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© 2010 COACH ERA www.skyisthelimit.org
On the road to EXCELLENCE
Why 2000 companies world wide are choosing to invest in their culture?
Lets see the case of UNILEVER Brazil:
1www.valuescentre.com
UNILEVER BRAZIL
Consumer Product Brands
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IF WE DON'T CHANGE OUR CULTURE, WE WILL NEVER ACHIEVE OUR BUSINESS
OBJECTIVES
Kees Kruythoff CEO Unilever Brazil
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They made a DECISION on the highest level
To build a company that is GREATER than Great
In 2008 Unilever Brazil started to measure its culture
The 2008 Cultural Values Assessment Involves 44 members of Unilever Board & Direct Reports to Board
The entropy is at high 31% with 5 limiting values.
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In Dec 2009 Unilever measures Culture again195 company members The entropy is 19%.
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THE RESULTS
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Customer ServiceCases filled on time
2007 2009
71% 91%
THE RESULTS
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Customer ComplaintsClaims per million of goods sold
2007 2009
31% 21%
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FinanceRevenue growth
2002-07 2008-09
3.2% 7%
THE RESULTS
• In a pilot study carried out by McKinsey & Company, the Cultural Transformation Tools CTT were used in parallel with 30 structured consultant interviews. The Cultural Transformation Tools CTT were found to provide a more comprehensive analysis and more credible results at a fraction of the cost.
• They provide one of the most comprehensive cultural diagnostic and values assessments available.
• They are affordable for small and large organizations. Costs are the same for 100, 1000 or 5000 employees when completed on the Internet. Paper surveys are also available.
• The survey form is simple – it requires only 15 - 20 minutes to complete. Results are available in 2-4 weeks.
• The survey form is customized for every organization and can be WEB or paper based.
• The survey is available in many languages.
• The survey can be used for multiple purposes.
Measurement Matters
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