How did you attract / address your audience?

I used the stereotypical colour scheme for my magazine such as the red and black concept. I used this because it represents rock music and is noticeable from afar. I think it stands out from other well-known music magazines because of the smart look to it. It does not look like a gossip magazine but it still tells the readers the information they want to know. I also attracted the audience by highlighting certain important words in the pages so the audience will want to know more and therefore buying the magazine. I tried not to patronise the audience in my article or other writing sections in my pages so they wouldn’t feel as if they were being talked down to. I tried to make it sound as if a friend was telling them rather than just being told the information, so I added the editor’s comment to make the magazine more friendly and approachable for the audience to read.

This is the result from my focus group. The group of twenty people I asked think that the CD and main image are the two things that stand out most on the front cover of my magazine design.

This is the result from the question ‘What did you like best throughout the

magazine?’ The most popular answer was the images, which I think is a good result because I want my images to stand out to the audience. The second most popular was the colour scheme, which I think is also a good result because colour scheme needs to attract the audience.

I asked my focus group what they would do differently with my magazine design, the most popular repeated results were; using the space more on the front page, more colour variety and more information in the contents page. If I were to do this project again, I would do what the focus group has told me to do.

I asked the focus group ‘Do you think it relates to you and your generation in anyway?’ I also asked them to write a reason if there were any. The reasons for yes were; the models, the colour scheme, the ripped edges of the boxes, the diagonal photos, the type of music, the magazine’s name and the paint splatter. The results for no were; it looks like a smart magazine and it looks sophisticated for a rock magazine.

I then asked the group ‘Would you buy this over all the other magazine brands?’ the reasons for yes were; it has potential, I would like to know more, the colour scheme, looks fun to read, I like the way the editor speaks to the reader, it suits the rock genre, it is different, the free CD, the promotion of new bands. The reasons for no were; it’s not gossip-y enough, it doesn’t stand out, I like other magazines better.

I then asked the focus group their overall opinion out of ten. The highest results were seven and eight, which I think is a good result.

Target Reader Profile:

Alana is a seventeen-year-old student she is studying photography and art at her college in Glasgow, Scotland. She enjoys listening to rock and metal music and likes to read music magazines such as Forever Music. Her interests in this music and magazines inspire her creative side in her photography and art work. She likes to know the latest trends in fashion and enjoys hanging out with her friends. She has always wanted to start learning and instrument as a hobby but has never had the confidence or mid-set to do so. After reading an inspirational story from her favourite artist, she has now started to teach herself and would like to carry on.