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Web 2.0:

Helene Blowershelene.blowers@gmail.com

Moving Libraries Forward to Web 2.0Infopeople Webcast

May 9, 2007

What Library Managers Need to Know

Image: Ocean Flynn @Flickr

Web 2.0 in Mainstream Media

The spring of 2006 will go down as a curious moment in (time when) the mainstream-media steamroller caught up with a bona fide cultural phenomenon, then flattened it into a cliché before the average person knew what all the fuss was about. That's ironic, because the fuss was about the average person--that is, his or her participation in what's known as "social media," "social networking," "user-generated content," the "live Web."

The Network Unbound, Fast Company June 2006

Web 2.0 Wake up

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“Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online.” - Wikipedia.com

Shared Pictures =

Shared Knowledge =

Shared Bookmarks =

Shared News =

Shared Videos =

Shared Everything =

Web 2.0 Definition

Web 2.0 Communities

“The central idea of (Web 2.0 technologies) is harnessing collective intelligence.” - Tim O’Reilly, O’Reilly Media

Web 2.0 Watermill

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Web 2.0 Logos

Enlightening Educating Expanding Everyone Empathic

Emerging Elementary Entertaining Enriching Enjoyable

Essential Exciting EmpoweringEmpowering Electronic

Engaging Equality Embedded Embracing Enabling

Energetic Enchanting Encouraging …

Web 2.0

Organizational Effectiveness & Employee Engagement

Marketing & Customer Engagement

Web 2.0 Applications

Web 2.0 is about creating dialogue.

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Blog:Blog:

a) Short for “web log”b) an easy to use publishing tool that

lists content in reverse date orderc) a great way to engage staff & library

users in conversation d) all of the above

http://www.darienlibrary.org/directorsblog/

Blogs: External

PLCMC internal Circ communication blog

Blogs: Internal

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http://www.blogwithoutalibrary.net/links/

Blogs in Libraries

WikiWiki::

a) a Hawaiian word meaning “quick”b) a collaborative web space that

anyone* can editc) a useful tool for sharing library

knowledge or engaging usersd) all of the above

http://www.libraryforlife.org/subjectguides/

Wiki: External

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http://booklovers.pbwiki.com

Wiki: External

Wiki: Internal

http://www.libsuccess.org

Wikis in Libraries

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RSS:RSS:

a) short for Really Simple Syndicationb) an effective tool in keeping up news

& trendsc) a great way to find out what people

are saying about your libraryd) all of the above

RSS (XML) if native format – NOT Pretty!

RSS in native format

My Yahoo portal – RSS Feeds

Yahoo News Aggregator

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http://www.hclib.org/pub/search/RSS.cfm

RSS: External

http://tinyurl.com/yk8npb

RSS: Internal

Bloglines.com

RSS: Monitoring your library

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PodcastPodcast::

a) 2005 word of the yearb) an audio file that is available through

RSSc) an effective way to engage youth and

market library servicesd) all of the above

http://www.homerlibrary.org/audioreviews.asp

Podcast: External

http://www.fairfaxcounty.gov/library/bookcast/

Podcast: External

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http://learningatlcpl.blogspot.com

Podcast: Internal

Podcasting Libraries

http://www.libsuccess.org/index.php?title=Podcasting

MySpaceMySpace (Social Networking):

a) The most popular web site for the under 20 crowd.

b) The 2nd most popular visited site on the WWW

c) A great way to connect with teens

d) all of the above

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www.myspace.com/libraryloft

Social Network: External

www.myspace.com/libraryloft

Social Network: External

www.myspace.com/libraryloft

Social Network: External

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Social Network: Internal ?

http://library20.ning.com

What can Libraries do to

continually keep up with changes ?

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Player [pley-er] noun

1. a person or thing that plays.

2. one actively involved especially in a competitive

field or process.

Become a “Knowledge Player”:? 15 minutes a day

Become a “Knowledge Player”:? 15 minutes a day? Subscribe to a

few blogs

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Become a “Knowledge Player”:? 15 minutes a day? Subscribe to just

5 blogs? Tag “play items”

in Del.icio.us

Photo by Uma B. - Flickr

Become a “Knowledge Player”:

? 15 minutes a day? Subscribe to just

5 blogs? Tag “play items”

in Del.icio.us? Create a learning

blog

Photo by Lemonade Dusk- Flickr

Become a “Knowledge Player”:

? 15 minutes a day? Subscribe to just

5 blogs? Tag “play items”

in Del.icio.us? Create a learning

blog

??PLAY!!!!!PLAY!!!!!Photo by Bukutgirl - Flickr

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http://our23things.infopeople.org

Web 2.0 Tips for Managers:

- Support staff learning for all members of staff (especially mgmt & support) to participate.

- Build the program for late-bloomers- Allow participants to blog anonymously- Communicate weekly using 1.0 methods- Focus on discovery & encourage challenges- Encourage staff to use each other & work

together.- Find funding for incentives – Huge ROI- Remember that it’s not about acceptance or

doing it right. It’s about exposure.

- & continually encourage staff to play!!!!!

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Where do I find links to all of today’s stuff?

http://del.icio.us/Web4Managers

Helene Blowerswww.LibraryBytes.com

helene.blowers@gmail.com