Wedding Industry Leaders Conference Page 1 of 2

education for highly motivated individuals and businesses

Contact alan@alanberg.com • www.AlanBerg.com • 732.422.6362

Conference description and schedule This event is an opportunity for highly motivated wedding professionals to experience a series of targeted presentations by wedding marketing expert, Alan Berg. More than just a speech, this is an intensive series of informational, thought-provoking and motivational topics. It’s also an opportunity to surround yourself with other like-minded business people. Whether you’re targeting the middle of the market or the luxury bride, if you’re open to new ideas and concepts and ready, and willing, to take the actions necessary to achieve your goals, this event is for you. Here’s the schedule: 9:30am Registration/Check-in 10:00am-10:50am – first session - Websites 5 reasons why brides will leave your website in 5 seconds Is your website “sticky”? Do brides come to it and stay for a while? Or, do they bounce right off of it and move on to your competitors in the blink of an eye? Whether you love your site or hate it, you have to get brides to stick around and take action or you have no chance of getting their business.

In this session you’ll find out what you’re doing right, and wrong, and easy things you can do to improve the conversion of your visitors into customers.

What you’ll learn: • What site features are the biggest turn-offs • How to gain a better perspective on how your site is doing • The number one way to get more brides to contact you • Easy things you can do to improve your site, today

Followed by real website evaluations of businesses in attendance… are you brave enough to let everyone see your site? 11:00am-12:00pm – second session – Sales techniques Close More Sales Today Whether you love to sell or hate it, if you don’t close the sale there’s no food to cook, dresses to sew, images to capture, flowers to arrange, music to play, weddings to coordinate… you get the idea.

You can do everything else well (marketing, social networking, advertising, websites, conversion, SEO and ROI), but you still have to take that final step and close the sale. Love it or hate it sales is an integral part of your wedding business.

In this session Alan will give you the tools you need to close more sales, including: • When to ask for the sale

• How to ask for the sale • How to see the buying signals more clearly • Plus: we'll reveal the number one skill you need to close more sales

Continued…

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Continued… 12:00pm-1:00pm - Group Lunch, buffet or plated 1:00pm-2:00pm – Closing session – motivation/inspiration My Attitude. My Choice. A Wedding Pro’s Guide to Life and Work Keeping a positive attitude can be a challenge these days. From the economy to family, pressures all around us pull us in a million different directions. It’s often too easy for these pressures to take over and affect our outlook and daily lives.

There never seem to be enough hours in a day, so what’s a wedding pro to do? The good news is that there’s a lot that you can and should be doing, you just need a little help, a little perspective or maybe a big nudge.

In this keynote session you’ll hear:

How to understand the power of your perspective

How your time is more in your control than you may believe

How you're not alone in what you're feeling

How you can use this power to succeed in business and in life

Attend this session and recharge your inner power to reach greater heights, personally and professionally. You’ll leave feeling empowered to take the actions necessary to move your business forward. 2:00pm-2:30pm Q&A

Where: The Arctic club Seattle, The Dome room 700 – 3rd Avenue, Seattle, WA 98104 When: May 3rd 9:30am-2:30pm How to register: http://weddingleadersseattle.eventbrite.com

Your Speaker: Alan Berg: With over 25 years of sales experience, 20+ in wedding marketing, Alan is uniquely qualified to help wedding pros and small businesses achieve their goals, whether they're seasoned pros or just starting out.

As author of “If your website was an employee, would you fire it?”, and a professional speaker, Alan possesses an uncanny understanding of local wedding professionals and their challenges.

Alan is a dynamic, insightful and approachable presenter. He is a proud member of the National Speakers Association, the leading organization for professional speakers. He speaks to thousands of local business professionals every year through monthly webinars and live presentations.

For more information on this conference or Alan’s consulting services please Contact

Alan Berg • author • professional speaker • small business marketing expert

Wedding Industry Leaders Conference Education, coaching and consulting for highly motivated individuals and businesses

Left of Center Marketing & Publishing, LLC ideas for when business isn't right

alan@alanberg.com • www.alanberg.com • O 732-422-6362 • C 732-289-4842

member: National Speakers Association