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Web Site Analytics Web Site Analytics with with
Google AnalyticsGoogle AnalyticsPresented by
Pete DuMelle PD Design, Inc
Brought to you by UniForum Chicago
HTTP://PDDESIGNINC.COM
OverviewOverviewWhat is AnalyticsWhy use AnalyticsAnalytics Usage ProcessGoogle Analytics OverviewHow to set up Google AnalyticsWhat are you looking at
◦Simple interpretations into Analytics
What is AnalyticsWhat is Analytics
The measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
Types of AnalyticsTypes of AnalyticsOff-site
Web analytics measure a web site's potential audience, visibility and buzz around the Internet in general. Off-site analytics can be utilized whether you have your own web site or not
On-site Web analytics measures a visitor's usage behavior as they view your web site
Why use AnalyticsWhy use AnalyticsMeasure for success
◦Design and layout◦Content◦SEO◦Internet Marketing◦Bandwidth
Analytics ProcessAnalytics ProcessMeasure for success
◦Pick something to measure success onUnderstand what you are measuring◦Decide what data you will be looking at
Make data driven decisions◦What are you going to do with this now?◦What are you going to change?
Google AnalyticsGoogle AnalyticsThe enterprise-class web
analytics solution that is hosted by Google.
FreeEasy to setupGoogle Analytics Apps (API)Helps increase revenue and ROI
How it worksHow it worksDesigns your siteSign up for an google accountAdd some Jave code to your site
(works with CMS)Let google track web trafficYou view the reports
How to set upHow to set upDesign your websiteGo to http://www.google.com/analytics
Login with google ID or make an new account
How to set up (continued)How to set up (continued)
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How to set up (continued)How to set up (continued)
How to set up (continued)How to set up (continued)Where to put the code?
◦ Copy the following code, then paste it onto every page you want to track immediately before the closing </head> tag.
◦ For dynamic pages, you can use a common include or a template to paste the code.
◦ For any PHP pages, put the following code in a file (for example, analyticstracking.php) and upload it to your site. Then, add the following line to each template page immediately after the opening <body> tag: <?php include_once("analyticstracking.php") ?>
Now You Now You WaitWait
ReportingReporting
ReportingReporting
Reporting - Email ReportsReporting - Email Reports
ReportingReporting
Visitors Reporting Visitors Reporting MapNew vs
ReturningVisitor LoyaltyBrowsers
Traffic Sources ReportingTraffic Sources ReportingDirect TrafficReferring
SitesSearch
EnginesKeywords
Content ReportingContent ReportingTop ContentTop Landing
PagesTop Exiting
Pages
Reporting UsageReporting UsageGet a good baselineLook at the data Implement a campaign or change
siteReview the data for changes
Compare Google data with webhosting data (Google lies)
Key PointsKey PointsWithout analytics you do not
know what is working.Analytics should be put on every
pageAnalytics should be looked at
Show Live Google Show Live Google AnalyticsAnalytics
Pete DuMellePD Design Inc847-769-7495
http://www.pddesigninc.com/BusinessBuilding.shtml
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