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Welcome to iKNOW
11th October, 2017Graz
WHY?
Confidential, © SafeRock llc 2017
October 9, 2017 Confidential, © SafeRock llc 2017 7
? ! We have multiple communication channels. Can
you assure me that we can meet our sales and gross margin targets?
! Can you tell me how to make my budget more effective – what to increase and what to decrease?
! How can I get real-time support to improve performance in merchandising and marketing?
! Are my promoted items and categories performing at the expected level? At the end of season, will we be left with excess inventory?
THESE ARE CRITICAL TIMES FOR RETAIL…Change in consumer behavior is happening more rapidly than retailers ability to respond
October 9, 2017 Confidential, © SafeRock llc 2017 8
THESE ARE YOUR INTERNAL DISCUSSIONS The answers separate winners from losers
What should we buy and how
much?
GMM
I need more marketing money
for footwear
BUYER How do we
know the correct amount to
spend?
How do we optimize
Marketing budget?
CMO
How do we drive profitable
sales?
CEO
“HOW CAN WE IMPROVE?”
CFO
WHAT?
Confidential, © SafeRock llc 2016
The Challenge
“Use metrics to measure on a daily, weekly, monthly basis to run your business – to better understand store traffic, web traffic, and overall share of consumer voice”
-John McAteer VP of US Sales, Google
October 9, 2017 Confidential, © SafeRock llc 2017 11
Best-in-class companies are using: ! Strategy to integrate all sales channels ! Interpretive big data management ! Real-time marketing campaign tactics ! Thorough post-mortem review ! Amazon: friend or foe?
HERE’S THE CHALLENGE
HOW?
OPEN PAYMENTS
[Traditional] Confidential, © SafeRock llc 2016
CONVERGENCE OF COMMERCE
Confidential, © SafeRock llc 2016
MIDDLEWARE
eCommerce
MDM
OMS
WMS Inventory
CRM
FRONT END
BACK END
SECURITY STANDARDIZATION
Customer Engagement
Business Processes
Store Visit
Convergence of Commerce
FUN FRICTIONLESS
FINANCIALLY SOUND
Confidential, © SafeRock llc 2016
Next Steps
Confidential, © SafeRock llc 2016
Keep the customer at the heart of decisions
Confidential, © SafeRock llc 2016
Keep the customer at the heart of decisions
“Customers don’t
measure you on how
hard you tried, they
measure you on what
you deliver.” -Steve Jobs