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Welcome to CUNYSocial Media Session
October 18, 2019
CUNY Central Team Ellen Lai
Social Media Director
646-664-9316
Janise Lazarte
Social Media and Digital Marketing Manager
646-664-9329
Feedback on HootsuiteAny problems or issues?
Any good tips to share?
Hootsuite training services:
education.hootsuite.com
Client Services Contact
Gobi Nadesh
Implementation Consultant
647-332-4624
Future campaigns and initiatives
#CUNYTUESDAYDECEMBER 3, 2019
Start thinking about your
campaigns
Potential Target Audiences:
● 560,000 alumni on
● 1,100 donors
cunytuesday.org
#CUNYTuesday CalendarOctober 23: Share social media toolkit
November 1-15: Paid and organic content launch
November 16-December 2: Continue to push for donations
and post giving messages
December 3: #CUNYTuesday
December 10: Post-mortem notes and analytics
Future Campaigns Early Voting Starts on Saturday, Oct. 26
Census 2020: CUNY Census Corps
Weekly Digest and CUNY Events Calendar● The weekly digest is a valuable
source of information
● News and events from each
college
● Email is sent every Monday
from Central Office
● Offers opportunities to
collaborate with other schools
and programs
● Use the CUNY Events
Calendar
● Info about the events provide
content for the Monday and
Thursday morning briefs
How can we work together?
Using Hootsuite to collaborate
Social Media Request Form
Evergreen and planned content
Using Slack to communicate with the team
BRAINSTORMING SESSIONGroup Activity
Come Up with Ways to Collaborate with Other Schools● Spend the next 15 - 20 minutes to discuss ways to work with
other schools on specific initiatives, projects, or events
● What do you have lined up for the Fall and Spring semester?
● Is there a school that you can reach out to for collaboration?
Accessibility for Social Media
● General Requirements
● Specific platforms
○ Flickr
○ YouTube
● More Resources
Steven Medina
Accessibility Specialist
Intro to Media team
● Seeking opportunities to
collaborate with schools and
their video teams
● Can offer advice and guidance
on how to shoot video, take
photos, and boost your
multimedia presence on your
social media accounts
Annette Calderon
Director of Advanced Media
Interested in becoming a Digital Council Co-Chair?● One representative from a
senior college
● One representative from a
community college
● Work with Central Office
to address short and
long-term goals for the
University
● Help set the agenda for
future digital council
meetings
Contact: [email protected]
