Jurassic Park, 1993, was a monumental action adventure film, making £32,723,932 in the opening weekend. The trailer begins with Universal’s logo, which is the production company. This automatically lets the audience make a quick judgement about the film as they may be a fan of other Universal films, or have a strong dislike for them.

Simultaneously, the main theme tune is heard. Composed by John Williams, who is renowned for creating infamous soundtracks for films, it is necessary that it is memorable and the audience can recognise it, relating it to the film, automatically telling them what they are watching. The non-diegetic sound track is in a major key, giving it the sense of happiness and hope, the predominant string section also add to the feeling of awe as it is a powerful piece which fills the audience with the feeling of fascination. The screen fades to black.

The first shot is an extra-long shot of a helicopter flying over a body of water towards land. There is a quick cut to a low angle of an older man, who has the short dialogue of “There it is”. This gives the audience the idea that he is knowledgeable and there is a pragmatic that whatever they are flying towards

belongs to him and he has great amounts of pride for it. The enigma of what they are flying towards is raised as the audience are clueless about what lies in store, which could begin to create a level of tension and suspense.

There is a cut to a long shot of a forested area, which has a set of large brown gates reading “Jurassic Park” in non-serif block capitals. The use of red immiedately draws the audiences attention, making them aware of the location. The brightly coloured car at the bottom of the shot drives through the gates, and as the gates shut, the shot cuts into the following scene.

Next, there is a low angle shot of the side of the car, a woman leans out, grabbing a huge leaf. This gives the impression that she has seen nothing like this before and is in a wonderland, creating the sense of wonder. Her costume includes a pink shirt which is rolled up to the elbows, it appears to be very

stereotpyical to fashion in the 90s, meaning the film was shot at the time it was set in. A non-diegetic sound bridge can be heard of the old man in the scene beforehand, saying “Weclome to Jurassic Park”, which further supports the idea that this place is his own and he is thrilled to be bringing guests there.

Following this, there is a high angle shot looking down into a very dark room with a long table in it. Around the table there are several characters, sitting in what looks like an important meeting. On the walls of the room, images are projected of the park, and bright lights are shone in the direction of the characters. This gives the idea that they are all significant in the plot of this film, and highglights them to the audience. The text “Future Attractions” seen on the far sides of the shot suggest that there are plans for this park to be used for a very long time, and intrigue the audience as to what the plans actually are.

A point of view shot behind the characters makes the audience feel involved as they walk into a room filled with lifesize models of the dinosaurs made from bones. As it is the first time the characters and the audience see inside this room is creates the idea of the room being very influenical towards the plot line, and should be remembered for future reference. As a range of locations are shown throughout the trailer, it shows the audience that the film is very fast moving and has a complex and detailed narrative, which is an important factor for an action adventure film.

There is a quick cut to a medium shot of a man and woman looking at a set of very large eggs, the shot cuts to an over the shoulder shot of the man watching one of the eggs hatching. Although this is an amazing sight, as a dinosaur is just being born, it gives an impression of something not being quite right as the two dinosaur experts are astounded by this phenomenon, as dinosaurs are extinct and have been for a long time. This raises enigmas for the audience such as “why are they hatching dinosaurs?” and “how are they doing this?”. For fans who have watched the film, they are aware that dinosaur DNA has been mixed of that with a frog to genetically engineer an infertile version of the prehistoric beast, however, for someone who has not watched the film, there is no way of telling how this is done, and is a complete mystery. This creates a huge level of apprehension as this should be impossible.

Two very fast shots of a close up of a third man, whose costume is all black, making him appear to be edgy and more mysterious, removing his glasses, his expression shows nerves and how shocked he is; and a medium shot, tracking the womans movements upwards as she stands in the truck. Her

expression is somewhat similar to the mans, as she demonstrates consernation at the sight before her eyes. Following this, there is a medium long shot of the man and woman in a field, walking towards a dinosaur tail. The pair walk cautiously and it is clear this is their first sighting of a real life dinosaur. Both their costumes reflect the idea that they work in an outdoor location, as they are dressed in practial outfits,

which include walking boots. This entices the audience as it is brought to their attention that the pair may work in a field which deals with dinosaurs, such as a paleontologist or an archeolgist, which is clear by their reaction to the dinosaur infront of them. There is a close up of the man in black similing, which suggests he feels comfortable and happy with what he is seeing, contrasting to the shot of him previously. Adding to the sense of contentment and satisfcation, there is a close up of two children behind a window of a car. Their expressions indicate awe, which is replicated by the non-diegetic soundtrack which is still audible at this time. Simultaneously, a narration can be heard, as this is non-diegetic it is unclear who’s voice it is, however it describes the film, giving a brief overview, aswell as stating it is the “greatest adventure of all time”, this affects the audience as it persuades them to see the film, as they become interested in what the hype is, and why it has that title.

The shot then cuts to an outdoor scene, where the composition shows the man and two children in front of the camera, however the action is infront of them. A herd of dinosaurs are seen to be running from one side of the shot to the other, imposing the question of what they are running from. The characters shown in this shot all have scruffy costumes, which are covered in mud and ripped in places, which suggests that they were running from something dangerous and may have escaped.

This is the first indication in the trailer that something isnt quite right in the park and something has gone wrong.

The following scene is a long shot of the men and two children at the far left os the shot, whilst dinosaurs peacefully eat trees infront of them. It is very lowkey lighting, however the pinks/purples make the scene feel serene and calm, as if they are in no danger surrounded by these dinosaurs. However, some audience members may have realised that for the past two shots the man is alone with the two children, and no other adults are in sight, wheras before the adults out numbered the children. Also beforehand their costumes were immacluate, and now have become less than clean. This could suggest that the group got into some form of trouble and have been seperated from everyone else.

Immediately after this shot, the colour scheme becomes noticeably darker, edging towards black being the predominant colour. This could appeal to an audience who enjoys plot twists as the film appears to take a turn. There is an extreme close up of a cup of water which, when a diegetic sound of a giant foot stepping on the ground is heard, tremers, causing a build up of tension. Also, at this point there is use of pathetic fallacy, as it begins to rain, suggesting the characters are no longer safe. There is a medium shot of the two children in the back of the car, the boy asks the girl if she “felt that”, which emmulates fear into the audience.

The shot quickly cuts to an over the shoulder shot of a man in a white lab suit, smoking, looking at a computer. This further highlights that something is not right as he appears to be worried and cannot make the park work effectively. A point of view shot of the small boy inside the car is shown, and ahead of him, a T-Rex is seen to be walking infront of the car. At this point, the audience will be feeling tense as it is obvious that a T-Rex should not be roaming free and wandering around visitors.

The Narrator is heard using the dialogue “A Steven Spielburg film”, which immediately attracts the audience as Spielburg is considered one of the greatest directors of all time and has a huge fanbase. This is clever marketing as this entices audiences to see this film, to see another of his works. However, similar to Williams, this could also prevent people from seeing the film, as some members of the perspective audience may not like previous films directed by Spielburg and be wary of seeing another one of his.

A lightning bolt is used as a transition into a medium shot of the woman and another man in rain coats, looking desheveled. This could suggest that some action has happened in the narrative which has not been shown in the trailer which has caused some disaster, casuing the fence behind them to be broken and for them to look so scruffy.

A cut to inside a building shows the man infront of the computer screen again, who proclaims “Fences are falling all over the park”, which builds up tension even further. This

puts the audience in a situation where they are fearing for what that means in terms of the saftety of the characters, and wanting to see what happens to the dinosaurs, whether they will escape.

This enigma is previously answered by the T-Rex in previous shots, but reinstated when there is a long shot of the truck driving at full speed, with the T-Rex chasing them. This scene in the trailer highlights the genre of action adventure as chases are a common convention, seen in films such as James Bond or

Indiana Jones. It appeals to the adreline fueled audience members, who love to watch a chase scene where the outcome cannot be predicted.

After this, there is a short montage of fast paced shots, showing each character, ending with a close up of the girl in the car, with the T-Rex’s eye seen behind the window. Suspense is built up as she is seen holding up a torch and shining it at him. As the scene abruptly stops, tension is built up as the narrative or the resolution is not indicated, leaving on a cliff hanger, intriguing the audience to watch to find this out.

The Jurassic Park logo is shown, minimal colours are used, the most predominant being red and yellow. These two colours have contrasting connotations, as red represents danger whereas yellow is usually assosicated with happiness and serenity. The juxtaposition between the colours demonstrates different parts of the narrative and could suggest at happy ending. All of the credits are shown after the trailer, which ensures the audience are paying all attention to the action, however many of the audience may stop watching before the credits appear.

The credits are in a serif font, in block capitals, with the names of people in a much larger size than what they contributed to the film. The font is white, on a black background which draws the audiences attention towards the text, and does not let them get distracted by images behind. The last name mentioned is Steven Spielburg, which could be so the audience remembers the directors name over anyone elses. Once the credits have ended, the screen simply says “June 11”, which does not specifiy that it is the release date, however, it is clear that it is. As this is last, the audience is able to decide whether they want to see the film before they know when they are able to, and if they have enjoyed the film, they do not need to worry about trying to remember the date throughout the duration of the trailer.

Throughout the trailer, no single character is presented as a protagonist or an antagonist, however the audience is sympathetic towards the children as they seem to be alone without parents. The primary target audience appears to be action adventure film fanatics, aged 17-25, however the secondary audience could be young teenagers who have a passion for dinosaurs and perhaps want to persue a career in them. As the film is rated PG, the potential audience is huge, ranging from around 10-60, so the content would need to appeal to the majority of people within this age range.