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Brand Leadership is an indispensablestrategic partner for global and Africandecision-makers and brand-builders.
Building Great Brands
We Build Great African Brandsand Global Brands in Africa.
Building Great Brandsbrandleadership.com
We Build Great African Brandsand Global Brands in Africa.
Building Great Brands
Inspire a great Africa through brands.
Vision
BUSINESS NEEDS
Building Great BrandsBuilding Great Brands
Brand Leadership is uniquely positioned to deliver an integrated and aligned internal and external brand-led turn-key solution
BRAND DEVELOPMENT
BRAND ACTIVATION
BRAND MANAGEMENT
DISCOVERY DISTINCTION
RESEARCH BRAND ROLLOUT
DELIVERY
STRATEGY DESIGN
CREATIVE MEDIA PUBLIC RELATIONS AND EVENTS EXPERIENTIAL DIGITAL
BRAND VALUATIONINTELLECTUAL
PROPERTY BRAND
TRAININGEMPLOYEE
ENGAGEMENT
Building Great Brandsbrandleadership.com
BRAND DEVELOPMENT
• Insight into the market, customer or competitive environment.
• Roll-out the brand across key internal and external touchpoints.
• Develop a unique value proposition or brand strategy.• Design an identity that expresses the essence of the
business’ vision or strategy.
• Research and Polling• Strategy: Positioning, Architecture, Segmentation
Naming and Communication• Brand Identity Design• Rollout
BRAND ACTIVATION
• Bring the brand alive in the marketplace• Engage with customers and other stakeholders across
various media channels.• Build and/or enhance relationships with and
reputation among stakeholders.• Deliver the brand across new media channels.
• Creative (Advertising, Design & BTL)• Media• Public and Stakeholder Relations• Event Management• Digital• Publications
BRAND MANAGEMENT
• Measure the impact of a brand on the bottom-line.• Protect the businesses’ valuable intellectual property
assets.• Enable stakeholders to deliver the brand consistenty.• Inspire and empower stakeholders to understand and
champion the brand.
• Brand Valuation• Intellectual Property• Brand Training • Employee Engagement• Corporate Identity Standards
BUSINESS NEEDS SOLUTIONS
We provide solutions that help clients build valuable brands and businesses
Building Great Brands [email protected]
Building Great Brandsbrandleadership.com
What we havedelivered.
Building Great Brands [email protected]
Building Great Brandsbrandleadership.com
Building great brands in Africa
years
Building Great Brands [email protected]
Higher Education
Financial Services
GovernmentSOE, Politics
& Public Sector
Sports Destination FMCG & Retail
• Unisa• University of Botswana• Wits Business School• University North West• Polytechnic Namibia• University of the Free
State• Brand Leadership
Academy• IMM
• Zanaco• Standard Bank• SARS• GIPF• Indwe Risk Services• RCS• Mercantile Bank• IFA• Momentum• Road Accident Fund • uBank
• Ghana• South Africa• National Democratic
Congress (Ghana)• CORD (Kenya)• Government
Communications Information System
• Royal Swaziland Sugar Corporation• Coega• Denel
• Cricket South Africa• Special Olympics• Kaizer Chiefs FC• My Personal Trainer
• Brand South Africa• Brand Ghana• Cradle of Humankind• City of Kumasi • City of Rustenburg• ICC Durban• Gauteng Film
Commission• Sun International• Ekurhuleni• City of Johannesburg
• ABI• Meat Junction• V&A Waterfront • Front Cover
Media Transport, Freight & Logistics
IT, Telecoms & Electronics
NGO, Advocacy& People
Resources & Energy
Professional & Investment
Services
• Financial Mail• Business Day• Weekender• Windhoek Observer• SABC 3• Mail & Guardian• Agoo• City Press• DStv• Strika• Film and Publications
Board
• Transnet• PRASA• YARONA - Rustenburg
Rapid Transport• SA Express• General Motors• National Ports
Authority• Metrofile• Fleet Africa• Autopax• Congo Express• Gautrain
• Apple• MTN• Telecom Namibia• GetMo• Kestrel• Sizwe IT• E2E• CZ Electronics• Mint• E2E
• AGRF• AGRA• Helen Suzman
Foundation• Gina Din Foundation• Business Leadership
SA• Brand Africa• Hanna Tetteh• Selane Family• ADF• OR Tambo Foundation
• ABB• AngloPlatinum• De Beers• Sekoko• Afrox
• Sizwe Ntsaluba• Gobodo• Pamodzi• Identity Partners• Brand Leadership• IHOP
Building Great Brands
We have delivered brand-led solutions for over 100 African and global brands across diverse industries and marketsin the private and public sector in Africa.
Selected Brand Leadership EngagementsBRAND MANAGEMENTBRAND ACTIVATIONBRAND DEVELOPMENT
PAC
KAG
ING
MED
IA
RESE
ARC
H
DIG
ITA
L
EVEN
T M
AN
AGEM
ENT
EXPE
RIEN
TIA
LM
ARK
ETIN
GEX
HIB
ITIO
NS
CO
RPO
RAT
E ID
ENTI
TY
STA
ND
ARD
S
AD
VER
TISI
NG
D
ESIG
N
BTL
BRA
ND
VALU
ATIO
N
IDEN
TITY
NA
MIN
G
TAG
LIN
E
BRA
ND
A
RCH
ITEC
TURE
POSI
TIO
NIN
G
PUBL
IC
RELA
TIO
NS
PUBL
ICAT
ION
S
CO
LLAT
ERA
L M
ERC
HA
ND
ISE
WAY
FIN
DIN
GSI
GN
AGE
LIV
ERY
INTE
RIO
RS
TRA
DEM
ARK
S IN
TELL
ECTU
AL
PRO
PERT
Y
ENG
AGEM
ENT
TRA
ININ
G
V&A Waterfront
Building Great Brands [email protected]
Building Great Brands
A Synopsis of a Decade of Building Great Brands in Africa
Event branding, program development, and participants management for AGRF gathering of African Heads of State and 1,200 agribusiness stakeholders.
Segmentation strategy to maximize tax compliance, communication and collection among High Networth Individuals.
Public Relations strategy and activation for one of the largest producers and distributors.
Place brand positioning, identity and implementation framework for the Republic of
Ghana, in the world.
Political branding strategy and implementation of election campaign that returned the NDC to government in 2008 and 2012 re-election campaign.
Conceptualization and activation of experiential mobile zones across all South African airports to leverage MTN’s FIFA World Cup South Africa sponsorship.
Re-naming (SARCC to PRASA) and branding of South Africa’s intermodal (rail and road) public transport service, development of universal way-finding system, and integrated launch.
Re-branding, re-naming of divisions, identity and activation to align Africa’s largest bulk freight State Owned Enterprise brand with strategy of ‘one vision one company’.
Sponsorship strategy and alignment of sponsorship rights and obligations agreements for Africa’s largest banking group.
South Africa2006
Tanzania2012
South Africa2006 - 2009
South Africa2014
Ghana2011 - 2012
Brand strategy, identity, store design and franchising concept for first meat fast-food brand.
South Africa2013 - 2014
South Africa2006 - 2007
Ghana2008 - 2012
South Africa2010 - 2010
South Africa2009 - 2013
Building Great Brands
A Synopsis of a Decade of Building Great Brands in Africa
Facilitation and development of integrated marketing strategy.
Advertising, media strategy and internal branding for Zambia’s largest bank.
Integrated advertising, retail and influencer campaign for official launch of Apple and Apple iPod in Africa.
Branding of the merger of UNISA, Vista and Technicon SA to create the 10th largest mega-university in the world with 300,000 students.
Re-branding and re-launch of University of Botswana to position it as a global institution of higher learning.
Facilitation of alignment of personal brand with corporate brand for sales team responsible for $5bn global sales.
Visual expression and communication of corporate values that underpin the world’s leading platinum producer.
Alignment of the Cricket SA national emblem with national sports identity (Protea), and visual alignment of Cricket SA portfolio of competitions.
Brand positioning and brand architecture for Namibia’s fixed line operator.
Place brand positioning, identity and implementation framework for the Ghana’s second largest city, capital.
Kumasi Metropolitan Assembly
Swaziland2009
Zambia2012
Global2008
South Africa2005 - 2006
South Africa2005
Namibia2005
Botswana2007
Global2009
South Africa2012 - 2013
Ghana2013 - 2014
Building Great Brands
A Synopsis of a Decade of Building Great Brands in Africa
Re-positioning, renaming and-branding mining bank TEBA to broaden its appeal beyond miners, retail branch design and activation across communication, environment and people. The new promise, “Growing With You,” captures essence of the banks’ new positoning as a bank for miners, their families and adjacent markets.
Design of exhibition showcasing 100 years of the Union Buildings and the various South African presidencies since 1910. The Union Buildings, located in the capital city of Tshwane (Pretoria), designed by Herbert Baker, are the seat of government for South Africa .
Assessment, consolidation and design of the government of South Africa architecture to reflect the Coat of Arms as the primary identity for government, and development of identity manual for government departments and relation to the Presidency.
Re-branding of regional national airline to differentiate it from but leverage association with SAA.
Branding of regional DRC airline aligned with SA Express.
Branding of the fuselage, food packaging, and implementation of integrated campaign.
Democratic Republic of Congo
Development and facilitation of training program to create awareness, understanding and advocacy of South African brand among public sector staff, media, corporate and citizen stakeholders.
South Africa2010
South Africa2007
South Africa2002 - 2004
South Africa2009 - 2013
South Africa2010 - 2012
Building Great Brandsbrandleadership.com
What distinguishesBrand Leadership?
Building Great Brands [email protected]
Namibia
Swaziland
Botswana
Zambia
Uganda
DR Congo
Nigeria
Ghana KenyaEthiopia
Morocco
South Africa
Brand Leadership Group hasserved various markets in Africa.
Building Great Brands
Africa is in everything we do. [email protected]
Our refreshingly unique approach:'Africa Inside ' enables us to provide world-class solutions grounded on deep African insight of local markets and needs. t
Think Local. Act Global.TM
®
Local Insight. Global Capability.
We are members of WorldWidePartners Inc. Established in 1938, WWP is the world’s 10th largest agency network with over 100 independent agencies in over 50 countries in the world. The WWP network enables us to deliver world-class solutions worldwide with absolute control and local insight.
Expertise and experience in building great brands across public, private sectors and African markets.
Integrated approach and turn-key solutions: reseach, strategy, implementation & evaluation.
African insight and experience: Africa Inside™ World-class solutions. African Insights.
An authentic African organization.
Passion, commitment and delivery.
Building Great Brands [email protected]
Brand Leadership is globally recognised for building great brands and reputations.
Building Great Brands [email protected]
Building Great Brandsbrandleadership.com
“Brand Leadership has steered a sensitive and complex matter with a level of technical dexterity and social insight that is rare in the world of higher education.” Professor Jonathan Jansen, Vice-Chancellor, University of Free State
“We have been professionally and diligently served by Brand Leadership in a model agency/client partnership that spannedover the 3 years.” Tiro Holele - Group Chief Strategy Officer, Prasa
“We found their passion for the craft and commitment to understanding Ghana’s unique culture and environment a refreshing investment that has ensured delivery of a global African brand that has been welcomed by all our stakeholders.” Mathias Akotia - Chief Executive Officer, Brand Ghana
“They helped us to deliver a world-class event on time, to the highest quality and under extreme timelines, commensurate with the stature of AGRF.” Mrs. Sylvia Mwichuli, Director of Communications - AGRA & Co-Executive Producer AGRA Tanzania
Building Great Brands [email protected]
Building Great Brandsbrandleadership.com
Engage Brand Leadership to get an inspired advantage for your business and brand in Africa.Brand Leadership Group
Eton Office Park, cnr Sloane and Harrison Streets
Bryanston 2194
South Africa
Building Great Brands [email protected]
Building Great Brandsbrandleadership.com
"The Best Brands in Africa™ have earned their competitive advantage based on a deep understanding and identity with the dynamic African consumer, bringing to market relevant products and services, and building enduring relationships in a way that impacts society, the environment and Africa."Thebe IkalafengFounder & Chief Strategy Officer – Brand Leadership GroupFounder & Chairman – Brand Africa
Building Great Brands [email protected]