· Web viewTable of Contents. 1. Background for Destination Khammouane3. 1.1Destination profile3. 1.2Tourism statistics5. 2. Vision and objectives5. 2.1Vision Destination

Tourism Marketing Plan

Khammouane Province

2016 – 2019

Department of Information, Culture and TourismKhammouane

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DICT Khammouane

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Table of Contents

1 BACKGROUND FOR DESTINATION KHAMMOUANE....................................................................31.1 DESTINATION PROFILE...........................................................................................................................................31.2 TOURISM STATISTICS..............................................................................................................................................5

2 VISION AND OBJECTIVES...................................................................................................................... 52.1 VISION DESTINATION KHAMMOUANE.................................................................................................................52.2 OBJECTIVES AND TARGETS.....................................................................................................................................6

3 MARKET ANALYSIS................................................................................................................................ 73.1 SWOT ANALYSIS (STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS).............................................73.2 UNIQUE SELLING PROPOSITION USP & DESTINATION POSITIONING...........................................................83.3 ANALYSIS OF TARGET GROUP / VISITOR FLOWS.............................................................................................10

4 MARKETING ACTIVITY PLAN 2016 - 2019...................................................................................17

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1 Background for Destination Khammouane

1.1 Destination profile

- Khammouane Province is located in the center of Laos with its capital Thakhek sitting right on the Mekong River.

- The province is bordered by Bolikhamsai Province to the north and northwest, Vietnam to the east, Savannakhet Province to the south, and Thailand to the west.

- The east of the province is framed by the Annamite Mountain Range that separates Khammouane from Vietnam.

- The province is home to towering limestone mountains, deep cavernous mountain caves and beautiful meandering rivers.

- Its history dates back as early as the 6th to 8th centuries when the region was part of the Sikhottabong Kingdom. Remnants of the ancient civilization include the Great Wall (Kampeng Nyak), Meuang Phone Stupa, and Sikhottabong Stupa which is one of the holiest pilgrimage sites in Laos.

- The key pull factors for Thai tourists to Khammouane is the capital Thakhek which is only 1 hour and 30 minutes from the Thai Border (Nakhon Phanom) and religious tourism sites.

- The key pull factors for Western tourists are the fact it is not developed (off the beaten track- lost-in-time atmosphere), the motorcycle loop, rock climbing and exploring the nearby Mahaxai Caves, karst formations, and the massive Khammouane Limestone NBCA.

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1.2 Tourism statistics

In 2015 Khammouane Province received 519,451 visitors – three times more than 2010. And a growth of 10.5% compared to 2014. Key growth took place from 2012 to 2013 when numbers jumped by 51% from 282,266 to 472,9181. This was predominantly driven by the opening of the third Mekong Friendship Bridge that links Thakhek with Thailand.

Detailed provincial tourism statistics are attached in Appendix 1.

2 Vision and objectives

2.1 Vision Destination Khammouane

The vision for Khammouane Province is to be a top of mind tourism destination that connects visitors with local communities through sustainable eco-adventure tourism contributing to conservation and livelihoods2.

This vision is consistent with the national tourism vision for Laos (2012 – 2020):

Develop a leading sustainable tourism industry that contributes to pro-poor local economic development.

Become one of the preferred regional and global tourism destinations.

The national level vision will be achieved by:a) generating employment and income for local people b) strengthening heritage protection and destination management c) increasing public-private cooperation in tourism d) improving compliance with rules and regulationse) diversifying tourism products and services f) improving the tourism vocational education and training system.

The national vision is consistent with the Lao PDR’s Seventh National Socioeconomic Development Plan (NSEDP) 2011–2015, which supports sustainable economic growth and the reduction of poverty and inequality. The vision also contributes to regional efforts to develop the GMS corridor as well as the ASEAN Tourism Strategic Plan.

1 Tourism Statistic Report, Laos - 20152 Adapted from Hin Nam Mo NPA Vision 2014

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2.2 Objectives and targets

Number of Visitors and receipts:

In 2019, 708,000 total annual visitor arrivals in Khammouane province3.

In 2019, total annual tourism receipts account for 52.3 million USD (=visitor spendings) 4.

Visitor Satisfaction:

In 2019, 80% of all visitors would highly recommend the destination to others5

Promotion:

In 2019, 50% of visitors express that they have used key promotional and information sources for the destination, such as Destination website, social media, articles in magazines etc.6

3 Market analysis

3.1 SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

STRENGTHS WEAKNESSES- An abundance of natural assets: l forests, caves,

waterfalls, 3 national protected areas, fresh air, nice landscape

- Un-spoilt by tourism: positioned as a responsible tourism destination promoting community based tourism

- USP: the adventurous self-discovery- Ancient French architecture in Thakhek- Several tourist sites catering to culture, nature and

history- Government and people in Khammouane are

aware of the importance of tourism- DICT with good structure and clear plan on

- Potential tourist sites are not well developed and maintained (both quality and quantity)

- Poor management of tourism sites leading to insufficient preservation and tourism services at key sites

- Few tourist sites have zoning allocation uncontrolled development

- Quality and reliable transportation in Thakhek is still limited and difficult for tourists to access?

- Lack of tourism handicrafts and souvenirs to buy- Lack of skilled staff in tourism industry: guides,

hospitality and transport.- Few accommodation opportunities with

international service standards

3 Based on 2015 visitor numbers with an assumed annual growth of 8%, assumption drawn from TOURISM DEMAND ANALYSIS AND FORECASTS under the TIIGP project published by ADB4 Project Baseline Data Report 20155 Measurement Plan in Destination Management Plan DMP Khammouane6 Measurement Plan in Destination Management Plan DMP Khammouane

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development and promotion- Several tourism products with strong community

involvement

- Lack of public private collaboration on tourism development and issues

- Environmental conservation of key tourism assets is still not sufficient

- Lack of roadside directional signage to sites and interpretative signage at sites

- Tourism operators lack experience, funds and skilled staff

- Khammouane is not well known beyond Laos and even for travellers visiting Laos awareness is low (a hidden gem)

- No direct access point i.e. no domestic airport which makes it difficult for Western tour groups to build it into a time-bound programme

- Limited strengths of private sector to co-manage tourism development leading to supply driven poor quality products and services e.g. limited Western managed accommodation

- Seasonality of tourism makes it difficult to employ people throughout the year

- Lack of local supply chains e.g. a lot of food items are imported from neighbouring countries highly inflated costs

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3.2 Unique Selling Proposition USP & Destination Positioning

‘Discover the unknown….a hidden gem’7

The Unique Selling Proposition (USP) of ‘Discover the unknown….a hidden gem’ for Khammouane Province stems from the fact that Khammouane is relatively untouched, unknown destination that has the potential to deliver amazing adventures. It is a destination for those prepared to explore and discover – experiential eco adventurers rather than those who just like to sight see. The USP is supported by its focus to expand on eco-adventure responsible tourism products and services that contribute to the conservation of both the environment, traditional cultures and pro poor local economic development.

7 Adapted from work done by TRC in Hin Na Mo NPA.

OPPORTUNITIES THREATS- Provincial government has a policy for

tourism development and promotion in line with tourism growth in the province

- Provincial government takes tourism as one of the 3 key sectors for socio-economic development for their 5 year plan

- Connectivity with neighboring countries (2 international check points) and other provinces (road 8,11,12,13)

- Airport in neighboring provinces or across the borders (good connectivity)

- There is cooperation between three countries (Vietnam, Thailand and Laos) chance for tourism development

- Increase of investment in the country and foreigners have interest to invest into Khammouane (AEC will support this trend)

- Many development projects and partners present in Thakhek (GIZ, ADB, NZ-MICT, Tetraktys, LuxDev) that allows for a coordinated effort

- Unexplored markets with good potential, e.g. the expat markets in BKK, VTE and Vietnam. Direct flights from BKK to Khanom Phanom just across the border

- Political conflict in neighboring countries (Thai military coup)

- Environmental pollution, e.g. along the Mekong in Thakhek

- Non-Responsible tourism management!!! E.g. Negative impacts of tourism on local culture and environment and concession holders do not carefully think about the responsible management of tourism sites

- Negative influence of tourists on local culture and environment

- AEC will increase competition on tourism in the region

- AEC will potentially increase negative impacts of tourism (human trafficking)

- Implementation of policies and laws for tourism is not handled strictly, which poses a threat for tourism

- Potential conflicting tourism flows with different interests and preferences, e.g. visible in Thakhek, where entertainment seeking Thai tourists meet rather culture and quiet focused Western tourists

- Lack of active private sector involvement- Growth of global terrorism- Financial Crisis in existing key & potential

tourism markets

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In comparison to its national competitors, i.e. other provinces, Khammouane is the least explored and the least known amongst international visitors. Khammouane Province has an opportunity to turn this into a positive becoming one of the leading eco-adventure responsible tourism destinations in Laos.

Figure 2 below shows Khammouane Province’s current and future destination positioning compared to other key tourism provinces in Laos.

Figure 2 – Khammouane Province Destination Positioning Map

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3.3 Analysis of target group / visitor flows

Visitor flows (target group)

Characteristics of flow (age, nationality, income, from where to where, what activities etc.)

Motivations that drive their visit

When do they come

How many come

Estimated spending per day per person(USD)

Key people on demand side

Key people on supply side

Rock Climbing

Predominantly independent travellers who are passionate about rock climbing. They are usually already in Laos on holiday or are making the journey from Thailand (Bangkok, Chiang Mai) or the region specifically to rock climb.Some school groups also come.Few domestic tourists.They generally stay 2 to 3 nights or do day trips from ThakhekAccommodation & camping facilities have a capacity of about 100.Some day trippers stay in Thakhek and travel out for the day.

Rock climbingAdventureNature

Oct – Mar (dry season for safety reasons. The rocks are too slippery to climb during the wet season)

Approximately 100 per day for 6 months8.Total - 18,000

Working group estimated 85,000

Overnight visitors accommodated in 10 bungalows and 2 dorms plus tents.

US$80 to US$125 per day.

Rental of climbing gear = US$25/dayAccommodation: US$6 to US$20 per nightFood: Av. US$10Climbing courses: US$30 to US$100Transport: US$30 ++

Climbing ClubsOther climbing friendsAdventure ClubsClimbing websitesTripAdvisor

Green Discovery

The Loop(Often called the Khammouane or Kong Lor Loop)

Motorbike (on & off-road) enthusiasts and independent adventure travellers / backpackers. Predominantly from Western countries.

The Loop Route: (Thakhek => Tha Lang => Nahin => Konglor => Tha Khek (via Vieng Kham)

Adventure!Nature & Landscapes!A challenge!

All year round with bulk arriving Nov-Mar. Roads are seriously challenging in the monsoon

UnknownPossibly 200 or 300 people per year?

US$15 to US$25 per day per person

Motorbike hire: US$12 / day

Blogs from previous bikers who had done the loop.TripAdvisor

Guests houses and bike shops in Thakhek e.g. Thakhek travel lodge

Restaurants and Guest Houses along the way

8 Source: Deputy Managing Director, Green Discoveries, November 2015.




When do they come

How many come




Usually done in a counter clockwise direction around Phou Hin Poun National Biodiversity Conservation Area.Most riders incorporate stops along the way at a number of caves and other points of interest. A 50 mile (80km RT) detour to the village of Kong-Lo (Konglor) is often added for taking a motorboat on the amazing 4.5 mile (7.5km) subterranean river through Konglor cave.It usually takes 3 to 4 days and its pretty grueling due to off road and road conditions.Bikers stay in guest houses or home stays and generally stop at roadside food stalls.

Food: US$3 - 5 / dayAccommodation: US$6 per dayPlus fuel

Some travel agents based in LP or VTE who specialise in adventure travel.

IndividualThai Weekenders

Independent travellers. Aged 20 to 50 years. Middle income earner from Thailand.Like to travel in comfort. Stay in Thakhek and travel to see caves, StupaThey cross the border at Friendship Bridge 2 and drive 1 hour 30 mins to Thakhek or by boat.Enjoy sightseeing. Tend to stay 1 to 2 nights.The see caves.

1. See something different outside of Thailand (Sightseeing)2. Nature3. Culture

Most weekends all year round with peak times during Thai New year.

Unknown international tourists passing through it every year of which the majority would be Thais.Guestimate from working group = 1,200

Usually spend between US$20 and max US$50 per day

Online channels are key triggers e.g. TripAdvisor, Pantip.com, Sanook.com and Mthai.com and social networks e.g. Facebook newsfeed and updates, ads and reviews.

Others include family and friends,

Thai travel agents selling packaged weekends

Travel agents in Khammouane that specialise in Thai clients- Inter Caravan Tour- SK Travelbased in Khammouane

Thakhek Guest house and Hotel Owners

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When do they come

How many come




personal interests in the destinations

Boun Souang Heua (boat racing festival)

Predominantly domestic tourists (families from all over Khammouane).Thai Tourists who are involved in the boat race and international tourists who just so happen to be there at the same time (motivated by other activities)

During the festival they also visit the Stupa and some of the caves.

Celebrate Buddhist Lent (Ork Phansaa)

October every year

Unknown unknown RadioNewspaperWord of mouth

Guest houses and hotels in Thakhek

Sikhottabong/ MuangkhaoFestival

Predominantly domestic tourists (families from all over Khammouane and other provinces)International visitors from Thai?

The festival is located 8km south of Thakhek

Religious Merit

Festival: 7 days in January/February

10,000++ visitors per day9

100,000 kip expenditure.

Proposed Entry fees of Kip5,000 for international visitors and Kip3,000 for local visitors

Guest houses and hotels in ThakhekTravel agents in Khammouane that specialise in Thai clients- Inter Caravan Tour- SK Travel

SikhottabongStupa

Predominantly Thakhek locals and domestic tourists (from different districts of Khammouane and different provinces) with some international tourists (Thai and westerners) who are spending the night in

Religious MeritCultural Heritage

Anytime during the year especially weekends.

In 2012Total visitors: 105,800International visitors:

Average expenditure 100,000 kip for domestic


9 Institutional Analysis and arrangements for O&M of Project Facilities, ADB GMS Tourism Infrastructure for Inclusive Growth project (2014)

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When do they come

How many come




Thakhek and visit this holy stupa just 6km from the town centre.

31,740Domestic visitors: 74,06010

10,000 people per day during festivals, Lao New year and other public holidays.**See prediction Annex 3

tourists.

Religious Tourism

Aged 30+ - middle to high income earners.From Laos domestic tourists (VTE, Savannakhet, Pakse) and Thai Pilgrims – can be independent travellers (usually Laos) or package tours (more likely to be Thai)

Usually include Thakhek (as part of a larger pilgrimage route on both sides of the Mekong e.g. Phra That Phanom & Phra That Utehn in Thailand, Thating Hang in Savannakhet and Sikhottabong in Thakhek.Some also visit Tham Xang Cave outside of Thakhek.

Will spend one night in Thakhek and some Thai visitors may just spend the day.

Religious Merit at Sikhottabong

Any time of the year

Group work estimates 15,000

US$20 per day (depending on their hotel)

Thai travel agents who specialise in pilgrimage tours


Travel agents in Khammouane that specialise in Thai clients- Inter Caravan Tour- SK Travel

Ecotourism Hin Nam No - Xebangfai Cave

Aged 18 to 50 years old. Adventure, Eco tourists – independent western travellers. Most go themselves or do a 2/3day trip with Green Discovery based in Khammouane

AdventureSpeleology (study tour)

Dry season onlyOct - May

The number of visitors increased by 50% from

US$20 – US$70

TripAdvisorWord of mouthBackpacker

The Khammouane DICT sells transport

Travel companies in

10 ADB Tourism Demand Analysis, 2013

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When do they come

How many come




Hi Chi Min Trail

Stay overnightThe largest active river caveMost people use a jeep (rented & expensive), rent a motorbike or public transport (not easy & takes a long time). Then take a long boat to Ban Tham Namlort village and Kayak for 7 hours through the cave.Picnics.Some organized trips also include trekking

Use small village guest houses or home stays or camp using own equipment or that of a company e.g. green discovery.

332 in the dry season of 2013 to 465 in 201411.

Estimated at 1,600 for 2015 by working group?Domestic: 1,400Foreigners: 200

forumsGuide booksWebsite of

Thakhek or VTE e.g.Green Discovery

EcotourismKhong Lor Cave & the Natane Valley

Some domestic but mainly Intrepid international adventure travellersSpend 2 to 3 hours in the cave. Use several long boats and do some trekking. One small village to visit (10 minute walk) off the beaten track. Other only a small snack shop.Most do a day trip from Ban Nahin and some overnight at about 4km from the cave (Sala Hinhoun Guest House or homestays.)

Some people start at the Exit and trek to the entrance of the cave with a guide (4 hours) and then boat one way (1 hour)Others take a boat up and back from the entrance (2 to 3 hours)

AdventureSpeleologyUnspoilt village lifeNature

Dry season mainly

2005 = 600 visitors2011 = 6,70012

2014/15 = 10,000 – estimated by the working group

US$15 – US$120 per person per dayTransport & Accommodation dependent.

TripAdvisorBackpacker forumsGuide booksTourist Information Centre in Khammouane

Word of MouthTourist information centre

Travel companies in VTETourist Information Centre in KhammouaneAnd some travel agents in Khammouane- Khammouane Eco-guide Unit Service- Green Discovery Laos

Boat riders and guides based in Kong Lor

11 Hin Nam No Protected Area, Eco Tourism Unit

12 Asia Development Bank (2015) Together We Deliver 2014: From Knowledge and Partnerships to Results. Chapter 10: Cambodia, Lao PDR and Vietnam: A welcome change for Visitors. Printed in the Philippines, 2015.

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http://www.hinnamno.org/index.php/from-the-units/eco-tourism-unit




When do they come

How many come




Cycling?Khammouane

village.

Ecotourism NakaiNew FLOW

Under developed – currently only few independent backpackers or nature lovers and bikers doing the Loop visit the plateau. There are currently no activities or accommodation option on the plateau although there is plenty of potential near the tank and the Natane valley – perfect for ecotourism - cultural & natural sites. Could also open up a new access route to Kong Lor Cave.

Nakai town has a few guesthouses and restaurants.Limited knowledge of how to explore this national park. Some people stay in Nam Theun and visit the Nam Theun 2 Visitors Centre learning about the hydro scheme.More development required.

Want to get off the beaten trackNature lovers

Dry season only

In 2014, more than 3000 tourists crossed the district of Nakai of which 1/3 (1,000) were foreign tourists13

Elephant Cave(Xang Cave)

Predominantly domestic tourists (pilgrims)Pilgrims visit the site every year, usually around the Lao New Year in April, to sprinkle water on the elephant head and pray for good health.Also some International tourists – independent travellers on the Loop route and Thai weekenders / religious pilgrims.Most visitors go by tuk tuk from Thakhek.And will often buy something Food & drink provider in Ban Tham village.May spend 1 hour at the cave.

Religious meritCultural Heritage

April is peak season

Dry season onlyOct – May (difficult to access in rainy season)

2014/15 = 6,650 Estimated by working group.

2012 Figures:Total visitors: 4,525International visitors: 1,000Domestic visitors:

Transport costs only. Max US$5

Khammouane Tourism Information CentreFriends & family

Tuk tuk drivers in Thakhek and Ban ThamGuest houses in ThakhekRestaurants in Ban Tham

13 Tetraktys, June 2015

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When do they come

How many come




3,52414.Tham village in 2013 received on average 300 tourists per month15 Total = approx. 3,600 per year (2013).

ADB projections = 9,300 in 2014? &15,600 (24% international) in 2018/19

Buddha Cave

Predominantly domestic tourists with some International tourists – independent travellers on the Loop route and Thai weekenders.A tuk tuk ride from Thakhek. The local village of Na Khang Xang has stalls selling snacks, drinks, seasonal fruits, and incense produced in the Village.This is a half day trip from Thakhek

Turtle Lake – included in this flow

Religious meritCultural HeritageSpeleology

All year round 40,000 plus16 TransportSmall Entrance FeeDrinks, incense etc.Max US$5

Khammouane Tourism Information CentreFriends & family

Tuk Tuk drivers in ThakhekStalls selling items.

Koun Kon Leng Lake

Domestic tourists and International tourists – independent travellers on the Loop route and

Religious merit

Only in dry season.

Unknown TransportSmall

Khammouane Tourism Green Discovery

14 Institutional Analysis and Arrangements for O&M of Project Facilities, ADB (2013) 15 Source: Laos Pilot Project, MICT16 Source: Tourism in South East Asia. Challenges and New Directions, 2008

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http://www.laospilotprogram.com/pdf/PPT%20Material/4th%20JCC%20Meeting%20-%202%20May%202014/Mr.%20Saly%20LPPT%20%20-%204th%20JCC.pdf

http://www.adb.org/sites/default/files/linked-documents/46293-003-sd-04.pdf




When do they come

How many come




Thai weekenders.A tuk tuk ride from Thakhek. The local village of Na Khang Xang has stalls selling snacks, drinks, seasonal fruits, and incense produced in the Village.Swimming and boating

Cultural Heritage

Landscapes

Entrance FeeDrinks, incense etc.Max US$5

Information CentreFriends & family

Tuk Tuk drivers in ThakhekStalls selling items.

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4 Marketing activity plan 2016 - 2019

Targeted visitor flow Activities(Numbering cross-reference to DMP)

Priority1 = high2 = med3 = low

Lead Resources needed (USD)

Potential source of funding

Additional resources needed in terms of HR expertise

All visitor flows

A.1 Develop overall brand identity for Khammouane Province based on USP (Unique Selling Proposition / Positioning) 1 Marketing task

force20’000 - TIIGP

- NZ-MICTBranding expertise, e.g. QUO

A.2 Build capacity on brand expression amongst local stakeholders – AFTER new branding (A.1) 1 Marketing task

force1000 - TIIGP

- NZ-MICTQUO, Swisscontact

A.3 Brand expression in strategic locations and through merchandise and information boards (AFTER A.2) 1 Marketing task

force5000 - TIIGP

- NZ-MICTLao based design expertise

A.4 Improve and update provincial tourism webpage

1

Marketing task force

10000 - TIIGP- NZ-MICT- Tetraktys

Lao based web design and copywriting expertise

A.5 Finalize and distribute provincial tourism map 2 Marketing task force

N/A N/A

A.6 Improve tourism information office in Thakhek 2 Marketing task force

2000 - TIIGP- NZ-MICT

Lao based design or marketing expertise

A.7 Training for online marketing for hotels and guesthouses

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3000 - TIIGP- NZ-MICT- Asia Foundation

Lao based expertise on social media and online marketing (possibly a VTE based travel agent)

A.9 Promote Khammouane to other ASEAN source markets with interest in experiential tourism and accessing through Nakhon Phanom 1


5000 - TIIGP- NZ-MICT- GIZ Related

Lao based marketing expertise; development partner expertise

Individual Thai Weekend/Overnight

ກະແສນກທອງທຽວໄທບກຄ ນ (ທອງທຽວບນເທງ)

1.5 Specific promotion targeting Thailand through Thailand based travel agents: BKK based Thais, Thais in neighbouring provinces

1.5 ເຮດການສງເສມແບບເຈາະຈງເປາຫມາຍຢປະເທດໄທໂດຍຜານ

ຕວແທນທອງທຽວທປະເທດໄທເນນໃສຄນກງເທບ ແລະຄນໄທທຢຈງ

2 DICT with Thai based travel agents


Thai based marketing expertise, Thai based travel agents and DMCs

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ຫວດໃກຄຽງກບແຂວງຄຳາມວນ1.6 Improve online information (Webpage information in Thai language)

1.6 ປບປງຂຳມນຂາວສານທາງອນເຕເນດ (ຂຳມນເວບໄຊພາສາໄທ)

2 Marketing taskforce


Lao based copywriter

Western organized group tours

2.1 Work with VTE based travel agents on tour packages and itineraries including Khammouane (smaller experiential focused groups, arrival in Laos through Nahkon Phanom – Thakek border crossing)

2 Marketing task force

N/A N/A VTE based DMCs; Thai based travel agents/DMCs catering to Western experiential group tour market

2.2 Organize a fam trip for VTE based travel agents 2 Marketing task force

3000 - TIIGP- NZ-MICT- Priv. Sect.

Lao based expertise for fam trip organization, e.g. VTE based DMCs

Sikthotthabong/ MuangkhaoStupa and Festival (7 days in January/February)

ກະແສນກທອງທຽວເທດສະ ການພະທາດເມອງເກາ (ໄລ

ຍະ 7 ມໃນເດອນມງກອນ-ກມພາ)

3.3 Promotion of Sihkottabong festival to specific nearby markets (domestic markets in neighboring provinces, Thai and Vietnamese markets across the border)

3.3 ເຮດການສງເສມໂຄສະນາບນພະທາດເມອງເກາໂດຍເລງໃສພນທ

ໃກຄຽງ (ປະຊາຊນທຢແຂວງໃກຄຽງ, ປະຊາຊນທມຊາຍແດນຕດ ຈອດ ໄທ ແລະຫວຽດນາມ)


2000 - TIIGP- Gov budget; event income

Boat racing festival

ກະແສເທດສະການບນຊວງເຮອ

4.2 Promotion of boat racing festival to specific nearby markets (Thai market, VTE based expats) as part of attractive packages (boat racing cum ecotourism holiday package)

4.2 ເຮດການສງເສມໂຄສະນາບນຊວງເຮອໂດຍເລງໃສພນທໃກຄຽງ(ກມເປາຫມາຍຕະຫລາດນກທອງທຽວໄທ, ຊຽວຊານຕາງປະເທດທເຮດວຽກຢວຽງຈນ) ໂດຍເຮດໂປແກມທອງທຽວແບບຫລາຍກດຈ

ະກຳາສຳາລບວນພກ ( ງານບນຊວງເຮອ - ການທອງທຽວທາງທຳາມະຊາດ)


2000 - TIIGP- Gov budget; event income

N/A

Religious tourism 5.4 Promotion of religious events and sites to domestic and 2 Marketing task 2000 - TIIGP N/A

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ກະແສນກທອງທຽວສາດສະຫນາ

Thai markets (targeted marketing)

5.4 ສງເສມໂຄສະນາງານບນສາດສະຫນາ ແລະສະຖານທໃຫກບຕະ

ຫລາດນກທອງທຽວພາຍໃນປະເທດ ແລະປະເທດໄທ (ການຕະຫລາດເຈາະຈງກມເປາຫມາຍ)

force NZ-MICT

Ecotourism Hin Nam No; Xebangfai Cave

ກະແສທອງທຽວທຳາມະຊາດຫນຫນາມຫນຳ, ຖຳາເຊບງໄຟ

8.2 Promote Xebangfai cave as part of an alternative adventure loop and co-develop sites along the loop- create map/app- promote through destination website and other online plattforms (tripadvisor, wikitravel, travelfish)- promote through travel guide books and travel magazine

8.2 ສງເສມໂຄສະນາຖຳາເຊບງໄຟເປນທາງເລອກອກອນຫນງສຳາລບ ເດລ

ບ ແລະຮວມພດທະນາສະຖານທຕາງໆໃນ ເດລບ

1 Hin Nam No Task Force

5000 GIZ HNN GIZ expertise

8.5 Organize targeted marketing activities for HNN products (expat markets in VTE, BKK, Hanoi)

8.5 ຈດກດຈະກຳາການຕະຫລາດທມເປາຫມາຍສຳາລບຜະລດຕະພນບຳລ

ການຂອງ ຫນຫນາມຫນຳ (ຕະຫລາດຊຽວຊານທເຮດວຽກຢວຽງຈນ, ກງເທບ, ຮາໂນຍ)

1 Hin Nam No Task Force

5000 GIZ HNN GIZ expertise

Ecotourism KhongLor Natane

ກະແສທອງທຽວທຳາມະຊາດ ກອງລຳ ນາຕານ

9.8 Improve targeted marketing of Khong Lor cave (expat markets in VTE, BKK, Hanoi)

9.8 ປບປງການຕະຫລາດທມເປາຫມາຍຂອງຖຳາກອງລຳ (ຕະຫລາດຊຽວຊານທເຮດວຽກຢວຽງຈນ, ກງເທບ, ຮາໂນຍ)

1 Khong Lor Task Force

5000 - TIIGP SME support

Tetraktys

Lao based marketing expertise

9.9 Improve up to date information products on Khong Lor Cave, including on destination webpage9.9 ປບປງຂຳມນຂາວສານໃຫທນສະໄຫມກຽວກບຜະລດຕະພນບຳລການຂອງຖຳາກອງລຳ, ລວມ ເຖງເວບໄຊ

1 Khong Lor Task Force

5000 - TIIGP SME support

Tetraktys

Lao based marketing expertise

Ecotourism Nakai

ກະແສທອງທຽວທຳາມະຊາດ

10.4 Development of a tourism map for the Nakai plateau

10.4 ສາງແຜນທທອງທຽວສຳາລຍບຳລເວນນາກາຍ

2 Nakai tourism taskforce or the Loop task force

Internal Tetraktys

Tetraktys Tetraktys in house

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ນາກາຍBuddha Caveກະແສຖຳາພະ

11.6 Improve promotion of the cave as part of day trips from Thakhek


N/A N/A N/A

Elephant Cave (TIIGP priority)

ກະແສຖຳາຊາງ (TIIGP priority)

12.10 Improve promotion of the cave as part of day trips from Thakhek12.10 ປບປງການສງເສມໂຄສະນາຖຳາເປນສວນຫນງຂອງການມາທອງທຽວເມອງທາແຂກໃນມຫນງ


N/A N/A N/A

Kon Leng Lake

ກະແສຂນກອງແລງ

13.3 improve promotion of the Kon Leng Lake as part of one day trips and longer trekking trips13.3 ປບປງການສງເສມໂຄສະນາຂນກອງແລງເປນສວນຫນງຂອງການທ

ຽວແບບຫນງມ ແລະການທອງທຽວທຍາວຂນ


N/A N/A N/A

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Documents

· Web viewTable of Contents. 1. Background for Destination Khammouane3. 1.1Destination profile3. 1.2Tourism statistics5. 2. Vision and objectives5. 2.1Vision Destination