44
Success With Social Media A How To Guide On Building Your Business Brand Online Success With Social Media

Success with social media webinar

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Success with social media webinar

Success With Social MediaA How To Guide On Building Your

Business Brand Online

Success WithSocial Media

Page 2: Success with social media webinar

Mission Statement

“Empowering people to make money through Social Media. We will help you work smarter and not harder and to teach how to get the best results online. We’ll provide you with the knowhow as well as the resources to get started...

AND BE PROFITABLE”

Success WithSocial Media

Page 3: Success with social media webinar

Agenda

1. Business Today

2. Why market with Social Media?

3. The 5 Golden Rules

4. The 6 Steps to Building Your Strategy

5. Platform 1 - Facebook

6. Platform 2 - Twitter

7. The 4 Mistakes that will Kill Your Campaign

8. Tools & Resources

Success WithSocial Media

Page 4: Success with social media webinar

Business Today

The number of days that it takes the average small business to pay their bills

53.2

Success WithSocial Media

Page 5: Success with social media webinar

Business Today

The increase in number of small businesses that have gone bankrupt over the last 12 months

48%

Success WithSocial Media

Page 6: Success with social media webinar

Business Today

The fall in small business start ups over the past 12 months

95%

Success WithSocial Media

Page 7: Success with social media webinar

Challenges Faced by Business

Insight

Leverage

Education Systems

SME

Success WithSocial Media

Page 8: Success with social media webinar

Opportunities for Business

Achieving conventional goals (like sales and profits) through unconventional means

Guerilla Marketing

Success WithSocial Media

Page 9: Success with social media webinar

Opportunities for Business

The use of online technologies to share opinions, content, thoughts, interests and perspectives.

What is Social Media?

Success WithSocial Media

Page 10: Success with social media webinar

Types of Social Media Sites

VIDEO SHARING

YouTubeVimeo

NEWS AGGREGATION

DiggReddit

ONLINE GAMING

World of WarcraftLord of the Rings

PHOTO SHARING

InstagramPinterest

FlickrTumblr

SOCIAL NETWORKING

FacebookTwitter

LinkedinGoogle+

WIKIS

WikipediaHudongLyricWiki

QuoraWikianswers

Success WithSocial Media

Page 11: Success with social media webinar

The Social Media 5

11 million users

2.5 million users

Success WithSocial Media

3 million users

2.2 million users

Page 12: Success with social media webinar

Why Market With Social Media

Your Network1. Get exposure to a large network

of potential clients

2. Use ‘Crowd Sourcing’

3. Lots of viral potential

4. Drive traffic to your website

300

300 300

Network Size = 90,000

Success WithSocial Media

Page 13: Success with social media webinar

Why Market With Social Media

Speed1. Build an audience quickly

2. Test promotions quickly

3. Change campaigns quickly

4. Connect with customers in a short period of time

Success WithSocial Media

Page 14: Success with social media webinar

Why Market With Social Media

Brand1. Define your logo &

colours

2. Outline your products& services

3. Build brand loyalty

4. Through your socialnetwork you become known for your specialty – e.g. ‘The cupcake lady’

Success WithSocial Media

Page 15: Success with social media webinar

The 5 Golden Rules of Social Media

Social Media Marketing is about building relationships and not business transactions

Rule #1

Success WithSocial Media

Page 16: Success with social media webinar

The 5 Golden Rules of Social Media

Businesses should focus on fostering engagement not on building up the figures

Rule #2

Success WithSocial Media

Page 17: Success with social media webinar

The 5 Golden Rules of Social Media

The ‘Content is King’ philosophy applies just as much in Social Media as it does for websites

Rule #3

Success WithSocial Media

Page 18: Success with social media webinar

The 5 Golden Rules of Social Media

Getting the right frequency is important – too much and you annoy your audience, too little and they lose

interest

Rule #4

Success WithSocial Media

Page 19: Success with social media webinar

The 5 Golden Rules of Social Media

Gain as much social proof as you possible can. This is one of the most important Golden Rules in the age of

‘Trust Based Marketing’

Rule #5

Success WithSocial Media

Page 20: Success with social media webinar

6 Steps to Build your Social Media Strategy

Define Your Social Media Objectives... These should be in line with the strategic business objectives

Step #1

Success WithSocial Media

Page 21: Success with social media webinar

6 Steps to Build your Social Media Strategy

Research, research & more research

1. Competition – http://www.semrush.com, Their Facebook Pages2. Keywords – Google Keyword Tool https://adwords.google.com/o/KeywordTool 3. Industry Forums - http://forums.vogue.com.au/showthread.php?t=278822

http://www.cpaaustralia.com.au/cps/rde/xchg/cpa-site/hs.xsl/knowledge-financial-forum.html

Step #2

Success WithSocial Media

Page 22: Success with social media webinar

6 Steps to Build your Social Media Strategy

Draw on your contacts, customer database, relationships and key influencers

Step #3

Success WithSocial Media

Page 23: Success with social media webinar

6 Steps to Build your Social Media Strategy

Join the online community by giving your opinion on your topic – this will start your network and build your

reputation as an expert

Step #4

Success WithSocial Media

Page 24: Success with social media webinar

6 Steps to Build your Social Media Strategy

Put time aside to measure your results, including website traffic, partnerships formed, brand presence

across various social media platforms

Step #5

Success WithSocial Media

Page 25: Success with social media webinar

6 Steps to Build your Social Media Strategy

Assess – Adjust – Improve

Step #6

Success WithSocial Media

Page 26: Success with social media webinar

Working With Facebook

Why is Facebook Important?1. Free exposure to a large audience

2. Targeted ads that are considerably cheaper than Google’s ads.

3. You can facilitate ongoing discussions

4. You can stay connected and nurturerelationships

Success WithSocial Media

Page 27: Success with social media webinar

Working With Facebook

Cool Tricks & Tips...1. Always use http:// in front of any link to make sure

people can click on it

2. Talking about your page on your personal profile? then put a @ in front of the page name

3. Create a separate Gmail account, import all your clients addresses there and then create your Facebook page. Facebook will suggest you add them as friends

Success WithSocial Media

Page 28: Success with social media webinar

Working With Facebook

Cool Tricks & Tips...1. Create ads with specific promotions leading to the

page

2. Get a vanity URL. When you pass 25 followers you can get a username that makes your URL look good, like http://www.facebook.com/jamesbrennan.amp

3. Form partnerships with other pages. By using Facebook as your page you can like another page

Success WithSocial Media

Page 29: Success with social media webinar

Working With Twitter

Why is Twitter Important?1. Known as the ‘SMS of the Internet’

2. It is very viral once you gain a certain degreeof popularity

3. Twitter is a Networker’s paradise – connect with influencers in your industry and share ideas.

4. Increase sales through promotions

Success WithSocial Media

Page 30: Success with social media webinar

Working With Twitter

Cool Tips & Tricks...1. Use Twitter for thought leadership, providing

sound advice, opinions and solutions to problems

2. Before following anyone post some good intelligent tweets with rich content

3. Link your Twitter Account to your Facebook profile or business page, that way all your Twitter posts go on Facebook – 2 birds with one stone

Success WithSocial Media

Page 31: Success with social media webinar

Working With Twitter

Cool Tips & Tricks...1. Conduct an initial search for your brand name2. Add a photo – your logo or profile picture3. Join conversations and talk to people about their

interests4. Generate Interest by posting high quality content5. Be human – promote interesting stories that are

outside of work6. Entertain to engage

Success WithSocial Media

Page 32: Success with social media webinar

Effective Facebook & Twitter Activities

Ask Questions...1. Surveys get high visibility

2. Questions get people involved

3. Listening to your market helps you shape your offers

Success WithSocial Media

Page 33: Success with social media webinar

Effective Facebook & Twitter Activities

Photos...1. Ask people to ‘Like’ it if they like it

2. Funny Photos get shared

3. Motivational photos get shared

4. Run caption competitions

Success WithSocial Media

Page 34: Success with social media webinar

Effective Facebook & Twitter Activities

Competitions...1. Free giveaways get interest

2. Even a cold crowd will be interested if the prizes are enticing enough

3. Tie in giveaways with normal posting activities (like caption comps, surveys,trivia quizzes)

Success WithSocial Media

Page 35: Success with social media webinar

Effective Facebook & Twitter Activities

Promotions...1. Guess the price of a... and win it!2. Special prices on good/service3. Run a promotion once a month4. Put a deadline on a promo and turn

it into an event5. Build a promo before release6. Play on the scarcity card

Success WithSocial Media

Page 36: Success with social media webinar

Effective Facebook & Twitter Activities

Free Information...1. Professions, publications or

any specialists in a particular area adda lot of value by giving tips to theirfollowers

2. Classic example is Men’s Health

3. Reciprocity is the key here – give free infowithout asking for anything in return

Success WithSocial Media

Page 37: Success with social media webinar

Effective Facebook & Twitter Activities

Use Videos...1. Helpful how-to videos giving tips

and free information2. Entertaining Videos Showcasing

your skills and talents3. Company profile videos to talk about your

culture, philosophies and your value propositionfor the market

4. Teasers for products/services that you will belaunching

Success WithSocial Media

Page 38: Success with social media webinar

The 3 Mistakes that will Kill Your Campaign

Hard Selling...1. People hate hard selling2. Avoid sending unsolicited private

messages and event invites3. Avoid posting multiple offers in

one day and flooding the news feed

Remember the most important part of Social Media Marketing is the ‘Social’ aspect and the relationships

Success WithSocial Media

Page 39: Success with social media webinar

The 3 Mistakes that will Kill Your Campaign

Selling too Soon...1. Don’t start selling before you’ve built

your relationships first2. Don’t start selling before you’ve built

your value offering first3. Don’t treat your followers as just

customers to sell to

Build your relationships, content, branding, trust and value offering and then people will be ready to buy

Success WithSocial Media

Page 40: Success with social media webinar

The 3 Mistakes that will Kill Your Campaign

Spamming...1. Don’t build a network just to send

them links2. Don’t send offers to people unsolicited3. Avoid putting up multiple posts in

one day and flooding the news feed

Spamming is an abuse of the rules of Facebook and can get your account banned. At least it can destroy your reputation. Avoid it!!

Success WithSocial Media

Page 41: Success with social media webinar

Tools & Resources

Hootsuite... (http://www.hootsuite.com)1. Helps you get organised, view your

posts clearer & schedule your posts

2. It brings together multiple Social Media Platforms and allows you to login to all of them from the one place

3. This tool is invaluable to your campaign

Success WithSocial Media

Page 42: Success with social media webinar

Tools & Resources

More Useful Tools1. Bubble Tweet

• (http://www.bubbletweet.com)

2. Vanity URLs with • (http://www.tinyurl.com)

3. Facebook template layouts• (http://www.templatemonster.com)

4. Check your online level of influence with Klout• (http://www.klout.com)

Success WithSocial Media

Page 43: Success with social media webinar

Tools & Resources

Bonus Support Tools For You1. Social Media Channel Prioritisation Tool

2. Social Media Readiness Assessment Tool

3. Social Media Posting Schedule

4. Social Media Program Metrics Dashboard

Success WithSocial Media

Page 44: Success with social media webinar

Thank YouQuestions?

Success WithSocial Media