1

Jordi Graells Costa jordigraells@gmail.com

Barcelona, August 2008

Attribution Non-commercial No Derivatives (by-nc-nd): This license allows you to download this work and share it with others as long as you mention the author and link back to him. You can’t change it in any way or use it commercially. Check the whole license in: http://creativecommons.org/licenses/by/2.5/legalcode.

We are

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So far organizations have turned their backs on people

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But here we are -the people

2.0

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who work in a large organization

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that wants to orientate its services to the changing needs of clients

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and a morereality

and more complex

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beginning with knowledge, which is very intricate

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But we don’t know

where to start

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and we have decided to adopt attitudes that will change the organizations

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The traditional pyramidal

organization will not disappear, but managers

have to assume...

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that technology is an essential

part of people’slives and

communication

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and thatemployees, clients, and

suppliers have their own new

values

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The web 2.0 is a revolution

in how people make use

of the Internet

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we have decided to change these apps on the desktop.....

.....for these on-line, through the browser:

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everybody creates and brings content

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information is exchanged among users without compensation (P2P)

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shared authorship

and open intellectual

property licenses

are chosen

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Thus, the impact of technology forces the organizations to manage their resources with another, much more collaborative, culture

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Technology 2.0 helps us to meet the users needs:

- to manage information- to communicate- to let them know what we do- to share what we do

Folksonomy Technorati Tag Cloud © Ocean Flynn - CC NC SA 2.0

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and with this technology, very little training is needed for employees:it’s easy!

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Webmail

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Blogs: personal space of content creation that provides a platform for profound personal expression

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logs

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Forums: we talk about topics, often with a moderator

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Wikis: everyone in the organization can edit the wiki to share ideas and

knowledge

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RSS: brings web content to users so they don’t need to visit the website

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Social networking: trusted user circles

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Universal search for information

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Localized search and maps

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Personalized access page

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Office automation online: Google Apps, Zimbra, Zoho Office, IBM Symphony...

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With this new culture, we can work collaboratively within the organization and establish horizontal connections outside it

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Moreover, we can manage online projects:

Basecampwww.basecamphq.com

Zoho Projectshttp://projects.zoho.com

LiquidPlannerwww.liquidplanner.com

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Tools for listening, communicating and sharingCommunication: VoIP, e-mail, instant messaging

Collaboration: blog, forum, wiki

Dynamic collaboration: social networking, microblogging(Twitter)

Management: editing (wiki), syndicating (RSS, alerts), tagging (bookmarking), recommending, voting (feed readers)...

Reference on what is said about our organization:Blogsearch blogsearch.google.com, Technorati technorati.com, Blogpulse (compare concepts) www.blogpulse.com, Comments(comments on blogs) www.co.mments.com, Keotag (tags, in various tools) www.keotag.com, Boardtracker (forum discussion search) www.boardtracker.com, Wikio (news search by tags) www.wikio.es, Google Trends (popular search topics) www.google.com/trends, Google Alerts (alerts to track the organization name on the Internet) www.google.com/alerts

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Within the organization, we work collaboratively:

employee empowerment

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http

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atal

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etuploading files among employees as if we were working in our local computer

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talking about recurring subjects in our work to improve processes

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creating microvideos which are attached to the blog

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working together with wikisht

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using a social network to communicate with our contacts to find new opportunities, like the e-Catalunya platform networkht

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.....or Linkedinw

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communicating events with an online calendar

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…..or by social network

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explaining what we are doing at this moment by chat or Twitter

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exploring tags to see who else is interested in the same topics

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And more horizontal external connections (stakeholders and market research)

what can we do..…… for you?

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by subscribing to blog contents via RSS, people get to know us and our projects better

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discussing with the collaborators and other interested parties

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sharing (tagging and storing)all their bookmarks on the Internet…..

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…..as well as presentations

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photos

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audio podcasts

http://gestioconeixement.blogspot.com/2008/03/gens-roca-rac1.html

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and videos

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and people can download and

use all files because they

are licensed underCreative Commons

or allowed by the terms of use

yippee!

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Are you up for putting it into

practice?

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there are somegood examples in the Autonomous Government of Catalonia: in Justice, Health (veterinarians, supervision and alimentary and environmental control)… as well as in the local administration and in somecompanies

An Innovation Competence Process Coming From Knowledge Management© Alex Osterwalder - CC BY SA 2.0

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like the program Compartim (sharing) of the Ministry of Justice (Autonomous Catalonian Government), where more

than 500 people are working collaboratively following

the communities of practice

methodologyand using

the Internet and IT

technologywww.gencat.cat/justicia/compartim

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And the reasonfor all this ?

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27 new answers and solutions

to problems for 2008.....

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..... to be used and applied directly

to workplace

59 Paret 2 © jordigraells. CC BY 2.0

Collaborative employees 2.0

Employees who believe that they can continue working

as they have done so far

This is the real digital divide

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Thank you!!!

Attribution Non-commercial No Derivatives (by-nc-nd): This license allows you to download this work and share it with others as long as you mention the author and link back to him. You can’t change it in any way or use them commercially. Check the whole license in: http://creativecommons.org/licenses/by/2.5/legalcode.

We are 2.0Jordi Graells Costa jordigraells@gmail.com

Barcelona, August 2008