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Week 2: Creating / Selling / Distributing. Focus on: Coverage- Editing - Graphics Concept- Photography 1 - Finances Production- Photography 2 - Yearbook Campaign Reporting- Typography - Advertising Writing- Design 1 - Distribution Headlines- Design 2 - PowerPoint PPT Presentation
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Week 2: Creating / Selling / Distributing
Focus on:– Coverage - Editing - Graphics– Concept - Photography 1 - Finances– Production - Photography 2 - Yearbook Campaign– Reporting - Typography - Advertising– Writing - Design 1 - Distribution– Headlines - Design 2– Captions - Design 3
Today’s Agenda:
1) Notes on coverage2) Practice Spread – Due tomorrow at the
end of class.3) Notes on concept4) Notes on Production5) Notes on Reporting6) Notes on Writing 7) Fine tune your survey’s and interviews
MODULE 6: COVERAGE
Day 6: Coverage
1 2 3 Coverage
Coverage results
from complete,
balanced, relevant
and dynamic
verbal and visual
_____________.
MANY _____________IMPACT COVERAGE.
ONE KEY TO PRODUCING A RELEVANT YEARBOOK IS THE STAFF.
THE TWO BASIC ____________OPTIONS BOTH OFFER YEAR-ROUND COVERAGE POTENTIAL.
1 2 3 Coverage
Content
is often
presented in
___________,
organizing the
yearbook for the
readers.
THE MOST COMMON SECTION _____________USES A TRADITIONAL, ____________APPROACH.
A UNIQUE METHOD OF __________________ MIGHT BE USED.
The Most Common Sectional Organization is:
1) ______Pages 9) Coaches Corner Pages2) Events Pages 10) Trip/Retreat Pages3) _______Pages 11) Grad Pages4) _______Mug Shot Pages 12) __________Pages5) ______Mug Shot Pages 13) Art Design Pages6) Administration Pages 14) __________Pages7) ________Pages 15) Staff/Student Event Pages 8) Clubs Pages 16) __________Pages
Two Methods of Organization:
1) ______________– a time element such as seasons or months that organize content.
2) __________– Combined coverage spreads are built on topics with coverage coming from all traditional content areas.
Observe the following layouts and take note of what is good
& bad about each spread…
* Be specific with the observations you make.
1 2 3 CoverageSTUDENT LIFE: Covers teen life in and out of school. This spread reports on weekends.
1 2 3 CoverageACADEMICS: Covers learning in and out of the classroom. This spread reports on AP/honors courses.
1 2 3 CoverageSPORTS: Covers team competition and other student athletic activities. The spread reports on soccer.
1 2 3 CoverageORGANIZATIONS: Covers the activities of school groups. The spread reports on music groups.
1 2 3 CoveragePEOPLE: Covers people by providing a visual record of students/staff. This spread reports on graduation.
1 2 3 CoverageSPECIALTY SECTIONS: Covers news, special topics or popular culture. This section reports on friends.
1 2 3 CoverageADVERTISING: Dictated by budget and policy, this section might include business and/or personal ads.
1 2 3 CoverageINDEX: A listing of all students and topics appearing in the yearbook. Content is often included as well.
1 32 Coverage
Content, deadlines and
color are planned on
a diagram called the
________________.
THE LADDER DISPLAYS PAGE CONTENT, _______AND DEADLINES.
THE LADDER ___________SHOWS PAGE CONFIGURATIONS.
__________CAN BE PRESENTED IN A VARIETY OF OPTIONS.
The Organizational Ladder
Understanding the ladder will help to make decisions about locations of content.
• _____pages – are displayed on the left.• Odd pages – are displayed on the right.• ___________– are even and odd pages appearing as units,
separated by the gutter.• Multiples (also called flats) are 8 pages on one side of a
press sheet, indicated by shading on the ladder; colour is purchased in multiples.
• ___________– are groupings of pages that are printed on the same press sheet and folded into 16 page mini booklets, signatures are bound to make a complete book.
Content can be presented in a variety ofmanners:____________Module – a portion of a page or
spread; can be displayed with other story modules on a spread to present different angles on the same topic.
Page – a single page of content with the opposite page featuring a different, yet often related topic.
___________– The most common allocation of space, two facing pages presenting a variety of elements to tell a story.
________________Presentations – an important topic extending over two or more spreads, allowing for in-depth coverage.
1 32 CoverageThe LADDER DIAGRAM is used to identify content, record deadlines, plan color pages and track pages.
1 32 CoverageThe ladder diagram is organized by spreads, MULTIPLES and SIGNATURES.
1 32 CoverageMULTI-SPREAD PRESENTATION: Allows for in-depth coverage by using two or more spreads.
1 32 CoverageMULTI-SPREAD PRESENTATION: This is the second spread of a two-spread presentation on trends.
Your 1st Layout Assignment:Instructions: In assigned partners you will be required tocreate a double page spread for a section of your choice of
theyearbook. This spread will not be used in the yearbook, butwill offer forms of assessment of your layout design, textintegration, and integration of a theme. You will be able to use the actual Jostens website to practice becoming familiarwith the programs functions and design styles. You must usea layout template for your design. Due tomorrow at the end
of class.*Look through sample pages of previous yearbooks for this
assignment for a guide on what to do well*
Day 6: Concept
MODULE 7: CONCEPT
Concept
A strong
__________ concept captures
a year’s
uniqueness.
UNIQUE EVENTS AND HAPPENINGS INSPIRE THEME IDEAS.
THE THEME SETS THE __________FOR THE STORY OF THE YEAR.
MANY ELEMENTS _____________TO DEVELOPING A THEME.
A GOOD THEME MEETS CERTAIN _____________________.
Concept
A theme concept
is explained
through
____________development.
A FEW WORDS CAN SET THE ________FOR THE THEME AND THE STORY OF THE YEAR.
THE MAIN __________SPAWNS SECTION SPIN-OFF PHRASES.
COPY GIVES THE DETAILS THAT TIE THE CONCEPT TO THE BOOK’S CONTENT.
THE _________OF THE COPY SHOULD FIT THE THEME.
Concept
____________development
makes the
concept stand out
while adding
unity and
personality to the
yearbook.
THE DESIGN OF THEME PAGES SHOULD HAVE A UNIQUE LOOK.
_________________SHOW THE THEME’S RELEVANCE.
TYPOGRAPHY SETS THE MEANING, TONE AND STYLE OF A THEME.
_____________AND COLOR ADD PERSONALITY TO THE THEME.
ConceptCOVER: Introduces the concept, either directly or subtly, and makes a positive first impression.
ConceptENDSHEET: Complements the cover, supports concept and often showcases the contents listing.
ConceptOPENING: Documents the concept using dynamic photography and expressive writing.
ConceptDIVIDER: Indicates a new section and continues to develop the concept with words and photos.
ConceptWHOLE BOOK LINK: Folio tab design reinforces the concept and incorporates student photos.
MODULE 8: PRODUCTION
Day 6: Production
Production
Technology
increases
___________
CREATION and submission
options for
yearbook staffs.
COMPUTER-BASED PUBLISHING TRANSFORMS YEARBOOK ________________.
DESKTOP PUBLISHING OFFERS “______________” TRAINING.
________________PUBLISHING PROVIDES FLEXIBILITY.
Production
Photographs are
converted to
___________
IMAGESbefore placement
on the yearbook
page.
PRINTS CAN BE SUBMITTED TO THE PLANT FOR ______________.
PRINTS MUST BE CROPPED AND TAGGED FOR SUBMISSION.
DIGITAL PORTRAITS CAN BE SUBMITTED ON CD.
Production
Timely and
accurate
submission of
deadlines and
____________is essential for
on-time delivery
of yearbooks.
DEADLINES ARE DUE DATES, NOT POSTMARK DATES.
PROOFS ALLOW FOR FINAL CHECKING BEFORE PRINTING.
PROOF TEAMS CAN REDUCE MISTAKES AND INCREASE SPEED.
Uploading Pictures
As a yearbook team we will be responsible fortaking photos and uploading pictures. As a class we will create a user-friendly uploading