Welcome! 2013 Olympic Peninsula

Tourism Summit

Tourism is Serious Business

Total Direct Spending 2012 by County*:

$108.3 Mason County

$116.2 Jefferson County

$212.3 Clallam County *In

millions

Annual Payroll Generated by Travel Spending* –

$31.8 Mason County$28 Jefferson County$62.2 Clallam County

*in millions, 2012 figures

Tourism Industry Employment* - JOBS

1,300 Mason County1,440 Jefferson County3,240 Clallam County

*2012 figures

Local and State Taxes generated by Tourism Spending*

$6.8 Mason County$7.9 Jefferson County$14.9 Clallam County

*in millions

Who/What Is OPTC?

Olympic Peninsula Visitor Bureau (Unincorporated Clallam County)

Port Angeles Port Townsend

Sequim Forks

Neah BaySekiu/Clallam Bay

Lake Quinault Innkeepers Association - Grays Harbor County

Jefferson County Tourism Coordinating Council:

Port HadlockKalaloch/Hoh Rain Forest

Port LudlowBrinnon / Quilcene (North Hood Canal)

Mason CountyShelton

2012 OPTC Highlights

OlympicPeninsula.org

Travel Planner & Co-op Mailings

2012 Puget Sound Marketing focused

on the Olympic Culinary

Adventure

Familiarization Tour focused on Olympic Culinary Adventure

Southern Vancouver Island 2012 Outreach•CHEK TV•Times Colonist Ads•Radio, The Ocean, KOOL FM and The Q

2012 Media value:$11,351,537

Find us!

August 2012UK Film Crew shooting

“American Times”

$15 Million Value over the next

5 years

Founding Member

2013 Highlights

Spring I-5 Corridor Partner Campaign:

• Contesting and promotions on The WOLF in Portland and Seattle

• Pandora Internet Radio Buy

• Print ads in

Seattle Magazine

South Sound Magazine

2013 Highlights

2013 -2014 Strategic Plan

2013 Southern Vancouver Island

•Contesting on the Q & the Zone Radio Stations•Black Press Print Ads and Contesting•Guest Services Show•Media Relations•Web Specials

Fall Into the Olympic PeninsulaLisa McMahan, SparkLoft Media

What’s Next?–Research •Who is our Customer?•What are their expectations?•What channels are they tuned in to?•What is our competition doing?

–Branding• What is the expectation of the OP in the

mind of our customer?• What do we tell them to inspire travel

decisions?

–Branding• What is the expectation of the OP in the

mind of our customer?• What do we tell them to inspire travel

decisions?

Tourism is Serious Business.

Tourism is Serious Business.

At OPTC, we take it seriously.