cdnaka0wx5blxs7s.cdnedge.bluemix.net · Web viewThe competition is open to all singers who have qualified through their national KWC finals. The event is owned by Oy KWC Organization

KWC Organizationwww.karaokeworldchampionships.com

Karaoke World ChampionshipsBrand Manual & Partner Rules 2019


1. KARAOKE WORLD CHAMPIONSHIPS “KWC” stands for ”Karaoke World Championships”, which is the official name of the event. The annual KWC Event gives out the Karaoke World Champion titles in different categories. The competition is open to all singers who have qualified through their national KWC finals.

The event is owned by Oy KWC Organization Ltd which is owned by Singa Oy. The event’s name and material such as logos, graphic design, marketing material, etc. may only be used with written permission by their owner as explained in this KWC Brand Manual. The KWC name must never be used in agreements with third parties without permission from Oy KWC Organization Ltd.

2. KWC OBJECTIVES, VALUES AND PHILOSOPHIES- First and foremost have a really good time together, meet new people and network.- To find the best amateur singers in the world every year.- To promote karaoke as a vehicle to take amateur singers’ careers to professional level. - Put on world class production worthy of the high level of international amateur talent in a relaxed, fun event.


- Provide a setting for all cultures of the world to join in the spirit of unity.- Showcase the host country, city, culture and attractions.

3. BRAND PHILOSOPHYAt KWC we believe that every part of our international KWC Family, including your local subcontractors, should contribute to and be consistent with the overall user experience. Thus, we are committed to protecting our user experience by keeping the concept of Karaoke World Championships clean, consistent, and free from misleading and confusing deviations. We believe that we can help transform the power of karaoke into messages of love, peace and solidarity and thus offer the singers the experience of their lifetime.

4. REFERENCINGThis section provides guidelines on how to make correct references in text to Karaoke World Championships when conducting and operating your own national KWC Trials.4.1. When making references to your national KWC Trials (online and offline) to describe your operation and your use of our products and services; your reference must be truthful, and cannot suggest that you are nothing but a KWC Country License


owner, who is supervised by KWC Organization Ltd - the brand & trademark owner of both KWC and Karaoke World Championships.4.2. Textual references to Karaoke World Championships should be hyperlinked both to your national KWC site and to Karaoke World Championships main site www.karaokeworldchampionships.com4.3. Always combine your name with our name. Either with KWC + your country or Karaoke World Championships + your country.4.4. When referenced in text, all words and concepts hinting towards Karaoke World Championships should be capitalized. Such as KWC Country Partner or KWC Trials.4.5. When inviting singers to take part to your national KWC Trials, say “Take part in KWC [country] Trials” or other variations that clearly state that your operation is part of bigger network of Karaoke World Championships countries.4.6. When referring to Karaoke World Championships or KWC as the concept by which you are organising an event, you must make it clear that you, and not Karaoke World Championships / KWC Organization, are responsible for the event.

5. LOGOS & TRADEMARKSThis section explains our guidelines regarding the use of KWC’s


logos and other trademarks. (Later mentioned as “KWC Brand”).General guidelines that apply to all permitted uses of the KWC Brand:5.1. Do not use KWC Brand in a way that suggests that you are anything else but a KWC Country License owner, who is supervised by KWC Organization Ltd - the brand & trademark owner of both KWC and Karaoke World Championships.5.2. Present the KWC Brand in a way that makes it the most distinctive or prominent feature on your web page, printed material, or other content.5.3. Don’t use KWC’s Brand in a way that is deceptive, harmful, obscene, or otherwise objectionable to Karaoke World Championships.5.4. You may not present or feature the KWC Brand on websites containing content associated with pornography, violence, gambling, or illegal activities.5.5. You must keep sufficient space around KWC Brand so they appear clean and uncluttered.5.6. You must combine KWC Brand, and elements of our KWC Brand, with your own name or mark or generic terms.5.7. Do not use trademarks, logos, or other content that is


confusingly similar to the KWC Brand.5.8. You may not attempt to get rights in the KWC Brand, or any confusingly similar approximations, whether by trademark registration, domain name registration, or otherwise.5.9. We do not require the use of either the ® or the ™ attribution symbols with KWC Brand.5.10. All use of KWC Brand is subject to Karaoke World Championships terms and policies.We permit the Karaoke World Championships logo to be used in connection with the KWC Country Trials, which enables singers to make connections to Karaoke World Championships and your local operation instantly. We also permit use of the Karaoke World Championships logo in offline advertising (e.g., print advertising) to reference and direct people to both Karaoke World Championships main site and your website & operations. We allow the use of the Karaoke World Championships logo in online advertising of KWC Country Trials.5.11 The Karaoke World Championships logo must hyperlink online www.karaokeworldchampionships.com-When using the Karaoke World Championships logo in traditional offline media (such as print ads), a textual or visual reference must be made to Karaoke World Championships and


www.karaokeworldchampionships.com.-When referencing to Karaoke World Championships, you may scale the size to suit your needs, but you may not modify the logo in any other way (such as by changing the design).

6. QUESTIONS AND ANSWERS ON TRADEMARKS & LOGOS6.1. WHAT ARE TRADEMARKS?Trademarks are words, logos, designs, symbols, or a combination of any of those things that identify a unique source of products or services. Trademarks help a company distinguish its products and services from those of other companies, and act as assurance of quality to consumers.6.2. WHY DOES KWC NEED ALL OF THESE RULES REGARDING ITS TRADEMARKS AND LOGOS?Because of the importance of trademarks, improper use can damage a company’s valuable trademark rights and create confusion among consumers. Owners of international brands, like Karaoke World Championships, must take steps to ensure that their brands are not misused.6.3. HOW DOES KWC PROTECT ITS TRADEMARKS?KWC Organization dedicates substantial resources to the development and protection of its intellectual property portfolio. In


addition to seeking registration of its trademarks and logos around the world, KWC Organization also enforces its rights against those who misuse its marks. KWC Organization has developed this KWC Brand Manual document to provide guidance on which trademarks may be used, and what rules apply to that use.6.4. CAN I USE KARAOKE WORLD CHAMPIONSHIPS OR KWC IN MY BUSINESS NAME OR DOMAIN NAME?You must. Use of the Karaoke World Championships / KWC trademark is a mandatory foundation of every KWC Country License owner. You may not run KWC Country Trials under any other company name or domain name other than KWC / Karaoke World Championships [country]. Any other practice can create consumer confusion as well as dilute the distinctiveness of the Karaoke World Championships brand and weaken KWC Organization Ltd’s trademark rights. It is also a violation of the contract between you and us.6.5. WHY DO I NEED KWC ORGANIZATION’S PERMISSION IF I WANT TO USE ITS TRADEMARKS OR LOGOS IN MY MEDIA PRODUCTIONS IN A WAY THAT’S POSITIVE FOR KARAOKE WORLD CHAMPIONSHIPS?We very much appreciate positive recognition of the Karaoke World Championships Brand, but we must go to extra lengths to protect our brand when it’s used by others in media that will be


broadcast, distributed, or otherwise publicized. So we require that you obtain prior written permission before using KWC’s trademarks in media that will be disseminated publicly and creates copyrights for someone else (i.e. the producer of said media).6.6. CAN I COMBINE KWC ORGANIZATION’S TRADEMARKS OR LOGOS WITH NEW TERMS OR ARTWORK TO CREATE MY OWN MARKS AND LOGOS?Yes, but mutilating KWC Organization’s logos or trademarks in order to create new, derivative marks can harm KWC Organization Ltd’s trademark rights. Therefore we must allow such modifications to happen under our supervision with our written approval. If you wish to create a derivate mark for your KWC Country Trials, consult us before executing the plan.6.7. CAN I MODIFY THE DESIGN OF THE KARAOKE WORLD CHAMPIONSHIPS LOGO SO THAT IT BETTER FITS WITH THE STRUCTURE OF MY WEBSITE OR MY BUSINESS DESIGN?You may scale the size to suit your needs, but you may not modify the Karaoke World Championships logo in any other way without obtaining prior written approval. The international KWC logo (black, white & red) and the KWC country logo (country flag colors) provided by KWC Organization are the only acceptable logos that can be used.


6.8. CAN I COPY VISUAL COMPONENTS FROM THE KARAOKE WORLD CHAMPIONSHIPS WEBSITE?No. KWC Organization has, however, made all pictures and videos on the site available for your use.

7. KWC PARTNER RULESThe purpose of this partnership is to create a working, conversational and satisfactory cooperation between the two parties. These goals are to be met through this contract and constant communication.7.1. OBLIGATION TO REPORTThe KWC country partner must report to KWC Organization at least every second month. These reports must include written updates of the production and possible photo and video materials. The KWC Country Partner must contact KWC Organization at any time when larger issues are to be discussed.The KWC country partner must report regarding the KWC country trials to KWC Organization in the English language. Required information is: When and where the KWC country trials will take place, how many competitors took part, what sponsors did you have, what kind of feedback you got from your KJ’s, sponsors and competitors and what are your plans for the future / next season


of KWC.All required information from the KWC country partner listed below must be sent to KWC Organization:• Phone number• Webpage address (KWC country trials’ + KWC country partner’s company)• Mailing address of the KWC country partner• Name the person who is the contact for KWC Organization• Business Identity code and VAT numberIn case the KWC country partner is not capable of reporting or communicating in sufficient English language, they must have an interpreter available for communication and reporting at all times.7.2. VALUES AND PHILOSOPHIES OF KWCThe KWC country partner must follow and be faithful to the values and philosophies of the KWC brand. KWC country partners must make sure that all practices and policies of the KWC country trials are in accordance with the KWC brand. Such values, philosophies, practices and policies are:• Karaoke World Championships is a singing and talent competition for amateurs and its main goal is to uncover new talent throughout the world. See KWC Event Rules for full description of the term “amateur”.• Karaoke World Championships and its KWC country trials are


the most professionally produced singing competitions and talent shows in the world. When planning and conduction your promotion, keep that in mind.• To spread the joy of karaoke throughout the world.• To promote karaoke as an international entertainment phenomena.• To allow people to participate in KWC country trials regardless where they live.• To organise a singing and talent competition, but most importantly to have fun.

7.3. KWC COUNTRY PARTNER LICENSEThe KWC Country Partner pays an annual license fee to the KWC Organization. The KWC country partner license includes the following:• A KWC country license ie. the right to use the KWC brand and KWC trademarks locally• A KWC Production Manual, the KWC Brand Manual and Competition rules• Graphical instructions, templates and examples• Continuous support via email, text message and phone for all production related questions


New KWC country partners must pay the membership fee before receiving the signed agreement from KWC Organization.

7.4. RESPONSIBILITIES OF KWC COUNTRY PARTNER-The KWC country partner is solely responsible for all costs, legal actions and consequences that occur before, during or after the production of the KWC country trials. -KWC Country Trials must be countrywide.-The judging criteria must be the same for the KWC Country trials and the KWC World Finals Event. See the KWC Event Rules and KWC Judging Criteria.

7.5. PRIZESPrizes for the winners in the KWC Country trials must be a trip (travelling + accommodation) to the KWC World finals, paid by the KWC country partner. All other prizes can be chosen freely by the KWC country partner. Prizes may not be in conflict with the prizes donated by KWC Organisation’s international sponsors. Prizes for the winners of the KWC world finals event include a trip (travelling + accommodation & allowance) to perform in next year’s world final event, a cash prize and a trophy. These prizes are personal to all of the receivers. The prize for the winning


country partner is a 50% deduction from next year’s membership fee.

7.6. CONTESTANTSThe KWC country partner must send at least one (1) competitor to take part in the KWC Event. Two singers is the advisable amount. The current host country of the KWC Event is allowed to send the maximum of three (3) solo singers, if it chooses to. Additionally, each country partner may send 2 other competitors to take part in the KWC duets event, and the host country may send 4 other competitors to form two duets. The maximum amount of duets is one (1) per country, except for the host country, which may register two (2).

SINGER’S NATIONALITY, AGEKWC Country Trials must be available to all amateur singers, who are over 18 years of age and can be considered citizens of the nation in question. Term “citizen” is defined as a person who has an actual citizenship (a permanent visa or a passport and a nationality of the country of the KWC country trial) or has been living in the country for over three years (for example via a working visa).

SINGER’S OBLIGATION


The KWC country partner must make sure that the competitor can fulfill his/her obligations, to which he or she has committed him/herself to, by requiring the signing of the KWC Trials registration form and KWC Event Authorisation form, before entering the KWC Event. Every competitor must have valid travelling documents and visas to the KWC World finals destination country must be applied well in advance.

7.7. SCHEDULEEach of the KWC country trials must be finalised no later than one (1) month before the KWC World finals Event. KWC Organization will inform the KWC country partner of the date of the KWC Event.7.8. COACHINGThe standard in the World Final Event is extremely high, and the event will be streamed live for a wide audience. Therefor the KWC country partner should make a coaching plan with the national winners and include at least the following topics;• Review judging criteria and scoring system• Form a strategy for song choices and song order• Plan the stage outfit for each performance respectively at the world final


7.9. INFORMATIONThe KWC country partner must send all required information regarding competitors who are attending the KWC Event (world finals) no later than one (1) month before the KWC Event.The required informationCompetitors:• A registration form signed by the competitor (sent by KWC Organization, printed out and delivered by the KWC country partner)• A written proof of the competitor’s occupation / profession• A signed official registration form of the KWC country trials regarding the competitor.Songs:• Names of the songs• Original performers of those song versions• Translations of non-English songs’ lyrics, title and original artist into English (Translation should be at least overall description of the song if word for word is not possible)Backing information:


• Whether or not competitors will use their own backings or the ones provided by KWC Organization• Competitors who will bring their own backings will need to provide KWC Organization a written proof of the backings’ authenticity and legitimacy for the KWC Event.Note that if the needed information has not been provided to KWC Organization before the given deadline, KWC Organization has unilateral right to disqualify the competitor.

7.10 TRADEMARKSKWC Organization’s trademarks and logos are the only signs which may be used when promoting the KWC country trials. The KWC country partner must make sure that KWC Organization’s country logo will be seen in all the KWC country trials related promotion (webpage, prints etc.).

Through these rules, the KWC country partner and KWC Organization aim to produce and execute the KWC country trials that are most satisfactory to all parties and respect the KWC Brand and the License Agreement. In case of any questions, please contact the KWC Organization.

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cdnaka0wx5blxs7s.cdnedge.bluemix.net · Web viewThe competition is open to all singers who have qualified through their national KWC finals. The event is owned by Oy KWC Organization