Market Performance

Regular

Product233.3%

Product316.7%

Product46.7%

Tetley43.3%

(+0.5pts)

Specialty

Product58.4%

Product615.4%

Product43.9%

Product315.1%

Product213.0%

Product721.2%

Product123.0%

(+1.4pts)

Category 1 Category 252 Weeks +3% +4%12 Weeks +1% +9%

Category Category 252 Weeks +10% +18%12 Weeks +9% +19%

Household Penetration

46

54

14

2319 18

8 7

0

10

20

30

40

50

60

Category Product1 Product2 Product3

2000 2005

%

Category Drivers: Our Product is #1 in Consumer Investment

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

$Dollars

Our Product Their Product All Other

2000 2001 2002 2003 2004

$12 million

Even if you are on the right track, you will get run over if you just stand there!

Some Thoughts

Bran

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Investm

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Bran

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Investm

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Inn

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nIn

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& P

AC

E&

PA

CE

New

New

Seg

men

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egm

ents

Partn

ership

Partn

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Co

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Co

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mer &

Categ

ory E

xpertise

Categ

ory E

xpertise

Innovation

Power of PackagingOpportunity

Business Importance Growth Innovation & Leadership Category & Consumer News First to Market

Power of PackagingPackaging Drivers

FRESHNESS– Desire a box that shuts, seals in freshness

STORAGE SPACE– Consumer lack sufficient space in their cupboard and

prefer compact and stackable boxes

EASE OF USE– Convenience, easy to use packaging with minimal

fuss

The right choice for Our Product The new carton format has Strong Consumer Appeal

New Carton Format

Current Format

Overall opinion 66 44

Purchase Interest 72 52

Package Appeal 90 46

Innovative Design 90 46

Easy to open and close 86 44

Retain freshness of the tea 72 46

Convenient to use 88 54

Different from other brands 94 66

Fits with brand 90 56

Environmentally Friendly 84 70

High quality brand 86 60

Truly new and different from other brands 78 50

Has a great taste 82 52

Is a brand worth paying extra for 62 42

The new carton was strongly preferred over the current box format on all measures.

Top 3 box scores: % of respondents rating product appeal an “8, 9 or 10 on a 10-point scale. Research International