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CommunicationsCommunicationsTechnologyTechnology……quite possibly the coolest quite possibly the coolest course you’ll take in high course you’ll take in high school!school!

1a What is Communication.ppt

What is What is Communication?Communication?

What is Communication?What is Communication?

It is the accurate transfer of information from a SENDER to a RECEIVER.Communication can be performed by people, animals or machines.

What is Communication?What is Communication?For communication to be successful, we must be sure that the message has the same meaning for the receiver as it did for the sender.To check if a message is understood, we can request FEEDBACK (asking person to repeat, questioning).

Person to Person Person to Person CommunicationCommunication

Can be either VERBAL (speaking) or NON-VERBAL (gestures, writing, facial expressions).We can use technology to enhance communication.

Eg. phones, TV, speakers, computers

Person to Person Person to Person CommunicationCommunication

Technology allows for MASS COMMUNICATION (sending messages to many people).This includes MEDIA such as newspapers, TV, radio, magazines, the Internet, CD’s, videos, etc.

5 Main Reasons to 5 Main Reasons to CommunicateCommunicate1. To INFORM e.g. Newspapers, news programs, brochures2. To PERSUADE eg. Ads, salespeople, lawyers3. To ENTERTAIN e.g. music, movies, games, books, television4. To EDUCATE e.g. teachers, books, documentaries,

newspapers5. To CONTROL e.g. politics, computers, timers

The Communication The Communication ProcessProcess

Every communication process follows the same series of steps.

The Communication The Communication ProcessProcess1. A way of ENCODING the message

(eg. video camera, microphone, computer keyboard).

2. A means of TRANSMITTING the message (eg. Recording head, radio antenna, computer modem).

3. A CHANNEL or route which the message takes (videotape, air, phone lines).

The Communication The Communication ProcessProcess

4. A means of RECEIVING the message (vcr, radio receiver, antenna, modem, CD player).

5. A method of DECODING the message (monitor, speaker, printer, TV).

The Communication The Communication ProcessProcess

All messages are designed to reach a specific AUDIENCE.

Ex. 1 – An ad for retirement planning probably won’t work well in a magazine for Canadian teens.Ex. 2 – Loud hip-hop music may be effective for a soft drink ad that appears on Much Music, but it wouldn’t be very useful for an insurance ad during “60 Minutes”.

We need to consider audience and cost when designing any form of communication. Effective communication requires:

1. planning2. organization 3. analysis.

The Communication The Communication ProcessProcess

Congratulations! Congratulations!

You survived your first You survived your first comm tech note. Was comm tech note. Was that so bad?that so bad?