack 21, Atlanta Area CouncilJohn Sheesley, Cubmaster

6 Pack Popcorn Points con’t 3. Create Scout incentives that are not focused on top

sellers • Have goals any and all Scouts can achieve

4. How did Pack Help? • Organized Show N Sell Locations (25) • Formed a committee

5. Popcorn doesn’t dominate the program.Parents (not registered leaders) run the popcorn sale.

• Learn about goal setting / responsibility / hard work / rejection

6. Dream Big – Scouts decide what to do • Service projects • Guest speakers (donate to their organizations)

Top 20 Southern Region Online Selling UnitsRank Council District Unit Total

1 Sam Houston Area Twin Bayou P 0055 - St John The Divine Episcopal Church $ 10,356 2 Circle Ten Blackland Prairie P 0059 - Parish Episcopal School $ 8,768 3 Atlanta Area Hightower Trail P 0021 – Our Lady of the Assumption Catholic Church $ 5,766 4 Occoneechee Highlander P 0902 - Spout Springs Church $ 5,690 5 Circle Ten Five Trails T 0842 - First United Methodist Church $ 5,224 6 Palmetto Daniel Morgan P 413 - New Beginnings United Methodist Church $ 5,223 7 Heart Of Virginia Cardinal P 0770 - River Road Presbyterian Church $ 4,985 8 Atlanta Area Phoenix P 0304 – The Lovett School $ 4,209 9 Cape Fear Area Lumber River P 410 $ 4,173 10 Circle Ten Blackland Prairie P 0714 - Trinity Christian Academy $ 4,093 11 Mecklenburg County Hornet's Nest P 0058 - Lions Club Of Davidson $ 3,792 12 Andrew Jackson Four Rivers P 0030 - St Richards Catholic Church $ 3,696 13 Circle Ten Golden Arrow P 0404 - Prince Of Peace Catholic Community $ 3,656 14 Sam Houston Area Thunderwolf P 1828 - St Laurence Parish (Catholic) $ 3,493 15 Central North Carolina Union P 0151 - Faith United Methodist Church $ 3,478 16 Sam Houston Area Mustang P 1703 - St Francis Episcopal $ 3,475 17 Gulf Ridge Timucua P 0603 - Boyette Springs Elementary School PTA $ 3,408 18 Sam Houston Area Texas Skies P 0494 - Friends of Wolman Elementary $ 3,389 19 Capitol Area North Shore P 2030 - River Place Country Club $ 3,375 20 South Georgia Alapaha P 0454 - Trinity Presbyterian Church $ 3,299

Top 10 Southern Region Selling ScoutsRank First Last Council Total

1 Schaller G. Simmons Atlanta Area $11,315

2 Joseph Bollinger Colonial Virginia $10,475

3 Andrew S Grobler Great Southwest $10,064

4 Alexander Cuthrell Atlanta Area $ 9,995

5 Robert Francis Gabri Lizarraga Sam Houston Area $ 9,610

6 Benjamin C. Schechter Alamo Area $ 8,370

7 Michael S. Stagg Old North State $ 8,320

8 Connor Reiderer Cap Fear Area $ 8,315

9 Nathaniel B, Schechter Alamo Area $ 8,265

10 Bryan Dong Feng Mobile Area $ 7,460

National Top Selling Scout

Benjamin ColleyTwin Rivers Council

Albany, NY

$32,775

Prize

Time

Ideal Year of ScoutingIt is our goal to be able to provide a year round quality

Scouting program through proper planning, budgeting,

and goal setting to insure we are helping provide Scouts

an Experience of a Lifetime.

1. Plan Unit’s program year • Get Scouts engaged ... it’s THEIR program.

2. Determine the budget

3. Set the goal: for the Unit and each Scout

4. Have a thought out communication plan

5. Obtain funds from one fundraiser

6. Then enjoy the activities planned and HAVE FUN

Ideal Year of Scouting

Sample Budget

MONTH DESCRIPTION BUDGET

September Pack Carnival/Popcorn Kick-off $ 300

October Halloween Party/ Webelos Camporee $ 300

November Pack Awards Meeting/Den Gifts $ 175

December Holiday Party $ 500

January Pit Night/Pinewood Derby $ 125

February Game Night/Prizes $ 225

March Blue & Gold $ 1,500

April Bowling $ 100

May Memorial Day Parade & Barbeque / Webelos Camporee $ 175

June Graduation- Camping $ 550

July Cub Day Camp $ 5,250

August Blue Claws Baseball Game $ 250

Total Activities Budget $ 9,450

Determine The Sales Goal

Ideal Year of Scouting*Includes all Scouts attending day camp

What Is The Message

To The Scout Parents?

• No out-of-pocket-expense to enjoy 12 months of Scouting activities

• Do one fundraiser a year; more time enjoying Scouting

• Scouts ... ✓Earn their own way ✓Learn life lessons and responsibility

• All Scouts enjoy Unit’s program.

• Consumers motivated to purchase based on the cause.

• We are NOT selling Popcorn. What are we selling?

We Are Selling ADVENTURES!

Consumers are 2X more likely to support a cause they believe in.

©2016 Trail’s End®. All rights reserved.

Kick-off YourProgram Year!

Kick Offs are often the first gathering of the new program year. So ...

... what are some things that make Unit Popcorn Kick Offs

informative and awesome?

MAKE IT A FUN EVENT!

• Games, have snacks, offer door prizes, etc.

• Review planned activities for the upcoming year.

• Review the Unit prize program.

• Review the sales goal for every Scout and demonstrate how a Scout can earn his own way.

• Review the selling methods (role play)

©2016 Trail’s End®. All rights reserved.

Motivate Your Scouts

What motivates your Scouts?

Note differences between Cub Scouts, Boy Scouts and Venture Scouts.

What are the best incentives?

• Scouting programs that THEY planned • Stuff

• Gift cards: movies, iTunes, Game Stop, etc. • Fishing poles and gear • Camping equipment • Video games

• Pizza party • Ice Cream socials • The Trail’s End Scholarship program • The all “new” Trail’s End piece patch

Prize

Time

©2016 Trail’s End®. All rights reserved.

Let’s See the New Stuff!

2016 Galactic Patch!

Galactic Piece Patch• Engages majority of Scouts to other selling

methodologies • Online

• Military

• Sales goals

• Moves the masses to higher sales averages

• Tracking through the new popcorn system

• Fulfillment through prize vendors

©2016 Trail’s End®. All rights reserved.

Trail’s End Technology Enabling an Easier

Fundraising Program

“New” Popcorn Selling System

Easier For Leaders • Single Sign On with Online

Selling System

• Inventory Management

• Mobile Enabled

• Less Paper Order Forms

Digital Take Order App

Council product list loaded onto personal devices, with ability to take order and process payment.

New Take Order App (June 1st)

• Mobile App Custom by Council

• Cascades to Units & their Scouts’ Phones

• Take Orders & Payment in Real Time • PCI Compliant

Online Ordering Site

Personalized selling pages, where Scouts tell their story, select their favorite products, and

can connect account via social media.

Online Fundraising Today

•Personalized story and message

•Simple to setup without help

• Goal based & real time

•Digital and social components drive virality

e-Commerce System

• Personalized Scout Story

• Simple to setup with parent’s help if needed

• Goal based and promote Scouting activities

• Digital and social components

e-Commerce System• Share Scout and Unit’s story

with friends and family

• All “new” products will be featured

• Time Well Spent - Nearly 3x the dollars online!

- Average $48.50 per order online versus $17.50 in the traditional sale

Drive incremental sales online with a new product offering

New Categories – Incremental Sales

• Chocolate: $25 Billion Market & Growing (Price Insensitive)

• Nuts: $7 Billion Market & Growing

• Coffee: $8 Billion Market & Growing

• 82% of Americans consume coffee every day

• Popcorn: $3 Billion Market & Growing

New Online Flavors

• Aged White Cheddar

• Simply Salted Popcorn

• Sweet Caramel Corn with Sea Salt Popcorn

• Milk Chocolate Pecan Clusters

• Honey Roasted Mixed Nuts

• Medium Roast Coffee – Ground & K-Cup

• Dark Roast Coffee – Ground

• Gold Level Military Donation ($55)

• Platinum Level Military Donation ($75)

$30 each / $7.50 Shipping / Buy 3 – get FREE shipping

New Online Packaging

Tailored to Non-Selling Troops, Crews and Posts.

Product Lineup

0

©2016 Trail’s End®. All rights reserved.

Popcorn Kickoff : August RT Show and Sell Orders Due: September 19th Show and Sell Pick Up: October 1st Take Orders Due to Council: October 31st Take Order Pick Up: November 12th Money Due: December 2nd

Key Dates 2016

Prize

Time

©2016 Trail’s End®. All rights reserved.

Thank You andGood Luck with Your Sale