Web viewInvitation to Tender (ITT) For: Execution of Digital Marketing Campaigns for Arts Programmes over a 1 year period . Date: 06 May 2016. Overview Of The

Invitation to Tender (ITT)

For: Execution of Digital Marketing Campaigns for Arts Programmes over a 1 year period

Date: 06 May 2016

1 Overview Of The British Council

The British Council is the United Kingdom’s international organisation for cultural relations and educational opportunities. Its purpose is to build engagement and trust for the UK through the exchange of knowledge and ideas between people worldwide. It seeks to achieve its aims by working in education, science, governance, English and the arts. In 2012-13, its programmes reached a total audience of 550 million people worldwide and we engaged directly with 10.8 million.

The British Council was established in 1934 and incorporated by Royal Charter in 1940. It is registered as a charity in England and Wales (charity no. 209131) and Scotland (charity no. SCO37733). It is also an executive non-departmental public body, with the Foreign and Commonwealth Office as its sponsoring department.

Its primary charitable objects are set out in the Charter and are stated to be:-

Promote cultural relationships and the understanding of different cultures between people and peoples of the United Kingdom and other countries;

Promote a wider knowledge of the United Kingdom; Develop a wider knowledge of the English language; Encourage cultural, scientific, technological and other educational co-operation between the

United Kingdom and other countries; Otherwise promote the advancement of education.

In 2012 to 2013, the British Council had a total turnover of £781 million. Its income included a grant-aid of £171 million from the UK government, £490 million from fees and income from services such as English teaching, exams administration and the management of client-funded contracts, and funding from a wide range of public and private sector partners.

The British Council works in more than 110 countries around the world and employs over 7000 staff worldwide. It has its headquarters in the UK, with offices in London, Manchester, Belfast, Cardiff and Edinburgh.

Further information can be found at www.britishcouncil.org

British Council Turkey

The British Council has been operating in Turkey since 1940. We currently have over 50 staff located in Ankara and Istanbul and active outreach through partners in cities across the country. We are ambitious in Turkey to build on the British Council’s respected brand by responding to new opportunities from government, business and individuals for high quality English language learning and qualifications, engaging new audiences through a world class arts programme from the UK, strengthening collaboration with UK in higher education, skills development, science and innovation

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http://www.britishcouncil.org/

through collaborative partnerships, providing new marketing services to UK higher education institutions and offering UK experience in education and social development in support of Turkey’s reform agenda. Our Examinations business is among the biggest in Europe, we have plans to open the first in a network of teaching centres next year and are investing in growth of client contract management services.

Ankara, as the capital and seat of government, is the centre of our partnership work in support of Turkey’s national reform initiatives in English, Education and Society and our country management base, including Finance and HR functions. Istanbul, as Turkey’s commercial and creative hub, is the base for our customer-facing services in Examinations, Education, Arts, Marketing and Communications, and offers potential for increasing relationships with the private and international sectors. Istanbul also acts as the base for our Wider Europe regional team and provides services for regional meetings and events.

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Introduction And Background To The Work

Having operated in Turkey for the last 75 years British Council works in the areas of Education, English & Arts and has been creating opportunity for people worldwide.

As one of the British Council’s main strategic business units, Arts team works with the best of British creative talent to develop innovative, high-quality events and collaborations with artists and cultural institutions in Turkey. We find new ways of connecting and seeing each other through the arts. Our programme offers artists, creative industry professionals and audiences enriching experiences inspired by the UK’s cultural and artistic strength and diversity.

We bring new work or new interpretations of work from the UK to audiences across the whole of Turkey. Through strong partnerships we discover new talent and new innovations, challenging ideas and pushing boundaries. Our team in Turkey works with our arts specialists in the UK to design the most effective projects, working with arts professionals and policy makers in the UK and Turkey.

In scope of this tender we intend to work with a successful digital agency throughout the year to execute the digital component of the Arts projects and programmes and ensure that the digital targets for the programmes are attained through the campaigns with allocated budgets outlined in section 6 of this document.

2 Conditions And Contractual Requirements

The contract (annex2) awarded will be for a duration of 10 months between 1 June 2016 – 01 April 2017 with the possibility of annual extension for another year against mutual agreement.

The appointed supplier will only process personal data accessed in performance of the services in accordance with the British Council ’s instructions and will not use such data for any other purpose. The contracted supplier will undertake to process any personal data on the British Council’s behalf in accordance with the relevant provisions of the Data Protection Act 1998 and ensure appropriate and legislative consent is acquired where necessary.

The British Council is committed to equality and to positive action to promote this. It believes that an Equal Opportunities Policy helps to ensure that there is no unjustified discrimination in the recruitment , retention, training and development of staff on the basis of gender including transgender, marital status, sexual identify, region and belief, political opinion, race, work pattern, age, disability or HIV/AIDS status, socio-economic background, spent convictions, trade union activity or membership, on the basis of having or not having dependents, or any other relevant grounds. The appointed supplier must agree to operate in accordance with these principles while undertaking work at or on behalf of the British Council.

The British Council is committed to open government and to meeting its legal responsibilities under the Freedom of Information Act 2000 (the “Act”). Accordingly, all information submitted to a public authority may need to be disclosed by the public authority in response to a request under the Act. The British Council may also decide to include certain information in the publication scheme, which the British Council maintains under the Act.

If suppliers considers that any of the information included in their completed documentation is commercially sensitive, it should identify it and explain (in broad terms) what harm may result from disclosure if a request is received, and the time period applicable to that sensitivity.

The suppliers should be aware that, even where they have indicated that information is commercially sensitive, the British Council might be required to disclose it under the Act if a request is received.

The suppliers should also note that the receipt of any material marked ‘confidential’ or equivalent by the British Council should not be taken to mean that the British Council accepts any duty of confidence by virtue of that marking.

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The supplier will comply with all applicable legislation and codes of practice, including, where applicable, all legislation and statutory guidance relevant to the safeguarding and protection of children and vulnerable adults and with the British Council’s Child Protection Policy; in addition the supplier will ensure that where it engages any other party to supply any of the services under this agreement that that party will also comply with the same requirements as if they were a party to this agreement.

All relevant policies that suppliers are expected to adhere to can be found on the British Council website – http://www.britishcouncil.org/about/policies. The list of policies includes (but it is not limited to):

- Anti-Fraud and Corruption- Child Protection Policy- Equal Opportunities Policy- Fair Trading- Health and Safety Policy- Environmental Policy - Records Management- Privacy

Mandatory due diligence process will form part of the final decision making process.

By submitting a tender, providers agree that British Council will have the right to apply due diligence procedures that will include investigation of legal records and require providers’ submission of financial data proportional to the scope of partnership/services of this ITT.

This document does not constitute an offer to provide goods and/or services to the British Council.

All costs incurred in the preparation of the proposal are the supplier’s responsibility.

The British Council reserves the right to request reference information.

The British Council is not obliged to award a contract for these services and reserves the right to withdraw from the procurement process at any stage.

3 Confidentiality

All information contained within this document is confidential and is provided only to give suppliers an adequate understanding of the British Council’s requirements and under no circumstances should be disclosed to a third party without the British Council’s consent.

The contents of this ITT are being made available by the British Council on condition that:

Tenderers shall at all times treat the contents of the ITT and any related documents (together called the ‘Information’) as confidential, save in so far as they are already in the public domain;

Tenderers shall not disclose, copy, reproduce, distribute or pass any of the Information to any other person at any time;

Tenderers shall not use any of the Information for any purpose other than for the purposes of submitting (or deciding whether to submit) a Tender; and

Tenderers shall not undertake any publicity activity within any section of the media.

Tenderers may disclose, distribute or pass any of the Information to the Tenderer’s advisers, sub-contractors or to another person provided that either:

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http://www.britishcouncil.org/about/policies

This is done for the sole purpose of enabling a Tender to be submitted and the person receiving the Information undertakes in writing to keep the Information confidential on the same terms as if that person were the Tenderer; or

The Tenderer obtains the prior written consent of the British Council in relation to such disclosure, distribution or passing of Information; or

The disclosure is made for the sole purpose of obtaining legal advice from external lawyers in relation to the procurement or to any Framework Agreement arising from it; or

The Tenderer is legally required to make such a disclosure.

In relation to the above the definition of ‘person’ includes but is not limited to any person, firm, body or association, corporate or incorporate.

The British Council may disclose detailed information relating to Tenders to its officers, employees, agents or advisers and the British Council may make any of the contractual documents available for private inspection by its officers, employees, agents or advisers. The British Council also reserves the right to disseminate information that is materially relevant to the procurement to all Tenderers, even if the information has only been requested by one Tenderer, subject to the duty to protect each Tenderer's commercial confidentiality in relation to its Tender (unless there is a requirement for disclosure under the Freedom of Information Act).

4 Tender/Proposal Validity

Your response should remain open for acceptance for a period of 60 days. A response valid for a shorter period may be rejected.

5 Payment and Invoicing

The Council will pay correctly addressed and undisputed invoices within 30 days for each digital campaign.

The essential information on an invoice for the Council is: A description of the services supplied. The Council reference number/Purchase Order number. Addressed to Accounts Payable.

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The costs including VAT (if applicable) and any other charges

6 Scope Of Work, Specification And Outputs

The appointed supplier will be expected to undertake the digital marketing campaigns for each of the project outlined below with the given budgets and timeline and ensure the target digital numbers are attained for each campaign.

Project Project Details

SHAKESPEARE LIVES

Açık Radyo

Shakespeare Lives

programmes

Açık Radyo will produce Shakespeare Lives radio programmes together with

the British Council. The programmes will be broadcasted on the radio and later

will be digitally published as podcasts.

Shakespeare Films

with Başka Sinema

(Istanbul, Izmir,

Mersin, Eskişehir)

Shakespeare Films Programming in Anatolian cities with open air cinema

screening in Istanbul Uniq. Screenings will be free of charge.

Walking cities and

1 day conference

Meeting of 1 UK writer and 1 Turkish writer in Ephesus, to talk about

Shakespeare's Comedy of Errors, followed up by a 1 day conference in Izmir at

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ProjectDigital agency budget (GBP)

Audience target Timing

Shakespeare Programmes 3,000Açık Radyo Shakespeare Lives programmes 5,000 June-NovemberShakespeare Films in Anatolia (Istanbul, Izmir, Mersin, Eskişehir) 5,000 SeptemberWalking cities at Ephesus and 1 day conference at Yasar University, İzmir 10,000 OctoberArts General 12,000Launch of The Selector Radio and Selector Pro Conference 11,000

October, End of November

Residency (Aug), Exhibition (Feb-March) 25,000June - March 2016

Creative Economy 15,000Creative HubsKit and Mapping and Exchange 6,000 July - September3rd Istanbul Design Biennial 22 October - 4 December 5,000

October - December

Culture Shift Istanbul 5,000 January - MarchTOTAL 30,000 72,000

at Yasar University Yasar University on Shakespeare. The talk in Ephesus will be video recorded

and then into one 10min film and three 2 min films by the British Council UK to

be promoted online locally.

ARTS GENERAL

Launch of The

Selector Radio and

Selector Pro

Conference

Launch of The Selector radio all over Turkey in different local university radio

channels.

Selector PRO is a two-day music forum that will bring together leading UK and

Turkish music theoreticians and practitioners with the aim to provide both

professionals and the general public with the fullest insight into music trends in

contemporary society as well as the specifics of the British and Turkish music

industry.

Curatorial Project

Open Call (May),

Residency (Aug),

Exhibition (Feb-

March)

Open call and residency for 1 emerging curator from Turkey to attend a 2 weeks

workshop and training in London to develop an exhibition from the British

Council Collection. Exhibition of the curator's selection will be presented in

Istanbul.

Creative Economy

Creative HubsKit

and Mapping

and Exchange

Maker spaces, incubators, pop-ups, labs and clusters—these new spaces allow

more people to use their creativity in exciting and productive ways. We support

and connect collaborative communities who are building imaginative new

ventures.

1 We will creative an online platform to map all the creative hubs in Turkey

2 We will disseminate Creative Hubs Kit in Turkish and for free

3 We will invite creative hub professionals to develop collaborations with UK

hubs

4 We will continue to build dialogue between UK and Turkish creative hubs

3rd Istanbul Design

Biennial 22

October - 4

December

We will support the 3rd Istanbul Design Biennial through a series of

programmes to strengthen relationships between key UK programmers and

decision-makers and Turkish and international Design talent presenting at the

Biennial, and foster relationships that may lead to future collaborations.

1 We will invite UK design professionals to get the best of Istanbul Design

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Biennial

2 We will put together a series of workshops and talks on topics that responds

to biennial propositions

3 We will support UK artists to showcase at the Istanbul Design Biennial

Culture Shift

Istanbul

Digital technology is having a huge impact on how creative ideas can be

distributed and made more accessible. We co-produce imaginative projects that

explore the potential of what this means for our cities and societies.

1 We will organise an idea generation workshop for arts professionals to identify

challenges for their organisations

2 We will then organise a hackathon to find solution through digital to overcome

those challenges

3 We will supplement our programming with digital skills workshops for arts

professionals

The timings of the projects may change depending on the partners and strategic decisions.The agency brief in the Annex 3 is provided as an example from last year.

The services expected from the agency for the above campaigns will be as follows:

Communications plan and creative works Identifying the relevant online platforms to deliver effective results Offering innovative ways of reaching the target audience and implementing an effective

plan Content generation for advertorials, blogs and digital PR Designing roll-ups, posters, brochures, booklets, Facebook, twitter and display ads to

attract audiences Editing the texts for websites

Market and consumer insight Increasing the digital audience database for the Arts market Accessing relevant databases for the promotion of the campaign Building a list of online influencers, networks

Media plan Designing an effective digital media plan and using the budget effectively Running an effective digital PR activity to reach the right target audience Offering new and effective online promotion tools

Reporting Providing weekly reports outlining the details of the campaign, i.e. channels, optimisation,

budget Deliver a detailed campaign end report after the campaign is completed

Interested parties are kindly invited to submit their offers in the attached format in closed envelope until the submission deadline provided in article 9 of this document.

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7 Constraints

To deliver the service within the given deadlines

8 Expertise required

The supplier must provide evidence of relevant expertise to deliver the required services. These are:

List of references. Proof of capability to undertake the digital marketing tasks i.e. no. of staff, scale of expertise,

allocation of dedicated named personnel for the campaigns.Written commitment to complete the given work on time for each campaign

9 Timescales

Activity DateITT Released 6 MayBRIEFING SESSION: Clarification / Questions from suppliers (includes T&Cs queries) Interested suppliers should inform [email protected] by 13.00 until 12 May, Thursday regarding their willingness to attend the briefing session.

13 May 14.00-15.00

Clarification Responses from the British Council (includes T&Cs responses) 16 MayInterested suppliers will inform [email protected] by email regarding their willingness to submit a proposal. 17 May

ITT Return Date 23 MayAnnouncement of the Shortlisted tenderers 25 MayPresentations by shortlisted tenderers (*) 26 MaySelection of Preferred Supplier 27 May

The first five companies which meet the essential criteria and complete tender file submissions will be invited to the presentation stage.

Note: Timescales are estimated and may be subject to change.

10 Instructions for Responding

Detailed Response: Please complete Annex 1 (Supplier Response) and submit it to

British Council Meltem Günyüzlü AteşBritish Consulate General – PERA HouseMeşrutiyet cd.No:34 Tepebaşı Beyoğlu İstanbul.Kavaklıdere VD.843 009 6384

and send a soft copy to [email protected] no later than 23 May 2016, 12:00 Turkey time.

Please do not forget to add your references, proof of capability document and written commitment to undertake the tasks outlined above. .

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mailto:[email protected]


11 Clarification Questions

Any questions should be submitted via email to [email protected] no later than 13 May 2016.

12 Evaluation Criteria

Each bidder will have their tender response evaluated as set out below:

Supplier responses will be assessed using the following criteria and weightings. A score will be given for each part of the information submitted that is to be assessed. The qualitative aspects of your response will be evaluated entirely on your response submitted.

Criteria Weighting

References 20%

Capability to perform the tasks based on evidence 20%

Creativity 20%

Scope of expertise and staff skills 20%

Effective budget allocation 20%

The responses under each sub category will be scored based on the following matrix:

Points Interpretation

10Excellent - A comprehensive and strong answer indicating the provider is fully capable and experienced to deliver the required outcomes. A detailed response that directly responds to all requirements with no ambiguity and relevant examples provided.

7Good - There are slight concerns that the organisation will not be able to achieve all the outcomes required and response lacked details of relevant experience. A less detailed response that broadly responds to the requirement with some ambiguity and few relevant examples provided.

5Adequate - There are concerns that the organisation will not be able to achieve the outcomes required and response significantly lacks details of relevant experience. A less detailed response that broadly responds to the requirement with some ambiguity and no/irrelevant examples provided.

3

Poor Response/Limited Evidence - There are serious indications that the organisation will not be able to achieve the outcomes required and has not provided appropriate evidence of experience to successfully deliver the outcomes required. A response that is not entirely relevant to the requirement, with ambiguity and lacking specific detail.

0Unacceptable - The answer is non-compliant and/or no relevant information has been received to demonstrate the organisation can achieve the required outcomes. No response or a response that is entirely irrelevant.

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The panel appointed to evaluate the bids will individually score all responses received. Each score will then have the relevant weighting applied. The mean average of the weighted scores awarded by each member of the evaluation panel will then be calculated.

The mean average scores after the weighting has been applied, will be added together to produce an overall total score.

The pricing evaluation will be based on the response with the lowest overall cost being assigned a score of 10 and all other responses will be calculated pro-rata.

Please note that all your responses to the tender requirements and the pricing schedule will be incorporated into a contractual document individually for each project.

The successful tender will be the tender with the highest score awarded at the end of the evaluation process outlined in this ITT.

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Annex 1 Supplier Response Format

Please fill the Annex 1 for giving offer

Annex 2 Contract Sample (separate document to download on the page)

Please check the contract which will be signed with winner

Annex 3: Agency Brief for Digital Campaign

Sample Agency Brief for NESTA Creative Enterprise Training digital campaign

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ANNEX I

Response To Invitation To Tender

For Procurement of Digital Marketing Services for British Council Arts Projects

Company Name: _________________________________________

Contact Name: _________________________________________

Contact Email Address: _________________________________________

Contact Telephone Number: _________________________________________

Guidance

1. Provide Company Name and Contact details above.2. Complete Supplier Response ensuring all answers are inserted in the space below each section of the

British Council requirement / question. Note: Any alteration to a question will invalidate your response to that question and a mark of zero will be applied.

ITT For Procurement of Digital Marketing Services for British Council Arts Projects

Annex I continued..Supplier Response

Section 1: ReferencesSelection Criteria Weighting: 20%

Please add your References and services that you gave to your reference companiesPlease add the list of the digital marketing services and products that you have provided to other companies or institutions based on evidence and examples.

Supplier Response to Section 1:

Section 2: Capability to perform the tasks based on evidenceSelection Criteria Weighting: 20%

Please review the two sample agency briefs in annex 3 and 4 of this document and design an effective media planning budget for each of them, considering the most effective digital channels and value for money.Please provide the budget breakdown and your plan to allocate for design and media buying separately.



Section 3: CreativitySelection Criteria Weighting: 20%

Please review the two sample agency briefs in annex 2 of this document and suggest creative ideas for these campaigns together with a number of implementations.


Section 4: Scope of expertise and staff skillsSelection Criteria Weighting: 20%

Please provide an outline of the expertise that can be provided by your company and an account of the skills set of your staff members.Please also provide the list of key staff who will work with the British Council for the digital campaigns.



Section 5: Effective budget allocationSelection Criteria Weighting: 20%

Please provide your Pricing proposal for this tender:Eg: Rate card and media buying commission rate OR Monthly fee and media buying commission rate OR any other suggestion


ITT

For Procurement of Digital Marketing Services for British Council Arts Projects

Annex 3 – Sample Agency Brief for Digital Campaign

1. NESTA – Agency Brief

GENERAL INFORMATION & BACKGROUND

The British Council has partnered with Nesta to internationalise their Creative Enterprise programme and disseminate their training methodology around the world.

Following a successful delivery of programmes in Izmir and Bursa in 2014, the programme is now rolling out across Turkey into five cities between May and November 2015 as part of our Creative Economy Focus Country Turkey year.

Creative Enterprise Training for Entrepreneurs (Participants will be selected via an Open Call)The Creative Enterprise Toolkit Trainings put the entrepreneur in control and offers practical tools and techniques to get over the difficulties and challenges of setting up a business and maintaining it. Through this process entrepreneurs develop a greater sense of vision, clarity and enthusiasm for starting, developing and running a creative business that truly reflects their core values.

By the end of the trainings, entrepreneurs leave with the confidence to drive their business idea forward, the tools to make it sustainable; and also the crucial information they require to develop their operational plan, marketing strategy and financial plan.

Creative Enterprise Training for Trainers (Participants will be selected on an invitation basis, no public communication is needed)Nesta’s Creative Enterprise Toolkit train the trainer programmes have supported over 200 University lecturers and business advisers to use the Creative Enterprise Toolkit materials with their students and creatives who are thinking of starting up a business.

Through a unique three-day programme, attendees:

have opportunity to use the specific tools and methods to support creative entrepreneurs and work interactively with other attendees

learn how to structure a series of creative business start-up learning sessions using the tried and tested approaches

leave with a suite of learning materials and resources which they can use to support creative start-ups

Confirmed Trainings

1. 20 – 24 May 2015, Train the Entrepreneur, Eskişehir2. 28 May – 1 June, Train the Entrepreneur, Adana3. 3 – 6 June, Train the Trainer, Adana4. 30 Sept – 4 Oct, Train the Entrepreneur, Izmir

Partners

In Eskişehir: Bursa Eskişehir Bilecik Development AgencyIn Adana: Adana Science and Technology University, Çukurova Development Agency, Adana Chamber of Industry, Adana Chamber of CommerceIn Izmir: Izmir Development Agency, Aegean Region Chamber of Industry, TOBB Izmir Young Entrepreneurs AssemblyIn Istanbul: Kadıköy Municipality, Kadıköy TAK


In Ankara: Ankara Development Agency

Award for the winnersAs part of our Creative Economy Focus Country Turkey year, we will be organising a Creative Enterprise Inspiration Conference in March 2016. During the conference we will hold a 2 x 45 minute pitching competition for 10 finalists of Creative Enterprise Trainings (selected through a mentoring programme after the trainings) – each entrepreneur has 5 minutes to pitch business and answer questions to panel of entrepreneurs and investors. 3 to 5 winners receive mentoring and trip to UK

Nesta Creative Enterprise Toolkit in Turkish

Bursa Eskişehir Bilecik Development Agency has agreed to support Nesta Creative Enterprise Toolkit’s translation into Turkish, which will bring in an on books income of £3000 into our accounts in 2015/16. The British Council will be covering the design costs and BEBKA will print copies to distribute during their Spring of Design events.

The toolkit in Turkish will be available to download from our website as of May 2015. With Turkish edition the toolkit will have been translated into six languages.

COMMS AIMS

To promote the workshops and the application process. To raise visibility in online, printed press and social media. To increase the audiences for British Council work in creative skills development across

Turkey.

TARGET AUDIENCEFor Entrepreneurs Training: professionals working in the following sectors and aspiring to become an entrepreneur: Advertising, Architecture, Arts & Culture, Craft, Design, Fashion, Games, Music, Publishing, Tech, TV & Films

For Trainers Training: creative business consultants, academics, trainers.

KEY MESSAGES

The British Council brings Nesta’s acclaimed creative enterprise programme to Istanbul, Izmir, Ankara, Eskişehir and Adana as part of Creative Economy Focus Country Turkey year.

The programme uses an innovative methodology to deliver practical business skills to participants, through a five day workshop and additional mentoring sessions.

By the end of the trainings, entrepreneurs leave with the confidence to drive their business idea forward, the tools to make it sustainable; and also the crucial information they require to develop their operational plan, marketing strategy and financial plan.

2 finalists from each cohort will be selected to present their business idea at the Inspiration Conference to win a business development trip to the UK in March 2016.

AGENCY TASKS

Planning: Developing ideas to attract the target audience.


Planning and designing a creative social media campaign through exploiting the British Council social media channels and increasing visitor numbers to the dedicated British Council Turkey webpages. (www.britishcouncil.org.tr)

Announcement of the campaign that focuses on the key messages. (Use of a certain hashtag to be determined)

Identifying the effective promotional channels

Execution:

Social Media: Targeted Facebook ads linking to the CEW subpage on our website to promote the open calls in

5 cities. Social media seeding – get in touch with related institutions/figures to spread the word. Weekly Facebook posts/promoted posts and tweets until the open call deadline to increase the

number of applications and raise awareness about the programme. Design a Q & A session on Facebook or Twitter with one of the trainers. Promoted posts for the promotion of the Toolkit in Turkish Create a hashtag (#CEW2015) and research twitter influencers in this sector to advocate for us.

Corporate Communications Promote blog story on Facebook.

Media Planning: Preparing and implementing a detailed media plan for the promotion of the campaign.

Reporting: Moderating, reporting and detailed statistical analysis of the promotion (coded links will be

needed) Weekly reports and suggestion on how to improve the media plan.

TIMING & BUDGET

Total Budget: 5000 GBP (VAT included)

Communications timeline:

7 AprilWeb section ready

8-29 Apr + 15 Apr-6 May +17 Aug-7 Sep.Regular FB posts, promoted posts, FB ads

3 Jun - 3 Nov2 Q & A sessions on social media

NovFlickr album

Time Plan for the Trainings:

Eskişehir Adana Izmir08-Apr Call for 15-Apr Call for Apps 17-Aug Call for Apps


http://www.britishcouncil.org.tr/

Apps29-Apr Deadline 06-May Deadline 07-Sep Deadline

13-MayAnnouncing participants 20-May

Announcing participants 16-Sep

Announcing participants

20 - 24 May Training

28 May - 1 Jun Training

30 Sept - 4 Oct Training

SUCCESS INDICATORS

Average 80 applications for each cohort High visibility on major papers and wider coverage on local papers At least one interview with each trainer Increased followers on social media channels Increased network in creative enterprise sector 15,000 visits to relevant pages (60% increase compared to 9,000 in 14/15) 200 downloads of the toolkit from our website Increased Social media interaction and mentions. FB ads: 500K reach, 10K clicks

RISKS AND OPPORTUNITIES

USEFUL LINKS AND OTHER INFORMATIONhttp://www.britishcouncil.org.tr/programmes/arts/creative-industrieshttp://www.britishcouncil.org.tr/programmes/arts/creative-industries-training


http://www.britishcouncil.org.tr/programmes/arts/creative-industries-training

http://www.britishcouncil.org.tr/programmes/arts/creative-industries

Documents

Web viewInvitation to Tender (ITT) For: Execution of Digital Marketing Campaigns for Arts Programmes over a 1 year period . Date: 06 May 2016. Overview Of The