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Welcome to our presentation

Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

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Page 1: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Welcome to our presentation

Page 2: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Brief

18 – 24 year olds

To achieve this through one of the Unilever sustainable living platforms

RE-CONNECT

Page 3: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Agenda

• Social issue

• Research

• Connection to Lynx

• Campaign Idea

• Summary

Page 4: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Sexual confidence

Page 5: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

18-24 year olds?

Page 6: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

50%of 18 to 24 year olds

Lack personal confidence

Page 7: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Qualitative research

Body imageStress of

exams

Lack of money

Problems at college/Universit

y

Not achieving

goals

Struggle find a

solution to a problem

Page 8: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

OUR RESEARCH REVEALEDTHAT THIS IS MAKING THEM…

FEEL DOWN

Page 9: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Yes No

Does being down have an impact on self-confidence?

84%

16%

Page 10: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

45%talk with someone

41%ignore

14% other

55%Of young men are not dealing with the issue

properly

Page 11: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

FEEL DOWN

Depression

Page 12: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Can a brand change the way people feel

70% 30%

YES! NO

Page 13: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Brands can give you the confidence to try

different things…

Brands have the potential to

make a difference.Brand can be used to

say an important message which perhaps you were unaware of..

Advertising campaigns can change your

perception and hence your feelings…

Yes of course, brands are what

drive the world forward

18 – 24 year olds said…

Page 14: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Can Lynx play a part in self confidence?

77%YES

Page 15: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

What makes 18-24 year olds feel confident…

Planning Positive outlook on

life Motivation Goals & Objectives

Belief from others

Achieving something

Page 16: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

90% of males 18-24

claimed that they are happier and more

confident when they have a

ROUTINE

Page 17: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Why having a routine makes you feel confident

‘’I feel more confident when I have a routine as it makes me feel in control of my

life’’

‘’Planning the day helps me to achieve more’’

‘’Routine is good for the body and helps to create a healthy state of

mind’’

‘’I feel less anxious/nervous about

the day’’

‘’It makes achieving your goals more possible’’

‘’Having a routine helps me to stay more focused on my goals’’

Page 18: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

When do people set their objectives?

NEW YEAR’S

DAY

Page 19: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

How many people achieve their New Year’s objectives?

8%

Page 20: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms
Page 21: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

#Feelgood campaign

Lead aHealthi

erLifestyl

e

Get dream job

Achieveexpected grades

Run themarathon

Page 22: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Where we will be focusing

America

France

UK

India

Australia

Page 23: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Social media amongst 18 – 24 in these markets

France

74%24%

81% 42% 15%

86%28%27%

USA UK

91%64%45%

Australia

Page 24: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Stage 1

Raise Awareness

Stage 2

Drive Engagement

Stage 3

Co-creation

COMMUNICATION PROCESS

Page 25: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Stage 1

Raise awareness

Page 26: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

January 1st 2016

Page 27: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms
Page 28: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms
Page 29: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms
Page 30: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

SAVE 10p

BUY ONE GET ONE

FREE

VOUCHER

Congratulations!Scan your voucher at the

till

Page 31: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Social media pages

Page 32: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Stage 2

Drive engagement

Page 33: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Routine plannerDay planner

TimelineTimer checklist

ReminderAccomplishment of the day in %

Special datesHelp (tips, solutions)

Lynx social media

App #feelgood

Page 34: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Blogging

Pay blogge

rs

Raise awareness and drive engagement

Page 35: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

1 to 3 months

FOMOPublic

Relations

#1 To lose weight and get fit#2 Quit smoking#3 To achieve good grades

Page 36: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

3 months

“You’re on target to reach your goals! Keep going.

LYNX”

“ Don’t give up, you’re almost there!

Here is 10 tips on how to succeed. LYNX”

PROGRESS

Page 37: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

UK

FRANCE

INDIA

AUSTRALIA

USA

75%

60%

65%

40%

50%

6 months

Public Relations & Statistics

Page 38: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Competition

“Competition can improve

performance and happiness”

‘’You perform better when You’re competing because as humans you

have a desire to win’’

‘’Gives me an end goal and something to look ahead to’’

‘’It causes you to work harder’’

‘’It gets your mind working

harder and helps

you to stay healthy

and focused’’

Page 39: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Online competition 6 to 12 months

VOTEwho deserves help from lynx

Page 40: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Stage 3

Co-creation

Page 41: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Personal Routine development

Feelings and thoughts

Positive outcome Your next goal Lynx role and

support

About….

Page 42: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

In these 6 months…

Page 43: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Rewards for Blogging

Personal Care Products Discounts

Page 44: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

1-3 months

3-6 months

6-9 months

9-12 months

GOAL

ROUTINE

Page 45: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

Length of campaign

5 different countries

Expand the campaign out to more countries

Lynx Resolution Day

20 620 720 8

Page 46: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

What we want to achieve through this campaign

• Engage and motivate customers via social media and other channels

• Highlight the importance of positive actions everyday

•To help consumers to reach their goals and make routine an important part of their day

• To change the perception of Lynx to a feel good brand

• Re-connect with target audience

Page 47: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms

SummaryFOCUS

Page 48: Welcome to our presentation. Brief 18 – 24 year olds To achieve this through one of the Unilever sustainable living platforms