Domestic Day TripsDomestic day trips are groups of people or indi-viduals who travel to the Great Ocean Road region in a short space of time.

For people to travel to these areas, there needs to be an appeal in each town. Apollo Bay is not a town people would travel to unless there was an appeal. The cape Otway national park, food and wine, bike rides and walks around the area are reasons for peoples travelling to this town.

Apollo Bay is an open and quiet town which is why it appeals to many. It is not as developed as Lorne or Torquay however, it does lack some infrastruc-ture and community facilities which other towns have.

Infrastructure Ideas:- Sea Baths for Adults and Children- Skate park- Playgrounds- Beach front decking/board walks- Lockers- Bike station- New bus stop with interactive maps - Day trip kitchen facilities- Laundry service and toilets- Rental equipment for beach- Local aboriginal art gallery- Museum- Improvements to ‘sea side’ activities - Boat ramps - Sail boats for hire and lessons - Kite Surfing equipment - Boogie board/surf hire - Bike paths- Reduce traffic on Great Ocean Road by reducing amount of produce bought down from Geelong and Melbourne. Therefore using more locally pro-duced goods.

Service Design Ideas

Otago Rail Trail Model- Rent Bikes- Free support Vehicles- Rail trail and road maps- Repair shops and cafes along the track

V/Line Stop and Go:- One ticket flat price- Can get on and off the bus as pleased

Mini Bus/Collectivo:- Cheaper fares- Transports from specific locations only on weekends and busy periods.- Use community bus

DIY or Organised Day Trip itineraries based on price/activities:- Food and Wine Tours- Culture Tours- Sport/adventure- Animal/ Fauna

Create Community oriented and tourist group days such as planting tree days.

Cooking Lessons:- Local produce from area- Cooking tours can roam the areas to buy the produce

RSPCA/ Fauna programs:- Farm animals - Dairy farming- Native plants

Food/ Wine tasting stalls/Mr Wippie Vans

‘Yellow Brick Road’ Sign DIY tours- Around Apollo Bay- Around Otway National Park/Lighthouse

School Holiday Program day trips.

The PeopleYoung Singles/CouplesFamiliesInternational bus groupAdventuresProbus Groups

Olivia Fitch

Apollo Bay

Lorne

Torquay

Geelong

Skenes Creek

Hidden Cave

Economically, the Great Ocean Road region and the surrounding inland communities continues to change and develop. Rural enterprise underpins the regional economy. Dairying is the back bone of this region contributing largely to the economic growth of this area.

While agriculture, forestry, fishing and mining make up 40% of the regions workforce. Much of the other people in this area are working in the hospitality and tourism industries.

Total Expenditure Food & Drink Fuel Shopping Other EntertainmentDomestic Day Expenditure by item:

$ million

74 57 32 12 2 184

Per Visitor$

Expenditure$ million

Share of $%

Visitors‘000

119 71 1,459 8225 15 441 57NP NP NP NPNP NP NP NP

HolidayVisiting Friends/relativesBusiness Other

Expenditure by purpose of visit:

Economic Impact of Day Trips to Apollo Bay

Benefits

More local produce and productsIncrease in community servicesRetail servicesIncreased agricultural industriesMore eventsMore local facilities

Down Sides

Infrastructure issuesSustainabilityLimited routes into townCommunity identitySeasonal

Day Trips & the EconomyWhile these businesses underpin the regional econ-omy their can be improvements made through road infrastructure and sustainable initiatives.

However it is also tourism and in particular ‘day trips’ which have been placing enormous pressure on the Great Ocean road creating problems of infra-structure and above state average accident rates.

‘3.8 Million Visitors between 2009-10 and 58% were ‘Domestic Day Trips’ totalling an estimated 2,211,000 travellers during that year. ‘

Olivia Fitch

Day Trips & the EnvironmentDay trips to Apollo Bay via the Great Ocean Road creates enormous pressure on the road and this constant stress has inevitable cause in-frastructure issues.

During peak season this road is constantly being used created local traffic, accidents, pedestrian traffic and the road degrading. This is due to the influx of tourists, particularly the day trippers as well as B-double trucks supplying towns along the coast with products.

Heaving congestion and lack of infrastructure has also created a great issues in regards to emergency evacuations. Fires are prevalent in this region due to the immense amount of for-estry.

While the Great Ocean road is heavily used, it also the appeal and reason for many of these towns popularity. If traffic was to be redirected, the appeal to travel to many of the costal towns would be abandoned in the day trippers itiner-ary.

It is important to enhancement the economic and social wellbeing of this region and in-particular Apollo Bay. This is to be done by improved qual-ity of life, and the economic prosperity in this area while not compromise any sustainable incentives. It is also important to note that sustainable initia-tives should not compromise the regions economic and social wellbeing. Therefore, because this region and town depends heavily on tourism for economical support, envi-ronmental incentives should not effect the economy.

In order to achieve a successful-ly sustainable town, Apollo Bay needs to meet present-day and future needs which will benefit and not compromise the local en-vironment and economy.

Environmental Impact of Day Trips to Apollo Bay

Benefits

Government IncentivesLand CareDevelopment of InfrastructureCleaner FutureSustainable tourismSecurity for future generations

Waste ManagementLand CareInfrastructure capacityTrafficAccessLocal PlanningTownship IdentityOver Development

Down SidesOlivia Fitch