Selling Information Literacy by the Sound(bite)

By Mike Seidman (Flickr: vulture businessman?) [CC-BY-2.0] (http://creativecommons.org/licenses/by/2.0), via Wikimedia Commons

Gibberish…Information literacy

CILIP: “Information literacy is knowing when and why you need information, where to find it, and how to evaluate, use and communicate it in an ethical manner.” CILIP. (2012). Information literacy: the skills, [Online] [Accessed 25/04/2013]http://www.cilip.org.uk/get-involved/advocacy/information-literacy/pages/skills.aspx

i-Skills

JISC: “[T]he ability to identify, assess, retrieve, evaluate, adapt, organise and communicate information within an iterative context of review and reflection.” Dr. Mark Hepworth et al (2006). i-Skills: An investigation of the staff development issues relating to i-skills development, [Online] [Accessed 25/04/2013] http://www.jisc.ac.uk/media/documents/programmes/jos/iskillsdevelopment.pdf

Transliteracy

Transliteracy.com: “Transliteracy is the ability to read, write and interact across a range of platforms, tools and media from signing and orality through handwriting, print, TV, radio and film, to digital social networks.” Transliteracy.com [2013]. Transliteracy definition, [Online] [Accessed 25/04/2013] http://nlabnetworks.typepad.com/transliteracy/

Epiliteracy

Epiliterary.com: “Epiliteracy is a position in the field of Information Literacy according to which mental understanding of a subject is caused by interaction of physical states with events in the brain, but these states do not themselves cause anything unless communicated effectively.” Epilteracy.com [2013] Epic Literacy, [Online] [Accessed 25/04/2013] http://www.epiliteracy.com

Fitter, Faster, Stronger.

At the Student level:Better research capabilitiesBetter essaysBetter marks

At the Departmental level:Can be used for Widening ParticipationTies in with EmployabilityIncreases student confidence

Cold Calling“Do you know how to open this .PDF?” (They didn’t even tell me what the .PDF document was, where they found it or the problems they were having).“Why can’t I add website links to my Moodle area?”“How do I apply for digitisations?” (I sent a detailed response, they never replied).“I’ve published my own collection of eNovels, here’s the link.”“Who is this and what do you want?”

Selling through Customer Service.

• Programme Committees• Links with individual tutors• IT queries• Annual Renewals Exercise

The results?• A twofold increase in Year One (from

one to two sessions)• Doubling up on this increase in Year

Two (two to four with two pending)

Why Information Literacy?

Conclusion…1.12. ‘Over the last year the library at MMU

has developed a closer feedback cycle between curriculum development and library provision. This has led to developments on both sides: the embedding of info-skills sessions in the curriculum and the direct link between library provision, digitization services and the Moodle presence of all individual units.’ — Excerpt from BA (Hons) Philosophy Periodic Review document.