WE collaborations: vision document

The Premise:

Everyone is born or grows up with aesthetic sense, drive and desire to create his/her own identity. However, the necessity of catering to basic needs, lack of access to the right people and the institutional barriers – often cowers down the individual spirit. We all know that every successful story is all about 98% of hardwork and 2% of luck. However, even if hard work scores, in most cases – the 2% of luck is what keeps an individual from shining through. Perhaps there are a lot more Walt Disneys, Steven Spielbergs, and James Camerons amongst us than what we know of. Perhaps, because they lack the right connections they are not being able to achieve their potential. Sometimes they are constrained geographically (for example – even the best of animators often has to stay back in a geographically backward location because of old and ailing parents – and therefore loses his/her chance of working for a place like the Disney studios), sometimes, even if they are in the right places – simple access to the people who run the institutions is what keeps them from realizing their potential… and sometimes, they themselves are not aware of their potential.

Individually, it’s difficult to effectuate changes in the world. However, collectively, we can make that change, we all believe that if there is one name that needs to go down in history, it should be ‘ours’. WE, the people involved in the Linkedin group of ‘let’s create the world’s next big film/game’ have been united by a single passion, we all love storytelling, creativity and animation. We have grown up and still enjoy the inspiring tales of Lion King, we have all laughed with Shrek, we have had fun watching Beauty and the Beast. We believe in the power of stories and how they can spread happiness throughout the world, these stories can start the change to that better world. There’s one more thing that we believe in - WE have the power to create such stories. Collectively, we are a group of creative writers, artists, directors, designers and producers – who have the ability to create and spread such stories across the world. The unification of all these necessities, passions and talent with the single goal of changing the world one creative project at a time, has produced this talented group, the WEEntertainment Group.

Because our unique group is formed from people living in many different countries, WE do not need to bring our work across the globe; WE are already all over the world.

That is the key premise of this group – whichever way we see it.

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WE collaborations: vision document

Collective objective:

To tell inspiring stories that have the power to change the world.

How do we plan to tell our stories:

WE are entertainers by profession. We can create great stories and bring them to life using our creativity, imagination and skills in animation, modeling, character building, story writing, etc.

We will use these skills and the power of collaboration to bring our stories to life and spread them out to the world.

How do we collaborate?

When we started the group of ‘can we create…’ there were just a handful of us – who were writing on a regular basis, there was hardly any vision – just our passion for movies. In the span of thirty days – the group has reached a size of more than 60 people. About 10 times its initial size. In terms of skillsets – we have had a major leap – jumping from a one marketing guy, one 3d artist and one tech scientist to a team of 60 creative artists, directors, production heads, art directors etc.

In terms of vision – we started with the idea of making an independent short animation – and now we are talking about making the first real virtual animation studio that will create stories with the power of changing the world.

The following factors have played a key role in the possible ways of collaborating in this vision:

1. We have all been inspired by the idea of storytelling and spreading them out to the world.

2. We have the necessary skillsets to create such engaging stories3. Whatever we lack individually, WE can make up collectively 4. We have all tried to do something on our own – apart from doing 9 to 5 jobs. Therefore,

individually, we do possess the entrepreneurial spirit in some way or other. This time instead of 60 or more talented people pushing in different ways to achieve something, WE are all pushing in the same direction to achieve our goal.

5. We are extremely active on the online space.

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WE collaborations: vision document

So what can we do together:

As we have ourselves said time and again, ‘we have the power of WE’ – the ability and opportunity to collaborate, where we can both exercise, share and build on our skills.

Therefore, together we can form a virtual studio where we can all contribute in our respective ways to build a strong entity in the world of entertainment.

What do we try to achieve

During our first round of discussions regarding storyline, et al… it came out that whatever movies we make we should be able to make a difference to the lives of children. Broken families, parents living apart from each other are very common instances in today’s world – and the one person it impacts the most is the child at home – who finds it difficult to adjust to a world without both the parents by his or her side.

This is a problem that many of us and our friends have faced too – growing up with only the mother and father by his/her side and trying to adjust to their lives rather than live his/her own.

Thus, the stories that we tell – need to have a child protagonist with the parents around him/her.

Every story that we create will make the family bond tighter.

Thus, most of the stories will showcase the power of the family.

This will achieve two things from a social point of view:

1. It will try and instill the value of family bonding in the minds of our viewers. 2. It will appeal to the emotions of the child as well as to the entire family.

From a business perspective:

1. It will increase the viewership of the movies both at plexes as well as at home – as unlike action children’s stuff – the stories will have the family at the center and will create an emotional bond with both the parents and the child.

WE ENTERTAINMENT: THE ENTITY IN CYBERSPACE

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WE collaborations: vision documentWEEntertainment will be a company that will produce, direct and distribute animation movies, games and learning programs.

As of now, the company vision that we see is as follows for the next four years:

EXPLAINING THE STRUCTURE:

WEENTERTAINMENT: WEEntertainment will be the holding company – which will have all the stakes for WESTUDIOs and We Interactive. WEEntertainment will be an employee owned company – and everyone working for WEEntertainment will have a chance to share profits.

WEEntertainment – will differ from other companies in a lot of ways:

1. It will work with contractors – i.e. people will come on a contract basis for each project under each of the new entities.

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WE Entertainment

WE Studios WE Interactive

WE Gameportal

WE Learning

WE Game Changers

WE collaborations: vision document2. Every contractor will get a fee for his/her contribution. At the same time, every

contractor will also get share of the profits (which will be variable) based on the success of the overall company.

WEEntertainment will work through independent agents present in every major city in the world – who will present WE PRODUCTS to clients, distribute them and sell them.

EVERYBODY WORKING UNDER WEENTERTAINMENT WILL BE PART OWNER OF THE COMPANY. PEOPLE WORKING AS ALLIES – WILL ALSO HOLD MAJOR STAKES IN THE COMPANY.

(However, the process of taking on allies and employees will close at a certain point during the formation of the company. Post that joining will be only through a need basis).

THEY WILL SELECT THE MEMBERS IN THE BOARD OF DIRECTORS – AND WILL HAVE A SAY IN THE WAY THE COMPANY IS RUN.

WESTUDIOs: WESTUDIO will be an animation studio set up under WEEntertainment, which will produce independent animation films.

Each movie project undertaken by WESTUDIO will be an end to end project. – i.e. starting from concept to distribution, WESTUDIO will work with independent artists, writers, designers, directors, etc. These people will be working as contract employees (with ESOPs) for WESTUDIO on a project basis and will have to commit a minimum number of hours per year under their contract.

The rates will also be fixed for this.

WESTUDIO will distribute its films – through its distributor network who will work as allies.

Unlike the normal employer-employee format, WESTUDIO will work through alliances made with these artists, writers, designers, etc.

WESTUDIOs will undertake the following types of projects:

1. Full-length animation films: Full length animation films mostly targeting children and young adults (2- 10, 11- 15-15, 16-20) will be produced by WESTUDIOs. WESTUDIO will also have a set of directions to be followed during story development that will differentiate it from other movie studios.

While children and young adults will be the primary target audience – the stories will also appeal to parents and families at large.

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WE collaborations: vision documentThus, the age groups of 21-45 becomes the secondary target audience.

2. Short animations: Animation shorts – by corporates, film bodies, etc. will be taken up by WESTUDIO.

3. TV Shows: Animation shows for television will be taken as turnkey projects for WESTUDIOs.

4. Syndicated blockbusters (Post-production, animation and Visual Effects): Almost all films shot with real actors need a substantial amount of VFX work to be executed. WESTUDIO will work on such syndicated work for international blockbusters – where the animation and VFX will be created by WESTUDIO.

We will initially start with VFX and animation for syndicated blockbusters – and then build on our post production facilities.

WE Interactive:

Apart from WESTUDIO, WE Interactive will be another entity set up under WEEntertainment, which will have the following divisions:

a. WEGAMES: WEGAMES will develop interactive computer games based on the copyrighted work produced under WESTUDIO. Thus, WEGAMES will have the possibility to turn every film original content produced by WESTUDIO to game out and market.

b. WELEARNING: WELEARNING will be an eLearning company set up under WE Interactive that will develop world class eLearning products for children. WELEARNING will work closely with WEGAMES to develop these learning modules for educational companies and institutions.

A lot of WELEARNING products will be based on the characters produced by WESTUDIO movies. For example – if we create an alternative version of Peter Pan stories in WESTUDIO, it will be transformed into an education module for WELEARNING, where Peter Pan will probably teach children (in the age groups of 2 – 5 years) rhymes, alphabets, etc.

Thus, the stories and characters that we develop through WESTUDIO will be used throughout other divisions as well.

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WE collaborations: vision documentc. WE Game Changers: This will be the R&D lab of WEEntertainment – which will have an

independent P&L. The target for WEGame Changers will be to research and produce one game-changing product each year that can make the world a better place for children. WEGame Changers will integrate all products and divisions of WEEntertainment and develop game changing solutions that can be disseminated through various platforms. (For example – a mobile based app that can help kids to develop their story writing skills).

Key revenue streams for each division:

Division Revenue stream WESTUDIO Distribution and worldwide release of movies

Broadcast rights Merchandising Music rights Children’s events – based on movies In movie branding Syndicated blockbuster projects –VFX and animation

work. WEGAMES Sale of products

Ecommerce – i.e. products shown in the game can be purchased right from the game itself

Advergaming In-game branding

WELEARNING Bespoke learning projects for educational institutes Sale of off the shelf learning projects based on movie

characters created out of WESTUDIO. (For example – if we create a character called John the Woodpecker – we can create an entire learning project on ‘understanding the science of trees with John the Woodpecker’.)

Creating learning environments (for example – if we make a film on nature – we can design an interactive learning environment in schools based on the characters we created in one of our films- where students can learn how to understand nature.

We Game Changers The potential here is limitless – because it can be anything starting from app licensing to online advertising to even sale of products on the shelf.

Target to Achieve this goal by January 2016.

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WE collaborations: vision documentFOR WEENTERTAINMENT

1. All divisions to be operational by January 2016.

FOR WESTUDIO

2. WESTUDIO to be produce at least 2 full-length animation features by 2015. 3. WESTUDIO to start at least one animation television show by 2015. 4. WESTUDIO we start work on at least one syndicated blockbuster project by 2015 (in

terms of starting work on at least

FOR WEGAMES

1. WEGAMES to produce 4 successful games and host it on its own portal based on copyrighted material produced by WESTUDIO.

2. At least 1 successful – advergame. 3. 5 successful – in-game advertising options. 4. WEGAMES to secure at least 3 game contracts from clients

FOR WELEARNING

1. At least 2 successful eLearning projects secured from clients. 2. 1 off the shelf successful learning programme based on WE STUDIO created characters.

FOR WE GAMECHANGERS: Initiation of the first project under We Game Changers and production of the first prototype of the project.

Target Timelines

Milestones Timelines For WESTUDIOS

Formation of WEEntertainment – WESTUDIOs By December 2012

Securing the first project under WESTUDIOs – through trailer, securing of investor, making of trailer.

By February 2013

1st Movie production including post production By November 2013

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WE collaborations: vision document

1st Movie release by January 2014 By January 2014

First party of WEENTERTAINMENT JANUARY 20142nd movie production By February 20142nd movie release By august 2015

Work on the 1st television By January 2016Syndicated business for one blockbuster By December 2015

For WEGAMESFormation of We Interactive - WEGAMES By October 20131st game release By January 2014The release of the first game to coincide with the first movie release

Production and release of two more games based on the copyrighted work produced by WEENTERTAINMENT

By December 2014.

Securing the first advergaming order for WEGAMES By December 2014Securing and executing the three more game contracts from clients.

By January 2016

FOR WELEARNINGSecuring at least 1 eLearning project and executing it. By January 2015Securing at least 3 more orders with the initial showcase By January 2016

The next steps: From August 2012 – December 2012

1. Creating a website for the overall vision2. Develop the roadmap for creating WESTUDIO.3. Creating company structure – as to who will handle what in the first project i.e.

WESTUDIO4. Publish the list of project heads on the website5. Develop the list of groups to be formed under WESTUDIO. 6. Form the company 7. Start work on the trailer – initiate action 8. Release the trailer for distributor viewing – release the short version of the trailer for

crowd funding.

OVERALL STRUCTURE of WEENTERTAINMENT – WE STUDI0 – BY 2013

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WE collaborations: vision document

(Creative Director goes under Chief of Marketing and Director of Projects. )

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WE STUDIO

BOARD OF DIRECTORS

CEO

CHIEF ALLIANCE

HEAD

ALLIANCE HEADS - WHO WILL FORM ALLIANCES

WITH DIVISIONS, PEOPLE AND ORGANISATIONS

CHIEF OF MARKETING

MARKETING TEAM - WHO WILL DEVELOP

THE MARKETING CAPABILITIES

DIRECTOR OF PROJECTS

PROJECT HEADS - ONE PRODUCER

FOR EACH PROJECT

PROJECT TEAMS AS PER SIZE AND NATURE

OF BUSINESS

Creative Director(position under Dir of

Project & C. Marketing & works with Marketing

teams and Projects Heads)

REVENUE HEAD

WHO WILL WORK WITH THE AGENTS OF WE ENTERTAINMENT TO SECURE BUSINESS

CFO

FINANCE AND LEGAL