Webinar Bes OutLook

Master Seller Partner Webinar:Apps Connector for BES, Apps Sync for Microsoft Outlook

Webinar Agenda

Overview of Google Apps Connector for BES

Overview of Google Apps Sync for Microsoft Outloook

Objection handling and competitive information

Google Apps Connector for BES

What is it?

Value proposition and positioning


Google Confidential and Proprietary


Get all the benefits of Google Apps while retaining the BlackBerry & BES experience you loveFeatures

o Push emailo Calendar and contacts synco Global Address List (GAL)

Availabilityo Launching in Google Apps

Premier & Education Editions (no additional charge) in July 2009

New! Google Apps Connector for BES

Email featureso Push emailo Offline accesso Read/delete synco Folder/label synco Gmail features in built-in email

app Spam filter Archive Star message


Calendar featureso 1-way wireless sync: Google Calendar

> BlackBerryo View location details, attendee lists,

acceptance statuso Support for recurring meetingso Meeting notifications on device

Contacts featureso Access names, email addresses, and

phone numbers via Global Address List (GAL)

o 2-way wireless synco Full support for all fields


Google Apps Connector for BlackBerry Enterprise Server is a software component that is installed on a Blackberry Enterprise Server(BES) for Microsoft Exchange.

Google Confidential and Proprietary

How does it work?

BES thinks it’s talking to Exchange but seamlessly connects with Google, authenticates using OAuth and syncs using Gmail Sync, Calendar GData &

Contacts GDatanterfaces


Setup & Administration1. Install Google Apps Connector on a

BES Server• Create a profile using Google Apps

Profile Editor• Rest of the setup is done using

BlackBerry Manager Add users Set activation passwords Apply policies…

BES specificationso BlackBerry Enterprise Server

v4.16 for Microsoft Exchangeo 250 users per BES server

Current feature limitations

Tasks/Notes and one-way calendar• Does not support tasks and notes on BlackBerry devices• Current calendar experience only includes one-way synchronization

from Google Calendar to your mobile device (and not vice versa).

Objection handling• Tasks and notes: This is a feature Google may support in the future,

but there are no dates to share at this time.• Two-way calendar sync: Google is working on it for release during

the second half of 2009.


What is it?



Pitch and value proposition

Elevator Pitch• Experience the benefits of Google Apps with the BlackBerry

experience you're already accustomed to.

Core Value Proposition• Get all the benefits of using Google Apps (lower cost, scale,

innovation) while delivering a seamless Blackberry mobile experience for your users

Cost Comparison – 250 BlackBerry users

Legacy + BES

Target market

Google Apps Connector for BlackBerry Enterprise Server is designed for businesses that are already hosting their own BES for Exchange server and want to continue with the experience they're accustomed to (e.g. native BlackBerry applications for users, administrator experience in BES).

What about Google Apps on BlackBerry today?

Gmail for mobile applicationo Same Gmail user experienceo Conversationso Labelso Searcho Read/delete synco Archiveo Starring

Google Sync applicationo Two-way sync between Google

Calendar and BlackBerryo Two-way sync between Google Apps

contacts and BlackBerry address book


What is it?



Objection handling

Q: Why doesn’t Google have a BES hosting solution?A: Google doesn’t currently offer one, but this may be considered in the future.Q: Why won't it be available until July 2009?A: It is being tested extensively.Q: When will Google support 2-way calendar sync?A: Google is working on it for release during the second half of 2009.Q: When will Google support tasks and notes?A: Google may support this in the future, but no dates have been shared.

Objection Handling (cont’d)

Q: Is there a limit to the number of devices you can support per BES server?A: Yes, the initial release supports 250 BlackBerry devices, and this number is expected to increase over time. Q: In which languages will Google Apps Connector for BES be available?A: At launch, it will be in US English only, but available worldwide. All Google Apps Premier and Education Edition customers will have the choice of using it, as long as they are using US English versions of BES and Windows.

Competitive positioning

Microsoft Exchange• Customers concerned about switching from Exchange to Google

Apps because of the Blackberry experience can now preserve that experience.

Lotus Notes• Lotus Notes customers will need to upgrade from BES for Lotus

Notes to BES for Exchange to use Google Apps Connector. This upgrade is either free (included in your support cost) or may cost $3,000.

Key takeaways

• Deliver the same experience to BlackBerry users, gain more storage and features, and save 70% of your cost!

• Google Apps Connector for BES makes the transition to Google Apps much easier for companies that rely on BlackBerry and BES. Business users can continue with the native BlackBerry experience they're used to, and IT administrators can continue to manage devices using the same BES tools that they are familiar with.

• Google Apps Connector for BES will be released publicly in July 2009.

Questions on Google Apps Connector for BES?

Webinar Agenda


Overview of Google Apps Sync for Microsoft Outlook


Google Apps Sync for Microsoft Outlook

What is it?



Executive Summary

What is it? Google Apps Sync for Microsoft Outlook is a plug-in that syncs Outlook with Google Apps just like Outlook syncs with Exchange

Why does it matter? It is superior to previous Google products like Calendar sync because it provides Calendar, Contacts, and Mail sync, Global Address List lookup, and Free/Busy lookup.

What are the limitations?Delegation. Sync of Tasks, Notes, Journals. Public Folders.Google Apps Sync for Microsoft Outlook requires at least Outlook 2003 SP3 and 2007 SP1 with a Microsoft patch. It runs on Windows XP SP2 with select patches and Vista SP1.

Launch DetailsLaunch date: June 9, 2009Available to all Google Apps Premier and Education Edition Customers

What is it?

A plug-in that syncs Outlook with Google Apps just like Outlook natively syncs with Exchange.• Full featured

o Fast mail sync with Google-native protocol o Calendar Sync for all recurrence patternso Contacts Sync for all Outlook fields - even pictures.o Global Address List for autocomplete and contacts lookupo Look up of free/busy information for scheduling

• Works offline• Simple to install

o May be deployed through SMS by Admins. • Includes utility to migrate calendar, contact, and email data

from previous Outlook installations

Default UI with Google Apps Sync Installed

Outlook UI with Google Apps Sync for Microsoft Outlook installed

Migration & Setup UI

Google Apps Sync allows users to copy data from previous Outlook installations, including archived folders (archive.pst) or Microsoft Exchange Profiles, into the Google Apps Sync folders. Google Apps Sync will then migrate that data to Google Apps.

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Demo how it migrates & synchronizes

A quick demo of Apps Sync for Microsoft Outlook is a great way to overcome the objection that users will not be able to adjust from Exchange/Outlook to Google Apps and is great to show CIOs.

The best way to demo the plug-in is to focus on three common features that highlight how seamlessly Outlook can work as the front end for emailing and calendaring in Google Apps:

Email: show that emails sent and received show up immediately in the Outlook interface Open both Gmail and Outlook Send an email from Gmail and show that it appears in Outlook

Contacts: demonstrate that all contacts are synced in the Global Address List Start composing an email in Outlook. Show that the contact from Google

Apps is automatically called up in Outlook. Open the contacts interface in Outlook and in Gmail. Show that the content is

synced, including the pictures. Calendar: show that events created in Google Calendar appear automatically in

Outlook and vice versa. Create an event in Google Calendar Open Outlook, refresh, and show the event is seamlessly updated in Outlook

too.

Here’s a video to help guide your demo: http://www.youtube.com/watch?v=KQcwW9hNRMk&eurl=http://solution-provider-anno

unce.blogspot.com/&feature=player_embedded


What is it?



Positioning

Who would be interested?1. Organizations currently using Exchange and considering

switching to Apps (on-premise or Hosted) – Organizations considering using Exchange (on-premise

or Hosted)

What is is the value? Google Apps Sync for Microsoft Outlook removes one of the last switching barriers by making it easy for users to transition to Google Apps by allowing them to use the familiar Outlook interface for email, contacts and calendar.

Total cost of ownership

Google Apps Sync for Microsoft Outlook enables users to get the same Exchange messaging experience for a fraction of the cost - both on-premise and hosted:

1 - Schadler, Ted. "Should Your Email Live In The Cloud? A Comparative Cost Analysis“ Forrester 01 2009 1-17.

Google Apps Sync for Microsoft Outlook: What Sets It Apart

1 Get the same features and more

2 With none of the hassle

3 For half of the cost


What is it?



Objections and FAQs

Why are we supporting a non-Google UI?In businesses with more than 100 employees, the cost of rolling out Google Apps becomes extremely high if the business needs to retrain their users. What's more, their executives are rarely willing to retrain at all. In order to enter these markets (where we charge $50/user/yr) we need to eliminate this barrier to adoption. Over time, we expect that users will transition to Google UI because we'll offer innovative features, a better experience, and no need to purchase client software upgrades.

Why would I want to keep Outlook when I switch to Google Apps Premier Edition?While IT Admins quickly understand the cost savings of using Google Apps, large businesses might opt for a phased approach when rolling Google Apps out to their users since the cost of retraining users can become high. Google Apps Sync for Microsoft Outlook allows IT to immediately save on infrastructure costs, while letting them spread out deployment and training efforts thereby allowing users to adopt Google Apps web interface at their own pace.

Can I run a pilot of Google Apps and keep Exchange at the same time? Yes, Outlook allows you to access multiple accounts at the same time. Google Apps Sync for Microsoft Outlook will automatically set up a Calendar and Contacts account to Google Apps, and help you set up an e-Mail IMAP account as well; however you can still keep your Exchange account active at the same time. This is useful for migrations, account transitions, or even for piloting Google Apps without having to get rid of your Exchange environment immediately.

Limitations

• No SSO support • No delegation support • No support for Exchange Public Folders• Does not support syncing certain Outlook data types

o Taskso Noteso Journals o Contacts Distribution Lists

• OS and Software Requirementso At least Outlook 2003 SP3 and 2007 SP1 with a Microsoft patch. o Windows XP SP2 with select patches and Vista SP1.

Hosted Exchange vs. Google Apps (Features)

• Included:o Email / Calendar / Taskso Contactso Public Folders (limited)o Outlook/OWA Interfaces

• Options:o Collaboration Siteso IMo Mobile o Spam/Virus Protection

• Included:o Email / Calendar / Taskso Contactso Spam/Virus Protectiono Gmail/Outlook Interfaceso IM / VoIP / Videoo Mobile Access o Global Address List o Collaboration

Tools Sites

Source: Horizon Info Services (Partner)Source: Horizon Info Services (Partner)

Hosted Exchange vs. Google Apps (Pricing)

• Mail / Calendar / Etco 1 GB (base)per user onlyo $120 per user per year

• Additional Costso Spam/Virus $24 per user

per yearo Mobile: $100/user/year BESo Sharepoint: $60/user/year

• Mail / Calendar / Etco 25 GB per usero $50 per user per year

• Additional free featureso Spam/Virus protectiono Mobile accesso Collaboration apps

Source: Horizon Info Services (Partner)

Install it and demo to customers

• This is a killer feature to demo

• CIOs love it

• Helps drive the message that Apps is Enterprise-ready today

Questions on Google Apps Sync for Microsoft Outlook?

Webinar Agenda


Overview of Google Apps Sync for Microsoft Outlook


Google Apps vs Microsoft Exchange

Feature/Price Comparisons

Positioning

Additional Resources

Positioning

Leverage momentum from recent launches - now is the time to switch• Minimal impact on change management

o Move back-end to Apps and end users can choose how and where to access their email (i.e. Outlook, BlackBerry or web interace)

• Substantial cost savingso Businesses can save 50-70% in total cost of ownership

• Continuous innovation with no upgrades requiredo Simplify IT operationso Benefit from new features as soon as they're available

68 new features added in 2008

Positioning

Finding the right customers• Exchange 2003 customers thinking about upgrading

o Extended Support (rather than Mainstream Support)o No Software Assurance

• Hosted Exchange customerso With Google Apps Sync for Microsoft Outlook, customers

can get many of the same features as Hosted Exchange, plus more features, for less money



Positioning


More features than on-premise Exchange

Google Apps offers more email storage, and productivity and collaboration tools

Lower total cost of ownership

Exchange TCO benchmarks• On-Premise Exchange 2007: Over $190/year/year (3 year TCO)*• Hosted Exchange: Over $120/user/year

Google Apps TCO• Google Apps Premier Edition: $88/user/year (3 year TCO)

*Radicati: Google Apps vs. Exchange 2007 TCO comparison for mid-size companies

Total cost of ownership

Google Apps also costs less than Microsoft Exchange Online (part of BPOS)

1 - Schadler, Ted. "Should Your Email Live In The Cloud? A Comparative Cost Analysis“ Forrester 01 2009 1-17.

7 keys to comparing Google Apps and Microsoft Exchange (on-premise)

1. Initial investment and scaling2. Maintenance and upgrades3. Uptime4. Productivity and collaboration5. Information security6. Mobile access7. Total cost of ownership

See: http://apps.gepportal.com/collateral-and-branding

Hosted Exchange vs. Google Apps (Features)

• Included:o Email / Calendar / Taskso Contactso Public Folders (limited)o Outlook/OWA Interfaces

• Options:o Collaboration Siteso IMo Mobile o Spam/Virus Protection

• Included:o Email / Calendar / Taskso Contactso Spam/Virus Protectiono Gmail/Outlook Interfaceso IM / VoIP / Videoo Mobile Access o Global Address List o Collaboration

Tools Sites

Source: Horizon Info Services (Partner)Source: Horizon Info Services (Partner)

Hosted Exchange vs. Google Apps (Pricing)

• Mail / Calendar / Etco 1 GB (base)per user onlyo $120 per user per year

• Additional Costso Spam/Virus $24 per user

per yearo Mobile: $100/user/year BESo Sharepoint: $60/user/year

• Mail / Calendar / Etco 25 GB per usero $50 per user per year

• Additional free featureso Spam/Virus protectiono Mobile accesso Collaboration apps

Source: Horizon Info Services (Partner)



Positioning


Additional resources

Short Paper• 7 Keys to Comparing Google Apps Premier Edition with

Microsoft Exchange 2007:On Solution Providers site: http://apps.gepportal.com/collateral-and-branding

Savings Calculator• Estimate how much your customers could save with

Google Apps vs a basic Microsoft Exchange 2007 deployment: http://www.google.com/apps/intl/en/business/messaging_value.html

Any Questions? Don't forget...

Documents

Webinar Bes OutLook