Wednesday, April 6th - Burlington€¦ · 36TH ANNUAL GENERAL MEETING Wednesday, April 6th. AGENDA ... MARKETING 2016 WORK PLAN Based on 2015 Marketing Survey Results: - Responsive

ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

36TH ANNUAL GENERAL MEETING Wednesday, April 6th

AGENDA


7:30am8:05am8:20am

9:00am

9:10am

9:45am

Breakfast Buffet Introductions & WelcomeHighlights of 2015/2016 Work plan

• Marketing & Events• Membership Services • Downtown Development Updates• Achievements 2015

Passing the Gavel Goals 2016Budget 2016

KEYNOTE SPEAKERRobert Bacal Leveraging Your Cost Free Advantage: Better Customer Experience via “Small Ball”

Final Messaging & Adjourn


2015 Board of Directors, Staff & Volunteers


FOCUS 2018

CORE VALUES

TeamworkLeadershipSustainable Growth

MISSION

Advancing & progressing to enrich the downtown experience.

EVENTS


2015 BDBA EVENT ROSTER Fit in the Core Saturdays in the Street Red Bag Event Treats in our Streets Shop the Neighbourhood Candlelit Stroll Christmas Windows of Downtown

- City installed pedestrian counter Fall 2015- Single busiest day attributed to Treats in our Streets with a total of 3,808 pedestrians - Full 2016 Events roster in AGM packages- Sponsorship opportunities for BDBA Members


MARKETINGSOCIAL MEDIA 2015 HIGHLIGHTSRobust social media strategy with increasing engagement driving traffic to our website & member’s websites

Members encouraged to always check Twitter for emergency updates (Ex. Water main break, February 23rd)

Impressions: 7,611Total engagements: 1,056

Twitter FollowersJanuary 1st 2015: 6,157January 1st 2016: 8,341

Instagram FollowersJanuary 1st 2015: 615January 1st 2016: 2,230

Facebook FollowersJanuary 1st 2015: 2,422January 1st 2016: 3,798

MEMBER E-NEWS Opportunity to increase avg. 30% open-rate

+ 263% + 35% + 56%


MARKETING2016 WORK PLAN

Based on 2015 Marketing Survey Results:- Responsive Website Design- Digital Marketing Plan - decrease print investment - Social Media investment - Google Adwords - Printed Business Directories 2x per year- E-News & Happenings 2x per month- CHCH Investment

Working relationship between Marketing & Membership Committees to develop member blog profiles for online content


Let’s collaborate story ideas for CHCH TV! Join us for an Open House Tuesday, April 19th.


MEMBERSHIPSERVICES

KEY FINDINGSAdvocacy Business retentionBusiness statistics Business timesCommunications Expansion plans Hours of operation Lease or Own?Location of businessNumber of employeesParkingRoad closuresStatutory Holidays Years in business

Membership Engagement Survey 2015 Your Voice, Your Downtown

BUSINESS SECTORSRetail – 34.33%Personal Service - 23.88%Professional Service – 14.93%Other - 11.94%Restaurant/Food - 8.96%Not for Profit - 5.97%


MEMBERSHIPCOMMUNICATIONS

Internal Communications - Biweekly BDBA e-News (26 times/year), BDBA Newsletters (5 times/year.)

Private LinkedIn Page – NEW Private group for members to talk and engage amongst fellow businesses on various issues in the downtown core.

Membership Booklet - Overview of the BDBA core values and mission, various areas of work for the business association, who to contact and how the BDBA operates.

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BIA BOUNDARY

LEGEND


BUSINESS ENGAGEMENT20 volunteers from BDBA Membership to be ambassadors to geographically connect our business association street-by-street.

Roles: - spreading the word on BDBA events, marketing and membership activities. - welcoming new businesses to the downtown core and getting feedback from the community

Time commitment: 2- 3 hours a month & Quarterly Business Engagement Meetings


FACES, PLACES & SPACES

Online enhanced publication - NEW The BDBA is looking to launch an additional website page featuring downtown’s “Faces, Places & Spaces” to better profile our business community.

YOUR STORY! - Members will have the opportunity to tell their story, their claim to fame, hobbies and most importantly various events and celebrations for their business


LOYALTY & DISCOUNT PROGRAMS 2015 Membership Survey gauged interest in discount program with positive results

Work & Shop Downtown Burlington - NEW Loyalty Shopping Program for all BDBA Members and employees. BDBA currently surveying the membership on this.

Discount Buying Program - NEW The BDBA is developing a discount program for our 435+ members.

Discounts could include i.e. Savings for Office Supplies/Gas/Insurance/Travel/General Services

Have an idea for these programs? We’d love to hear from you!


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For a complete listing of all businesses, please visit burlingtondowntown.ca


ACHIEVEMENTS2015

Boundary Expansion increased membership by 50 new businesses

New Banner program North Brant Street


ACHIEVEMENTS2015

Beautification

- Martha Street Bike Rack - Hanging Baskets - Benches


ACHIEVEMENTS2015

Third Party Events Sponsorship

Taste of Burlington (Summer & Winter) Downtown Streetfest/HoedownMKR’S MRKTBurlington Beer Festival (Summer) Downtown Car ShowSupernova Lakeside Festival of Lights


ADVOCACY

Pilot pop-up patio project expected to continue in 2016

Food trucks policy - Revised fee schedule - 50m from bricks & mortar restaurant


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2011

2012

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2015

No.ofBusinesses

Year

Entry/ExitSta5s5cs-2011to2015Overview

BusinessesClosed

BusinessesOpened

5-YearAverage

Net:-3.8


BENCHMARKING

Industry Standards = 15 - 20%BDBA = 8%

Vacancy Rate 2012 = 11.2%Vacancy Rate 2016 = 7%

Office Vacancy City Wide = 22%


ACTIVE BUSINESS RECRUITMENT

Mary Vallee, Business Recruitment Specialist


PASSING THE GAVEL


GOALS 2016

COMING SOON!

New parking machines will replace all meters in downtown Burlington with pay-by-plate, multi-space meters

- Rates will not change- New technology includes mobile app

Please support our local Food Bank by bringing cash and non-perishable food items. Donation boxes will be located at all venues.

COMEDY FESTIVALFEBRUARY 29 – MARCH 2, 2016

FOR MORE DETAILS VISIT: www.burlingtoncomedy.com

BurlingtonComedy @BtonComedy

SeanCULLEN

Headliner:

online through:

414 Locust StreetSuite 202

T. 905-333-9868

Tickets available

or at the BURLINGTON DOWNTOWN

BUSINESS OFFICE

Pete ZEDLACHER

Chad Daniels

Dwayne PERKINS

John WING Scoot HERRING Emily GALATI

Featuring:

BURLINGTON


GOALS 2016

THIRD PARTY SPONSORSHIP

Burlington Comedy FestivalTaste of BurlingtonSound of Music Festival / Downtown StreetfestBurlington Music & ArtfestMoonGladeLakeside Festival of Lights

BURLINGTON MUSICAND ARTFESTSpencer Smith Park, Burlington, ONJULY 15, 16,17, 2016

BURLINGTON MUSICAND ARTFESTSpencer Smith Park, Burlington, ONJULY 15, 16,17, 2016


GOALS 2016NEW PROGRAMMING

Partnership with The Burlington Performing Arts Centre

Standing down Saturdays in the Street

Sponsoring 11 free community events in BPAC plaza August 2016


GOALS 2016ELGIN STREET PROMENADE


BUDGET 20162015 2015 2016 Board

Budget Actuals Approved Budget

EXPENDITURES:

Administration $263,000 $265,000 $265,500

General Expenses 101,000 85,180 90,500

Marketing 43,100 33,905 52,000

Events 65,000 56,255 59,000

Sponsorships 40,500 39,635 61,500

Infrastructure Improvements 155,000 130,895 147,000

Stakeholder Relations 18,000 16,325 36,000

Member Engagement 23,290 18,965 21,000

Capital Works 35,000 39,380 35,500

Total Expenditures $743,390 $685,540 $768,000

REVENUES:

BDBA Members Levy $713,390 $713,390 $728,000

Miscellaneous Revenue 0.00 5,000 0.00

Events Revenue 20,000 36,250 20,000

Contribution from Reserve Fund 10,000 10,000 20,000

Supplementary Taxes 0.00 4,883 0.00

Total Revenues $743,390 $769,523 $768,000


KEYNOTE SPEAKERROBERT BACAL




THANK YOU

Documents

Wednesday, April 6th - Burlington€¦ · 36TH ANNUAL GENERAL MEETING Wednesday, April 6th. AGENDA ... MARKETING 2016 WORK PLAN Based on 2015 Marketing Survey Results: - Responsive