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7/24/2019 Week 2 Environment Screening
1/12
11/27/15
WEEK 2
BUSINESS OPPORTUNITYSCREENING
7/24/2019 Week 2 Environment Screening
2/12
11/27/15
MALAYSIA: A MOST ENTERPRISING CULTURE
AND NATION
1960s
Labour
Driven
Export ofru!r" t#$"
p%&' o#& (
t#'!r
19)0s
Labour
Driven
M%$uf%*tur!
of #'port
sust#tut#o$
+oo,s
19-0s
InvestmentDriven
Export
t!xt#&! (
!&!*tro$#*
+oo,s
1990s
Productivity
Driven
Export .#+.
/%&u! %,,!,
!&!*tr#*%& (
!&!*tro$#*
+oo,s
000s
Knowledge
Driven
$o2&!,+!3
%s!,+oo,s (
s!r/#*!s
Agriculture Era
Industrial Era
Technology Era
Knowledge Era
Agriculture-based
led b G!"er#$e#t
K#!%ledge-based led bPri"ate E#ter&rises
7/24/2019 Week 2 Environment Screening
3/12
11/27/15
Screening Environment
Go/!r$'!$t Po*4 5
I$#t#%t#/!s
R!+#o$%& E*o$o'#*5
us#$!ss tr!$,
G&o%& E*o$o'#*5
us#$!ss tr!$,Pr#/%t! S!*tors
I$#t#%t#/!s
Ot.!r Issu!s 7 E,u*%t#o$" 8!%&t." So*#%&" Pot#*%&" Cu&tur!
OPPORTUNITIES
Str!$+t. !%;$!ss
ENTREPRENEUR
T8REATS
7/24/2019 Week 2 Environment Screening
4/12
11/27/15
Steps to select new ventures
Ste&' Identify Customers needs and wants
Step 2 Screening environment, evaluating self,community & society, value and
culture of the otential target grou!
Step "naly#e secific oortunities which arefeasi$le to venture!
Step ! Select one which is suita$le to the
entrereneur and develo $usiness concet!
7/24/2019 Week 2 Environment Screening
5/12
11/27/15
Step 1 : Identifying customer needs & wants
"eeds # $ants
ProductsServices
Something hysical
which can satisfiedcustomer needs and
wants!
%onhysical $ut a$leto fulfill customer
needs and wants
"eeds ' something
$asic which eole
must have! ()amle'
clothing, house, food,health, $asic education,
rotection etcs!
%$ts: desire tohave
more than $asic needs!
*ants will $e fulfillafter the $asic needs
were $eing fulfilled!
()amles' cars, $igger
house, traveling, golf
clu$, latest fashions,
+ewelry etcs!
7/24/2019 Week 2 Environment Screening
6/12
11/27/15
Step 2 : Screening environment, evaluating self, community& society, value and culture of the otential target grou!
Analy%e
Environment Sel& 'ommunity
-oulation structure, Income, taste,
references
Country e)ort & imorts
.ocal resources and new technology
Industry linages
0overnment and -rivatedeveloment ro+ects
0lo$al and egional develoment
Currents issues, social, rules &
regulations!
()er
ience
nowledge &
sills
3inancial standing
Interest
%etworing
%orm
7/24/2019 Week 2 Environment Screening
7/12
11/27/15
St!p
7/24/2019 Week 2 Environment Screening
8/12
11/27/15
St!p @: S!&!*t N!2 !$tur!s
(ar)et 'ompetition
level - (ar)eting Plan
*unding . wor)ing
capital/ &i,ed assets0
1perational Plan
. Technology/ Supply
'hain0
1rgani%ational #
Admin Plan . E,pertise
# manpower 0
Pro&itability . +1I/
+1E/ Pay bac)/ 'ash
*low/ +is)s Level
Analy%e
>#%#t4
7/24/2019 Week 2 Environment Screening
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11/27/15
St!p @ 7 *o$t:
"ew venture selected
Prepare Details 3usiness
Plan
E,ecute Plan
(onitor and
Improvement
7/24/2019 Week 2 Environment Screening
10/12
11/27/15
Example business opportunities
*orestry Poultry
A4+I'5LT5+E
*ishery Plantation
6eneer Plywood
Logging
*urnitureSawn timber
*ishing E7uipment
Deep8sea &ishing
*ish Processing
$holesales-
distributions
'learing plantation
Planting
Processing
$holesale-distribution
"ursery
Poultry &arming
Processing
$holesales-Supplies
7/24/2019 Week 2 Environment Screening
11/12
11/27/15
Industrial Linkages
E,plorations engineering
Steel *abrications
1il +igs construction
Engineering Servicing
E7uipment components
Petroleum +e&ineryPetroleum Trading
Engine 1il products
9ydrocarbon raw material
Plastic - resin products
3A'K$A+D *1+$A+D
1IL I"D5ST+:
7/24/2019 Week 2 Environment Screening
12/12
11/27/15
usiness !pportunities
9igh +is)s
3usiness +is) *inancial +is)
is could $e transfer
insurance 4fire, loss etc
Controlled ris $ut not
166 maret forecast
8uality roducts,
9ncontrolled ris ' economy
recession, currency value,
disaster
.i8uidity level
.oan
Credit
Currency e)change