Webinar Success

8/2/2019 Webinar Success

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2 Mark Call - All Rights Reserved http://WebcastRiches.com

How To Host

Successful Money

Making Webcasts

Brought To You By:

Mark Call


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4. No wardrobe expenses5. No food expenses6. No babysitting arrangements or taking kids out of school

I could keep on going, but I'm sure by now you've got the picture!

On top of these admitted attractions, Webcast sessions take up only

short bites of time, easily worked into a daily schedule. You can

present as simple and short a Webcast as one half-hour session, or

you can in fact schedule a full virtual weekend or week-long

conference, with speakers scheduled throughout each day your virtual

conference or summit runs.

Benefits to You

Many of these will become apparent as we work our way through this

Report but, just to start out with, let's hit 21 high spots.

Webcasts can allow you to...

1. Build your mailing list2. Display your authoritystatus and expertise in an

interactive, real-time environment

3. Pre-qualify your audience4. Engage your audience in a personal, immediate connection5. Create client loyalty through ongoing interaction and

response


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6. Save money (leaving more profit!)7. Show the immediate need for your product or service

8.

Repurpose existing or past content

9. Control and tailor your delivery costs10. Offer upsells or extra paid components (e.g. transcription

and recording of your Webcast)

11. Provide real-time, highly responsive training -- foraffiliates, members, students or subscribers

12. Provide secure "room" where your audience can let youknow their deepest needs

13. Educate your audience to increase your product or service"perceived value"

14. Interview and showcase other product owners, to boostyour own affiliate efforts on their behalf

15. Share the responsibility of promotion with your Webcastguest(s) and JV partners

16. Allow others to validate you (guests and audienceparticipants) -- while you hold center stage

17.

Adapt and tailor your presentation to your audience --using their immediate, real-time feedback and interaction

18. Create a real-time buzz19. Speed up your connection and social prominence


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20. Provide one-on-one, personal connection -- to hundreds ofpeople at once

21. Get your message out and fulfill your mission!

Section Two: How It Works

There is more than one format to Webcast creation. You can create a

Live Event people either attend or miss... or set your Webcast up as

"on demand", there to be accessed again and again.

You can choose to open the phone lines so that your audience can ask

questions... or you can forego that interactive element.

You can include:

Slide showsScreen shotsLive action (e.g. visiting a site and demonstrating how you

interact with it)

Two-way voice interactionYou can host it for as little as two or three attendees... or as many as

a thousand.


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Ways to Interact

One interactive technique that is severely under-used among online

entrepreneurs: Interactive white boards.

These are provided by certain Webcast hosting services such asGVO

Conferenceand allow you to make notes and jot down diagrams as

you speak; much as you would in a lecture hall with a marker and pad

on an upright easel. (If you're brainstorming with virtual employees,

you can also choose an option that allows them to "write" on the

whiteboard also.)

While these are great teaching tools that help to reinforce what you're

presenting, interactive elements such as white boards also have

drawbacks. For example, one participant with a poor connection can

slow things down for others if he tries to use the white board.

They do add an extra level of potential hazard to the smooth flow of

your Webcast -- but they can also offer added value. Best advice:

Practice first, to make sure all elements are working correctly and that

you, yourself, are comfortable with this format.

Where Creativity Fits In...

While there are rigid elements to Webcast production (i.e. you'relimited by your software or parameters set by your hosting company)

there is one aspect that has no limits -- and that is your creativity.
http://company.gvoconference.com/http://company.gvoconference.com/http://company.gvoconference.com/http://company.gvoconference.com/http://company.gvoconference.com/http://company.gvoconference.com/


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You don't have to present a Webcast the way everyone else does. You

can put this format to creative use by using it to present:

WorkshopsClassesWeekly "inner circle" meetingsAffiliate, employee or speedy outsource contractor training

Your Webcast Hosting Set Up

GVO Conferenceis my personal choice for webcasts. I use them often

and they offer excellent service at a much cheaper price than some of

the competitors. However, you should pick what works best for you.

When deciding what services or hosting to choose, the best way to

approach it is to analyze:

What you expect the format to allow you to performHow you expect to do soIf potential returns are worth your investment

Also determine in advance what you will need. The basic essentials:

A bridge line or VoIP (two-way audio)Registration page (if not provided by your Webcast hosting

service)

Email Autoresponder series promoting your WebcastVideo feed
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In addition to this, you may wish to add other features, depending on

the nature of your Webcast, including:

Desktop sharing (great for interactive training sessions ormastermind group meetings)

White Board (to help you jot notes and diagrams on screen asyou speak)

Polling capacityIn the next section, we'll have a quick look at six popular Webcastproviders. Explore their websites, sign up for a free trial -- and decide

for yourself which services will most benefit you -- and your audience!


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Section Three: Bomb-proofing Your Webcast

Before we get into specific money-making Webcast strategies, let's

give a thought to bomb-proofing your Webcast. The best-planned

Webcast in the world won't make you money -- or attract repeat

participants -- if it's plagued by technical glitches and unexpected

hitches!

In fact, having your Webcast bomb through a lack of proper

preparation is worse than not having the Webcast at all. Fortunately,

hosting successful webcasts doesn't take technical genius -- otherwise

your participants wouldn't sign up and attend (think about it!)

The hardest thing about putting on your first Webcast is undoubtedly

getting up the courage to do it! It takes these few essentials to host a

Webcast that runs without a hitch...

1. Planning Your Webcast:

There are a number of decisions to be made when you're deciding

whether or not to run a virtual event. You need to know:

Your target market's location (time zone, habits andpreferences)

Major distractions or competition that would keep your targetaudience from attending on the date and time you set

Your Webcast's technical needs, in order to interact mosteffectively according to your target audience's preferences


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Your Webcast's immediate purpose. (List building? Promotinga product? Prepping your target market for high ticket upsells?

Creating trust and a loyal following? Making quick money? Setting

your participants up to further your long term marketing goals?)

Your Webcast fee. Will your Webcast be a freebie or a paidproduct? If the latter, how much will your market bear and what

price figure will suggest the best perceived value? Is it a "stand-

alone" Webcast or are you planning a whole series?

Your Webcast budget Your service provider Your promotion and marketing plan Your incentive. Especially if it's your first Webcast, you'll need to

not just promote, but provide an irresistible incentive for people to

attend.

Your content. Is a Webcast format its best medium? Your format and delivery. Will there be interaction? What

would interest your target market the most?

Your calls to action -- before, during and after the Webcast. Tracking. Be sure to choose a service that allows you options to

track

Your follow up. Have this set up and ready to go right at theplanning stage

Your next Webcast -- and howit fits into your sales funnel andhelps build your business


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1. Choosing Your Webcast Service Provider:

There are lots of different Webcast providers out there -- one to suit

every budget and need. No matter what service provider or software

you decide on, however, there are three common essentials you

should never omit. Find a system...

...that is user-friendly, with easy log-in

....whose interface is easy to use - for you, as well as your attendees

...that fits your budget

You can take your pick between Webcast software or a hosted onlineservice. If you're new to the game, the latter is definitely your safest

option.

Below, you'll find a quick overview of seven currently active Webcast

providers and the services they offer with, as I mentioned before,

GVO Conferencebeing my personal favorite.

Webcast Provider Payment Options Notable Features

GVO Conference

OUR No.1 PICK!!

Free 7-day trial

Monthly subscription

Starts at $8.97 permonth

Up to 500 guests

Priced based on # of guests

Unlimited use

24/7 support

Live streaming & built-in video player

Desktop Sharing & Whiteboard

Live voting polls

PC and Mac compatibleGoToWebcast Free 30-day trial

Monthly or annualpayments

Starts at $99 per month

Up to 1,000 guests

Priced per organizer

Unlimited use

24/7 Support

Automatic reminders to registrants

"Practice" option
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Web Ex Free 14-day trial


Participants can join from any platform (Linux,

UNIX, Macs, Windows, Smartphones, etc.)

Book through Outlook Express

Participants can attend via mobiles

Desktop sharing

Microsoft Live

Meeting

Pay Per Use or Flat

Monthly Sharing fee


Up to 1,250 guests

Unlimited use

Use Power Point slides

Interactive desktop sharing

24/7 Support

PC and Mac compatible

Adobe Connect Free 30-day trial

Pay Per Use, Monthly

or Annual subscription


One-click sharing

Simplified interfaces

Customizable screen sizing and resizing

Central audio/video controls

Drag-and-drop participant management

Calliflower Free version

Free trial of paid

version

Paid version is $50

per month

Unlimited use

Instantly create MP3s from mobile calls

Webcast ability

Desktop and document sharing

Feature sharing

Free version lacks some features of the paid

version

Rondee Free service Up to 40 guests

Advance scheduling or "on demand"capability

Invitation and response tracking

Integration with Outlook Express

There are many options when it comes to Webcast hosting services,

but whatever option you choose, be aware that a flat rate plan is

usually better than a per minute one.
http://www.webex.com/http://www.webex.com/http://www.communiqueconferencing.com/livemeeting.asphttp://www.communiqueconferencing.com/livemeeting.asphttp://www.communiqueconferencing.com/livemeeting.asphttp://www.adobe.com/products/adobeconnect/buying-guide.htmlhttp://www.adobe.com/products/adobeconnect/buying-guide.htmlhttp://www.calliflower.com/getting-to-know-calliflower/http://www.calliflower.com/getting-to-know-calliflower/http://www.rondee.com/http://www.rondee.com/http://www.rondee.com/http://www.calliflower.com/getting-to-know-calliflower/http://www.adobe.com/products/adobeconnect/buying-guide.htmlhttp://www.communiqueconferencing.com/livemeeting.asphttp://www.communiqueconferencing.com/livemeeting.asphttp://www.webex.com/


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2. Practice and Preparation:

The best way to prepare, once you've planned and tested all

components: Follow a short "checklist routine" ahead of time that

includes:

An outline or script (which can be as informal as notes jotted ona couple of index cards). Pay particular attention to noting down

when and where to insert any calls to action.

A thorough check of your system (microphone, settings, setup, etc.)

Testing links to any sites you're planning to access as partof instruction or examples

Run-through of slide shows or images you're planning toincorporate

Testing external technical details such as log in access,muting, etc.

Testing your Special Guest's connection Ensuring the Webcast is being recorded

In other words, have a full dress rehearsal before the actual event. If

this uncovers any glitches, fix the glitch -- and repeat the run through.

The good news is... most web hosting services do have some sort of

"practice" function or training that allows you to get comfortable with

the system -- beforeyou go live!


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Section Four: Making Your Webcast Exceptional

Simply running your Webcast is not enough to generate extra sales or

retain those who sign up. You also need to win them over, make them

remember you -- and make them want more and more.

Do this, and they will buy from you. It's that simple.

Your Webcast delivery is what will make you more money than any

particular, specific sales technique, so we're going to focus on it in a

little more depth...

Here are 15 essential tips for outstanding Webcast delivery:

1.Start with a strong hook. Before you can win your audienceover, you need to connect. One of the best ways to instantly do

this: Come up with a show-stopping opening statement. It

doesn't have to be earth-shatteringly brilliant, witty or deep: Itjust has tograb their attention, hit them in the emotions

and make them want to hear more.

2.Reframe negative self-talk to positive. ("I'm not nervous --I'm excited!")

3.Warm up the room. Before your Webcast starts, there will bea short period where people are logging on. While this is going

on, make sure you have a "Welcome" slide on screen reassuring

them that (a) they're in the right place (b) their Webcast will

start shortly... but after that, don't just sit there like a spider

waiting for flies: Greet and chat to each person who is entering.


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Ask and use their names. Talk about the weather. Ask what

they're hoping to take away from the session. Ask whatever

feels comfortable. (And remember... you're putting them at

ease.)

4.Tell your audience what it can expect from your Webcast.Promise -- and then deliver. It doesn't get any simpler than

that!

5.Be organized. Being prepared will help you not only feel lessnervous (once you get started) but will also emphasize the

professional attitude and poise you'll subconsciously convey.

6.Set the rules. For example, if you're planning a question-and-answer session afterwards, let them know what buttons to select

and if they can interrupt the speaker. Tell them how to mute

and when to come off "mute". You can do this in a friendly but

straightforward manner -- remember, you'll be taking the stress

of them if you do!

7.Remember that participants get nervous too (particularly ifthey are planning to ask a question.) It helps if you focus on

putting your audience at ease, rather than focusing on your own

feelings!

8.Involve your audience. One reason you "warm up the room" -- even if you're planning to stick to a non-interactive

presentation -- is to engage and connect. If you're able to work

questions into your actual presentation, and listen to,

acknowledge and offer an answer, your audience trust factor will

skyrocket.


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9.Be natural. This isn't a "lecture" you're giving (even if,technically, it is!) It's a conversation you're having with friends.

And that being the case, it also goes without saying that you

should do everything in your power to understand who you're

speaking to, ahead of time.

10. Handle questions with tact. Remember there's no suchthing as a "dumb" question: The person asking it did so because

the issue was important to them. If their question is really

inappropriate, cheerfully refer them to someone who can give an

answer. ("Randy, we're not going to be talking about income

tax today in our Sales Secrets Webcast but that's a good

question. It sounds like you need to explore that issue further

with your bookkeeper or chartered accountant -- they should be

able to answer that much better than I can.")

11. Get rid of empty words and bad conversational habits.Tape yourself during an ordinary conversation, or trying to

explain something you know well to a family member -- and do

this well ahead of your Webcast. Listen to the recording, and

notice habitual words or sounds you use. You won't be aware of

these while you're actually talking -- but they can really weaken

a presentation, especially if their use is repetitive and excessive.

Too many "umm..." sounds can make you come off as

indecisive, for example. Phrases you repeat a lot can often be

meaningless and also make you sound less than sure.

("Figuratively speaking...", "Basically...", "Well, uh...").

You want to be "human"... but you also want to sound confident

and professional.


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12. Remember that professional doesn't mean "perfect".Now that we've got you all scared with that last point, don't have

a nervous breakdown if you catch yourself stumbling over a

word or saying "Umm..." Being professional means being

organizedand focused on your audience. Take care of these

two details, and the occasional "umm" will most likely endear

rather than repel.

13. Tell your audience what you just presented. Recap yourmain points at the end of your session, focusing on benefits

they've received.

14. Thank your audience. Sincerely. They made time out oftheir busy lives because they decided to trust you and hear what

you had to say. Appreciate it.

15. Tell them how they can get more of you! Thanking themprovides a nice, easy segue into presenting your call to action --

letting them know where they can find further products, how

they can stay in contact with you, etc

The best way to become a great speaker and presenter: Get into the

habit of watching and analyzing:

Other Webcast presenters Celebrity guests on TV talk shows People being interviewed on the news, and on news shows People being put "on the spot" in any other facet of your

life (e.g. a classmate being asked to explain something in

your night school class)


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Notice what they do right, and what puts you off.

Did they fidget? Did they make eye contact? Did they appear confident? Were they animated and passionate... or nervous and

tentative?

Did they speak up... or mumble?Like famous evangelist, Billy Graham, remember that every occasion is

an opportunity to practice connection and communication. (Besides,

the fact that you're aware and practicing will set you ahead of the vast

majority of your peers.)

Your delivery and degree of audience connection and engagement will

make you more sales -- and money -- than simply having a perfect

product! Neglecting this element, when you put on a Webcast is like

renting the movie theater, inviting the audience... and forgetting to

show the movie!

Best Practices for Making Money from Your Webcast

1. Use the Principle of Exclusivity:

Webcasts lend themselves to this promotional practice with absurd

ease. Here are five ways to utilize this time-honored principle.


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Mix and match these suggestions to suit your particular Webcast:

1.Make your event a "live" one for maximum incentive2.Limit the number who can attend'3.Give a cut-off date -- and stick to it4.Offer a special bonus to the first X many registrants5.Pre-sell your event at a special price to select niche members

(e.g. your existing subscribers; members of a specialty forum

you belong to.)

2. Remind Your Registrants:

You may feel "pushy" about reminding people your Webcast is about

to begin. If you're female, part of that may be just from the way

you've been taught to interact. There's only one way to deal with that

sort of reticence, however: Get over it!

Seriously, your registrants will thank you for reminding them, if

they're serious about wanting to attend.

Do send more than one reminder. There's no set "rule" about how

many, but use your common sense. The barest minimum numbers of

reminders ought to be:

One the day before your event One the morning of your event One about half-an-hour before your event begins


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Some Webcast providers offer automatic email reminders for

registrants, but don't assume they all do. Check -- and if this function

is not part of the service, set up Autoresponder reminders yourself (or

have your VA do it)... or choose a different provider.

If you dont have a mailing list service yet, I highly recommendGVO

as they offer website hosting, autoresponder, video hosting, website

monitoring and a lot more all for one low price.

3. Set Your Participants Up for Success:

One way to ensure your registrants actually "turn up" -- as well as get

the most out of your Webcast -- is to set them up for success.

Offer them the opportunity to ask their own individual,unique, most pressing questions

Provide them with download links to truly helpfulworksheets or handouts

Pre-qualify them so that the only people who attend are theones who will get the most out of it

While bigger numbers sounds appealing, remember that going after

this objective is usually not the best Webcast strategy. Five

participants who rave about you and your results to their followers,

affiliates and niche friends can vault you up the ladder faster than one

hundred participants who abandon your Webcast at Minute Five.

4.Use Calls to Action. This might seem so basic, it's embarrassing

to mention it -- but when you're caught up in presenting your services

and products through a new media, it's easy to miss the obvious!
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The most effect method: Plan in advance where you are going to

position your calls to action. Write them on your cue card or outline

(try using different colored marker).

Another reason to be especially careful in this regard: If you have a

celebrity guest, forgetting to set them up in a way they can naturally

present their pre-agreed on links or promotional information is not the

way to make friends and influence people!

5. Practice Your Public Speaking -- even if you just run through

your presentation to the family dog! (Don't knock it -- Billy Graham

used to passionately preach to alligators as a young man, before he

ever went "live".)

A comfortable delivery style with good flow goes a long way to winning

that all-important trust -- the sort that makes you money!

If you're new to being center-stage, pick up a book on public speaking

(preferably one which includes exercises).

Then do them.

6. Record Your Webcast: Taking this extra step is never a wasted

investment! You can use your recording in a variety of money-makingways:

Provide an additional paid product to your free Webcast Enhance the value of your paid Webcast


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Offer the recording and transcript as a special bonus for yourpaid product

Provide the recording as a free bonus, to generate loyalty andattachment to you and your message

Create a physical product (DVD) from the recording, increasingits value even more

The best way to ensure the Webcast is recorded: Hire a VA who

specializes in exactly that. She will know exactly what needs to be

set up, providing you with invaluable tips to ensure your Webcast is

polished and professional. And you'll be rid of the headache and

hassle of trying to remember and take care of multiple Webcast

tasks yourself.

If that's not an option right now, be sure to choose a Webcast host

such asGVO Conferencethat provides the option to easily record

the session.

Getting that recording is essential, if you want to get the maximum

mileage out of your Webcast. And that goes whether you want to

use it to help build your list... or create direct cash profits.

7. Always Follow Up:

This is one area inexperienced marketers fatally "forget" -- which is

tragic, since you can make serious money in the follow up!

Your first task related to follow up is to thank your participants, letting

them how much you valued their participation. Not only will you

remind them of your existence, but it positions you perfectly to offer

more interaction in the form of free assistance or paid upsells.
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And don't be afraid to let them know how you can further serve

them. Participants will find it reassuring that you have more in your

sales funnel than just that one Webcast. If you've done a great job,

this is the time they'll be genuinely in the mood for more from you --

and they'll thank you for it!

Consider these time-honored ways to maximize your follow up (but

don't limit yourself to just these few suggestions, of course!)

A free email course they can sign up for to receive furthertraining

Free or paid recording and/or transcription of the event Additional worksheets or material Coaching options Membership site invitations Your other products or contact options

Besides, when a large percentage of your peers skip the follow up

stage, it only makes your thoughtful contact stand out the more!

To help you plan the perfect Webcast, print out the Worksheeton

the following page.

Remember, your preparation and planning is where the realmoney-

making starts!


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Your Webcast Worksheet

Print out this worksheet and use it as an outline for each Webcast you're planning:

Webcast Name:

My mission and objectivewith this Webcast:

I want them to...

The most important point

to get across:

I want them to take away...

What you're going to be

talking about:

What you're going to do (promise) today...

Things to "show" themabout their situation:

Their problem is...

Consequences: The consequences are...

Your Solution: They can turn this around by...

The Benefits: The benefits of adopting this solution are...

Recap: What you just told them...

What you want them to do: [Your call to action]...


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"But What Do You Do If You Really Can'tSpeak in Public?"

Well, right about now would be a great time to remind ourselves about

outsourcing. Hiring a VA or media specialist to take care of the

technical or setup details of your Webcast is not the only task you can

outsource: You can also hire a professional to produce your Webcast

for you.

But there's really no reason you can't do it yourself. Face it -- it's the

connection with you that's so important to establish with your target

market!

If you're adamant that you can't appear on camera, then don't enable

web cams. Simply let your audience hear your voice as your screen

shows slides, application dashboards, white board notes or other

presentation graphics. Imagine you are talking to your best friend or

someone you really feel comfortable with.

If you really would feel much more comfortable with only a vocal

presentation, a teleseminar (done over phone lines alone) is much

simpler (and often cheaper) than a Webcast.

But if you do choose the teleseminar route to start off with, do

remember that you're passing up on a specific benefit plus a potential

advantage that only webcasts can offer:

a)The visual element reinforces your message, helps you make abetter one-on-one connection and reaches people of all learning

styles


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b)Your primary target audience may be a group that respondsbetter to webcasts than to teleWebcasts. (I.E. it's really all

about them!)

To help you further decide; let's take a look at common situations --

and what they need in the way of multimedia presentation...

Webcast Teleseminar

Celebrity interview; live event One-on-one interview

Presentation with visual aids, diagrams,charts. Something that needs to be

demonstrated (E.G. "Setting Up Your

Shopping Cart")

Presentation requiring no visual aids(talking about something without

tangible, physical components: E.G.

"How to Talk to Your Teen"

Motivational or coaching call Motivational or coaching call

When you're introducing new services,

ideas, people

When the service or idea you're talking

about has been pre-sold or the audience

is familiar; When the person is someone

the audience already knows

Instruction; class Pre-sales "talk"

Take the Step

That being said, preparation and practice really do count for 90% of

your success -- invest in these and you'll be amazed at how much your

confidence will improve.

And now on to the section you've been so patiently waiting for...


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Section Five: Webcast Sales Strategies

Now that we've covered the mechanics and hidden Webcast "make or

break" factors such as your confidence level, preparation and your

audience awareness, let's take a good look at eight Webcast money-

making strategies!

Strategy # One: Hosting a Single Event

While it's true that series are real money-makers (and something

search engines love), a single event may be a better Webcast vehicle

for you, if you're just starting out.

The only rule is: Make sure your topic is something your audience is

really desperate to hear -- something that will excite the socks off

them!

Pull that off, and your "single" event becomes a truly "special" one!

Strategy # Two: Running a Series

If you have a lot to talk about, don't mind talking about it and are

confident you've mastered the mechanics of running a Webcast,

consider a whole series on one topic or theme.


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The advantages to running a series are manifold:

1. It fastens you in the minds of your participants as a "habit" theycome to rely on, as well as firmly establishing you as a

household name

2.You're building that all-important relationship3.You can break down a complex subject into bite-sized chunks,

offering your participants the chance to practice in between

installments.

4.You can charge more. A whole series naturally commands ahigher ticket price than a single Webcast.

5.Those who "survive" the first class and return for the remaindertend to participate and act more -- and followers who participate

and act on your offerings are the ones that:

Remain loyal for life Bring in the most glowing, sincere testimonials Achieve actual success -- with your methods or products!

6.Creates the feeling of coverage depth and brings a higherperceived value

7.Allows you to naturally present affiliate offers and upsells thatare so well-suited during the course of your Webcast, your

participants will actually thank you for the recommendations

8.Allows for ongoing feedback and constant fine-tuning. While thismay be more work, fine-tuning your classes or workshops to

your students' viable feedback will create a more powerful

saleable commodity!


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There are some drawbacks you need to be aware of, however, if you

do go ahead and create a series. Being aware of these drawbacks will

help you plan in advance how to forestall any problems.

The biggest hurdle: You need to keep your participants engaged.

You do this not only with great content but by:

Sending reminders for the next class Making them feel like your exclusive inner circle Being genuinely excited by what you're sharing (nothing is so

infectious -- or confidence-inspiring -- as enthusiasm!)

Building their confidence Using "cliffhangers" and Sneak Previews to keep them hooked.

End each session with a promise to show them something

"next session" that they won't be able to resist! Let them see

a list of upcoming lessons or sessions (with your curiosity-

vamping titles)

Acting on their feedback and suggestions. Not in a reactive,scattered way, but by coolly analyzing whether or not their

suggestion or complaint applies to the topic in a relevant

manner; if it will improve the experience for everyone; if

you've truly been missing a step, taking knowledge for

granted, etc. etc.

Welcome complaints and problems. They allow you the opportunity to

show your students how you can help them overcome these. They

point out the "holes" in your webcasts, or teach you where you've

rushed your students and need to slow down.


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Watch carefully also for "exit holes" -- points in your series where you

lose people. That's a spot where your flow and pacing need to be

smoothed and any "bumps" removed.

Is a component becoming too hard? Split it into two, simpler Webcast

classes next time you run that series -- not one. Are you suddenly

hitting your participants with expensive software or items they'll have

to buy? Do some research. Source and provide alternative budget-

conscious options, or let them know there'll be extra costs up front

next time. (It's better to lose them before they sign up than halfway

through -- unsatisfied and feeling "ripped off"!)

Strategy # Three: Create a Mega Product from your Series

Plan to repurpose from the very first Webcast idea. Don't just stop at

creating your high-ticket Webcast series -- Create an eBook manual,

parcel it with your transcripts and recorded webcasts. Put them on

DVD if you like, or add checklists or worksheets -- and you have an

even higher-ticket product to sell out of something you've already

completed. Call it a "Master Class Series" and you can easily justify

your price ticket.

Strategy # Four: Have an Exit Strategy for Your Participants

You may encounter potential subscribers who attended your initial,free "single" Webcast and really wanted to sign up for the series... but

they don't fall into the budget demographic for your niche.


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Rather than let them walk away, disappointed, offer them your exit

strategy: Something they'll still find valuable -- and affordable -- on

the way out the door.

This could include:

A Payment Plan Workbook and eBook only, so they can "self-study" for a

price they can afford

An irresistible bonus A pared-down version of your Webcast workshops --

perhaps only certain essential components, instead of the

complete coverage your series offers

The option to purchase individual Webcast episodes. Thisgoes down really well if all they need is the information on

how to perform one component -- a "gap" in their current

knowledge.

If you decide to offer this final option, just make sure you make it

more cost-effective in the long run for your customer to purchase the

whole series, rather than individual episodes (i.e. make the price per

episode higher when bought individually.)

What this does is inspire those who didn't purchase your series

because they were hesitant and cautious (rather than budget-

strapped) to bite the bullet and just go ahead and sign up for the rest.


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Offer them a "Buy the Rest Now with your Previous Purchases

Deducted" option, about three lessons into the series. If they've

purchased more than one lesson, they're committed. Those who were

just hesitant will often jump at the chance to save money by reverting

to the original offer.

Strategy # Five: Use a Free Webcast to Build your List

If you've been in online marketing any length of time, this idea will

seem as old as the hills to you. That's the very reason; however, you

shouldn't under-rate it!

Free webcasts are particularly effective as a list building strategy

when:

You're planning to introduce a new product or series You're covering a "hot" trend or news-breaking topic You're planning to introduce a high-ticket item or service You want to demonstrate what you can do for your

participant

You have particularly strong skills it's an asset to showcasein action

What you should neverdo is host a free Webcast because everyone

else is doing it. Make it part of an overall strategy -- and know exactly

why you're doing it... and what its single most important purpose

is.


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Giving a free Webcast should be comparable to getting a taste of

premium ice cream on a hot day.

It should leave your participant wanting more (withoutfeeling that he

didn't get the whole spoonful).

Strategy # Six: Advertise It!

Especially if you're new to center stage, one way to vault yourself

ahead of the dues-paying line is to simply advertise your Webcast.

Goes like this:

1.Decide on your budget2.Create a short-term PPC Google AdWords campaign3.Create a short-term Facebook Ad (with a set daily limit)4.

Advertise in a related niche ezine (they're often much lessexpensive than "regular" forms of advertising and far more

effective than banner ads)

You're doing this for one reason only: To kick-start your campaign.

Just remember -- when you're creating these campaigns, you're not

interested in high numbers (particularly if your Webcast host only

allows 40 participants!) You're interested in finding the perfect

participants -- ones who will not only love you and your products or

services, but who will eagerly become lifetime paying customers (and

loyal disciples!)


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And if you can't afford three forms of advertising, pick the one method

you've decided will be most suitable for your Webcast, and create your

keyword-rich ad!

Strategy # Seven: Make the Most of Your Affiliates

If you don't yet have affiliates, don't worry: Just set up a strong

affiliate resource center so that when they do catch on, you're ready to

help them make you money (and build your list!) To make quick work

of setting it up and keeping it all under one roof, consider usingGOV

as your website host and more.

To set up your affiliate resource center, you'll need:

A website, website section or download page Banner and button ads (keyword rich) PLR articles (point outthese will need to be re-written!) FAQ sheet Tips

Seasoned super-affiliates will be reassured if your Affiliate Resources

are already in place (and professionally produced) -- and they won't be

offended by the instructions, FAQs or Tips in place for new affiliate

marketers.
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When you're dealing with super-affiliates, however, the best

incentive you can provide is to give them bonus rewards (i.e.

cash) based on performance, since this class of affiliate pride

themselves on being super-performers. Offer 100% commission

(particularly if you're just building your list) and "prizes" for

performance.

Strategy # Eight: Seek Out Perfect Joint Venture Partners

In fact, you shouldn't hesitate to approach top super-affiliates directly.

And yes -- this is the simplest form of Joint Venture partnership there

is! Here's the key to getting more "yes" answers than "no" ones...

If you :

Show them how professional you are and have incentives,rewards and affiliate resources impressively in place

Show them why and how your Webcast will improve theirstatus with their own list (and bring them new members

from yours)

...they'll give your inquiry more than the time of day.

This report doesn't promise you the moon, the sun and a million

bucks, but I hope it's made the idea of using webcasts to increase your

profits much closer to a reality. You now have an idea of:

What webcasts are best suited for Why they can "fast-track" you to prominence The added advantages they can give to your marketing


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Ways they can help you create super-clients (the ones whoturn into lifetime customers)

Ways they can accommodate your particular audience'sneeds and learning requirements

How they can help you cover complex subjects -- andmake them seem easier

How they can help you create high ticket items that reallysell

Whether or not webcasts are for you

Good luck with your marketing efforts and be sure to check outGVO

Conferenceto host your next Webcast.

Finally, experience website hosting the way it was meant to be,

hosting your site withGVOis like having a personal marketing mentor

right at your side.

HAPPY WEBCASTING!

Mark Call
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