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WELCOME!Spotlight On: Media and Technology
Welcome and Introductions
Professor Jonathan Knee
Professor Miklos Sarvary
Moises Eskinazi MBA ’18
Amanda Huang MBA ’18
Aaron Markowitz MBA ’18
Rachael Lubetkin, Admissions Officer
Nicole Wesolowski, Admissions Officer
Welcome and Introductions
Professor Jonathan Knee• Professor of Professional Practice
• Co-Faculty Director of Media and
Technology Program
• Senior Advisor at Evercore Partners
• Recent courses taught:
• Media Mergers and Acquisitions (Master
Class)
• The Media Industries: Public Policy and
Business Strategy
• Digital Investing
• The Business of Sports
Welcome and Introductions
Professor Miklos Sarvary• Carson Family Professor of Business
• Co-Faculty Director of Media and
Technology Program
• Recent courses taught:
• Media Platforms and Content: A
Foundations Course
• Research focus:
• Media and Information Marketing
Welcome and Introductions
Moises Eskinazi MBA ’18• Second year August-entry Full-Time MBA student
• Pre-MBA Employment:
• Shutterstock, software engineer
• Summer Internship:
• DigitalOcean, product management
• Columbia Business School Clubs:
• Co-President, Technology Business Group
• President, Hispanic Business Association (HBA)
• Columbia Innovation in Business
• FinTech Club
• Columbia Entrepreneurs Association (CEO)
Welcome and Introductions
Amanda Huang MBA ’18• Second year August-entry Full-Time MBA student
• Pre-MBA Employment:
• Wunderman, digital marketing analyst
• Summer Internship:
• Microsoft, UX research intern
• Columbia Business School Clubs:
• Co-President, Technology Business Group
• Columbia Women in Business
• Pangea Advisors
• Management Consulting Association
• Asian Business Association
Welcome and Introductions
Aaron Markowitz MBA ’18• Second year August-entry Full-Time MBA student
• Pre-MBA Employment:
• CBS Interactive, entertainment & media
• Internships:
• Part Time: Brave Ventures
• Summer: Sony Pictures Entertainment
• Columbia Business School Clubs:
• Co-President, Media Management Association
(MMA)
• Football Club (CBSFC)
• Innovation + Creativity in Business Society
Media and Technology Program
September 14, 2017
Profs. Jonathan Knee & Miklos Sarvary
The Media and Technology Program
MEDIA &
TECHNOLOGY
FORUM
RESEARCH
(NYC Media
Seminar)
ACADEMIC
COMMUNITY
COURSES,
SPEAKERS,
INDEP.
STUDIES
STUDENT
COMMUNITY
CASES
EVENTS
BOOKS
BUSINESS COMMUNITY
M
J
J+M
ALUMNI
9
10
Detailed
course list:
Fall 2017
Mergers & Acquisitions in Media (Master Class), Knee
VC/Angel Deals: Gut-driven Tech Investing!, Kirby/Zimmerman
Internet Wars, Grusd
Entrepreneurship in Incumbent Media Companies, Price/Ginsberg
Entertainment Marketing & the Crafting of Celebrity Businesses, Moses
Social Media Marketing, Partalo
The Business of Sports, Gulati/Knee/Galatioto
Marketing the Arts, Culture and Education, Millan
Digital Literacy for Decision Makers, Castiglione
Data Analytics in Python, Johar
Introduction to Programming Using Python, Griffel
Intro To Databases For Business Analytics, Griffel
Sports Analytics, Broadie
Virtual Reality & The Future of Storytelling: How Disruptive Technologies Will Transform Media, Devarajan
Spring 2018
Digital Literacy for Decision Makers, Martin
Intro to Programming Using Python, Griffel
Intro to Databases for Business Analytics, Griffel
Data Analytics in Python, Johar
The Digital Economy: Regulatory Conflicts and Opportunities (A Term), Noam
NYC Immersion Seminar: Media and Media Tech, Noam
Managing in the Information Economy and the Media Sector, Noam
Digital Investing, Knee/Phillips
The Media Industries: Public Policy and Business Strategy, Knee/Wu
NYC Immersion Seminar: Technology Disruption, Cowgill
Technology Strategy, Wang
Platforms and Content: A Foundations Course, Sarvary
Entertainment Marketing & the Crafting of Celebrity Businesses, Moses
Media & Entertainment: Strategy Consulting Projects, Seave
Internet Wars, Grusd
Media Marketing & Entrepreneurship, Devarajan
Digital Marketing, Jerath
Summer 2018 (to be confirmed)
Media Platforms and Content: A Foundations Course, Sarvary
Media & Entertainment: Strategy Consulting Projects, Seave
Digital Marketing (block week), Jerath
11
Mentoring Breakfasts
• October 13 — James Rosenstock, EVP International and
Corporate Development, Vice
• November 2 — Ben Luban '09, SVP & Head of Business
Development, Everything But The House
• November 15 — Christy Tanner '99, SVP and General
Manager, CBS News Digital
• February 8 — John Partilla, CEO Screen Vision Media
13
On-campus speaker events, 2016-17
• September 26 — Matt Blank, Chairman of Showtime
Networks
• November 1 — Nick Denton, former CEO, Gawker Media
• November 9 — Silfen Speaker Series: Ed Heffernan '86,
Alliance Data
• November 3 — Mark Thompson, CEO, The New York
Times
• February 21 – Gary Knell, President & CEO, National
Geographic Society
13
Previous on-campus speaker events
• Jeff Zucker, President, CNN Worldwide
• Charlie Collier ‘98, President & General Manager AMC
• Ron Meyer, Vice Chairman NBC Universal
• Todd Yellin, VP Product Innovation, Netflix
• John Skipper, President, ESPN and Co-Chairman, Disney
Media Networks
• John Sykes, President, Clear Channel Entertainment
14
Classroom visitors
• Sheila Spence, WPP, SVP of Corporate Development
• Charles McCurdy, Chairman and CEO of Apprise Media LLC
• Greg Maffei, CEO and President of Liberty Media
• John Martin, CFO, Time Warner
• Artie Minson, COO, AOL
• Mason Slaine, President & CEO, InterActive Data Corp.
• Jeff Zucker, Former President & CEO, NBC Universal
• Gregory McCaffery, CEO, Bloomberg Law
• Geoffrey Beattie, Vice Chair, Thomson Reuters; President of Woodbridge
• Bob Pick, SVP-Corporate Development, Comcast
• Kathryn Zachem, SVP, Regulatory & State Legislative Affairs, Comcast
• Christine Varney, partner, Cravath, Swaine & Moore; lobbyist/internet policy & antitrust expert
• Jim Cicconi, Senior Executive Vice President-External and Legislative Affairs, AT&T Services
• Randal Milch, EVP & General Counsel, Verizon Communications Inc.
• Chris Libertelli, Global Public Policy Head, Netflix
• Marc Lawrence-Apfelbaum, EVP & General Counsel, Time Warner Cable
• Richard Tofel, President, ProPublica
• Michael Golden, Vice Chairman, New York Times Company
• Henry Blodget, CEO, Business Insider
• John Steinberg, President and COO, BuzzFeed, Inc.
• Arne Rees, Chief-of-Staff to the CEO, ESPN
• Craig Moffet, Senior Research Analyst, Sanford L.Bernstein
• Rocco Commisso, CEO Mediacom Communications
• Leo Hindrey, Chairman, Intermedia Partners
• Kathryn Carter, President, Soccer United Marketing
• David Wright, Senior Vice President, Global Sponsorship, Major League Soccer and Soccer United Marketing
• Jurgen Klinsmann, Head Coach, US Mens National Soccer Team
• John Skipper, President, ESPN
• Chris Stibbs, The Economist
15
Company visits
• West coast trip– Walt Disney
– Sony Pictures
– Paramount
– Yahoo!
– Hulu
– Relativity
– Netflix
– Warner Brothers
– Lionsgate
• New York city– AOL
– Buzzfeed
– Wall Street Journal
– HBO
– AP
16
Internships
• A&E Networks
• CBS Consumer Products
• Film Nation
• Scratch
• Scholastic
• Viacom
• VHX
• Songza
• Sony Music
• NBC Universal
• Wasserman Media Group
• New York Red Bulls
17
Conferences/Panels
• MMA Media & Entertainment Conference– Keynote speaker: Steven Swartz, President & CEO, Hearst
– Keynote speaker: Jimmy Maymann, CEO of The Huffington Post
• BRITE Conference: “Monetizing Social” Panel – Jonathan Knee, Senior Managing Director, Evercore, (moderator)
– Paul Marcum, Head of Global Digital Innovation, Bloomberg Media Group
– John Steinberg, President & COO, BuzzFeed
– Dhiraj Kumar, Director Product Marketing, Americas, Facebook
– William Bardeen, SVP, The New York Times
• Reunion Panel: Today’s Global Media Landscape– Jonathan Knee, Senior Managing Director, Evercore, (moderator)
– Robert Bakish ’89, President/ CEO, Viacom International Media Networks
– John K. Martin Jr. ’94, CEO, Turner Broadcasting Systems
• Media and Technology Forum Annual Meeting
18
Media & Technology Forum membersA+E Networks -- Digger Granville-Smith, EVP & CFO
Advance Publications Inc. -- Janine McGrath Shelffo ‘95, Chief Strategy &
Development Officer
Altice USA -- Charles Stewart, Co-President & CFO
AMC Networks --
Charlie Collier ‘98, President & General Manager, AMC
Sean S. Sullivan ‘98, EVP & CFO, AMC Networks
The Associated Press -- Gary Pruitt, President & CEO
Atlantic Media Company -- David Bradley, Chairman & Owner
Bloomberg L.P. -- Matt Winkler, Founding Editor & Editor-in-Chief Emeritus
CAA -- James Burtson ’94, CFO
Cambridge Information Group -- Andrew M. Snyder, CEO
CBS Corporation -- Joseph Ianniello ‘96, EVP & CFO
Cengage Learning -- Michael Hansen ‘89, CEO
Comcast
Bob Eatroff ‘93, EVP Global Corporate Development & Strategy
Maggie Suniewick ’06, President, Digital Enterprises, NBCUniversal
DHI Group -- Michael Durney, President & CEO
Discovery Communications -- Bruce Campbell, Chief Development,
Distribution & Legal Officer
eHealth, Inc. -- Scott Flanders, CEO
ESPN -- John Skipper, President, ESPN & Co-Chairman, Disney Media Networks
Fried Films -- Robert Fried ’83, President, Fried Films & CEO, Ideation
Acquisition
General Atlantic -- Anton Levy ‘03, Managing Director
Google -- Tim Reis, Head of Performance Solutions Activation
Graham Holdings Company -- Jake Maas, SVP, Planning & Development
Hearst Corporation - James Asher, SVP & Chief Legal and Development Officer
IAC -- Steven Cutler ‘04, Head of Mergers & Acquisitions
Informa -- Charles McCurdy ’83, CEO, Global Exhibitions
KKR --
Alexander Navab, Head of Americas Private Equity
Richard Sarnoff, Managing Director & Head of Media & Communications Ind.
Group
The Madison Square Garden Company --
Gregg G. Seibert, Vice Chairman
Andrew Lustgarten ‘07, EVP Corporate Development
McGraw-Hill Education -- David Levin, President & CEO
Mic -- Christopher Altchek, CEO and Co-founder
Moody’s Corporation -- Raymond McDaniel, President & CEO
News Corporation –
Brian Murray ‘95, President & CEO, Harper Collins Publishers Worldwide
Matt Goldberg, Global Head of M&A and Strategic Alliances
The New York Times Company -- William Bardeen ’04, SVP Strategy &
Development
NextNews Ventures -- Gordon Crovitz, Partner
Oscar Insurance Corp -- Brian West, President & CFO
Pearson -- Jamie Menapace, SVP, Corp Finance & Strategy Group
Penguin Random House -- Philip Hoffman, Chairman
Oscar Insurance Corp -- Brian West, President & CFO
Pearson -- Jamie Menapace, SVP, Corp Finance & Strategy Group
Penguin Random House -- Philip Hoffman, Chairman
RELX - Youngsuk Chi ‘84, Chairman, Elsevier Management Committee
Screenvision Media -- John Partilla, CEO
Spark Capital -- Jeremy Philips, Founder and General Partner
Spotify -- Sheila Spence, Vice President, Corporate Development
Thomson Reuters -- David Shaw ’95, CFO, Global Growth Operations
Thorndale Farm, LLC -- Oakleigh Thorne ’86, Chairman
Time Warner Inc. --
Pascal Desroches ‘92, EVP & CFO, Turner Broadcasting System
Priya Dogra, SVP, Mergers & Acquisitions
Townsquare Media -- Steven Price, Chairman & CEO
Tribune Company -- Edward Lazarus, EVP & General Counsel
United Business Media -- Scott Schulman, CEO, UBM Americas
Verizon -- Jared Grusd ‘06, CEO Huffington Post
Viacom -- Robert Bakish ‘89, CEO
VICE Media, LLC-- Jay Rosenstock, EVP International & Corporate Development
Warburg Pincus -- Mark Colodny, Managing Director
WeWork –
Christian Lee ’07, Managing Director, WeWork Asia
Emily Keeton, Co-head of Mergers and Acquisitions
WinView -- Tom Rogers, Executive Chairman
Wolters Kluwer –
Andres Sadler, CEO, Global Business Services
Elizabeth Satin, Senior Vice President, Head of M&A
WPP -- Sir Martin Sorrell, CEO
Yelp -- Lanny Baker, CFO
19
Media Forum annual meetings
20
Main guests
Year Topic Professional Academic
2017 Sports, Media and Technology; News
Bob Bowman, MLB
David Stern, NBA Andrea Prat
2016
Trends in the Global Media Ecosystem:
Distribution and Technology Michael Fries, Liberty Global Glenn Hubbard
2015 Disruption Barry Diller, IAC and Expedia Tim Wu
2014 Changing Media Ecosystem Julius Genachowski, FCC Tim Wu
2013 Social Media Dan Rose, Facebook Duncan Watts
2012 Managing Change and Innovation William Campbell, Intuit Rita McGrath
2011 The Impact of OTT Video Reed Hastings, Netflix -
2010 Impact of Digital Revolution on Branding Martin Sorell, WPP Bernd Schmitt
2009 Media Economics and Metrics Scott McDonald, Conde Nast Olivier Toubia
2008 Conventional Wisdom and Quantifiable Results David Calhoun, Nielsen Bruce Greenwald
2007 Impact of the Internet Dan Rosensweig, Yahoo Paul Glasserman
2006 The Global Economy Lon Jacobs, News Corp. Joseph Stiglitz
2005 The Economic Outlook Richard Bilotti, Morgan Stanley Glenn Hubbard
Research: NYC Media Seminars
• Sponsored by the CBS Media and Technology Program and Google and
co-organized with Hunter College
• Format: two hour seminar by top media academics from all over the
world.
• Held once a month at the AMC Networks office, it gathers the academic
community from the Northeast schools and selected executives.
2017-18 schedule:
October 4 -- Leopoldo Fergusson (Universidad de los Andes)
November 1 -- Michael Sinkinson (Yale School of Management)
December 6 -- Alexandre de Corniere (Toulouse School of Economics)
February 7 -- Marcus Mobius (Microsoft Research)
March 7 -- Pinar Yildirim (University of Pennsylvania)
April 4 -- Luigi Zingales (University of Chicago)
May 2 -- Adam Szeidl (Central European University)
21
Advisory Board
• Bruce Greenwald — Media StrategyRobert Heilbrunn Professor of Asset Management & Finance
Director of The Heilbrunn Center for Graham & Dodd Investing
• Charles Angelucci — Media StrategyAssistant Professor, Finance and Economics
• Andrea Prat — Political EconomyRichard Paul Richman Professor of Business, Finance and Economics
• Kinshuk Jerath — Digital MarketingRichard Paul Richman Professor of Business, Finance and Economics
• Eli Noam — Regulation and TechnologyPaul Garrett Professor of Public Policy and Business Responsibility
Director of Columbia Institute for Tele-Information
• Tim Wu — Regulation and TechnologyIsidor and Seville Sulzbacher Professor of Law, Columbia Law School
22
…………………………………………………………………………………………………………………………………………
Media Management Association
Company Visit to HBO Media & Entertainment Conference
…………………………………………………………………………………………………………………………………………
Media Management Association
West Coast Trek visit to You Tube
Company Visit to the Met
…………………………………………………………………………………………………………………………………………
Technology Business Group
West Coast Trek site visits
…………………………………………………………………………………………………………………………………………
Technology Business Group
PR-TERM
2ND HALF
1ST HALF
2ND HALF
PANELIST DISCUSSION
Professor Jonathan Knee
Moises Eskinazi MBA ’18 Aaron Markowitz ’18Amanda Huang MBA ’18
Professor Miklos Sarvary
