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Success With Social MediaA How To Guide On Building Your
Business Brand Online
Success WithSocial Media
Mission Statement
“Empowering people to make money through Social Media. We will help you work smarter and not harder and to teach how to get the best results online. We’ll provide you with the knowhow as well as the resources to get started...
AND BE PROFITABLE”
Success WithSocial Media
Agenda
1. Business Today
2. Why market with Social Media?
3. The 5 Golden Rules
4. The 6 Steps to Building Your Strategy
5. Platform 1 - Facebook
6. Platform 2 - Twitter
7. The 4 Mistakes that will Kill Your Campaign
8. Tools & Resources
Success WithSocial Media
Business Today
The number of days that it takes the average small business to pay their bills
53.2
Success WithSocial Media
Business Today
The increase in number of small businesses that have gone bankrupt over the last 12 months
48%
Success WithSocial Media
Business Today
The fall in small business start ups over the past 12 months
95%
Success WithSocial Media
Challenges Faced by Business
Insight
Leverage
Education Systems
SME
Success WithSocial Media
Opportunities for Business
Achieving conventional goals (like sales and profits) through unconventional means
Guerilla Marketing
Success WithSocial Media
Opportunities for Business
The use of online technologies to share opinions, content, thoughts, interests and perspectives.
What is Social Media?
Success WithSocial Media
Types of Social Media Sites
VIDEO SHARING
YouTubeVimeo
NEWS AGGREGATION
DiggReddit
ONLINE GAMING
World of WarcraftLord of the Rings
PHOTO SHARING
InstagramPinterest
FlickrTumblr
SOCIAL NETWORKING
FacebookTwitter
LinkedinGoogle+
WIKIS
WikipediaHudongLyricWiki
QuoraWikianswers
Success WithSocial Media
The Social Media 5
11 million users
2.5 million users
Success WithSocial Media
3 million users
2.2 million users
Why Market With Social Media
Your Network1. Get exposure to a large network
of potential clients
2. Use ‘Crowd Sourcing’
3. Lots of viral potential
4. Drive traffic to your website
300
300 300
Network Size = 90,000
Success WithSocial Media
Why Market With Social Media
Speed1. Build an audience quickly
2. Test promotions quickly
3. Change campaigns quickly
4. Connect with customers in a short period of time
Success WithSocial Media
Why Market With Social Media
Brand1. Define your logo &
colours
2. Outline your products& services
3. Build brand loyalty
4. Through your socialnetwork you become known for your specialty – e.g. ‘The cupcake lady’
Success WithSocial Media
The 5 Golden Rules of Social Media
Social Media Marketing is about building relationships and not business transactions
Rule #1
Success WithSocial Media
The 5 Golden Rules of Social Media
Businesses should focus on fostering engagement not on building up the figures
Rule #2
Success WithSocial Media
The 5 Golden Rules of Social Media
The ‘Content is King’ philosophy applies just as much in Social Media as it does for websites
Rule #3
Success WithSocial Media
The 5 Golden Rules of Social Media
Getting the right frequency is important – too much and you annoy your audience, too little and they lose
interest
Rule #4
Success WithSocial Media
The 5 Golden Rules of Social Media
Gain as much social proof as you possible can. This is one of the most important Golden Rules in the age of
‘Trust Based Marketing’
Rule #5
Success WithSocial Media
6 Steps to Build your Social Media Strategy
Define Your Social Media Objectives... These should be in line with the strategic business objectives
Step #1
Success WithSocial Media
6 Steps to Build your Social Media Strategy
Research, research & more research
1. Competition – http://www.semrush.com, Their Facebook Pages2. Keywords – Google Keyword Tool https://adwords.google.com/o/KeywordTool 3. Industry Forums - http://forums.vogue.com.au/showthread.php?t=278822
http://www.cpaaustralia.com.au/cps/rde/xchg/cpa-site/hs.xsl/knowledge-financial-forum.html
Step #2
Success WithSocial Media
6 Steps to Build your Social Media Strategy
Draw on your contacts, customer database, relationships and key influencers
Step #3
Success WithSocial Media
6 Steps to Build your Social Media Strategy
Join the online community by giving your opinion on your topic – this will start your network and build your
reputation as an expert
Step #4
Success WithSocial Media
6 Steps to Build your Social Media Strategy
Put time aside to measure your results, including website traffic, partnerships formed, brand presence
across various social media platforms
Step #5
Success WithSocial Media
6 Steps to Build your Social Media Strategy
Assess – Adjust – Improve
Step #6
Success WithSocial Media
Working With Facebook
Why is Facebook Important?1. Free exposure to a large audience
2. Targeted ads that are considerably cheaper than Google’s ads.
3. You can facilitate ongoing discussions
4. You can stay connected and nurturerelationships
Success WithSocial Media
Working With Facebook
Cool Tricks & Tips...1. Always use http:// in front of any link to make sure
people can click on it
2. Talking about your page on your personal profile? then put a @ in front of the page name
3. Create a separate Gmail account, import all your clients addresses there and then create your Facebook page. Facebook will suggest you add them as friends
Success WithSocial Media
Working With Facebook
Cool Tricks & Tips...1. Create ads with specific promotions leading to the
page
2. Get a vanity URL. When you pass 25 followers you can get a username that makes your URL look good, like http://www.facebook.com/jamesbrennan.amp
3. Form partnerships with other pages. By using Facebook as your page you can like another page
Success WithSocial Media
Working With Twitter
Why is Twitter Important?1. Known as the ‘SMS of the Internet’
2. It is very viral once you gain a certain degreeof popularity
3. Twitter is a Networker’s paradise – connect with influencers in your industry and share ideas.
4. Increase sales through promotions
Success WithSocial Media
Working With Twitter
Cool Tips & Tricks...1. Use Twitter for thought leadership, providing
sound advice, opinions and solutions to problems
2. Before following anyone post some good intelligent tweets with rich content
3. Link your Twitter Account to your Facebook profile or business page, that way all your Twitter posts go on Facebook – 2 birds with one stone
Success WithSocial Media
Working With Twitter
Cool Tips & Tricks...1. Conduct an initial search for your brand name2. Add a photo – your logo or profile picture3. Join conversations and talk to people about their
interests4. Generate Interest by posting high quality content5. Be human – promote interesting stories that are
outside of work6. Entertain to engage
Success WithSocial Media
Effective Facebook & Twitter Activities
Ask Questions...1. Surveys get high visibility
2. Questions get people involved
3. Listening to your market helps you shape your offers
Success WithSocial Media
Effective Facebook & Twitter Activities
Photos...1. Ask people to ‘Like’ it if they like it
2. Funny Photos get shared
3. Motivational photos get shared
4. Run caption competitions
Success WithSocial Media
Effective Facebook & Twitter Activities
Competitions...1. Free giveaways get interest
2. Even a cold crowd will be interested if the prizes are enticing enough
3. Tie in giveaways with normal posting activities (like caption comps, surveys,trivia quizzes)
Success WithSocial Media
Effective Facebook & Twitter Activities
Promotions...1. Guess the price of a... and win it!2. Special prices on good/service3. Run a promotion once a month4. Put a deadline on a promo and turn
it into an event5. Build a promo before release6. Play on the scarcity card
Success WithSocial Media
Effective Facebook & Twitter Activities
Free Information...1. Professions, publications or
any specialists in a particular area adda lot of value by giving tips to theirfollowers
2. Classic example is Men’s Health
3. Reciprocity is the key here – give free infowithout asking for anything in return
Success WithSocial Media
Effective Facebook & Twitter Activities
Use Videos...1. Helpful how-to videos giving tips
and free information2. Entertaining Videos Showcasing
your skills and talents3. Company profile videos to talk about your
culture, philosophies and your value propositionfor the market
4. Teasers for products/services that you will belaunching
Success WithSocial Media
The 3 Mistakes that will Kill Your Campaign
Hard Selling...1. People hate hard selling2. Avoid sending unsolicited private
messages and event invites3. Avoid posting multiple offers in
one day and flooding the news feed
Remember the most important part of Social Media Marketing is the ‘Social’ aspect and the relationships
Success WithSocial Media
The 3 Mistakes that will Kill Your Campaign
Selling too Soon...1. Don’t start selling before you’ve built
your relationships first2. Don’t start selling before you’ve built
your value offering first3. Don’t treat your followers as just
customers to sell to
Build your relationships, content, branding, trust and value offering and then people will be ready to buy
Success WithSocial Media
The 3 Mistakes that will Kill Your Campaign
Spamming...1. Don’t build a network just to send
them links2. Don’t send offers to people unsolicited3. Avoid putting up multiple posts in
one day and flooding the news feed
Spamming is an abuse of the rules of Facebook and can get your account banned. At least it can destroy your reputation. Avoid it!!
Success WithSocial Media
Tools & Resources
Hootsuite... (http://www.hootsuite.com)1. Helps you get organised, view your
posts clearer & schedule your posts
2. It brings together multiple Social Media Platforms and allows you to login to all of them from the one place
3. This tool is invaluable to your campaign
Success WithSocial Media
Tools & Resources
More Useful Tools1. Bubble Tweet
• (http://www.bubbletweet.com)
2. Vanity URLs with • (http://www.tinyurl.com)
3. Facebook template layouts• (http://www.templatemonster.com)
4. Check your online level of influence with Klout• (http://www.klout.com)
Success WithSocial Media
Tools & Resources
Bonus Support Tools For You1. Social Media Channel Prioritisation Tool
2. Social Media Readiness Assessment Tool
3. Social Media Posting Schedule
4. Social Media Program Metrics Dashboard
Success WithSocial Media
Thank YouQuestions?
Success WithSocial Media