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Welcome to Marketing & Entrepreneurship Session 1: Exploring Enterprise Shahid Rasul. Exploring Enterprise Introduction to the course Definitions Enterprise Agenda Enterprise Culture. Enterprise. - PowerPoint PPT Presentation
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www.bradford.ac.uk/management
Welcome to Marketing & Welcome to Marketing & EntrepreneurshipEntrepreneurship
Session 1:Session 1:
Exploring EnterpriseExploring Enterprise
Shahid RasulShahid Rasul
Exploring Enterprise Exploring Enterprise
• Introduction to the course
• Definitions
• Enterprise Agenda
• Enterprise Culture
EnterpriseEnterprise1. a project undertaken or to be undertaken, esp. one that is
important or difficult or that requires boldness or energy: To keep the peace is a difficult enterprise.
2. a plan for such a project.
3. boldness or readiness in undertaking; adventurous spirit; ingenuity.
4. a Business Organisation
5. willingness to undertake new ventures; initiative: “Through want of enterprise and faith men are where they are, buying and selling, and spending their lives like serfs” (Henry David Thoreau).
Enterprise is…..Enterprise is…..
– making things happen
– doing things differently
– having ideas
– and doing something about them
– taking advantage of opportunities
– to bring about change
EnterpriseEnterpriseNarrow Meaning
• Starting a business• Being in business• Growing a business• Developing a
business• The business itself
Broader Meaning
Attitudes & Skills which when possessed by individuals, lead them to exhibit innovative behaviour, including entrepreneurship
BUSINESS BEHAVIOURAdapted from Understanding Enterprise, Entrepreneurship & Small Business - Bridge, O’Neil & Cromie
INNOVATION
Enterprise
Entrepreneurship
Small Business
Adapted fromUnderstanding Enterprise, Entrepreneurship & Small Business - Bridge, O’Neil & Cromie
Intrapreneurship
Enterprise in ContextEnterprise in Context
1 Introduction to Enterprise
2 Understanding Entrepreneurship (TA - ALL)
3 Role of the Entrepreneur (TA- ALL)
4 Business Case Studies
5 Market Opportunity Recognition (TA - ACEG)
6 Evaluating the Opportunity (TA - BDFH)
7 Creating a Business Model (T- ALL)
8 Developing the Business Plan (T – ALL)
9 Financial Planning (T- ALL)
10 Entrepreneurial Organisation
11 Managing Growth & Exit
12 Presentations
Module ContentModule Content
• Lectures• Tutorials
– Case Studies, Activities, Guest Speakers– Consultation regarding coursework– Presentations
• Personal study and reading• Working in TEAMS • Researching & collecting information
Course FormatCourse Format
Entrepreneurship and innovation are central to the creative processes in the economy, to promoting growth, increasing productivity and creating jobs.
UK Government White Paper on Competitiveness
The promotion of enterprise, in every aspect of society and every corner of our country, is at the heart of Government’s agenda. Entrepreneurial talent is essential to deliver social justice, locally and nationally.
Enterprise for Communities
Why all the fuss?Why all the fuss?
Business Enterprises in UKBusiness Enterprises in UK
Number - 3.8 million (excl Government & non-profit)99.1 per cent small (0 to 49 employees)27,000 were medium-sized (50 to 249 employees)7,000 were large (250 or more employees) Employment - 22.7 million people 43.7 per cent in small enterprises11.9 per cent in medium-sized enterprises.
Turnover: £2.2 bn37.0 percent Small Enterprises15.0 percent Medium Enterprises
DTI - National Statistics
Business EnterprisePrivate Sector
Social Enterprise
Not for profit sector
Corporate EnterprisePrivate & Public
Sector
Social, Economic, Environment, Ethics
Types of EnterpriseTypes of Enterprise
Source: New Venture Creation - Entrepreneurship for the 21st Century - Timmons
Technology
Innovation
Increasing
Competition
Acceleratin
g
Complexity
Computers
Bandwidth
Globalisation
Deregulation
Product Proliferation
Rate of change
Internet Fact
The number of people and
computers connected to the internet
doubles every twelve months.
Exponential Growth
Change is Inevitable?Change is Inevitable?
Only the wisest and stupidest of men never change.
Confucius
Environmental
Social/ Cultural/ Demographics
Economic
What’s Happenin
gTechnology
Political
Global ParadoxGlobal Paradox
What has changed?What has changed?
PPolitical
EEconomic
SSocial
TTechnology
EEnvironment
LLegal
Home
Work
Leisure
In the first industrial revolution, In the first industrial revolution, what mattered was who had the raw materials, the capital and the ports. What matters most now is which country has the shared determination and the national purpose to tap the energy, dynamism and potential of the widest pool of talented people.
Gordon Brown – Chancellor of the Exchequer 2003
0
50
100knowledge growth
human evolutiongenes and culture
Agricultural Industrial Ecology of Networks
GR
OW
TH
ERAS
Knowledge Growth vs. Human EvolutionKnowledge Growth vs. Human Evolution
…………..is one who comes across a pile of scrap metal and sees the making of a wonderful sculpture. An enterprising person is one who drives through an old decrepit part of town and sees a new housing development. An enterprising person is one who sees opportunity in all areas of life.
Jim Rohn – Business Philosopher
An Enterprising Person…..An Enterprising Person…..
Enterprise&
Innovation
Economy
Society Environment
Enterprise in ContextEnterprise in Context
Unlocking ValueUnlocking Value
OpportunitiesOpportunities
ResourcesResources
Unlocking Unlocking ValueValue
YouYou
Rae (1999:16)
•Accelerating Change
•Large Safe
•Qualifications Alone Insufficient
•Respected becomes Expected
•Ignore Passion at your Peril
Personal FactorsPersonal Factors
We are entering a time when the future, in so many areas, is to be shaped by us and for us; a time when the only prediction that will hold true is that no prediction will hold true; a time
for bold imaginings, for thinking the unthinkable and doing the unreasonable.
Charles HandyCharles Handy
www.channel4.com/life/microsites/R/realdeal/
One stop shop for Budding Entrepreneurs with Self Assessment & Road Tests
www.zeromillion.com/entre/stories/
Stories about entrepreneurs
www.motivation-tools.com/
Interesting website on motivation
www.entrepreneurialprocess.com/entrebook.htm
An online book on entrepreneurship
Useful WebsitesUseful Websites