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We make it easy to learn and
teach computer science.
222,600New software
jobs by 2022
rex.academy2
Problem
Source: code.org and fortune.com
Only
78CS Teachers
Graduated across
US in 2018
Only
8%STEM graduates
are in Computer
Science
24%Growth in IT Jobs
By 2026
History
2015 – 2017Hobby
2018 – 2019Local PartnershipsRex Programming
2020 JanPivot to SaaS Model
rex.academy3
Cu
rric
ulu
m
Learning Styles
Online Lab
Lear
nin
g P
latf
orm
Analytics
Custom Branding
Gamification
AI platform K-12 & Work force Development
Simulations & Animations
Certifications
Job Pathways
Self-paced & Project Based
Solution
Standards Aligned
rex.academy3
• Multi-Tenancy• Mobile App• Analytics
Ph
ase
2
(9/3
0/2
02
0)
Ph
ase
3
(12
/30
/20
20)
• Integrations• PTP Platform
Ph
ase
4
(6/3
0/2
02
1)
• AI• Learner Styles• K5 CurriculumMVP
Ph
ase
1
(6/3
0/2
02
0)
Rex Product Roadmap
rex.academy5
Business Model
rex.academy6
Subscription Model
Per Student
K12 Schools
Individuals
Workforce Development
Rex
Academy
$600Kin 2020
Due to Covid – 19, the project
gets kick started from 2021
Traction
10,000 + Students2018 - $110K, 2019 – 224K
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Market Size
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a. U.S. TAM : $135 Billionb. U.S. SAM : $40 Billionc. U.S. SOM : $500 Million
Pricing Differentiation
Leverage
Board Members
1
2
Marketing5
3
Leverage
National Orgs 4
Go To Market Strategy
K12 Sales Team
(Commission Based/
1099)
Go To Market Strategy
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Leadership
Sandy PadalaCo-Founder and CEO
• Masters in Computer Engineering
• Past : Technology Design Director at Harley Davidson Motor Company
• Lead 200+ team members with 500M+ Budget
Stan PageSVP of Sales
• MA - Bucknell University• Past : k-12 Sales at 3M,
Apple, Pearson, Safari Montage• Worked in k-16 sales for over 20 years• Helped EdTech startups for over 6 years
Board of Directors
Greg Campbell• Global Business Strategist• CEO and Investor• Rainmaker -inc, North Texas Opportunity
Fund• Whitney International HBCUsonline.com
Chuck Amos• Growth Strategist• CEO and Investor• Guide K-12, Atomic Learning• Board Member at BoxLite Corporation and
Mind Institute
Market Segments - Revenue Streams1. Curriculum Licensing with platform – 95%
k12 Curriculum Licensing –60%
Public SchoolsCharter SchoolsPrivate Schools
Workforce Development -25%
Community Colleges
NHWD, CCGD Non-profitCorporates
Curriculum Licensing with platform – 95%
After School – 10%
Organizations - YMCA
Private Techie Factory, CrackCode
B2C – 4%
Parents
IT Job Training Skills
Platform – 1%
• Ed Buddy
• World Space Science Program
rex.academy11
Company Tynker Code.org CodeHS Compu Scholar Learning.com
Coding Editor & Auto Correction ✓ ✓ ✓ ✓ ✓ ✓
Learning Styles and AI ✓ 🗴 🗴 🗴 🗴 🗴
Interactive simulations & Animations ✓ 🗴 🗴 🗴 🗴 🗴
Standards Aligned ✓ ✓ ✓ ✓ ✓ ✓
In-Depth Instructional Videos ✓ 🗴 🗴 ✓ 🗴 🗴
Lead to Certifications ✓ 🗴 🗴 🗴 ✓ 🗴
Lab/Homework Solutions ✓ ✓ 🗴 ✓ ✓ ✓
In Detail student reporting and analysis ✓ ✓ 🗴 ✓ ✓ 🗴
High School Pathways ✓ 🗴 🗴 ✓ 🗴 🗴
Online Lab Environment using VMs ✓ 🗴 🗴 🗴 🗴 🗴
Competitors
rex.academy12
rex.academy14
Differentiators
AI & Data PlayOnline Lab
Environment
Interactive Videos
& Simulations
Career pathways aligned
to Certifications
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Current Investors
Loans, Family Round : $75,000Rex Programming Assets : $250,000
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Ask
Uses of Funds Amount % of Total
COGS 490,000 35%
Marketing 396,000 28.3%
SG&A 420,000 30%
Operations 94,000 6.7%
Total 1,400,000 100.00%
$ 1.4 MConvertible Note
rex.academy17
Ask
$ 1.4 MConvertible Note
Valuation Cap - $7 M
Pre-money - $5 M
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“If you're offered a seat on a rocket ship, don't ask what seat! Just get on.”-Sheryl Sandberg
Contact
Sandy [email protected]
Stanley [email protected]
