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WEC’s IEF European Roundtable Cleaner production: Downstream Expectations and Industry Cases April 15. 2004, Hamburg Michael Bahn. Content. The Henkel Group Sustainability orientation and management Case studies Examples of Henkel projects Examples of Henkel know how used at customers - PowerPoint PPT Presentation
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April 2005 2
WEC’s IEF European Roundtable
Cleaner production: Downstream Expectations and
Industry Cases
April 15. 2004, Hamburg
Michael Bahn
April 2005 3
Content
• The Henkel Group
• Sustainability orientation and management
• Case studies• Examples of Henkel projects
• Examples of Henkel know how used at customers
• Stakeholder dialogue
• Sustainability Reporting
4April 2005
Henkel Worldwide 2005
Sales 10,592 mill. euros 125 countries 50,000 employees
5
Three Areas of Competence, Four Business Sectors
Quality with Brands & Technologies
HomeCare
Adhesives, Sealants &Surface Treatment
PersonalCare
Consumer Industry
Business Portfolio
Sales and EBIT by business sector in 2004
Sales: 10,592 mill. euros
Laundry & Home Care
Cosmetics/Toiletries
Consumer and Craftsmen Adhesives
CorporateHenkel Technologies
EBIT: 800 mill. euros1)
16 %
33 %26 %
25 %
3 %
23 %
34 %26 %
14 %
EBIT business sectors: 910 mill. eurosEBIT Corporate: –110 mill. euros
1)excluding Corporate
April 2005 7
Sustainability at Henkel
1959 Regular ecological checks for detergents and household cleaners
1971 Central department for environmental and consumer protection
1982 Principles of Environmental and Consumer Protection
1983 Market launch of the first phosphate free laundry detergent
1991 Signing of Business Charter for Sustainable Development
1992 First Environment Report
1994 Strategy: competitive advantages through eco-leadership
1997 Integrated management systems and world-wide audits for safety, health, environment and quality
2000 Code of conduct and business ethics
2003 Henkel joins the Global Compact Initiative of the UN
2004 Code of Coporate Sustainability
April 2005 8
Sustainability at Henkel
• The three dimensions of sustainability are interdependent;
• Synergies as well as conflicts can arise.
• Expectations and priorities differ, between regions, stakeholders and over time
Economic success
Environmental protection
Social responsibility
Single „reconciliation“ of interests cannot achieve sustainable development and a sustainable society;
It demands: Continuous reassessment and readjustment Specific solutions for each case
Continuous and open dialogue with stakeholders
April 2005 9
Example 1 of Henkel projects
• Use of genetic modified organism (GMO) for the
production of alkaline proteases and their use in
detergents
• High concern of „green“ oriented people
Use of GMO
April 2005 10
Example 1 of Henkel projects
" best case "
" worst case "
Mp 30°C70 l
MG MG
P 95°C155 l
BWG BWG
MJ per washing process
0 20 40 60 80 100
Manufacture of washing powder WashingDrying Ironing
90 oC, HDD, cotton
45 oC, compactat, mixed fibres
LCA washing
April 2005
• they perform in detergents as protein catalyst• remove protein spot, e.g. blood, milk...
• set up by microorganisms• not replaceable through other substances
Persil waste waterProtease
Proteinparticles
Example 1 of Henkel projectsAlkaline proteases in detergents
April 2005
by-product:Fertilizer
waste watertreatment
airemission
waste water
disposal
energy fermentation production of protease
raw material
packing “packing" of the enzyme in granular material
reconditioning enzyme concentrate extraction sterilization
dispatchable
ProteaseGranular Material
Example 1 of Henkel projectLCA protease production
April 2005
P300
BLAP-140
BLAP-260
0% 20% 40% 60% 80% 100%
P300
BLAP-140
BLAP-260renewable energy
fossile energy
Example 1 of Henkel projectsLCA protease production, primary energy consumption
April 2005 14
Example 1 of Henkel project
0% 20% 40% 60% 80% 100%
P 300
BLAP-wild
BLAP -140
BLAP -170Energy (regenerierbar)
Energie (fossil)
Protease production, primary energy consumption
April 2005 15
Example 1 of Henkel projects
of agri-culturalorigin
of fossilorigin
of mineral origin
Energyrequired:12 MJ
Energyrequired:2 MJ
Energyrequired:2 MJ
Energyrequired:
27 MJ
Energyrequired:
8 MJInherent energy by fossilised
resources: 3 MJ
Inherent energy by photosynthesis: 17 MJ
Inherentenergyyield:7 MJ
Totalenergyrequirement:52 MJ
Inherentenergy:9 MJ
Energyrequirement:5 MJ
Inherentenergy:4 MJ
Enzymegranulate
Organicfertilizer
Manufacture ofpre-products
Wastewater treatment
Production ofthe protease
LCA, protease, primary energy
April 2005 16
Example 2 of Henkel projects
solvent-based
solvent-less
dispersion
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
LCA, laminating adhesive primary energy consumption
April 2005 17
Example 2 of Henkel projects
Liofol production
1%
polyol production
1%
other initial products
49%
polyol initial products
43%
Liofol logistics
6%
LCA, laminating adhesive primary energy allocation
April 2005 18
Example 2 of Henkel projects
crude
oil eq
uival
ent
green
house e
ffect
smog
solid
was
tes
eutro
phicat
ion
acid
rain
solvent-based adhesive
solvent-less adhesive
water-based adhesivebetter than solvent-based adhesive
similar to solvent-based adhesive
much better than solvent-based adhesive
LCA, laminating adhesive, environmental impact
April 2005 19
Example 1 of customer projectsProduction costs of a beverage production
Administration
15%Depreciation
20%
Maintenance
10%
Raw material
10%
Energy
8%
Water
5%
Chemicals
2%
Disposal
7% Personnel
23%
April 2005 20
Example 1 of customer projects
0
50
100
150
200
250
300
350
400
450
One-phase
Two-phase
TD
M/y
ear
R & D chemicals
P3-Paradigm/Ecocare
P3-Ecocare
P3-Paradigm/One-phase
P3-Paradigm/Two-phase
KonzentratverwertungMembrananlageEnergieFrisch-/Abwasser
at 2.5 DM/m³ waste water
Process optimization, dairy, customer view
April 2005 21
Example 1of customer projects
0
50
100
150
200
250
300
350
400
450
One-phase
Two-phase
TD
M/y
ear
C & D chemicals
P3-Paradigm/Ecocare
P3-Ecocare
P3-Paradigm/One-phase
P3-Paradigm/Two-phase
KonzentratverwertungMembrananlage
energyfresh-/waste water
Process optimization, dairy, expanded view
at 2.5 DM/m³ waste water
April 2005 22
Example 1of customer projects
0
50
100
150
200
250
300
350
400
450
One-phase
Two-phase
TD
M/y
ear
C & D chemicals
P3-Paradigm/Ecocare
P3-Ecocare
P3-Paradigm/One-phase
P3-Paradigm/Two-phase
wasteMembrane plantenergiefresh-/waste water
Process optimization, dairy, scenario input
at 2.5 DM/m³ waste water
April 2005 23
Example 1 of customer projects
0%
Energy demand
Greenhouse effect
Acid rain
Water pollution
Solid waste
Cleaning costs*
Water consumption
50% 100%
conv. 2-phasecleaning
conv. 1-phase cleaning
P3-paradigm
* average, (depending on waste water fees)
Dairy summary
April 2005 24
Example 2 of customer projects
uncontrolled, critical failures
uncontrolled failures
controlled, critical failurescontrolled failures
1111
1919
44
6464
77
66
22
1616
(0)(0)
(0)(0)
(0)(0)
(6)(6)
Product A Product B
FMEA, comparison of failure situations
April 2005 25
Example 2 of customer projects
people organization customer technology
FMEA categories of failures
April 2005 26
• Discussion of the goal of the study between IKW and Oldenburg*• Working definition of a sustainable detergent industry • Check of previous (mainly environment-orientated) activities of IKW• Development of sustainability matrixes• 1st stakeholder-workshop: Presentation and discussion of sustain-
ability matrixes• Identification of selected research fields• Determination of Indicators for each research field • Stakeholder-Interviews: Examination of the research fields and the
indicators • 2nd stakeholder-workshop: Final predefinition of the research fields
and Indicators• Preparation of the final report
* Meetings between IKW and Oldenburg after all relevant steps
Stakeholder Dialogue, GermanyProject appoach
April 2005 27
N 1 Effectivness of consumer informationN 2 Fullfillment of voluntary commitments of detergent industryN 3 Number of companies publishing a sustainability reportN 4 Implementation of nine principles of Global CompactN 5 Energy consumption per kg washN 6 Part of poorly degradable organics per kg washN 7 Use of detergent per kg washN 8 Ratio of cost für detergents vs all private money spendingN 9 Average ROI in detergent industryN 10 Time for implementation of innovations as result of environmental
problems and consumere needsN 11 Innovations during a certain time periodeN 12 Number of washing cycles of during textiles life timeN 13 Time spending per kg washN 14 Distribution of time in a housholdN 15 Number of accidents at workplaceN 16 Ratio of health related questions to number of sold detergent packsN 17 Competence and willingness fordialogue of industry N 18 Wash temperature with constant hygiene standards
Stakeholder Dialogue, Germany First list of indicators
April 2005 28
Stakeholder Dialogue, Germany
• N 1 Efficiency of consumer information•
• N 5 Energy consumptionper kg wash
• N 6 Part of poorly biodegradablesper kg wash
• N 7 Use of detergent per kg wash
• N 15 Number of work place accidents
• N 17 Competence and willingness for dialogue of industry
N 1
N 5
N 6
N 7
N 15
N 17
so social indicatoren environmental indicatorec economic indicator
so env ecoAgreed quantitative indicators
April 2005 29
“A detergent industry (people in industry, the companies and
associations) contributes to sustainability when it accepts its
social, economic and ecological responsibility within the frame
of its own responsibility (products, production, value chain) and
for the foreseeable future, as well as it participates and actively
promotes the industry related, relevant actions towards a
sustainable development using optimal means and methods.”
(agreed at the stakeholder-workshop of 2nd October 2001)
Stakeholder Dialogue, GermanyIndustry specific definition of Sustainability
April 2005 30
Stakeholder Dialogue, Germany
Detergent Industry
Supplier /Shippers
Job Holder Shareholders
/Investors
Management
Trade
Consumers
State
NGO’s
Detergent Product
Life Cycle Use
Distribution Packaging
Production of Detergent
Production of Ingredients
Disposal
Selection of research fields
April 2005 31(black = high relevance, grey = moderate relevance, white = low relevance)
Life steps
Production of
Ingredients
Production of Detergent
Packaging Distribution Use Disposal
Energy
CO2
CSB/BSB
Waste
Resources
Risks
Stakeholder Dialogue, GermanySelection of research fields, environment
April 2005 32(black = high relevance, grey = moderate relevance, white = low relevance)
Actors
SocialSustainability Aspects
SupplierShippers
Companies Trade Consu-mers
State NGO’sJob
HolderManage-ment
Share-holder/
Investors
Health
Social Responsibility
Equity
IndividualContentment
Satisfaction of Needs
Participation/Integration/Communication
Education
Stakeholder Dialogue, GermanySelection of research fields, social aspects
April 2005 33
Stakeholder Dialogue, Germany
Actors
EconomicalSustainability Aspects
Supplier Shippers
Companies Trade Consu-mers
State NGO’s
Job Holder
Manage-ment
Share-holder/
Investors
EconomicalResponsibility
Stability
QualitativeGrowth
Development of price
Employment
Sustainable co-vering of succ.
Future/ Innovation
Quality
(black = high relevance, grey = moderate relevance, white = low relevance)
Selection of research fields, economic aspects
April 2005 34
1. Reduction of wash temperature / energy2. Reduction of pollutants to the aquatic
environment3. Protection of resources 4. Price stability through competition5. Innovative ability6. Washing as value pertinent of fabric life7. Convenience8. Role allocation in the washing process9. Health / hygiene as a result of laundry
Stakeholder Dialogue, GermanyIdentified research fields after 1st workshop
April 2005 35
Stakeholder Dialogue, Germany
Research Fields Indicators
global issues effectiveness of consumer communication
fulfilling of voluntary agreements number of companies with
sustainability report compliance with “Global Compact
Research fields and indicators I
April 2005 36
Stakeholder Dialogue, Germany
Research Fields Indicators
1. reduction of wash tempera-ture / energy
energy demand per kg laundry
2. reduction of pollutants to the aquatic environment
poorly biodegradables per kg laundry
3. protection of resources consumption of detergent per kg laundry
4. price development Price of detergent in relation to cost of living
Average return in the detergent industry
5. ability for innovations implementation time as a reaction to consumer needs or environmental problems
innovations during a time period
Research fields and indicators II
April 2005 37
Stakeholder Dialogue, Germany
Research Fields Indicators
6. washing as value pertaining process for textiles
average number of wash cycles of textiles during their life time
7. health / hygiene number of health based consumer complaints
wash temperature at constant standard of hygiene
8. ease of household task time per kg laundry
9. role allocation percentage of men who do laundry
Research fields and indicators III
April 2005 38
• The detergent industry did their environmental homework.
• The central challenges exist within the scope of an extended sustainability understanding (Ease of household tasks, rate of return, role understanding).
• Further progress will emerge only in co-operation with other actors (consumer behaviour, system innovations).
Stakeholder Dialogue, GermanyConclusion
April 2005 39
Industry and Sustainability
A common industry approach aiming to promote and demonstrate continual
improvement in the industry’s sustainability profile
The A.I.S.E. Charter The A.I.S.E. Charter ffoorr Sustainable Sustainable CleaningCleaning
April 2005 40
Industry and Sustainability A.I.S.E.A.I.S.E.
• International Association for Soaps, Detergents and Maintenance products
• In place since 1952• 35 National Associations in 31 countries• 988 companies, from SMEs to multinationals• Representing both consumer good and
Industrial/Institutional services• Interacting with key EU/international
stakeholders (EU Commission, Parliament, NGOs, UN etc)
Source: A.I.S.E.
April 2005 41
Industry and Sustainability A.I.S.E. recordA.I.S.E. record
• An industry perceived as having a key role in bringing hygiene and well-being to society,
• but somewhat suffering from its “chemicals” links…
• A great number of individual activities towards human & environmental safety,
• coupled with an evolving legislation framework
• A good record of voluntary pan-European industry action:
• 1998-2003 : A.I.S.E. Code of Good Environmental Practice in 18 countries, incl. great achievements, coupled with the washright campaign
• 2000-2004 : Joint A.I.S.E./Cefic HERA project on Human and Environmental Risk Assessment
Source: A.I.S.E.
April 2005 42
Industry and Sustainability A.I.S.E expectations
We want to be considered as a responsible and sustainable industry.
• Reinforce the importance that our industry attaches to operating towards the best interests of society
• Address the external perception that our industry is not always operating in the best interests of sustainability
• Thus, demonstrate that:
• Enormous strides are already being made towards sustainability among our member companies throughout Europe;
• Our record is impressive and will become more so as the Charter progresses
Source: A.I.S.E.
April 2005 43
Definition,translated for industry
World Business Council for Sustainable Development (WBCSD):
• Business must continue to do the things that we have been doing like innovation and eco-efficiency
• But we need to go beyond this to pro-actively set up partnerships with governments and NGOs to deliver products and services that meet existing and emerging consumer and societal needs
• We need to establish the models and framework to make such innovation possible and economically feasible.’’
Industry and Sustainability Sustainable Development
Source: A.I.S.E.
April 2005 44
Voluntary safety information
A.I.S.E. CHARTER FOR SUSTAINABLE CLEANING
POLICIES PROCEDURES INDICATORS OUTPUT
economic
social
environ-mental
Life cycle phase
Raw materials(incl. chemical &packaging)Resource useManufacturingDistributionProduct use& review
Economic
Verificationof companyprocedures
Data aggregation
Report to A.I.S.E.
Social
Environment
Verificationof data
calculation
Annual Sustainable Development
Report
Charterlogo
Source: A.I.S.E.
April 2005 46
With the Charter in place we:
• Promote sustainability as the guiding principle of all our work
• Further contribute to the image of a ‘responsible and sustainable industry’
• Promote the dialogue
• Between suppliers and users (consumers / customers) of our goods and services
• Between our industry and external stakeholders, and the public in general
Industry and Sustainability Conclusion A.I.S.E.Conclusion A.I.S.E.
Source: A.I.S.E.
April 2005 47
Sustainability Report Henkel 2004
Published on 16.03.2005
48April 2005
Sustainability Report Sustainability Performance Henkel 2004
April 2005 49
Sustainability Report 2004Expert statements from regions
„Trust takes years to build, but only a mistake or two to lose.“ „Recognizing and utilizing
social challenges as a motor for sustainable product innovations.“
„Accepting national challenges as a way to gaining public confidence.“
„Successful companies can exist in successful and sustainable societies."
„Being a good citizen and an active participant in society."
Dr. P.D. Jose, Indian Institute of Management Bangalore, India
Christian Hochfeld,Öko-Institut e.V., (Institut for Applied Ecology) Berlin, Germany
Henrique B. Cavalcanti,Präsident of FUNATURA, Brasilia
Dr. Mikhail Kozeltsev, Russian Regional Environmental Center (RREC)Moscow, Russia
Dr. Allen White,Tellus Institut, Boston, Massachusetts, USA
April 2005 50
Our Vision
Henkel is a leader with brands and technologies that
make people's lives easier, better and more beautiful.