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We Are What We Eat: Cultivating Well-being and Happiness through Sustainable Food Systems by Jo Anne Mallari Tacorda A thesis submitted in conformity with the requirements for the degree of Master of Arts Graduate Department of Adult Education and Community Development Ontario Institute for Studies in Education University of Toronto © Copyright by Jo Anne Mallari Tacorda 2015

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Page 1: We Are What We Eat: Cultivating Well-being and Happiness … · 2016-11-15 · being and happiness are being facilitated through food systems driven by neoliberalism ... become very

We Are What We Eat: Cultivating Well-being and Happiness through Sustainable Food Systems

by

Jo Anne Mallari Tacorda

A thesis submitted in conformity with the requirements for the degree of Master of Arts

Graduate Department of Adult Education and Community Development

Ontario Institute for Studies in Education University of Toronto

© Copyright by Jo Anne Mallari Tacorda 2015

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We Are What We Eat: Cultivating Well-being and Happiness

through Sustainable Food Systems

Jo Anne Mallari Tacorda

Master of Arts

Adult Education and Community Development

University of Toronto

2015

Abstract

If the systems that we build, including food systems, are meant to support and reflect our

ideologies and theories, then contemporary interest in well-being and happiness cannot be

ignored. If we want well-being to flourish and to be happy then the foods we eat must also be

produced, processed and consumed in this way. This thesis critically examines if and how well-

being and happiness are being facilitated through food systems driven by neoliberalism, food

security and food sovereignty. This thesis uses systems thinking to identify the elements and

relationships within each food system and applies a critical theory lens to delineate the power

within those relationships. Each system is then evaluated using Dr. Jennifer Sumner’s theoretical

model of sustainability to understand if and how they promote the three building blocks of

sustainability – counter-hegemony, dialogue and life values – and thus well-being and happiness.

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Acknowledgments

I would like to thank my professor and supervisor, Dr. Jennifer Sumner, and my second reader,

Dr. Mustafa Koç, whose research has illuminated my understanding of food systems. Thank you

for your insights and thoughtful feedback throughout the thesis writing process.

I would also like to dedicate this thesis to all my loved ones. Thank you to my mom who models

inner strength and has instilled a fiery and fearless attitude in me. Her words of encouragement to

“keep going” propel me through life and empower me to achieve goals that sometimes seem just

beyond my grasp. I would also like to thank my dad who continues to teach me the value of hard

work, generosity and humility and who taught me to “hold yourself up to your own standards and

no one else’s”. A special thanks also goes to my brother, Leo, who has taught me that the pursuit

of knowledge and fun can be one in the same. My gratitude also goes out to Jesse Jennings who

grounds me, teaches me to appreciate the small things in life and whose artistic talents continue

to amaze me. I would also like to thank him for acknowledging that “many of our conversations

blossom from [my] schooling” and for his kindness and patience through it all.

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Table of Contents

Acknowledgments .......................................................................................................................... iii

Table of Contents ........................................................................................................................... iv

Prologue .......................................................................................................................................... 1

Chapter 1 We Are What We Eat ..................................................................................................... 4

Introduction ..................................................................................................................................... 4

Purpose of Study ............................................................................................................................. 6

Research Objectives ........................................................................................................................ 6

Theoretical Approach: Critical Theory and Systems Thinking ...................................................... 7

Strategy for analysis ................................................................................................................... 9

Methodology ............................................................................................................................ 10

Ethical Considerations ............................................................................................................. 13

Limitations of this Research..................................................................................................... 13

Conclusion................................................................................................................................ 14

Chapter 2 Food Systems and Well-being and Happiness ............................................................. 15

Understanding Food Systems through Systems Thinking ............................................................ 15

Well-being and Happiness ............................................................................................................ 17

Utilitarian Theory ..................................................................................................................... 17

Discussion ......................................................................................................................... 17

Critique ............................................................................................................................. 19

Agential Flourishing................................................................................................................. 21

Discussion ......................................................................................................................... 21

Critique ............................................................................................................................. 22

Capabilities Approach .............................................................................................................. 23

Discussion ......................................................................................................................... 23

Critique ............................................................................................................................. 25

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Sumner's Theoretical Model of Sustainability ......................................................................... 26

Discussion ......................................................................................................................... 26

Critique ............................................................................................................................. 28

The Three Building Blocks ...................................................................................................... 28

Counter-Hegemony ........................................................................................................... 28

Dialogue ............................................................................................................................ 31

Life Values ........................................................................................................................ 32

Conclusion................................................................................................................................ 33

Chapter 3 An Evaluation of The Neoliberal Food System ........................................................... 34

Hegemony ..................................................................................................................................... 34

Dialogue ........................................................................................................................................ 37

Life Values .................................................................................................................................... 42

Conclusion: System Malfunction .................................................................................................. 45

Chapter 4 An Evaluation of Food Security ................................................................................... 47

Introduction ................................................................................................................................... 47

Hegemony ..................................................................................................................................... 48

Dialogue ........................................................................................................................................ 50

Life Values .................................................................................................................................... 53

Conclusion .................................................................................................................................... 55

Chapter 5 An Evaluation of Food Sovereignty ............................................................................. 57

Introduction ................................................................................................................................... 57

Hegemony ..................................................................................................................................... 58

Dialogue ........................................................................................................................................ 61

Life Values .................................................................................................................................... 63

Conclusion .................................................................................................................................... 65

Chapter 6 Conclusion: Building Sustainable Food Systems ......................................................... 66

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Epilogue ........................................................................................................................................ 69

Works Cited .................................................................................................................................. 70

Appendix 1: Sumner’s Theoretical Model of Sustainability ........................................................ 80

Copyright Acknowledgements ...................................................................................................... 81

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Prologue

‘An American investment banker was at the pier of a small coastal

Mexican village when a small boat with just one fisherman docked.

Inside the boat were several large yellowfin tuna. The American

complimented the Mexican on the quality of his fish and asked him

how long it took to catch them.

The Mexican replied, “Only a little while.”

The American then asked why didn’t he stay out longer and catch

more fish.

The Mexican said he had enough to support his family’s immediate

needs.

The American then asked, “But what do you do with the rest of

your time?”

The Mexican fisherman said, “I sleep late, fish a little, play with

my children, take siesta with my wife Maria, stroll into the village

each evening, where I sip wine and play guitar with my amigos. I

have a full and busy life.”

The American scoffed, “I am a Harvard MBA and could help you.

You should spend more time fishing and with the proceeds buy a

bigger boat. With the proceeds from the bigger boat you could buy

several boats, and eventually you would have a fleet of fishing

boats. Instead of selling your catch to a middleman you would sell

direct to the processor, eventually opening your own cannery. You

would control the product, processing and distribution. You would

need to leave this small coastal village and move to Mexico City,

then LA and eventually NYC where you will run your expanding

enterprise.”

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The Mexican fisherman asked, “But how long will this all take?”

To which the American replied, “From to 15 to 20 years.”

“But what then?”

The American laughed and said, “That’s the best part. When the

time is right you would sell your company stock to the public and

become very rich. You would make millions.”

“Millions…then what?”

The American said, “Then you would retire. Move to a small

coastal village where you would sleep late, fish a little, play with

your kids, take siesta with your wife, stroll to the village in the

evenings where you could sip wine and play guitar with your

amigos.” - Author Unknown (McFarlane 25-26).

The parable of the fisherman and investment banker has been interpreted in many ways. To some

“[i]t brilliantly illustrates the illusions we so easily fall into when pursuing wealth and financial

freedom…and [how we] forget the end game is happiness and a fulfilling life (Tresidder “The

Parable”). Others have critiqued its over simplification and romanticized notion of the simple life

(Hamm “Some Thoughts”). For this thesis, the parable serves as a launching pad into a deeper

discussion about food systems and its relation to well-being and happiness.

In the parable, a food producer is presented with two paths to a full and rich life. In one, the

traditional fisherman has time for his family and friends but risks future financial instability in

the face of unforeseen hardships. In this path, it is unclear how the fisherman will cope with the

growing concern of overcapitalization and overfishing in Mexican fisheries brought on by

neoliberal influenced law that “fails to establish ‘how much one can fish’” (Ibarra, Reid, and

Thorpe 19). His ability to compete with “the new and powerful interest groups that neo-liberal

policies have permitted to emerge within the sector” is also questionable (Ibarra, Reid, and

Thorpe 20). Must the fisherman give into the second path and become part of a neoliberal food

system as the American Investment banker advises? If he does, will the neoliberal food system

deliver on its promise of well-being and happiness in the future? Or is there another food system

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that can facilitate well-being and happiness for this fisherman, his family and his community that

does not fall into the trappings of neoliberalism? This thesis asks these questions and explores

the connection between food systems and well-being and happiness.

Chapter 1 will provide a detailed overview of the purpose, objectives, theoretical approach,

strategy for analysis, methodology, ethical considerations and limitations of this thesis. Chapter 2

will lay the conceptual groundwork of this thesis and will showcase a literature review of food

systems, systems thinking, well-being and happiness and Sumner’s theoretical model of

sustainability that prioritizes sustainability and well-being through the promotion of the civil

commons. Chapter 3 will unpack the neoliberal food system and will evaluate its ability to

support well-being and happiness against Sumner’s theoretical model of sustainability. Chapter 4

will build of the analysis in Chapter 3 and will evaluate a food system based on food security -

the first of two alternative food systems that will be studied in this thesis. Chapter 5 will study a

system based on food sovereignty, an emerging concept that has the potential to transform food

systems away from neoliberal influences, and discuss the potential it has to systematically

integrate well-being and happiness.

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Chapter 1 We Are What We Eat

Introduction

Food is multidimensional; it is essential to human life, facilitates social interaction and tethers us

to earth’s natural processes. To organize food, human societies create food systems which can be

as simple as hunter-gather arrangements or as complex as food systems facilitated through

international trade (Sumner, “Conceptualizing” 326). Humans interact with food systems

frequently since “eating is one of the most common human activities we engage in on a regular

basis” (Koç, Sumner and Winson xi). Although interactions with the food system happen

constantly, just a brief reflection on one’s relationship with food reveals that these interactions

are far from mundane as “food carries multiple levels of emotional, social, cultural, and political

meanings, intertwined with taste, memory, tradition, and ritual” (Brady, Gingras and Power 122).

Indeed, food systems are relational and “embody relations among humans and the environment”

(Sumner, “Sustainability” 327). The pervasiveness of the adage ‘you are what you eat’

demonstrates just how intimately relational food systems can be. Food and the study of food

systems are pedagogical tools that teach us about ourselves; unpacking the relational quality of

food systems reveals that ‘you are what you eat’ and, conversely, ‘you eat what you are’. This is

because food systems emerge from what societies declare as important, such as the dominant

theories and paradigms of a particular time, and in turn feed those theories and paradigms back

to us. This relational embodiment occurs because “a food system operates within, and is

influenced by, the social, political, economic and environmental context” (Goodman as cited in

Colonna, Fournier and Touzard 70). As such, a food system can be understood as an expression

of the dominant political economy and political ecology.

The influence of dominant ideology on food systems can be witnessed throughout human

history; in the last several decades the prevailing ideology of capitalism has greatly influence

how we conceptualize food and structure our food system. Capitalism can be understood as

the process that aims to accumulate the greatest profit in the least

amount of time. This is done by maximizing the spread between

the production cost and the selling price of a commodity, by

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expanding the market for the profitable commodity as quickly as

possible, and by increasing the speed at which a unit of capital

turns over (Albritton 92).

The relationship between capitalism and food is not new, journalist and food theorist Paul

Roberts argues that “food was our first form of wealth, and its production was our first economic

enterprise” (xiii). He also argues that it was agriculture that taught us the fundamentals of

capitalism including rudimentary economic organization, specialization, accounting and

management practices and the economic and political value that can be derived from trade and

speculation (P. Roberts xiii). He also points out that it was labour saving technology, large

production and global trade that saved Europe from famine when population started to increase

in the eighteenth century (P. Roberts xiii). Indeed, capitalism has greatly impacted humanity’s

relationship to food particularly in the way food is perceived. Under capitalism, food is viewed

and treated as a commodity. Since the 1970s, the ideology of neoliberalism has further embedded

the principles of capitalism into social structures, including modern food systems.

Neoliberalism is a political ideology and practice that can be described as an intensification of

capitalism through privatization, free market policies, deregulation, fiscal austerity and cuts in

social programs (Harvey, “A Brief History” 2 and Miles 3 Feb. 2014). This ideology emphasizes

principles of neoclassical economics and focuses on material and economic growth that

“promotes money values first and foremost” (Sumner, “Searching” 87). It asserts that human

well-being is best advanced by entrepreneurial freedom in a market-driven society (Harvey,

“Neo-liberalism” 145). Proponents of neoliberal ideology also argue that “[t]o become happy, as

any liberal will tell you, we must embrace the invisible hand of the market” (Binkley 163).

Neoliberalism is the key ideology driving the globalization project which is an ongoing process

of the “[transferring] of certain powers from nation states to international financial institutions

and corporations” (McMichael as cited in Fairbairn 18). The globalization project is corporate

globalization, also referred to a globalization from above (Sumner, “Sustainability” 43), in

action.

One of the effects of the globalization project is the emergence of the industrial, neoliberal food

system that removes the social and political barriers hindering the free flow of capital in food and

agriculture (Fairbairn 10). Since this food system is driven by neoliberal ideology, it can be

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assumed that its purpose is also to advance human well-being and happiness. The critical

question then becomes well-being and happiness for whom?

Purpose of Study

If the systems that we build, including food systems, are meant to support and reflect our

ideologies and theories, then the contemporary interest in well-being and happiness cannot be

ignored. The purpose of this thesis is to explore and evaluate the food system that perpetuates

principles of neoliberalism and alternative food systems that perpetuate principles of food

security and food sovereignty and if and how each facilitates and supports well-being and

happiness.

This research will contribute to food justice discourse and encourage food advocates, civil

servants, educators, business leaders, and citizens to pursue food systems that support well-being

and the pursuit of happiness, which the United Nations has declared “a fundamental human goal”

(UN News Centre).

Research Objectives

There are three main objectives of this thesis. The first objective is to unpack the neoliberal food

system and evaluate its ability to support well-being and happiness using Sumner’s theoretical

model of sustainability. The second objective is to evaluate two alternative food systems against

the neoliberal system to see if they have the potential to systematically integrate well-being and

happiness. The first system is based on food security and the second is based on food

sovereignty.

To achieve these first two objectives, I will ground my analysis in critical theory which “holds

that social problems often result from groups in society being constrained by social structures

and processes that they themselves construct and maintain” (Murray and Ozanne 129). Looking

at these three food systems is also important because critical theory helps to understand the

present, but also “move[s] beyond this understanding to reveal avenues of change” (Murray and

Ozanne 135). This exploration of alternatives coincides with the third objective which is to

identify how to change food systems to better facilitate well-being and happiness.

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Theoretical Approach: Critical Theory and Systems Thinking

This thesis aims to understand the inner workings of food systems and how those systems are

shaped by and reify social ideologies within their structures. More specifically, this thesis looks

at the neoliberal food system and its relationship to the concepts of well-being and happiness and

also explores alternative food systems guided by principles of food security and food

sovereignty. To illuminate the elements within the neoliberal food system, and the relationships

between those elements, I will use critical theory which is “a theory of history and society driven

by passionate commitment to understand how ideological systems and societal structures hinder

and impede the fullest development of humankind’s collective potential to be self-reflective and

self-determining historical actors” (Welton 1995a as cited in Sumner, “Sustainability” 135).

Critical theory is underpinned by key assumptions. One assumption is that

reality is enacted or socially produced, but in time these social

structures become stubborn, resist social change, and thus become

constraining. Unless reflection occurs, the meanings people

attribute to social structures change more slowly than the structures

themselves (Murray and Ozanne 133).

Another assumption is that

because past social creations constrain us, we are not free-wheeling

creators of our future...[but rather|…humans have the potential to

become anything they wish since we can never know the

fundamental nature of humans. Thus…human potential becomes

the measure of all things (Murray and Ozanne 133).

Critical theory also includes two value judgements, the first being “human life is worth living

[and second that] human life can be improved” (Murray and Ozanne 134).

Critical theory is fitting for my research because it very much supports the development of well-

being and happiness since it “seeks social change that will improve human life” (Murray and

Ozanne 130). Many critical theorists would argue that engaging with the question ‘well-being

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and happiness for whom?’ is important because they “ground their work in a history of

philosophy and sociology that identifies the achievement of the ‘common good’ within

approaches that link human moral growth with enlightenment or critical rationality” (Regnier

50). From this perspective, well-being and happiness can be considered as common goods to be

experienced by all so that humanity can advance.

To strengthen my critical theory approach, I will draw on critical theorists, including Paulo

Freire who argues that people’s vocation is to be fully human and that freedom from oppression

is integral to humanizing the world (Freire 44). I will use Freire’s concept of conscientização, or

critical consciousness, to show that this question of well-being and happiness is actually a

question of power – who has it and who does not in the neoliberal food system. This question of

power is important since “the more powerful sectors may often reproduce society in a way that

solidifies their dominance” (Murray and Ozanne 123). In critical research, understanding

potentially constraining social conditions can be done by uncovering contradictions which can be

catalysts for change (Murray and Ozanne 129). A productive way to unearth the contradictions

and unveil power structures in the neoliberal food systems is through systems thinking.

A systems thinking approach is integral to this thesis because it supports critical theory through

providing “the freedom to identify root causes of problems and see opportunities” (Meadows 2).

By unraveling systems, systems thinking can become “a critical tool in addressing the many

environmental, political, social, and economic challenges we face around that world” (Wright in

Meadows xi).

Systems thinker, Donella Meadows, suggests that a system has three essential aspects: elements,

interconnections, and a function or purpose (Meadows 11). Meadows uses the analogy of a

football team to describe how these aspects form a system.

A football team is a system with elements such as players, coach,

field, and ball. Its interconnections are the rules of the game, the

coach’s strategy, the players’ communications, and the laws of

physics that govern the motions of ball and players. The purpose of

the team is to win games, or have fun, or get exercise, or make

millions of dollars, or all of the above (Meadows 11).

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The key interconnected elements in food systems include corporations, governmental bodies,

food producers and food eaters. The function or purpose can be generating profit, providing good

livelihoods, feeding a population or all of the above. To understand how the system runs,

Meadows warns against struggling to identity all the elements of a system and suggests that it is

more productive to try to understand the relationships between the elements instead (Meadows

13). This understanding is important in critical theory because it is an “interdisciplinary

perspective [which] is a systematic critique of social conditions that aims to help people envision

a better society” (Murray and Ozanne 129).

It is also important to note that critical theory does not merely result in a description of social

conditions but is also forward thinking. In this way critical theory “explicitly declares an

emancipatory interest; that is, its aim is to release constraints on human freedom and potential”

(Murray and Ozanne 129). While this emancipatory aspect of critical theory is important, it has

also been critiqued as a point of weakness. The problem “involves how one moves from abstract

theory to concrete social change” (Murray and Ozanne 141). To overcome this limitation, this

thesis once again invokes systems thinking. Systems thinking is integral to this emancipatory

process because it reveals leverage points within a system “where a small change could lead to a

large shift in behavio[u]r” (Meadows 145). This thesis studies two alternative food systems

based on food security and food sovereignty to understand if they have better leverage points to

facilitate well-being and happiness than the neoliberal food system that is dominant today.

Strategy for analysis

To achieve the objectives outlined above, this thesis uses systems thinking to unpack and

identify the elements and relationships within food systems driven by neoliberalism, food

security and food sovereignty. A critical theory lens is also applied to delineate the power within

those relationships. To evaluate the three food systems and their ability to facilitate well-being

and happiness, this thesis utilizes Dr. Jennifer Sumner’s theoretical model of sustainability for a

critical understanding sustainability. Sumner’s concept of sustainability is important to this

research because “sustainability can result in increased individual and community well-being”

(Sumner, “Sustainability” 2). Indeed, Sumner argues that “[w]ell-being is not only associated

with sustainability, but is also the portal to the realization of human potential. It is the connection

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between the concrete world that is and the utopian world that could be” (Sumner,

“Sustainability” 34).

Sumner’s model was conceptualized through utopian thinking, which like critical theory, seeks

out alternatives that support the realization of human potential (Sumner, “Sustainability” 12).

The model suggests that sustainability can be built on the building blocks of counter-hegemony,

dialogue and life values (Sumner, “Sustainability” 159). The building blocks within Sumner’s

theoretical model of sustainability interact to create and maintain the civil commons which

“provides crescent spaces where individual and community well-being can flourish, and the

utopian project can be realized” (Sumner, “Sustainability” 263). In this way, Sumner’s model

demonstrates importance of systems thinking and highlights how the maintenance of

sustainability, well-being and happiness depend on dynamic relationships of a system.

Methodology

This thesis is based on a literature review of documents. Documents are “broadly defined to

include public records, personal papers, popular culture documents, visual documents, and

physical material and artifacts” (Merriam 162-163). This thesis benefited from a careful review

of documents because they are “product[s] of the context in which they were produced and

therefore grounded in the real world” (Merriam 156). This perspective on documents is

particularly important for this thesis since food is necessary to life and well-being and happiness

are essential for an improved quality of life. Additionally, documents represent “voices begging

to be heard” (Glaser and Strauss as cited in Merriam 150), which is not unlike interviews or

observations.

While there are many benefits to using documents to mine data, one limitation is that they are

“usually produced for reasons other than the research at hand” (Merriam 140) unlike

interviewing and observing which are “data collection strategies designed to gather data that

specifically address the research questions” (Merriam 139). On the other hand, because

documents are not produced for research purposes they can contain “clues, even startling

insights, into the phenomenon or study” (Merriam 149). Additionally, there are strategies to

overcome this limitation such as determining the accuracy of documents and coding and

cataloging them (Merriam 151-152).

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To conduct my literature review of documents, I began by reading books and articles focused on

food that I encountered while I completed equity and food justice courses at the University of

Toronto or that were recommended to me by my professors. These books included Food

Sovereignty: Reconnecting Food, Nature and Community edited by Hannah Wittman, Annette

Aurélie Desmarais, and Nettie Wiebe, Critical Perspective in Food Studies edited by Mustafa

Koç, Jennifer Sumner and Anthony Winson and The No-Nonsense Guide to World Food by

Wayne Roberts. I also reviewed online literature from La Via Campensina, the global peasant

organization representing over 200 million farmers worldwide. They are making strides in

changing food systems by demanding food sovereignty, a term they coined that recognizes the

“right of peoples to healthy and culturally appropriate food produced through sustainable

methods and their right to define their own food and agriculture systems” (La Via Campesina

“The International”).

After I read this body of work and gained a general understanding of food justice issues, I then

commenced a systematic literature review following a workshop I participated in that was led by

a librarian at OISE. To ensure authenticity of the documents, I researched and reviewed

published works, academic journals and reputable organizational websites. To conduct my

systemic literature review, I researched the key categorical subject areas of systems thinking,

food systems, well-being and happiness, neoliberal food systems, food security and food

sovereignty.

To narrow down the databases, I selected the following subjects on the University of Toronto

library search tool:

Agriculture

Economics

Environment

Equity studies

Food science

Geography

International development

Political science

Social science

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Women and gender studies

These subjects were selected because of the multidisciplinary nature of food issues. Additionally,

my focus on well-being and happiness is tied to social justice. Indeed my thesis will take on a

social justice framework where an important principle is to strive to not further marginalize

communities or increase inequities in society (Creswell 34). I am also “seeking to bring about

change or address social justice issues in our societies” (Creswell 23). For these reasons, it was

important to include literature from the social sciences and humanities.

To conduct my literature review, I started with systems thinking and food systems and read

Thinking in Systems: A Primer by Donella Meadows and Diana Wright. This book was

recommended to me by Dr. Jennifer Sumner in her Pedagogy of Food course offered at the

Ontario Institute for Studies in Education at the University of Toronto. I also studied material

from Critical Perspective in Food Studies, the text book for the Pedagogy of Food course. To

further broaden my knowledge, I also conducted a systematic literature review by searching

through the databases available through the University of Toronto library based on the subjects

listed above. To search productively through the University of Toronto library, I searched for

literature that focused on food systems and the related terms ‘conventional food systems’,

‘industrial food systems’, ‘corporate food systems’ and ‘systems thinking’. I also searched for

articles and books that mentioned ‘food systems’ and ‘neoliberalism’ together (including a

Boolean search for ‘neo*liberalism’ and a general search for ‘food AND Neo*liberalism).

To conduct a literature review regarding well-being and happiness, I searched through the

databases available through the University of Toronto library based on my pre-selected subjects.

I reviewed material from the year 2000 to 2015 to understand contemporary interest in well-

being and happiness. My search focused on the key concepts ‘wellbeing’ and ‘happiness’

(including Boolean searches for ‘well*being’). I also searched for articles and books that

mentioned ‘food systems’ and ‘wellbeing’ and/or ‘happiness’ and ‘food’ and ‘wellbeing’ and/or

‘happiness’. I have also searched for ‘wellbeing’ and ‘happiness’ in terms of health,

sustainability and the environment.

To conduct a literature review regarding food security and food sovereignty, I started with

material from Critical Perspective in Food Studies, the text book for the Pedagogy of Food

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course that provided an introduction to different kinds of food systems. I also searched through

the databases available through the University of Toronto library based on pre-selected subjects.

My search focused on the key concepts ‘food security’, ‘food sovereignty’ and the related terms

‘food justice’ and ‘food movements’.

Documents were then coded based on the three building blocks of Sumner’s theoretical model of

sustainability – counter-hegemony, dialogue and life-values.

Ethical Considerations

Since only secondary data was collected, this thesis did not require a review from the Research

Ethics Board. This is supported by the Panel of Research Ethics that states “usually, research

based entirely on existing, stored documentary material, publications, or records, is NOT

considered to be research involving humans that requires REB review” (Panel on Research

Ethics).

Limitations of this Research

Due to the nature of conceptual work, this thesis has been written within certain parameters that

make it both relevant and limited. Limitations include discussing the contested terms ‘well-

being’ and ‘happiness’ and the data collection method utilized.

This conceptual thesis acknowledges that various forms of oppression do have very real material

effects including limited access to proper food and housing. While these material implications of

poverty cannot and should not be ignored, it is also important to acknowledge the psychic and

spiritual importance of well-being and happiness.

Another limitation that is present in this thesis can be witnessed through the data collection

method utilized. Due to the conceptual nature of this thesis, only secondary data has been

collected. Additionally, although discourse on well-being, happiness, and food occurs globally

and is undeniably influenced by diverse cultures, the literature reviewed in this thesis is only in

English.

Due to the nature of this work, it is very important to note that the analysis presented in this

thesis is not meant to represent the experiences and opinions of all food producers and food

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eaters but rather it is intended to create and contribute to an ever evolving discourse about the

relationship between food systems and well-being and happiness.

Conclusion

This chapter detailed the purpose, objectives, theoretical approach, strategy for analysis,

methodology, ethical considerations and limitations of this thesis. To engage in a productive

discussion, it is important to lay the conceptual groundwork first. To do so, chapter 2 will

showcase a literature review of food systems, systems thinking, theories on well-being and

happiness and Sumner’s theoretical model of sustainability that prioritizes a critical

understanding sustainability and well-being through the promotion of the civil commons.

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Chapter 2 Food Systems and Well-being and Happiness

Understanding Food Systems through Systems Thinking

To understand food systems, it is helpful to use a systems thinking approach. The definition of a

system can easily be applied to food systems; a system is “an interconnected set of elements that

is coherently organized in a way that achieves something” (Meadows 11) and likewise, a food

system is “an interdependent web of activities that include the production, processing,

distribution, consumption, and disposal of food” (Sumner, “Conceptualizing” 326-7). When a

system has been established and strengthened through feedback loops it starts to perpetuate itself

(Meadows 25). Food systems also integrate dominant theories and paradigms so it is important to

monitor a system to ensure that the system’s purpose or function still supports its intended goals

since “one of the most common mistakes is designing systems around the wrong goal.” The best

way to evaluate the system’s purpose is to observe its behaviour (Meadows 14).

Interestingly, food activists and scholars who observe the food system note that food systems

have been affected by the globalization project which “aims at the removal of social and political

barriers to the free flow of capital in food and agriculture and is institutionalized through

international agreements” (Fairbairn 18). One of the effects of the globalization project is the

emergence of the industrial, neoliberal food system. The ideology that drives this industrialized

food system is neoliberalism which Harvey defines as

a theory of political economic practices that proposes that human

well-being can be best advanced by liberating individual

entrepreneurial freedoms and skills within an institutional

framework characterized by strong private property rights, free

markets, and free trade (Harvey, “A Brief History” 2).

Since the 1970s neoliberalism has become a ‘total ideology’ which can be

considered as

(a) a program or plan of action

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(b) based on an explicit, systematic model or theory of how the

society works

(c) aimed as radical transformation or reconstruction of the society

as a whole

(d) held with more confidence (‘passion’) than the evidence for the

theory of model warrants (Geuss 11).

Proponents of neoliberalism certainly have and continue to push the ‘total ideology’ of

neoliberalism as they seek to “bring all human action into the domain of the market” (Harvey,

“A Brief History” 3) because they are fixated on growth (Sumner, “Eating as” 4). Just as systems

seemingly run themselves, the neoliberal ideology “depicts neoliberalism as an inevitable,

external force rather than an intentional project” (Fairbairn 18). Rather than accepting

neoliberalism and letting it enclose us in, what Freire calls, a “circle of certainty” (38), systems

thinking “allows us to reclaim our intuition about whole systems” (Meadows 6). Through

observing the system a critical consciousness can start to develop. This critical consciousness

helps us to “perceive social, political, and economic contradictions” (Freire 35). In systems

thinking, these contradictions can be noticed as the difference between the perceived purpose of

a system and the actual purpose of a system as demonstrated by its behaviour. In the case of

neoliberalism, it purports to advance human well-being and happiness but its observed behaviour

demonstrates otherwise, indicating that there is a contradiction and thus a system malfunction.

For instance, under the industrial food system, there are 795 million people in the world who do

not have enough to eat, according to the FAO as of May 27, 2015, farmers face the highest

bankruptcy and suicide rates compared to any other occupation, and 170 million child labourers

are exploited through their work in agriculture (FAO “World Hunger” and W. Roberts 27).

Industrial food production is also problematic because it is the biggest polluter compared to other

industries and livestock and their by-products are estimated to account for at least 51% of

greenhouse gas emissions that contribute to climate change (W. Roberts 26 and Goodland and

Anhang 11). These findings indicate that either both well-being and happiness are defined as

social exploitation and environmental degradation, or that the neoliberal food system is not

achieving its purpose. To delineate this contradiction, a deeper reflection on what well-being and

happiness means is needed, followed by an evaluation of the industrial, neoliberal food system.

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Well-being and Happiness

Interest in happiness and well-being is evident throughout human history and continue to be

studied in the fields of economics, psychology and sociology (Atherton 3). More recently, the

international community has also demonstrated commitment to prioritizing happiness and well-

being as can be witnessed in changing policy and governance frameworks such as the Gross

National Happiness index from the government of Bhutan, the Happy Life Years indicator from

The Netherlands, the Happy Planet Index and the World Happiness Index for example (Ahmed 3

and Beyond GDP). Similarly, there are indexes focused on well-being such as the Canadian

Index of Wellbeing and the National Accounts of Well-being (Beyond GDP). In fact, on July 19,

2011, the General Assembly of the United Nations called on member states to “undertake steps

that give more importance to happiness and well-being in determining how to achieve and

measure social and economic development” (UN News Centre). If the systems that we build,

including food systems, are supposed to support our goals and ideologies, then the contemporary

interest in well-being and happiness cannot be ignored. Our discussion now turns to

understanding what is meant by happiness and well-being.

While there are philosophers who attempt to disentangle the concepts of well-being and

happiness, this thesis acknowledges that the two are essentially contested terms and that “the

terms well-being, utility, happiness, life satisfaction, and welfare [are] interchangeable…”

(Easterlin as qtd. in Raibley 1106). This thesis utilizes well-being and happiness for consistency

and because these words are often interchanged in the literature reviewed. In this section I will

discuss and critique prominent theories on happiness and well-being that are focused on

maximizing utility, agential flourishing and locus of control, functioning and capabilities, and

finally building the civil commons.

Utilitarian Theory

Discussion

According to Harvey’s definition, the intention of neoliberalism is to promote well-being

(Harvey, “A Brief History” 2). Binkley also argues that “[t]o become happy…we must embrace

the invisible hand of the market” (163). The preeminent concept that is meant to help achieve

this goal is what economists call ‘utilitarian theory’. Utilitarian theory presumes that “our goal

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should be to promote happiness, which means to maximize the sum of human wellbeing”

(Grenholm 42). In utilitarian theory, “the only intrinsic value is individual utility defined in terms

of happiness or desire-fulfilment” (Grenholm 49). Under this model, “welfare is often

understood in terms of preference satisfaction” (Grenholm 42). This theory is very much driven

by neoclassical economics and “assumes we are rational individuals, seeking to promote our own

preference satisfaction” (Helgesson as cited in Grenholm 43). Under utility maximization

theory holds that every time a person buys something, sells

something, quits a job or invests, he is making a rational decision

about what will…provide him ‘maximum utility’. ‘Utility’ can be

pleasure…or security…or self-satisfaction (Bigelow as cited in

McKibben 30).

Jeremy Bentham also defines utility as “the property in any object that tends to produce benefit,

advantage, pleasure, good or happiness…or…to prevent the happening of mischief and pain,

evil, or unhappiness” (as quoted in Qizilbash 54).

In neoclassical economics, efficiency is often used to assume what is good and valuable

(Glenholm 43). Economic efficiency can be understood as Pareto optimality, “a social state...if

and only if no-one’s utility can be raised without reducing the utility of someone else” (Sen as

cited in Glenholm 44). Glenholm also notes that

[m]any economists today would argue in favour of the choice

interpretation of the Pareto principle. This is an interpretation

which is related to a preference-satisfaction theory, according to

which an alternative x is better for a person that an alternative y, if

an only if the person prefers x to y. According to this position, all

preferences which are expressed by an individual on a market

should be taken into account. The preference of an individual is

simply what she would choose, if she would have to make a choice

between two alternatives (44).

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Critique

The major critique of utilitarian theory is its focus on the ‘economic man’ which

refers to

a hypothetical individual who acts rationally and with complete

knowledge, but entirely out of self-interest and the quest to maximize

personal utility. Economic Man is an imaginary figure who is able to

satisfy economic models that push for consumer equilibrium. All of

Economic Man's choices are based on the fulfillment of his or her "utility

function", meaning the ability to maximize any situation that involves

choice (“Economic Man”).

This approach is flawed because the economic man is a constructed, imaginary, capitalist ideal

(“Economic Man”).

Indeed, it is clear that utilitarian theory promotes, what Sumner would describe as, “the cult of

the individual” (Sumner, “Searching” 87) which is supported by the rational choice model. By

using rationalism as a guide, the rational choice model designs a culture that constructs people as

purely self-interested individuals who are economically motivated to decrease costs and

maximize profit (Zey 10). Happiness in the neoliberal sense is “what one feels when one has

acted on one’s own, in one’s own interest, at some risk and according to some calculus of

probability - and succeeded” (Binkley 103). Viewed from a critical theory lens, the problem with

designing the societal structures in this way is that these ideas become hegemonic, the mentality

of the cult of the individual becomes internalized and people act more like consumers than as

critically engaged active citizens.

Indeed, the rational choice model is an interesting theory to consider conceptually but is

impractical to apply. In its pure form, it assumes that individuals are motivated by self-interest

and are aware and knowledgeable of the different alternatives they have (Zey 10). In reality,

people “sometimes have preferences which are based on bad information and therefore do not

promote our own good [and] what is good for us does not always coincide with our actual

choices” (Glenholm 43). In some cases, “our preferences are welfare irrelevant, which means

that they do not affect our welfare at all. There are also welfare-decreasing preferences, which

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means that getting what we want would be bad for us at least in the long run” (Glenholm 45).

Under utilitarian theory “[i]t is not necessary that the preferences are well-informed and

thoroughly considered” (Glenholm 44).

The rational choice model also assumes an optimal equilibrium where one only gains through

another’s loss (Zey 10). This is in line with utilitarian theory and Pareto optimality. Indeed it is a

“capitalist-based notion of well-being…[that believes] there is not enough to go around, that the

good life can be had only by a few” (hooks 89). At best this facilitates competition and at worst it

facilitates exploitation where individuals use rational thought to justify self-interested decision

making even if they are contributing to collective problems.

Indeed, Pareto optimality is the ideal of utilitarian theory but individualism can also breed

competition where “[m]en do not desire to be rich, but to be richer than other men” (J.S. Mill as

cited in Steedman 33). This quest for riches could create a situation where the privileged feel

compelled to protect their individual interests by acting as gate-keepers of information according

to their self-interest. Power in a utility-driven society is zero-sum. Viewed through critical

theory, this type of power structure is problematic because it produces a division in society that

can privilege those with an economic advantage over those without. This significantly impacts

the decision making process of those with little or no economic power because their access to

information, and ability to produce alternative information, is systemically and unjustly denied.

Ignoring privilege within the utilitarian model can be highly destructive to the collective.

The focus on individualism can also sever societal ties because interconnection is no longer

valued. Story of Stuff author Annie Leonard points out how relationships are being replaced by

services available on the market – friendships are replaced by life coaches, quality time is

replaced with entertainment – which demonstrates how “things that were once public amenities,

neighborly activities, or the role of friends [has been turned into] privately purchasable Stuff of

services” (Leonard 150). The approach utilitarian theory takes in terms of happiness and well-

being is very much in line with the neoclassical economic perspective that “promotes money

values first and foremost” (Sumner, “Searching” 87). The Pareto optimality championed by the

utilitarian theory is indeed a

very limited kind of success, and in itself may or may not

guarantee much. A state can be Pareto optimal with some people in

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extreme misery and others rolling in luxury, so long as the

miserable cannot be made better off without cutting into the luxury

of the rich (Sen as cited in Glenholm 44)

The limitations of the utilitarian theory are important to note as is the acknowledgement that the

accumulation of material goods and the cult of individualism does not guarantee happiness or

well-being.

Utilitarian theory also defines human potential as economic power. This is problematic when

viewed through a critical theory lens because it does not necessarily advance the common good

which many critical theorists advocate for (Regnier 50). Even Adam Smith, the pioneer of

modern economics, forewarned that objects could never secure happiness (McMahon 2). Under

this neoclassical economic perspective the basic assumption is that “life is meant to serve

accumulation and cannot be seen as a value itself” (Sumner, “Searching” 87). Unfortunately,

utilitarian theory focuses on “the actual achievements, not upon the freedom to achieve”

(Grenholm 49). There are, however, a number of theories that attempt to close this gap including

those focused on agential flourishing.

Agential Flourishing

Discussion

Philosopher Jason Raibley’s approach to well-being helps tackle the gap between achievement

and freedom that is apparent in utilitarian theory. Raibley argues that one of the commonalities

among the theories related to well-being is that well-being is closely connected to the concepts of

benefit and harm. He explains that benefiting from something is linked to an increase of well-

being while being harmed diminishes well-being (1111). Raibley has conceptualized harm as

something that moves a person away from achieving their values (1116). Raibley defines values

as something that can include “abstract values that are important to one, like freedom or equality.

Or, it may involve actualizing states-of-affairs that one deeply desires, e.g., writing a book or

achieving a promotion at one’s work” (1117). Raibley’s theory focuses on ‘agential flourishing’

and promotes the achievement of values rather than the ongoing pursuit of wealth. A flourishing

agent is a person who “successfully realizes their values and is stably disposed to do so” (Raibley

1116). Raibley asserts that a person must be able to freely identify his or her own values and be

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able to achieve those values his or herself through his or her own effort (Raibley 1116).

Raibley’s approach to well-being is in line with Atherton’s who argues that it is “associated with

an ability to connect to values external to oneself” (8). This sense of internal responsibility to

achieve one’s values is very much related to a construct that social psychologists call ‘the locus

of control’.

In psychology, people who believe that they can influence the outcome of a situation by way of

their own actions are thought to have an internal locus of control. People who believe that the

outcome of a situation remains unaffected by their actions are thought to have an external locus

of control (Verme 147). A study by Paolo Verme suggests that the locus of control has

important implications for life satisfaction, a concept he uses interchangeably with happiness.

His study finds that “the variable freedom of choice and control is by far the most significant

predictor of life satisfaction” (Verme 152). Verme’s findings support Raibley’s argument that

individuals should have the freedom to choose, pursue and achieve their own values in order to

improve their well-being and happiness. Recognizing the importance of freedom of choice

moves beyond the limited scope of utilitarian theory and starts to move toward Aristotelian

philosophy where “happiness is taken to be much more than pleasure. It is related to flourishing

and integral human fulfillment, which means the realization of the potential we have as humans”

(Grenholm 47).

Critique

While agential flourishing acknowledges that humans are thinking, aspiring beings its

perspective on the social aspect of human societies is limited. In this sense, agential flourishing

focuses too much on the individual in similar ways as utilitarian theory. Alfred Marshall, author

of the influential Principles of Economics, argues that “true happiness is not to be had without

self-respect, and that self-respect is to be had only on the condition of endeavouring so to live as

to promote the progress of the human race” (as cited in Steedman 24). Conceptualizing happiness

and well-being through a social lens is also important to critical theory because it is concerned

with social constructs that societies create (Murray and Ozanne 129). In fact, critical educational

theorist Paulo Freire argues that people’s vocation is to be fully human and to humanize the

world and integral to this is freedom from oppression (Freire 44). Through a critical theory lens,

theories concerned with agential flourishing and locus of control would benefit from

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acknowledging that “past social creations constrain us, we are not free-wheeling creators of our

future…[but rather|…humans have the potential to become anything they wish” (Murray and

Ozanne 133). It is essential to acknowledge the existence of social structures that regulate the

power that allows the mobility of some and the constraining of others. This is essential because

critical theory recognizes that “people who own and manage technology, finance capital, and the

communication and transportation infrastructure generally have more of an impact on the

creation of reality than does the average person” (Murray and Ozanne 133). Raibley’s theory on

agential flourishing needs to give more recognition to the context in which people live. One

theory that attempts to address this gap is the capabilities approach.

Capabilities Approach

Discussion

One theory on happiness and well-being is the ‘capabilities approach’ conceptualized by Indian

economist and philosopher, Amartya Sen, and further developed by American philosopher,

Martha Nussbaum. The capabilities approach rejects the pleasure and preference satisfaction

values of utilitarian theory. Similar to Raibley’s agential flourishing, it advocates that a good

human life is about self-actualization (Grenholm 48). It also argues that “human development is

constituted by a freedom to achieve valuable functions” (Grenholm 51). This approach “involves

assessing the quality of people’s lives in terms of functionings and capabilities” (Carter 77).

According to Sen

[f]unctionings are constitutive of a person’s wellbeing, and the

relevant functionings can vary - from such elementary things as

being adequately nourished and being in good health, to more

complex achievements such as being happy and having self-

respect. Capability is primarily a reflection of the freedom to

achieve valuable functionings. It reflects the person’s freedom to

lead one type of life or another, and thereby it constitutes the

person’s freedom to have wellbeing (Grenholm 49).

In this approach, quality of life is improved when a person can chose from a range of alternative

functionings and has the capability, based on internal abilities and external resources, to choose

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(Carter 77). This approach understands “that there are variations in our ability to convert

resources into actual freedoms” (Glenholm 49). Variations in capabilities “can be of a personal

nature (disability, etc.), of a social nature (discrimination, exclusions, etc.) or of a geographical

nature (dry region, etc.)” (Ballet, Koffi, and Pelenc 29). Viewed through a critical theory lens,

this understanding recognizes an element of inequality and inequity (Ballet, Koffi, and Pelenc

29) within structures that maintain the status quo that privileges some, while constraining others.

Unlike utilitarian theory that encourages individualism, the capabilities approach is concerned

with justice in the collective and argues that capabilities should be equally distributed so that a

person has the freedom to “achieve the various combinations of functionings that are important

for the person” (Glenholm 48-49). In this view “individuals’ claims are to be assured in terms of

the freedoms they actually enjoy to choose the lives they have reason to value…thereby it takes

into account that human beings are diverse” (Glenholm 49). Nussbaum further maintains that “all

humans should have the capability for central functionings in human life…which means that the

capabilities are sought for each and every person” (Glenholm 50). This neo-Aristotelian

approach

entails an adequate understanding of a good human life as related

to human flourishing. Human development is constituted by a

freedom to achieve valuable functionings, not only by resources to

satisfy human needs or preferences. This capabilities approach is

also a theory of justice, according to which capabilities are social

goods which should be distributed equally (Glenholm 51).

This element of justice is important because it argues that to achieve functionings, people must

be free from oppression. This freedom will allow people to be, what Raibley describes as,

flourishing agents who are able to identify their own values or goals and who can achieve those

goals freely through his or her own effort (Raibley 1116). Like critical theory, the capabilities

approach is cognizant of the reality that people do not act in a vacuum and “take[s] an interest in

how individuals are actually doing and their actual circumstances” (Kotan 369). While the

capabilities approach acknowledges that individuals are affected by social structures it also

recognizes their agency, a state where a

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human agent is a person or collection of persons having the ability

to exert power so as to influence the state of the world, do so in a

purposeful way and in line with self-established objectives (Kotan

370).

Indeed, the capabilities approach “prioritizes human freedom: the ability and liberty to live the

life one wants to live” (Kotan 369).

Critique

According to the capabilities approach, “human development is constituted by a freedom to

achieve valuable functionings, not only by resources to satisfy human needs of preferences”

(Grenholm 51). From a critical theory perspective that seeks to create a better society, one major

critique of the capabilities approach is that it is not clear if functionings are innately good or if

there can be ‘bad functionings’ (Carter 79). It is possible to view functionings as neutral “so that

all conceivable doings and beings - including, say, suicide and homicide - count as functionings”

(Carter 80). Nussbaum’s understanding of functionings and capabilities, however, are value

laden (Carter 80).

Indeed, Nussbaum is concerned with human dignity and argues that “all humans should have the

capability for central functions in human life” (Grenholm 50). Her perspective assumes that

humans should be able to

live to the end of a human life of normal length, [be able] to have

good health, [be able] to move freely from place to place, and [be

able] to have attachments to things and people. They also include

being able to live with others, being able to live with concern for

other species, and being able to participate in political choices

(Grenholm 50).

Nussbaum’s views however have been criticized for assuming a universalism in values even

though “our deeper understandings of functionings, capabilities and justice are influenced by our

different social positions, cultural traditional and experiences” (Grenholm 51).

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Another critique is that “the conversion rate from capabilities into functionings varies from one

person to another…depending on differences in the quality of people’s actual choices” (Carter

85). In this situation a person may freely chose to prioritize his or her wants, such as over fishing

to increase profit, rather than pursuing other functionings such as having a concern for other

species. This is known by capability theorists as “‘functioning poverty’: although not poor in

either terms of resources or in terms of capabilities…[but]… in terms of achieved functionings”

(Carter 85). This is problematic when viewed through critical theory since these types of actions

may reproduce constraining social structures and processes.

An additional critique of the capabilities approach is one that is shared between all of the theories

of well-being and happiness discussed in this section, and that is its anthropocentrism and

neglect of explicitly stating the role of the environment. While Ballet, Koffi, and Pelenc argue

that access to ecosystem services is implicit in increasing the capacity of people (31), the

capabilities theory is still largely anthropocentric. This critique is important to consider in this

thesis because “eating is the most intimate relationship we have with the environment, when

various parts of plants and animals are integrated into our bodies” (Waltner-Toews 85). Since the

food we eat becomes a part of us it is essential to recognize that “the quality of what we take in

and what we give off is intimately connected with the general quality of our environment”

(Bertell 35). If we desire well-being and happiness then the environment from which we derive

our food and deposit our waste must be healthy. To address this weakness in well-being and

happiness theories, it is productive to invoke the concept of sustainability as theorized by

Dr. Jennifer Sumner, a scholar who has conducted extensive research on food security,

indigenous knowledge, organic agriculture, sustainability and spiritual knowledge.

Sumner's Theoretical Model of Sustainability

Discussion

There have been many iterations of the definition of sustainability hailing from a variety of

perspectives. These perspectives can be organized into three, sometimes overlapping, broad

categories which are the economic perspective, the social perspective and the environmental

perspective (Sumner, “Searching” 85). From the economic perspective, sustainability ensures

that the standard of living is maintained and/or enhanced from one generation to the next

(Sumner, “Searching” 86). The social perspective is concerned with the quality of human life in

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human society, particularly as experienced by an individual. Indicators of social sustainability

range from basic to complex human needs including food, shelter, education and freedom. The

social perspective also concerns itself with existing institutions and their ability to be maintained

and strengthened over time (Sumner, “Searching” 89). The environmental perspective

understands sustainability from an ecological point of view and places emphasis on the long-

term resiliency of ecosystems (Sumner, “Searching” 91).

The theoretical model of sustainability put forward by Dr. Jennifer Sumner suggests that

sustainability exists when it fits within an optimum area that contains “the building blocks of life

values, dialogue and counter-hegemony” (Sumner,“Searching” 85). The theoretical model of

sustainability can be represented by a three-dimensional box where the optimum area for

sustainability is represented by a smaller box (please see appendix 1). This optimum area sets the

stage for building a “set of structures and processes that build the civil commons” (Sumner,

“Sustainability” 226) which is “a co-operative human construct that protects and/or enables

universal access to life goods” (Sumner, “Sustainably” 263). The civil commons protects life and

enables life through producing and ensuring things like “regulatory systems for clean air, water,

foodstuffs…[and] universal education” (McMurty 2000 as cited in Sumner, “Sustainability”

235). As a human construct, the building and maintenance of the civil commons relies on human

agency at the personal, collective and institutional level (McMurty 1999a as cited in Sumner,

“Sustainability” 275). This need for human agency ties directly with Sen’s capabilities approach

because it depends on people having the capability to achieve functionings and making

conscious and free choices.

Sumner argues that well-being is the goal of sustainability. Like Sen, Sumner recognizes the

importance of human flourishing and views well-being as integral to the realization of human

potential (Sumner, “Sustainability” 34). An integral aspect of tapping into the human potential,

as described by Sumner, is engaging in sustainable learning, “a kind of critical, transformational,

social learning that is one of the processes that builds the civil commons” (Sumner,

“Sustainability” 285). Sustainable learning is built on the same building blocks of counter-

hegemony, dialogue and life values and “is part of the project of sustainability and can contribute

to individual and community well-being, as well as the realization of the utopian project of

becoming more fully human” (Sumner, “Sustainability” 322). Sumner understands well-being as

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being “experienced on three planes: thought, feeling and action. Increased well-being involves

experiencing an increased range of life on these three planes (Sumner, “Sustainability” 34-35).

Critique

Sumner’s theoretical model of sustainability has been criticized for creating simplistic, stark

moral contrasts where “counter-hegemony is good, and hegemony bad; dialogic is good,

monologic bad” (Bantjes 244). However the poles on these two spectrums can be supported by

critical theory. Critical theory supports taking a counter-hegemonic perspective because its view

of causality is that “[h]umans are confined by social structures, which are real, independent, and

measurable…[a]t the same time, they are the architects of these social structures” (Murray and

Ozanne 135). By taking on a counter-hegemonic approach, constraining social structures can be

unveiled, analyzed and changed. Critical theory also supports dialogue because it acknowledges

that “humans may not be cognizant of distorted communication” (Murray and Ozanne 134)

which can reproduce flawed messages. In this case, dialogue is “a guide or…a critical standard

from which actual discourse can be evaluated” (Murray and Ozanne 134). While Sumner’s

theoretical model of sustainability may seem simple it is actually constructed to be a complex

“trialectical matrix of checks and balances” (Sumner, “Sustainability” 26). For these reasons,

Sumner’s theoretical model of sustainability is a useful tool in evaluating complex food systems

and how they can evolve into systems that support well-being and happiness.

Since each building block – hegemony, dialogue and life value – is necessary to Sumner’s

theoretical model of sustainability, a thorough understanding of each is important. This is

because “[i]f any one of the blocks is missing, then the critical understanding will be flawed and

ultimately unworkable” (Sumner, “Sustainability” 226). In the discussion that follows, each

building block will be discussed in terms of how they contribute to sustainability, and thus well-

being and happiness, and how each addresses the major critiques of the other well-being and

happiness theories.

The Three Building Blocks

Counter-Hegemony

To describe the importance of counter hegemony, Sumner draws on Antonio Gramsci’s concept

of hegemony which is

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the ‘spontaneous’ consent given by the great masses of the

population to the general direction imposed on social life by the

dominant fundamental group; this consent is ‘historically’ caused

by the prestige (and consequent confidence) which the dominate

group enjoys because of its position and function in the world of

production (Gramsci as cited in Sumner, “Sustainability” 129-

130).

Hegemony is perpetuated through coercive, sometimes subtle, forces wielded by the dominant

ruling class and “expressed in the organs of public opinion (such as the media, schools and

churches)” (Sumner, “Sustainability” 131). The status quo becomes normalized and re-

communicated so much so that “citizens have few opportunities for a wider understanding of

global forces and tend to maintain the status quo, in spite of clear evidence that is it not in their

best interests to do so” (Sumner, “Sustainability” 133).

In terms of well-being and happiness, this type of uncritical behaviour is very similar to how the

economic man acts under utility theory; the economic man does not need to be well-informed or

thoroughly consider his preferences in order to act (Glenholm 44). In order to flourish, a person

must have space to question the status quo and the opportunity to carefully consider alternatives

and this is a space that counter-hegemony can provide. Counter-hegemony is also aligned with

critical theory since both question systems and processes of social structures and the meanings

built into them. This behaviour of questioning is also related to learning because hegemonic

relationships “induce false consciousness” (Sumner, “Sustainability” 316).

To break hegemonic relationships, a person must start cultivate a critical consciousness that

allows one to “perceive social, political and economic contradictions, and to take action against

the oppressive elements of reality” (Freire 35). An essential aspect of developing this critical

consciousness is problem posing which can help “people develop their power to perceive

critically the way they exist in the world with which and in which they find themselves; [so] they

come to see the world not as a static reality, but as a reality in process, in transformation” (Freire

83). Once a person is able to decode the social structures around them they can understand that

these structures can be manipulated and shaped, as with everything else in the world, nothing is

permanent. This realization is central to the concept of resistance which emphasizes that

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“individuals are not simply acted upon by abstract “structures” but negotiate, struggle, and create

meaning of their own” (Weiler 21).

This realization can be very empowering as “[i]t is only when the oppressed find the oppressor

out and become involved in the organized struggle for their liberation that they begin to believe

in themselves” (Freire 65). Understanding that oppression is a result of how social relations are

constructed is an analysis of power. This realization can also help unveil that power is also fluid

and

is dispersed and expressed in a myriad of locations, events,

relations and groupings of people, rather being centrally located in

large structures such as the states or the judiciary or a union or a

large corporation (Freire as cited in Newman 254).

This understanding of power is critical in the struggle to redistribute power in ways that disrupt

the hegemonic relationships.

Cultivating this critical consciousness is very challenging as the rationalist ways of thinking have

become ingrained in society and within individuals. The oppressed internalize the oppressor’s

guidelines as a prescription (Freire 47). Leaving comfortable hegemonic relationships is a

daunting task and the struggle against them leaves many people vulnerable and “fearful of still

greater repression” (Freire 47). Interestingly, deliberately cultivating a critical consciousness can

also be a cause of psychic anxiety, not only due to the fear of greater oppression, but also a fear

of freedom (Freire 46). As Donella Meadows writes, knowing that we can change the system

through our own efforts is “[c]omforting, in that the solutions are in our hands [yet] [d]isturbing,

because we must do things, or at least see things and think about things, in a different way” (4).

To grow into the ability to think critically, people must accept and embrace their own power to

create meaning and the opportunity “to confront, to listen, to see the world unveiled” (Freire 39).

The awakening of a critical consciousness is integral step toward liberation from oppression but

it must be nurtured and cultivated or it could dissipate or lead to unproductive frustration. To

grow one’s critical consciousness, Freire suggests that this deep reflection must be balanced with

engaged action – which he calls praxis (Freire 65). Bowls and Gintis reinforce this idea as well

and argue that “consciousness develops through the individual’s direct perception of and

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participation in social life” (Bowls and Gintis 128). This social aspect of consciousness addresses

the limitations in the Raibley’s theory of agential flourishing because it acknowledges that agents

do not exist in a vacuum but interact within societies. It also acknowledges the importance of

dialogue, the second building block of Sumner’s theoretical model of sustainability.

Dialogue

According to Sumner, dialogue is “an ongoing, two-way (or more) flow with productive,

reproductive and transformative potential” (Sumner, “Sustainability” 231). Instead of recoiling

from the harshness of oppressive social structures, one must engage, resist and shape them not

only through self-reflection but also through dialogue with others. This element of Sumner’s

model also aligns with Freire when he argues that

the more radical the person is, the more fully he or she enters into

reality so that, knowing it better, he or she can better transform it.

This individual is not afraid to confront, to listen, to see the world

unveiled. The person is not afraid to meet the people or to enter

into dialogue with them (Freire 39).

Sumner’s discussion of dialogue is greatly influenced by Habermas who argues that critique

emerges through communicative action (Murray and Ozanne 132). This communitive action

depends on the ideal speech situation which “anticipates an ideal social structure that makes

possible freedom, justice, and reason” (Murray and Ozanne 134). This ideal speech situation

occurs when “all people have an equal opportunity to engage in discourse unconstrained by

authority, tradition, or dogma” (Murray and Ozanne 134). The ideal speech situation is also

important in empowering human agency at individual and collective levels since “[b]oth forms

of agency are crucial to a critical understanding of sustainability” (Sumner, “Sustainability”

277). Although the ideal situation is in fact an ideal, it demonstrates the importance of dialogue

and its ability to redistribute power in a hegemonic relationship. This is important because

“critical theory…has an interest in knowledge that will enable humans to achieve subsistence,

self-determination, and autonomy…[and]…enhances the possibility of freedom” (Murray and

Ozanne 132).

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Dialogue is an integral element of Sumner’s theory but it cannot ensure sustainability, and thus

well-being and happiness, on its own. Additionally, dialogue can be interpreted as value neutral

even though it serves a counter-hegemonic purpose. The problem with neutrality is evident in the

capability approach where functionings do not necessarily need to contribute to the promotion of

life-values. To overcome this, Sumner put forward the third building block of life values.

Life Values

Ultimately, Sumner’s theoretical model of sustainability is concerned with building and

protecting the civil commons, which is “[l]ife-based and life-protective, the civil commons is

oriented to life values, not money values. As such, it is a means to increase well-being and the

realization of the utopian project” (Sumner, “Sustainability” 235). Prioritizing life values also

addresses the weakness in dominate theories of well-being and happiness that do not strongly

acknowledge the role of the environment. Sumner, on the other hand, is quite unequivocal when

she writes that “[c]hoosing for life values emphasizes human and planetary life first and foremost

- every other decision must be subsumed under, and conform to, this primary one” (Sumner,

“Sustainability” 150). Supporting the life code of value “must involve decisions that are clearly

based on life values, without primary or unconscious deference to money values.” (Sumner,

“Sustainability” 150). This can be done by advancing the civil commons which “can work to

prevent the destruction of the environment, the basis of all life on earth and the ultimate ground

of human development” (Sumner, “Sustainability” 243).

The prioritization of life values overcomes the limitations of utilitarian theory which prioritizes

money values and also emphasizes the importance of agency apparent in well-being and

happiness theories that are concerned with agential flourishing and capabilities. Indeed

[h]uman agency based on common interests and critical autonomy is

pivotal to a critical understanding of sustainability because the civil

commons must be built by conscious and co-operative human

agents… human agents need to learn their way into sustainability,

learn how to contribute to the civil commons (Sumner,

“Sustainability” 283-284).

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This building block supports two key axiological assumptions of critical theory which is that

“first, human life is worth living [and] [s]econd, human life can be improved” (Murray and

Ozanne 134). The prominence of life values emphasizes the importance of actualizing human

potential, the central concern of critical theory, because it provides a goal, or an ideal, that

encourages an ongoing process of development and learning.

Conclusion

This chapter provided the conceptual groundwork for this thesis by discussing food systems,

systems thinking, preeminent theories of well-being and happiness and Sumner’s theoretical

model of sustainability. Equipped with this understanding, we can now take a more critical look

at three different food systems and evaluate their ability to facilitate well-being and happiness by

utilizing Sumner’s theoretical model of sustainability. A closer look at food systems in terms of

their ability to support experiences of well-being and happiness is important because “[f]ood

provisioning stands at the very centre of human evolution” (Albritton 90). Although food

systems are something people interact with every day, they should not be taken for granted

because they are relational and reflect and reproduce society. If realizing human potential is

important, then food systems must advance and protect sustainability and the civil commons. To

do this food systems must be constructed on the foundational building blocks of counter-

hegemony, dialogue and life values so that well-being and happiness can be experienced by all.

Chapter 3 examines the neoliberal food system and its claim of advancing well-being and

happiness through the lens of Sumner’s theoretical model of sustainability.

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Chapter 3 An Evaluation of The Neoliberal Food System

An important link between food and well-being and happiness was enshrined in 1948 under

Article 25(1) of the UN Universal Declaration of Human Rights which states that

Everyone has the right to a standard of living adequate for the

health and well-being of himself and of his family, including food,

clothing, housing and medical care and necessary social services,

and the right to security in the event of unemployment, sickness,

disability, widowhood, old age or other lack of livelihood in

circumstances beyond his control (Pritchard 53).

Although Article 25(1) emphasizes that well-being is for everyone the critical question now

becomes: is this the true purpose of the neoliberal food system? Questioning the purpose of the

neoliberal food system problematizes it and starts to unveil that it is indeed a reality in process,

something that is designed by and perpetuates an ideology. Systems thinker Donella Meadows

asserts that observing how a system behaves will reveal its purpose (14). To be able to truly

observe a system, one needs to cultivate a critical consciousness that allows one to “perceive

social, political and economic contradictions” (Freire 35). Sumner’s model provides a critical

lens through which the social structures and processes that comprise food systems can be

evaluated. The model can help reveal how a food system is or is not reproducing constraining

social problems that critical theory is concerned with. It can also provide a model for change

through building the civil commons.

This chapter will use Sumner’s theoretical model of sustainability to demonstrate how neoliberal

ideology has been a threat to building and protecting civil commons. In the sections that follow,

the industrial neoliberal food system will be evaluated in terms of the three building blocks of

sustainability, and thus its ability to increase well-being and happiness. These sections will

discuss counter-hegemony, dialogue, and life values in the neoliberal food system.

Hegemony

A key element in Sumner’s theoretical model of sustainability is the building block of counter-

hegemony.

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As Harvey articulates

for any system of thought to become hegemonic requires the

articulation of fundamental concepts that become so deeply

embedded in common-sense understandings that they become

taken for granted and beyond question…A conceptual apparatus

has to be constructed that appeals almost “naturally” to our

institutions and instincts, to our values and our desires (“Neo-

liberalism” 146).

Hegemony can also be defined as an “organizing principle; or world view (or combination of

world views) that is diffused by agencies of ideological control and socialization into every area

of life” (Boggs as cited in Weiler 14). Food justice activists and scholars would argue that the

reigning ideology is neoliberalism (Fairbairn 10). Indeed, neoliberalism has been infused into

food systems and arguably in very hegemonic ways. Neoliberalism can be witnessed in the

policies that shape food systems and affect food producers and consumers.

The creation of neoliberal policies and corporate controlled trade agreements are the agencies in

which neoliberalism has entered and become more entrenched in society. Supra-national

organizations, such as the IMF, the World Bank, and multilateral or bilateral agreements, such as

the North American Free Trade Agreement (NAFTA), the General Agreement on Tariffs and

Trade (GATT) and World Trade Organization (WTO) “[define] global rules of conduct” (Koç et

al. 124). To promote trade, proponents of neoliberalism argue that the role of the state should be

limited to the maintenance of existing markets and the creation of markets if one does not exist

(Harvey, “Neo-liberalism” 145). They argue that beyond this, the state should not venture

because it “cannot possibly possess enough information to second-guess market signals (prices)”

(Harvey, “Neo-liberalism” 145). Neoliberalism

increasingly [envisions] a society based on a privatization and

deregulated economy, where the state’s interventions would be

limited primarily to providing basic services and infrastructure for

the private sector and maintaining law and order (Mustafa et al.

124).

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Neoliberal polices act as reinforcing feedback loops that perpetuate this estrangement so that

neoliberalism starts to reproduce itself and become hegemonic. Some argue that “neoliberalism

was from the very beginning a project to achieve the restoration of class power to the richest

strata in the population” (Harvey, “Neo-liberalism” 148). Food system analyst Harriet

Friedmann further illuminates this point when she says that the commodification and trading of

food was “ ‘a crucial aspect of proletarianization’ of formerly subsistence economies turned into

workshops of cheap manufactured goods for export” (cited in W. Roberts 48). Indeed, the

transformation of global food systems into market-places should be regarded as an oppressive act

since “the oppressor consciousness tends to transform everything surrounding it into an object of

its domination” (Freire 58).

As a program setting ideology, neoliberalism aims to transform the food system into a

commodity economy. This desire has manifested itself through intentional policy changes and

the formation of particular trade agreements that create markets for trade. Examples of such

agreements include the inclusion of agriculture in GATT in the 1980s and the corporate food

polices and structural adjustment programs of the WTO (Wiebe 159, Bello and Baviera 67, W.

Roberts 75). Prior to this, food was excluded from the market as a commodity because “food

was such a central factor in the employment and health policies of all countries” (W. Roberts

86). These trade agreements place an emphasis on growing food for export which was a policy

change welcomed by agribusiness corporations in food-exporting countries such as Canada and

the United States (Weibe 156).

These agreements allow large agribusinesses and corporations that operate in multiple

jurisdictions to thrive off weakened local food producers who no longer have laws or programs

to protect them from foreign competitors or investors (Weibe 159 and W. Roberts 86). These

policy changes have increased the power of agribusiness corporations and agricultural

industrialization (Fairbairn 29). Under this regime, food is reduced to a unit of production and

furthers the neoliberal trade agenda through “maximizing production, lowering price per unit,

and increasing market share” (Weibe 158). These trade-agreements have transformed food

systems into platforms where corporations have power over local food producers and businesses

(Norberg-Hodge 30). As a result, people, such as food producers and eaters, become

domesticated since “oppressive reality absorbs those within it and thereby acts to submerge

human beings’ consciousness” (Freire 51). This continuous objectification of everything is in

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line with neoliberalism as a ‘total ideology’ because it strives to be all encompassing. This

intense commodification has touched many elements that exist within the civil commons,

including food.

It is clear that neoliberalism has become ingrained into food systems in very hegemonic ways

and in turn well-being and happiness is unlikely to flourish here. Rather than having an internal

locus of control and freedom of choice, key predictors of life-satisfaction (Verme 152), local

food producers are denied the opportunity to choose, pursue and achieve their own objectives in

terms of the foods they want to grow and produce and how they want to grow and produce them

through their own effort. There is clearly an imbalance of power in the relationship between

corporations and food producers that has created a situation where food producers are coerced

into accepting the neoliberal policies.

Dialogue

The second building block to Sumner’s theoretical model of sustainability is dialogue. This

building block involves communication as a

continuum between the poles of dialogue and monologue. This

continuum between two-way communication and one-way

communication sets up a range for communication that runs from

communication that is community based, involves local

stakeholders and operates out of communicative rationality to

communication that is based outside of the community, does not

involve local stakeholders and operates of instrumental rationality

(Sumner, “Sustainability” 157).

Given the concentration of power and the hegemony of neoliberalism it is arguable that the

relationship between corporations, food producers and food eaters is dominated by monological

communication from corporations.

In the neoliberal food system, corporations dominate and control all stages of work (Sumner,

“Conceptualizing” 327). Political-economy analysts also verify that corporations, and their

shareholders, are highly favoured in this system (Rosin, Stock and Campbell 8-9). Even though

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these stages of work are dominated by corporations it does not mean that corporate executives

and shareholders are completing all the work alone; farmers, fisherfolk, agricultural labourers

and consumers also facilitate the various stages of work in the neoliberal food system but they

are not benefiting nearly as much as corporations. As Raj Patel bluntly declares, “unless you’re a

corporate food executive, the food system isn’t for you” (Patel, “Stuffed” 293). Through using

systems thinking to unravel the different aspects of the neoliberal food system, it becomes clear

that corporations engage in one-way communication. This can be witnessed in the ways that

producers and eaters are transformed into what Freire calls ‘listening objects’ and how learning

is undermined.

Similar to the teacher-student relationships that Freire describes in the banking model, workers

and eaters are treated as students to be filled with corporate narration such as what and how to

grow and purchase food (Freire 72). Neoliberalism redistributes power to corporations so much

so that they have become “the teacher [in the banking model who] talks about reality as if it were

motionless, static, compartmentalized, and predictable” (Freire 72). Corporations create this

reality by owning and controlling society’s modes of production. To understand this imbalance

of power it is essential to remember that neoliberalism is an intensification of capitalism (Miles 3

Feb. 2014). To understand the effects of capitalism it is helpful to invoke the work of Karl Marx.

According to Marx, capitalists reap the benefits of owning and controlling society’s modes of

production. Capitalists thrive off of the exploitation of workers who must choose between work

or unemployment. This ‘choice’ creates an “asymmetry of power in the labour market which

allows capitalists to keep wages lower than they otherwise would be and to impose

dehumanizing working conditions” (Case et. al 470). Marx’s ideas are very much manifested and

indeed amplified in the neoliberal food system because corporations do not just control the

means of production but the entire food system including the way food is produced and

consumed.

In neoliberal food production, large agribusinesses and corporations have an advantage over

individual farmers since farmers cannot trade in the global marketplace because they are

“excluded by the scope, risks, expertise, and power required” (Weibe 159). Farmers were put at a

further disadvantage when the WTO “[prohibited] laws or programs protecting local farming,

fishing or food interests from foreign competitors or investors” (W. Roberts 86). In this

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arrangement “[f]armers have virtually no bargaining power” (Wiebe 164). As a result farmers

become alienated from their work, a condition that Marx describes as a situation “in which

[workers] lose a sense of meaning or purpose in life because their main life activity – work – is

under the control of their employer” (Case et. al 470).

Corporations are also favoured in the processing stage of the industrial food system. With

efficiency and profit top of mind, industrial companies take a systematized approach to food

processing (Colonna, Fournier and Touzard 71). Corporate food processors ‘add-value’ by

turning ingredients into pseudo-foods to increase their revenue. These pseudo-foods are

“nutrient-poor edible products that are typically high in fat, sugar, and salt and often provide

over abundant calories (Winson 188). The rise of highly-processed pseudo-foods, such as snack

foods, benefit corporations and undermine small-scale food processers because the snack-food

industry is dominated by a few multinational food manufacturers (Winson 190). This has

resulted in the further marginalization of small-scale processors because they cannot afford to

place their foods in the supermarkets as “fewer and fewer food processors are able to pay, and as

a result in most categories the products of smaller firms have all but disappeared” (Winson 194).

The neoliberal emphasis on the use of technology also undermines sustainable learning. Food

producers are locked into certain technologies and coerced into buying “fuel, fertilizers,

chemicals, antibiotics, seeds and equipment from corporations at the demanded prices” (Weibe

164) instead of developing and using their own skills and abilities. The denial of this knowledge

usage and education is in complete opposition with agential flourishing, the capabilities approach

and sustainable learning. Under the neoliberal food system, opportunities for happiness and

flourishing well-being are diminishing for food producers. Small-scale processors depend on

their know-how and adaptive ability to process food but the opportunities for them to use their

skills are waning (Colonna, Fournier and Touzard 71).

In addition, the increase in the standardization of work in the industrial food system decreases

the opportunity for workers to engage with an important aspect of happiness called ‘flow’, which

is the experience of completing a task using well-developed skills (Barker and Martin 7). When

tasks are routinized worker’s capabilities are not fully stretched (Barker and Martin 7). Indeed,

the knowledge and abilities of small-scale producers is not being communicated in the neoliberal

food system and is not part of the dialogue that create the structures and processes of the system.

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The pattern of relationship domination by corporations continues as we track how they interact

with eaters. To control consumer choice, proponents of neoliberalism promote the flawed

rational choice model, touted by utility theory, which declares that consumers are rational

decision makers motivated by self-interest who are aware and knowledgeable of the different

alternatives they have (Zey 10).

Through the process of commodification, food has become fetishized and shrouded in mystery in

ways that limit a consumer’s understanding of its social and ecological significance (Weis 104).

Consumers have also lost the knowledge and ability to use food and drink for “purposes such as

healing, relieving symptoms of illness, or for improving emotional states” (Jaffe and Gertler

148). This fetishization has contributed to a distancing between consumers and their foods

(Barndt 68). In the industrial food system, “an individual’s food ‘choices’ are often the product

of government policies and marketing strategies that promote processed and refined foods to the

exclusion of more traditional or unprocessed foods” (Martin 208).

The deskilling of eaters provides another advantage to corporations because they are dependent

on the agri-food chain (Jaffe and Gertler 146). Corporations rely on this estrangement between

consumers and food and further encourage it through labeling, a form of one-way

communication. These labels are literal manifestations of Freire’s concept of prescription which

is “the imposition of one individual’s choice upon another, transforming the consciousness of the

person prescribed to into one that conforms with the prescriber’s consciousness” (Freire 47).

Labels give consumers the impression of choice between alternatives when their choices are

actually being limited to what is already within the existing system (Knezevic 257). In fact,

“much of what gets produced and sold in the food system reflects only the quest for market

dominance and enhanced profit-potential in individual product lines” (Jaffe and Gertler 146).

This significantly impacts the decision making process of consumers because the different

alternatives they would have considered in a true rational model is systemically denied. This

false sense of choice only acts to temper consumers and to discourage them from becoming

flourishing agents.

When food eaters demand for their voice to be heard they face numerous barriers. For instance,

in the United States, a movement of concerned food eaters is calling on food producers to label

genetically modified foods. Their concerns stem from “a broad range of socio-economic, legal,

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and environmental concerns, from food safety risks…environmental oversight, [and] corporate

control of seeds and patents” (Bain and Dandachi 9457). They argue that this type of labeling

would increase transparency in the food system and also give consumers the ability to choose to

buy genetically modified foods or not (Bain and Dandachi 9457). Having this type of labeling

would increase dialogue in the neoliberal food system because it would demonstrate that

consumers are being heard and their concerns are being responded to. Unfortunately, the

hegemony of neoliberalism runs strong through the neoliberal food system since the “agri-food

industry is overwhelmingly opposed to mandatory labeling” (Bain and Dandachi 9457). In fact,

[f]ood companies, such as Nestle, together with biotech

companies, such as Monsanto, spent over a $100 million to

defeat…four state ballot initiatives. In addition, Vermont’s

mandatory labeling law was immediately challenged in federal

court by four food industry associations led by the Grocery

Manufacturers Association (Bain and Dandachi 9457).

One of the reasons companies oppose this is because “90 percent of all corn, soybeans and sugar

beets [in the US agri-food system] are genetically engineered and 80 percent of all processed

food includes at least one ingredient derived from a genetically engineered crop” (Bain and

Dandachi 9457). The opposition from corporations stems from their desire to protect their

profits. In fact, a recent study has shown that “consumers’ willingness to pay for a food product

decreases when the food label indicates the food product is genetically modified” (Huffman et al.

497). By prohibiting the growth of the critical consciousness within consumers, corporations are

hindering the consumer’s freedom of choice. In terms of dialogue within the neoliberal food

system, money talks and, unfortunately, it’s to the detriment of sustainability and the well-being

and happiness of food producers and eaters.

Instead of advancing well-being for all, neoliberalism continues to intensify and perpetuate the

oppressive class system put into operation by capitalism. The social relationships within the

corporate food regime are set up to include capitalist patterns such as “dominance and

subordinacy in the production process, the distribution of ownership of productive resources, and

the degrees of social distance and solidarity among various fragments of the working population”

(Bowls and Gintis 126). The corporate quest for domination becomes even more apparent when

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one recognizes that food producers are being alienated from their work and consumers are being

distanced from their food in ways that benefit the ‘corporate class’. Corporations are weakening

the relationship between food producers, eaters and food which in turn supports a monological

framework where their opinion and agency is undermined to the point that they are not able to

actively shape food systems.

Life Values

The third element of Sumner’s theoretical model of sustainability is life values, which is

particularly relevant here because food is the sustenance for life. Indeed, “food represents a

constant connection to our environment” (Boyd and Howard 237). Since the food we eat

becomes a part of us, it is essential to recognize that food reflects the health of the environment.

An examination of the neoliberal food system shows that money values, not life values, are being

promoted. This prioritization of values exists because the system is driven by neoliberalism, an

extreme evolution of capitalism. The focus on money values is evident in the relationship

between corporations, the environment, food producers and food eaters. Critical theorists such as

Max Horkheimer and Theodor Adorno criticized the logic of capitalism because “the key feature

of this process is a relation to nature as something to be controlled and exploited. [They argue

that the] result is the constitution of the modern subject as a being estranged from external and

internal nature - from nature outside of and within the self” (Haugaard and Cooke 3).

Additionally, social commentators and researchers have observed that economic growth in

affluent societies linked to consumerism is also linked to “the decline of individual and social

levels of well-being” (Carlisle and Hanlon 412).

Indeed, rather than promoting well-being and happiness corporations are denying the critical

consciousness and personhood of food producers and eaters. Instead of promoting human

potential, the neoliberal food system contributes to dehumanization. It also dehumanizes those

who make up the powerful ‘corporate class’ since oppressors lose their humanity in the exercise

of oppression (Freire 56). Through making profits, corporations can become, what Freire calls,

the class of ‘haves’ “even at the cost of the oppressed having less or having nothing” (Freire 58).

This is in line with the problematic utility theory and Pareto optimality where well-being and

happiness is zero-sum. This is very true in the neoliberal food system as farmers lose their

livelihoods and in some cases their lives.

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Even though food is supposed to be the sustenance for life, the neoliberal food system has

ironically become a site of oppression and death rather than a platform for life values. Neoliberal

practices leading up to the mid-2000s led to an increase in food prices, sparking a global food

crisis in 2007 and 2008. After the collapse of the world’s financial markets, speculators invested

in agricultural products and bought low and then sold high to countries experiencing crop

failures and food shortages to capitalize on the suffering and hunger of people. A large amount

of agricultural land was also converted into crops for biofuel. Structural adjustment programs

imposed on indebted countries in the global South reduced people’s ability to grow their own

food or afford to buy food (Suschnigg 228). As of May 27, 2015, there are an estimated 795

million people in the world do not have enough to eat (FAO “World Hunger”). Indeed the quest

for money and profit by the class of ‘haves’ has caused the suffering of many, proving that

“oppression – overwhelming control – is necrophilic; it is nourished by love of death, not life”

(Freire 77). In terms of the neoliberal food system, this statement is grimily accurate.

Indeed, the neoliberal food system is designed to serve the interests of an exclusive, privileged

dominant class and reduce eaters to uninformed consumers and marginalize peasants,

smallholder farmers, landless people, indigenous peoples, migrants and agricultural workers

(Liodakis 2605 and La Via Campesina “The International”). Through the commodification and

industrialization of food, the neoliberal food system has undermined the spiritual and cultural

significance of food, fragmented social relationships between eaters and food producers, and

dispossessed rural peoples of their land (Norberg-Hodge 29 and Wittman, Desmarais, and Wiebe

5).

Rather than enabling access to life goods, the neoliberal food system is contributing to the

inequitable treatment of food producing peoples by causing income instability since food

production is global and the production of commodities is moved to wherever costs are lowest

(P. Roberts xx). Under the neoliberal food system, farmers face the highest bankruptcy (W.

Roberts 45) and suicide rates compared to any other occupation. In fact, one of the tragic

legacies of the global neoliberal food system is the high rates of suicide among Punjab’s

indebted farmers whose farmlands and livelihoods have been severely undermined (W. Roberts

45). In 2003, the frustration and despair of Korean farmers became incarnate through Lee Kyang

Hae’s suicide as he stabbed himself to death out of protest outside a meeting of the World Trade

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Organization as his fellow farmers held a banner that said ‘WTO Kills’ to bring to light to the

plight of farmers who are “forced to compete in their own home market against highly

subsidized exports from the US and Europe” (W. Roberts 67). Additionally, 170 million child

labourers are exploited through their work in agriculture (W. Roberts 27). Rather than

promoting life values, well-being and happiness for all, “this transformation has been a traumatic

one for hundreds of millions of people” (Bello and Baviera 71). Not only does the neoliberal

food system suppress the human pursuit of well-being and happiness, it also contributes to the

degradation of the ecosystems that maintain life on earth.

Indeed, the neoliberal food system does not contribute to eco-system health or protect sustainable

resources because it has failed to realize that food is extremely difficult, if not impossible to

commodify and produce in mass quantities without requiring massive inputs such as

preservatives and additives to make them ready for harvest and processing (P. Roberts xiv). The

inputs needed to commodify food have resulted in soil degradation and erosion, increased animal

health problems and the over-consumption of fresh water because of large-scale irrigation

projects (Weis 108-113). It has also resulted in the bio-accumulation of toxic chemicals, such as

the excess nutrients, chemicals and pharmaceuticals, which travel through food chains (Weis

113).

In terms of environmental health impact, the neoliberal framework has given rise to practices

such as monoculture cropping which aims to maximize efficiency during harvest through the use

of machines that can collect uniform products (P. Roberts 21). To further mechanize food

production and increase economies of scale, corporate controlled farming often uses technology

such as genetically modified seeds and the use of petrochemicals as both fuel for farming

equipment and as fertilizers and pesticides (Albritton 95). This use of technology is a trademark

of the technological fetishism championed by neoliberalism which believes “that there is a

technological fix for each and every problem” (Harvey, “A Brief History” 68). Even though

technology can become destabilizing (Harvey, “A Brief History” 68), corporate food production

has embraced it.

Even though industrial food production of livestock and their by-products is the biggest polluter

compared to other industries and accounts for at least 51% of greenhouse gas emissions that

contribute to climate change (W. Roberts 26 and Goodland and Anhang 11), corporations are

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turning to technology to protect themselves rather than reducing their environmental impact.

This can be seen through the effort of agro-chemical and biotechnology corporations, such as

Monsanto and Bayer, to climate-proof their products through patenting genes that further

threaten environmental stability (McMichael 174). In the neoliberal food system, money values

are placed above life values. This prioritization of money values has had devastating effects on

food producers and has contributed to environmental degradation.

Conclusion: System Malfunction

This analysis shows that there is a discrepancy between the neoliberal food system’s perceived

purpose and actual purpose. To understand how this system malfunctions, Meadows suggest

“[paying] attention to the rules and to who has power over them” (Meadows 158). Using her

advice as a guide, it becomes clear that corporations have power over the rules and are

consistently benefiting from imbalanced relationships that favour them over food producers,

processors and eaters. In the neoliberal food system, the hegemony of neoliberalism facilitates

the one-way communication from corporations that is focused on money values rather than life

values.

In systems thinking, “systems can be nested within systems…[and] there can be purposes within

purposes” (Meadows 15). These nested purposes are called ‘sub-purposes’ and it is essential to

have harmony between sub-purposes and the overall system purpose for proper functioning.

Meadows provides the following example

[t]he purpose of a university is to discover and preserve knowledge

and pass it on to new generations. Within the university, the

purpose of a student may be to get good grades, the purpose of a

professor may be to get tenure…Any of those sub-purposes could

come into conflict with the overall purpose - the student could

cheat, the professor could ignore the students in order to publish

papers (Meadows 15-16).

When understood through the perspective of systems thinking, there is a discrepancy between the

purported purpose of the neoliberal food system, which is to promote well-being and happiness,

and the corporate sub-purpose of maximizing profits. This dissonance between purposes has

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resulted in a system malfunction. As corporations became more involved in food systems due to

the implementation of neoliberal policies, they started to create new structures of increasing

complexity to support their sub-purpose. These new structures that are created are, what systems

thinkers call, a hierarchy within the system (Meadows 82). Ideally, hierarchies that exist within a

system serve the system’s overall purpose but there are instances when a hierarchy can break

free and cause a disruption. For instance, “if a team member is more interested in personal glory

than in the team winning, he or she can cause the team to lose” (Meadows 84). This analogy can

be easily applied to corporations which have built hierarchies that only serve to benefit

themselves rather than serving the greater purpose of enhancing well-being and happiness.

Luckily, there are other hierarchies being built to challenge the ones built by corporations. Two

hierarches that are potential alternatives to the neoliberal food system are food systems based on

food security and food sovereignty which will be explored in chapters 4 and 5 respectively.

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Chapter 4 An Evaluation of Food Security

Introduction

Food security emerged in the 1970s as a response to a world food crisis. It was “a time of turmoil

on global grain markets, rising hunger, and importantly, the height of the Cold War” (Clapp

207). Global shortages caused by poor harvests were compounded by a tripling of wheat prices

triggered by the sale of 28 million tons of surplus grain from the United States the Soviet Union

(Jarosz 171 and Fairbairn 22). The concept of food security started to gain momentum after it

appeared in the report of the 1974 World Food Conference and in the Universal Declaration of

the Eradication of Hunger and Malnutrition (Fairbairn 22). Within this declaration an important

link is made between well-being and food security. Article G states

[t]he well-being of the peoples of the world largely depends on the

adequate production and distribution of food as well as the

establishment of a world food security system which would ensure

adequate availability of, and reasonable prices for, food at all

times, irrespective of periodic fluctuations and vagaries of weather

and free of political and economic pressures, and should thus

facilitate, amongst other things, the development process of

developing countries (The Office of the United Nations High

Commissioner for Human Rights).

Food security also emerged from the same social framework as national security which is

concerned with the safety and well-being of its citizens (W. Roberts 84). To protect citizens,

emphasis was on ensuring food availability at the national level and was “originally centred on

how nations could better control their food supplies through market intervention, increased

production and external food aid” (Fairbairn 23). By 1981, the Food and Agriculture

Organization of the United Nations (FAO) understood

[f]ood security in its broadest sense [as] the availability of

adequate food supplies now and in the future. In the narrower

sense, food security mean[t] food stocks and arrangements to

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govern their establishment and use as a protection against crop

failures or shortfalls in imported food supplies (as cited in

Fairbairn 23).

Since then, the definition of food security has undergone multiple iterations which this chapter

will discuss and analyze through the lens of Sumner’s theoretical model of sustainability. It will

discuss how the concept of food security has been influenced by neoliberalism and discuss if it

can facilitate well-being and happiness.

Hegemony

The hegemonic influence of neoliberalism can be seen in the discourse of food security as it

continued to evolve. Interestingly, the late 1970s and early 1980s was a time when neoliberalism

was strongly promoted by Ronald Reagan, then President of the United States, and Margaret

Thatcher, then Prime Minister of Britain, and “transformed…into the central guiding principle of

economic thought and management” (Harvey, “A Brief History” 2). The repercussions of this

change in political discourse reverberated into the conceptualization of food security in the next

two decades that followed the World Food Conference in 1974. That time period was “marked

by free liberalism, the intensification of global economic relations, and the restructuring of the

economy and the state” (Koç 253). In turn the

[c]orporate response to the [food] crisis included measures such as

a shift to the new information technologies, decentralization and

privatization, emphasis on increasing rationalization and

efficiency; deskilling of cheap labour and intensification of the

work process; and global sourcing of resources. Globalization of

the industrial and agricultural production was accompanied by an

even more dramatic trend in the globalization of the financial

markets (Koç 253).

By the 1990s it was clear that food security was enveloped in the hegemony of neoliberalism as

it shifted focus from national food security onto household food security which had “individual

purchasing power at its analytical core and [was] coupled with policy prescriptions that

favour[ed] liberalized agricultural markets and a decreased role for national governments”

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(Fairbairn 24). This marked a stark shift in thinking as food security became an issue of “micro-

economic choices facing individuals in a free market, rather than the policy choices facing

governments” (Fairbairn 24). This change of discourse demonstrates the deep hegemonic

influence of neoliberalism; instead of intervening in the free markets it had once critiqued, food

security was championing them. In fact, the FAO “also emphasizes market orientation over state

intervention” (FAO, IFAD and WFP 23).

Currently, the FAO understands food security as

[a] situation that exists when all people, at all times, have physical,

social and economic access to sufficient, safe and nutritious food

that meets their dietary needs and food preferences for an active

and healthy life. Based on this definition, four food security

dimensions can be identified: food availability, economic and

physical access to food, food utilization and stability over time

(FAO, “Glossary”)

The FAO further qualifies this definition by juxtaposing it to the definition of food insecurity

which is

[a] situation that exists when people lack secure access to sufficient

amounts of safe and nutritious food for normal growth and

development and an active and healthy life. It may be caused by

the unavailability of food, insufficient purchasing power,

inappropriate distribution or inadequate use of food at the

household level. Food insecurity, poor conditions of health and

sanitation and inappropriate care and feeding practices are the

major causes of poor nutritional status. Food insecurity may be

chronic, seasonal or transitory (FAO, “Glossary”).

Due to strong neoliberal influence, food security falls short on correcting the issues brought on

by the neoliberal food system. For instance, the definitions above demonstrate a strong emphasis

on the household which implies an individual responsibility to remain food secure. The

hegemony of the cult of the individual, evident in utilitarian theory and supported by

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neoliberalism, is prevalent in this model. Through invoking individualism and the importance of

purchasing power, food security also perpetuates the concept of the economic man and promotes

economic growth. The argument is that

in a growing economy, more household members are able to find

work and earn incomes [which] is essential for improving food

security and nutrition and contributes to a virtuous circle as better

nutrition strengthens human capacities and productivity, thus

leading to better economic performance (FAO, IFAD and WFP

27).

In this framework, human capacities are defined by economic performance. While there certainly

is a need for a person to be financially stable to survive, there is much more to being human than

being a consumer. Indeed, the influence of neoliberalism can be seen through food security’s

emphasis on the market and in its limited appreciation of human capacities.

Dialogue

The effects of the hegemony of neoliberalism can also be viewed through the lens of dialogue,

the second dimension of Sumner’s theoretical model of sustainability. In food security, human

relationships to food are limited to the issues of physical health, particularly hunger and

malnutrition. As Harvey articulates

for any system of thought to become hegemonic requires the

articulation of fundamental concepts that become so deeply

embedded in common-sense understandings that they become

taken for granted and beyond question…A conceptual apparatus

has to be constructed that appeals almost “naturally” to our

institutions and instincts, to our values and our desires (“Neo-

liberalism” 146).

Harvey’s statement is particularly true when considering food security; by invoking the concept

of health, neoliberal policies and practices appeal to human values and desires which make it

harder to resist and question through dialogue. This neoliberal, reductionist way of thinking has

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given rise to nutritionism and healthism which emphasizes individual responsibility over one’s

health (Brady, Gingras and Power 124). Within the dominate discourse of nutritionism, food’s

purpose is solely to provide the nutrients for physical, bodily health. Nutritionism is championed

by corporations and has led to the rise of processed foods that are manufactured to be low in fat

and fortified with nutrients (Brady, Gingras and Power 124). Just as in the neoliberal food

system, corporations communicate the benefits of these types of foods to consumers through

product labeling and nutritional guidelines which aim to legitimize and highlight nutritional

benefits while masking other types of information (Knezevic 251). Through invoking food

security, corporations are able to reinforce consumerism since, under this framework, they

should be able to decide for themselves which foods they should buy in order to live healthy

lives.

Proponents also argue that choice has expanded since “[i]ndustrial farming and

processing…have broken down limitations on food choices by growing seasons, plants’

geographical ranges, and crop failures” (Kimbrell 24). This argument perpetuates the illusion of

choice in the rational choice model and emphasizes responsibility onto the individual,

undermines welfare state activities and pushes decisions around food to the private market arena.

Instead of having dialogue between food eaters, corporations and governments, people are

caught in a culture of self-surveillance wherein they monitor their own choices to ensure that

those decisions align with the acceptable mainstream health discourse rather than discussing the

political, cultural and spiritual significance of food (Brady, Gingras and Power 124 and Carlisle

and Hanlon 6). This transition emphasizes individual lifestyle choices, an approach that has been

criticized for victim-blaming and not taking into account the complex social situations or issues

of social class that factor into health, including levels of income and the state of the environment

(Raeburn and Rootman 6).

Emphasis on the private market also reinforces the idea that food is a commodity to be mass

produced. Under the guise of enhancing access, corporate food production invokes the neoliberal

principle of rationalism by “breaking [agricultural systems] into their constituent pieces, which

could then be individually scrutinized and modified for more intensive production and more

efficient operations” (P. Roberts 22). This view on food gives way to technological interventions

that amplify these components which in turn elevates the position of corporations in the food

system. In fact, the biotechnology industry “has relentlessly pushed the myth that biotechnology

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will conquer world hunger” (Kimbrell 33). Companies like Monsanto suggest that low-

technology agriculture will not produce enough food to alleviate hunger and “[t]heir answer is

pesticide- and technology-intensive agriculture that will produce the maximum output from the

land in the shortest amount of time” (Kimbrell 6). Biotechnology proponents state that almost

“every area in the food production market is using genetic modification to produce foods that

taste better, grow faster, resist disease and improve the amount of nutrients found in the world”

(Lamichhane 44). They also suggest that developed countries have achieved food security by

applying biotechnology and that developing countries can do the same with “new inputs for

resource-poor and small scale farmers” (Lamichhane 44). If this argument is accepted, the

dialogue between corporations and farms is once again one-sided because smallholder farmers

are vulnerable to large corporate suppliers that can produce food stuffs at the low prices that

retailers demand (P. Roberts 66). In fact, farmers in the agro-industrial system are “locked into a

production chain where the choices of inputs and the use of the harvest are predetermined by

agro-chemical and food-processing firms” (Pionetti as cited in McMichael 177).

Furthermore, when this argument is examined through a critical theory lens, it becomes clear that

industrial agriculture will not truly alleviate hunger and that the claim is “simply a self-serving

agribusiness myth” (Kimbrell 7). In fact, agribusiness is one of causes of food insecurity as it has

enclosed farmland and forced peasants off the land in order to grow high-priced export crops. As

a result “millions of peasants lose their land, community, traditions, and most directly their

ability to grow their own food - their food independence” (Kimbrell 7). Indeed, many poor food

producers view food security as being too consumer focused with no reference to food producer

rights. They understand “consumption [as] such a domineering element of the food system that

production is an afterthought” (W. Roberts 92).

While alleviating hunger and malnutrition is extremely important, food security ignores the

social and environmental context in which food is produced (Wittman, Desmarais and Wiebe 3).

By ignoring the social, cultural and environmental aspects of food, food security reduces food

into a unit of consumption which furthers the corporate agenda of commodification and

continues to reduce people to cogs in the industrial, neoliberal food machine. From the

discussion above, it is clear that the one-way dialogue of food security is infused with

neoliberalism.

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Life Values

When viewed through the lens of life values, the third dimension of Sumner’s theoretical model

of sustainability, food security also falters because food security’s focus is on increasing

production and access “without particular attention to how, where and by whom food is

produced” (Wittman, Desmarais and Wiebe 3). By ignoring the social, environmental, and

cultural contexts in which food exists, food security implies a value neutral approach which

depoliticizes food systems. Indeed, “while it attempts to remedy a faulty system, it does so

without questioning the dominant political-economic wisdom” (Fairbairn 22). This has left food

security vulnerable to co-optation which opportunistic agribusinesses and corporations have

taken advantage of to promote money values.

Food security proponents argue that “[p]roper nutrition contributes to human development; it

helps people realize their full potential and take advantage of opportunities offered by the

development process” (FAO, IFAD and WFP 26). Unfortunately this view of human potential is

quite limited. A closer examination of this claim reveals that human potential is tied to neoliberal

development processes and the ability to participate as consumers. This is significant because

“[w]hen the civil commons is attacked and weakened (as exemplified by the growth machine

hypothesis), many people are left behind [and are] excluded from the benefits enjoyed by those

who can afford to pay for them” (Sumner, “Sustainability” 341). Even the FAO, an organization

that champions food security, recognizes that

[n]ot all types of growth are effective in reducing hunger and

malnutrition. Very poor people cannot participate in growth

processes that require capital or generate employment for the

educated and skilled…The greater inequality in the distribution of

assets, such as land, water, capital, education and health, the more

difficult it is for the poor to improve their situation and the slower

the progress in reducing undernourishment (FAO, IFAD and WFP

28).

The FAO also recognizes that

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[o]n average, and across the developing world since 1990-92,

economic growth has brought strong and persistent hunger

reductions…[and] [i]ncreases in the incomes of the poor are

associated with higher intake of dietary energy and other nutrients.

But in the longer term, as economies grow and countries become

richer, this relationship weakens - increases in GDP may bring

relatively fewer people out of hunger (FAO, IFAD and WFP 27).

Interestingly, the solution that is put forward is promoting inclusive markets which is the idea is

that

[w]ith increased productivity, farmers grow more food, become

more competitive and receive higher incomes. Productivity growth

in small family farms contributes to more inclusive growth, not

only by reducing the prices of staple foods but also by improving

access to food. With well-functioning rural labour markets, such

productivity growth increases the demand for labour in rural areas,

generating jobs for the poor and raising the unskilled labour wage

rate. Rural household members diversify their income sources by

obtaining better-paid off-farm work, which helps poverty and

hunger to decline” (FAO, IFAD and WFP 31).

This solution is oriented by money values, not life values, because it emphasizes economic

growth and even suggests that farmers work off-farm for better-paid work. While many food

producers may have other career aspirations, there are many that see farming as part of who they

are. Furthermore, while this solution recognizes the financial barrier to accessing food, it does

not elaborate on the fact that “[p]eople suffering from hunger are also often suffering from

racism, sexism, deep poverty, illiteracy, lack of healthcare, water, jobs and good land” (W.

Roberts 118). This solution can also be critiqued from the perspective that “[p]eople do not die

for lack of income…but for lack of access to the wealth of the commons” (W. Roberts 103).

Solutions based on money values to solve a problem caused by money values is unproductive

because it ignores the role of learning and human agency, elements that are critical to

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understanding sustainability and the building of the civil commons (Sumner, “Sustainability”

283-4).

Instead of only focusing on money values, food security should consider solutions that promote

life values because “learning to choose life values over money values will help to replace the

existing hegemony of corporate globalization with a more life-oriented alternative” (Sumner,

“Sustainability” 156). This reorientation of values can help build and protect the civil commons

which increases well-being and advances the utopian project (Sumner, “Sustainability” 235).

While food security aims to alleviate hunger and malnutrition, its narrow focus on money values

undermines its ability to promote life values and thus its ability to contribute to well-being and

happiness.

Conclusion

Through a critical theory lens, food security’s goal of reducing hunger and malnutrition, is not

enough; humans must not only survive, they must thrive. Human potential is about much more

than existing, it is concerned with realizing well-being and happiness and the food security

framework is limited in facilitating this. Unfortunately, “while the food security concept

emerging in response to the accumulation crisis during the 1970s presented some of the earlier

develop mentalist and rights-based arguments, in later years it reflected a clear neoliberal vision”

(Koç 248). Indeed, food security has been influenced by neoliberalism, a malfunctioning, yet

persistent ideology that does not promote well-being and happiness. Neoliberalism endures

because, from a critical theory and systems thinking perspective, “social structures become

stubborn, resist social change, and thus become constraining” (Murray and Ozanne 133). To

promote well-being and happiness, the neoliberal food system needs to be disrupted in a more

radical way than offered by food security.

To disrupt the system, people need to realize that

the economic system is stable only if the consciousness of the

strata and classes which compose it remains compatible with the

social relations which characterize it as a mode of production …

[and] requires that the hierarchical division of labour be

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reproduced in the consciousness of its participants (Bowls and

Gintis 147).

The statement by Bowls and Gintis explains that people are participants in reproducing the

structures that oppress them but they can also be agents that can disrupt those same structures

through their conscious refusal to perpetuate patterns of oppression. By being able to see how

reality is constructed, one can see how reality can be manipulated and changed. This is critical

because neoliberal ideology “depicts neoliberalism as an inevitable, external force rather than an

intentional project” (Fairbairn 18).

As discussed above, neoliberalism is an ideology put into practice through the creation of

policies, structures such as the WTO, and through the repetition of social patterns powered by

hegemony. To be critically conscious is to decode the encryption in which neoliberalism remains

hidden in plain sight. Critical theory argues that “ideology is what prevents the agents in the

society from correctly perceiving their true situation and real interests; if they are to free

themselves from social repression, the agents must rid themselves of ideological illusion” (Geuss

3). Indeed, “[o]nly by seeing themselves as autonomous from ruling interests can groups begin to

act in their own interests” (Sumner, “Sustainability” 283). By being able to see how reality is

constructed, one can see how reality can be manipulated and changed. Becoming critically

conscious is rejecting that neoliberalism is permanent. Instead of being listening objects,

producers and consumers must become active agents and, as Freire would say, masters of their

own thinking (124). This call-to-action mobilizes human agency and requires people to use their

capabilities to engage with the food system and restructure the relationships within it in ways

that promote counter-hegemony, dialogue and life values. By changing the relationships within

the food system, people can change the food system significantly. One movement striving to

instigate this change is food sovereignty.

Chapter 5 will explore food sovereignty and examine its potential to disrupt neoliberalism.

Sumner’s theoretical model of sustainability will be applied to understand if and how food

sovereignty promotes the three building blocks of sustainability and, in turn, well-being and

happiness.

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Chapter 5 An Evaluation of Food Sovereignty

Introduction

The food sovereignty movement is championed by La Via Campesina, a global peasant

organization representing over 200 million peasants in over 73 countries including small-scale

farmers, farm workers, and indigenous communities worldwide. As part of their movement, they

are demanding food sovereignty which is a concept that has and continues to evolve over time.

When it was first conceptualized by La Via Campesina in 1996, they defined food sovereignty as

“the right of each nation to maintain and develop its own capacity to produce its basic foods

respecting cultural and productive diversity” (La Via Campesina “Appendix 1” 197). They also

argued that “[f]ood sovereignty is a precondition to genuine food security” (La Via Campesina

“Appendix 1” 197). In 2002, it was interpreted to mean

the rights of peoples to define their own food and agriculture; to

protect and regulate domestic agricultural production and trade in

order to achieve sustainable development objectives; to determine the

extent to which they want to be self-reliant…(Patel as cited in

Agarwal 1247)

Another definition at that time was from The Peoples Food Sovereignty Network which defined

food sovereignty as

the right of peoples to define their own food and agriculture; to protect

and regulate domestic agriculture and trade in order to achieve

sustainable development objectives; to determine the extent to which

they want to be self reliant; to restrict the dumping of products in their

markets; and to provide local fisheries-based communities the priority

in managing the use of and the rights to aquatic resources. Food

sovereignty does not negate trade, but rather, it promotes the

formulation of trade policies and practices that serve the rights

peoples to be safe, healthy and ecologically sustainable production (as

cited in Patel, “What does” 189).

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In 2007, La Via Campesina once again redefined food sovereignty in the Nyéléni declaration as

the right of peoples to healthy and culturally appropriate food

produced through ecologically sound and sustainable methods, and

their right to define their own food and agriculture systems. It puts

those who produce, distribute and consume food at the heart of food

systems and policies rather than the demands of markets and

corporations (Patel, “What does” 190)

La Via Campesina’s definition also emphasizes land rights and “implies new social relations free

of oppression and inequality between men and women, peoples, racial groups, social and

economic classes and generations” (Patel, “What does” 190). Finally, Wittman, Desmarais and

Wiebe define it broadly as “the right of nations and peoples to control their own food systems,

including their own markets, productions modes, food cultures and environments” (2).

While there is no uniform definition of food sovereignty, the concept has “gained increasing

ground among grassroots groups, taking the form of a global movement” (Agarwal 1247). The

emergence of food sovereignty should not be ignored because “when names catch on, it is a sign

that the regime is in crisis” (Friedmann as cited in Fairbairn 21). In this case, the regime in crisis

is neoliberal food system and the concept of food security that supports it. This chapter will

examine food sovereignty as both a concept and a movement through the lens of Sumner’s

theoretical model of sustainability and discuss how it is affecting relationships within the food

system in ways that promote well-being and happiness.

Hegemony

Food sovereignty promotes a counter-hegemonic message to neoliberalism and food security. In

fact, it was initially part of “antiglobalization discourses related to issues of international trade

and agricultural subsidies” (Jarosz 170). To share their message, food sovereignty advocates

deliberately hosted parallel international meetings to demonstrate their counter-hegemonic

position to dominant discourses about food. For example, in 2009, The People’s Food

Sovereignty Forum was held and “over 600 representatives of 450 nongovernmental

organizations (NGOs) of peasants, fishers, pastoralists, indigenous peoples, youth, women, urban

dwellers, and farmworkers…gathered in Rome at a place called the Alternative Economy City”

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(Jarosz 169). Earlier that year, also in Rome, the FAO had hosted World Food Day where they

promoted the dominant food security narrative (Jarosz 168).

In fact, food sovereignty is quite critical of food security. Instead of the depoliticizing discourse

of food systems that occurs within food security, food sovereignty “stress[es] the importance of

analyzing power relations and capitalist development’s impacts upon agricultural development,

local ecologies, hunger, and poverty” (Jarosz 170). By repoliticizing food systems, food

sovereignty advocates are creating a crisis of hegemony which

occurs either because the ruling class has failed in some major

political undertaking for which it has requested, or forcibly extracted,

the consent of the broad masses…or because huge masses (especially

of peasants and petit-bourgeois intellectuals) have passed suddenly

from a state of political passivity to a certain activity, and put forward

demands which taken together, albeit not organically formulated, add

up to a revolution (Gramsci as cited in Sumner, “Sustainability” 132).

Meetings such as The People’s Food Sovereignty Forum demonstrate that food producers have

developed a critical consciousness that is enabling them to challenge dominate food discourses

and the hegemonic corporate rule in the neoliberal food system. They are demonstrating that

“individuals are not simply acted upon by abstract “structures” but negotiate, struggle, and create

meaning of their own” (Weiler 21). Viewed through a critical theory perspective, this is

significant because “[i]f people become aware that their ideas about reality are not congruent

with reality, this awareness may serve as an impetus for rational social development and change”

(Murray and Ozanne 133). Indeed, their consciousness has become a catalyst for counter-

hegemonic thought. One significant contribution of food sovereignty is the recognition that the

neoliberal food system is dominated by corporations. For food sovereignty, the key to unlocking

and restructuring the relationships within food systems is centring people and not corporations.

Instead of corporations being the node through which all food system information is relayed,

“[food sovereignty] puts the aspirations and needs of those who produce, distribute and consume

food at the heart of food systems and policies rather than the demands of markets and

corporations” (Forum for Food Sovereignty cited in Suschnigg 227).

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By adjusting focus on food producers and eaters, and away from corporations, food sovereignty

is rejecting the hegemonic idea that food is a commodity and are “refus[ing] to adopt the

individualizing language that shapes the household food security frame” (Fairbairn 27). They are

also questioning the emphasis on money values “by placing great value on things with little

quantifiable economic worth, such as culture, biodiversity and traditional knowledge” (Fairbairn

27). Indeed, food sovereignty acknowledges that the

globalized food system distances eaters from the people who produce

food and from the places where food is produced – literally and

conceptually. The more industrialized, processed and distant food is,

the less connected to and knowledgeable about it the consumer

becomes. [This system] changes our relationship to our meals,

stripping meaning, cultural significance and even appreciation from

our daily food experiences. But it also undermines our capacity for

making decisions about this key determinant of our lives and our

economies (Wittman, Desmarais and Wiebe 5).

Food sovereignty recognizes not only the physical aspects of food but also the spiritual, cultural,

emotional and community value of food. From this perspective “food production is

fundamentally about relationships, not commodities that can be bought and sold” (Roberts 93-

94). Food sovereignty reasserts food as a life-sustaining good and “recognizes that the growing,

buying, preparing, and eating of food are embedded in a social and ecological relationships,

rather than primarily functioning under market determinants” (Weibe 168). Instead of framing

food as an object to be traded, food can be reimagined as something to be shared through

traditional practices such as gift exchanges (W. Roberts 98). Food activist Wayne Roberts would

call the food produced through the framework of food sovereignty as ‘Real Food’ which

acknowledges that health “comes from simpler lifestyles and richer relationships that let food

keep body and soul together” (Roberts, MacRae and Stahlbrand 1). While food security still

fragments the food system and estranges people from food, “food sovereignty is about the place

of food production in a society and culture” (W. Roberts 92). Food sovereignty keeps the

integrity of the food system intact instead of perpetuating the fragmentation encouraged by

neoliberalism. By centring food producers, processors, distributors and eaters, food sovereignty

is changing the relationships within the food system. Viewed from a systems thinking approach,

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these changes can be transformative since “changing interconnections in a system can change it

dramatically” (Meadows 16).

Food sovereignty reminds us that

[t]here are ways of getting back what the food system has taken from

us: dignity in refusing to accept what we are told we must want, and

how we must work and live; control over our lives, bodies and self-

image; the knowledge that no matter where a child is born, she will be

able to eat healthy, nutritious food and grow up free from poverty in a

world that today’s generations have ceased to destroy; and, perhaps

most of all, a rediscovery of the pleasure of eating food (Patel,

“Stuffed” 301-302).

Undeniably, food sovereignty is putting forward a counter-hegemonic discourse which has the

potential to move food systems closer to the optimum area of Sumner’s theoretical model of

sustainability.

Dialogue

According to Sumner’s theoretical model of sustainability, “dialogical engagement…can begin

to break the stranglehold of corporate globalization on the hearts and minds of ordinary people

and build a willingness to work together to construct an alternative vision where sustainability

and individual and community well-being rank first and foremost” (Sumner ,“Sustainability”

155). Food sovereignty is striving to facilitate this dialogue and “implies a diversity of

solutions…and…a set of ideas, policies and ways of eating that are sensitive to history, ecology

and culture, and that respect human rights” (Patel, “Stuffed” 317). The Nyéléni declaration

contrasts the right to shape food policy with the privilege to do so which reveals how “[t]he

modern food system has been architected by a handful of privileged people” (Patel “What does”

190). This perspective challenges the idea that “the only means of communication we have with

producers is through the market, and that the only way we can take collective action is to

persuade everyone else to shop like us” (Patel, “Stuffed” 312).

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Food sovereignty was first introduced in 1996 by La Via Campensina at the World Food Summit

to “express both the truth of power relations within the food domain and the hope for the

democratic, widely dispersed, just distribution of those powers over food” (Wittman, Desmarais

and Wiebe 11). The movement recognizes the unjust distribution of benefits and harm of the

neoliberal food system which continues “the colonial pattern of extraction of food resources

from the South to the North” (McMichael 168). Food sovereignty seeks to re-exempt food and

agriculture from free-trade deals (W. Roberts 88). It also calls for corporate accountability and

the transparency of information to ensure that food and feed-stuffs are labelled in ways that

support consumers’ and farmers’ right to know about the contents and origin of the product (La

Via Campesina “Appendix 2” 202).

By centring food producers, food sovereignty is changing the rules of the game by rejecting

neoliberalism, increasing dialogue, and insisting that food systems should not privilege elites but

should be shaped by all (Patel, “What does” 190). The food sovereignty paradigm has a great

potential for increasing well-being and happiness because it elevates the voice of producers,

processors, distributors and eaters of food. Through food sovereignty “the peasants now see

themselves as transformers of reality (previously and mysterious entity) through their creative

labour” (Freire 174) and can choose the values that they want to pursue with their own skills and

abilities. This shift displaces the locus of control from corporate power and is an example of

globalization from below which is dialogical, counter-hegemonic and life affirming. Just as

globalization from below “rises up from below in many forms, such as community activism,

street demonstrations, information sessions, horizontal alliances, alternative media and grass-

roots networking” (Sumner, “Sustainability” 250-1) so does food sovereignty.

Indeed, food sovereignty can be understood as a global civil society network which, according to

Boulding, carries out activities such as “1. Lobbying governments; 2. Educating for world

citizenship; 3. New conceptual thinking and state-of-the-art experience; 4. A way for the North

to learn from the South; 5. Creating and maintaining information channels; 6. Activity as an

antidote to despair” (as cited in Sumner, “Sustainability” 119). Food sovereignty advocates, La

Via Campesina, do this by holding alternative summits, hosting seed celebration days, and

publishing mobilization kits and packets on how to “Say ‘NO!’ to corporate control of food and

agriculture” (La Via Campesina “Actions and Events”). These actions demonstrate how “[o]ne

way to globalize disruptions is to share local initiatives with other communities, which not only

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has disruptive power, but also allows communities to network and learn from each other, acting

as agents in their own sustainability” (Sumner, “Sustainability” 356-357).

Instead of corporate goals being the power that drives the food system, “[food sovereignty] puts

the aspirations and needs of those who produce, distribute and consume food at the heart of food

systems and policies rather than the demands of markets and corporations” (Forum for Food

Sovereignty cited in Suschnigg 227). By transcending the limitations of neoliberalism, food

systems that are designed with food sovereignty in mind are not subservient to corporate power.

This is important because “[s]ocial action often involves intervening in or affecting economies”

(Newman 256). Food sovereignty has the potential to advance a cultural revolution because it

maximizes the efforts of critical consciousness and reconstructs human activities in food systems

(Freire 159). By doing this, food sovereignty repairs and improves upon the flaws of food

security because it works outside of the neoliberal ideology and increases dialogue.

Life Values

Although neoliberalism has industrialized food systems, the food sovereignty movement is

aiming to humanize them through prioritizing life values over money values. This helps us to

think of each other and respect each other as people because “ideas about food sovereignty force

us to rethink our relationships with food, agriculture and the environment. But, perhaps the most

revolutionary aspect of food sovereignty is that it forces us to rethink our relationships with one

another” (Wittman, Desmarais and Wiebe 4). This is because “[f]ood producers are more likely

to define themselves by the non-monetary values they hold and the practices they follow” (W.

Roberts 91) and, as Freire notes, “sooner or later being less human leads the oppressed to

struggle against those who made them so” (44). The quest for well-being and happiness for all

can be a commanding force that can help to distribute power to people through joint agency. This

sense of agency demonstrates that food sovereignty is an example of globalization from below as

it is diverse and unorganized and is comprised of various forms of resistance to corporate

globalization (Sumner, “Sustainability” 112). By supporting globalization below, food

sovereignty is prioritizing a life-code of value which is focused on interaction, democratic

decision making, gender equality, and environmental sustainability (Sumner, “Sustainability”

111).

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Instead of defending increasing food production capacity to solve hunger, food sovereignty

encourages farming practices that protect indigenous knowledge and sustainable agricultural

practices (La Via Campesina “Appendix 2” 202). Studies show that small family farms have

proven to be more productive than large corporate farms in terms of output because of their

integrated approach to farming. This ecological and traditional way of farming works with nature

and recognizes the need for polycultures and efficiently uses land, water and other inputs (Altieri

122). Since food sovereignty does not give priority to trade, smaller farms are able to provide

true food security through ensuring enough production for domestic consumption (La Via

Campesina, “Appendix 1” 198). Food sovereignty also allows food producers to apply their

knowledge and engage in activities such as seed saving which protects biodiversity.

Food sovereignty also promotes life values by promoting environmental health. By practicing

peasant farming, the environment is more resilient to natural disasters related to climate change.

This is because peasant farming utilizes traditional agroecosystems and uses local plant varieties,

leverages microclimates and works with local resources (Altieri 125). Promoting practices that

protect biodiversity is also a key element of food sovereignty. This means that food producers

working within this alternative framework prohibit the patenting and commercialization of

genetic resources (La Via Campesina, “Appendix 1” 198) which ensures that food remains in the

civil commons.

To support stable eco-systems and sustainable resources, food sovereignty proponents are

fighting to ban the use of dangerous technologies including food irradiation that increases toxins

found in food as well as the development and use of genetically modified seeds, foods, animal

feed and related products. In doing so, food sovereignty invokes an important principle of

environmental justice which “affirms the sacredness of Mother Earth, ecological unity and the

interdependence of all species, and the right to be free from ecological destruction”

(“Principles”). Food sovereignty proponents acknowledge the environmental damage caused by

industrial food production including “intensification, chemical inputs, water and soil

degradation, deforestation and unsustainable resource exploitation” (Wittman, Desmarais and

Wiebe 10). By working with the environment, food sovereignty provides an argument of

sustainability similar to the one defended by Sumner:

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sustainability is a human issue, not an environmental issue. It entails

human action toward the environment, not the environment itself. The

environment is/provides life goods, and so must be protected by the

co-operative human construct of the civil commons. In other words,

sustainability protects the civil commons, which, in turn, protects the

environment (Sumner, “Sustainability” 248).

Food sovereignty is driven by life values and strives to build the life-protecting civil commons

through centring food producers in food systems.

Conclusion

Through encouraging and engaging in counter-hegemonic dialogue focused on life-values, food

sovereignty is disrupting neoliberalism’s hold on food systems by advancing sustainability and

building the civil commons. By advancing the civil commons, food sovereignty “enables a

qualitative improvement in the well-being of individuals and communities, [and allows] them to

develop in life affirming ways” (Sumner, “Sustainability” 332). Food sovereignty supports

development from the capabilities approach perspective which understands it “as a process of

expanding the real freedoms that people enjoy and increasing their possibilities to realize

themselves as humans” (Glenholm 49). Food sovereignty proponents should continually engage

in deep reflection and action, a practice that Freire calls praxis, to ensure that they are

maintaining and building the civil commons. Food sovereignty advocates should consider

evaluating their practices on an ongoing basis using Sumner’s theoretical model of sustainability.

This is important because testing action is linked to the emergence of potential consciousness

(Freire 113). Indeed, food sovereignty has the potential to disrupt the neoliberal food system in

ways that change the relationships within it and support the optimum area of Sumner’s

theoretical model of sustainability.

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Chapter 6 Conclusion: Building Sustainable Food Systems

A critical analysis of food systems reveal that ‘you eat what you are’ because they reflect and

perpetuate society’s values, ideologies and paradigms and also that what ‘we are’ is not fixed and

can be changed. There can, however, be a dissonance between societal values and food systems

because, as critical theory elucidates, social structures can become rigid over time and resist

social change (Murray and Ozanne 133). To change a system, people must first engage in a deep

reflection and evaluation of food systems to understand if their values and goals are being

supported. If we want well-being to flourish and to be happy then the foods we eat must also be

produced, processed and consumed in this way. This critical lens is important because as

Wendell Berry notes, “if human values are removed from production, how can they be preserved

in consumption?” (as cited in Spector 289-290). This thesis was a critical exercise to understand

if and how well-being and happiness, two important elements of human potential, are being

facilitated through food systems driven by neoliberalism, food security and food sovereignty.

Each was evaluated using Sumner’s theoretical model to understand if and how they promoted

the three building blocks of sustainability – counter-hegemony, dialogue and life values – and

thus well-being and happiness.

An analysis of the neoliberal food system exposed a system malfunction between what its

purported goal is and its actual goal. While neoliberalism states that it promotes well-being and

happiness, it does not promote the building blocks of sustainability or enable the civil commons.

An analysis of a food system based on food security revealed that it falls into the hegemonic

trappings of neoliberalism. While it speaks to health and nutrition, it does so in monological

ways that shifts responsibly onto individuals instead of addressing the issues of a fractured food

system. A final analysis of a food system based on food sovereignty revealed that it promotes the

three building blocks of sustainability and demonstrates a strong alternative to the neoliberal

food system. It demonstrates how taking ownership over what we are and what we want to

become implicates us into the food system. Through a continued effort, proponents of food

sovereignty will be able to reshape food systems in ways that advance sustainability and protect

food within the civil commons. The cultivation and ongoing praxis of critical consciousness will

be integral to the food sovereignty movement because neoliberalism is deeply embedded into

social structures and is difficult to transcend. If food sovereignty continues to promote counter-

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hegemony, dialogue and life values it can transform food systems in ways that support the well-

being and happiness of food producers, distributors and eaters, thus opening the door to a fuller

realization of human potential and happiness.

Future research in this area could utilize Sumner’s theoretical model of sustainability to explore

and evaluate other food systems and their ability to facilitate well-being and happiness. One food

system worth examining is one based on community food security which is a community-level

response to food insecurity. It can be defined as

a prevention-oriented concept that supports the development and

enhancement of sustainable, community-based strategies: to improve

access of low-income households to healthful, nutritious food

supplies; to increase the self-reliance of communities in providing for

their own food needs; [and] to promote comprehensive responses to

local food, farm, and nutrition issues (U.S. Department of Agriculture

as cited in Berman 223).

It has also been defined as “a condition in which all community residents obtain a safe, culturally

acceptable, nutritionally adequate diet through a sustainable food system that maximizes

community self-reliance and social justice” (Hamm & Bellows as cited in Berman 223).

Examining a food system driven by the concept of community food security would be fruitful

because it shares commonalities with food security and food sovereignty but also differs. Like

food security, community food security is concerned with access. Unlike food security, it relies

on the active participation and advocacy of civil societies and holds communities, rather than

individuals or households, accountable for ensuring food security (Koç et al. 123). Community

food security has also been described as “within a hair’s breadth of meaning the same thing as

food sovereignty” (W. Roberts 85). For instance, like food sovereignty, it is a social movement

that engages “a diverse array of organizations committed to a more equitable food system”

(Fisher 297). It is focused on prevention of hunger and encourages community development that

“uses food as a vehicle for building relationships and developing indigenous resources” (Fisher

298). It differs from food sovereignty in that it does not strongly emphasize the relationships

between food producers and eaters in the global South and global North since its focus is on

“locally grown foods instead of globally sourced ones” (Fisher 298). Indeed, future research

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should examine other emergent concepts that challenge the neoliberal food system which, in

turn, can help create sustainable food systems that promote well-being and happiness.

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Epilogue

The Mexican fisherman reflected on his conversation with the

American investment banker and started to believe that another,

more sustainable, path towards well-being and happiness was

possible. He felt fortunate to lead a fulfilling life but realized that it

was one that he should not take for granted. Artisanal fisheries,

such as his, helped to alleviate poverty and feed his community but

were starting to feel the repercussions of over-exploited fish stocks

(Espinoza-Tenorio et al. 343). Equipped with this new sense of

consciousness and a desire to harness his talents to shape food

systems, he learned of food sovereignty. He joined the World

Forum on Fish Harvesters and Fisher Workers whose mission is to

“empower small scale fishers’ [organizations] to influence both

national and international policies that affect their rights of access,

use and control, and sustainability of the fisheries resources for

improved livelihoods” (World Forum “About”). By applying his

own creative labour, he realized that another path was not only

possible but that he was forging it himself.

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Appendix 1: Sumner’s Theoretical Model of Sustainability

dialogue communication monologue

life

values

money

hegemony

structured power relations

counter-hegemony

optimum area

(Sumner, “Sustainability” 425)

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Copyright Acknowledgements

From: Jennifer Sumner

Sent: Wednesday, September 9, 2015 8:29 AM

To: Jo Anne Tacorda

Subject: RE: Thesis - Jo Anne Tacorda

Hi Jo Anne

I give you permission to use the image.

And, yes, the term you came up with for my model is appropriate.

Jennifer

__________________________________________________________________

Date: September 8, 2015

Re: Permission to Use Copyrighted Material in a Master’s Thesis

Dear Dr. Jennifer Sumner,

I am a University of Toronto graduate student completing my Master’s thesis entitled “We Are

What We Eat: Cultivating Well-being and Happiness through Sustainable Food Systems”.

My thesis will be available in full text on the internet for reference, study and / or copy. Except

in situations where a thesis is under embargo or restriction, the electronic version will be

accessible through the U of T Libraries web pages, the Library’s web catalogue, and also through

web search engines. I will also be granting Library and Archives Canada and ProQuest/UMI a

non-exclusive license to reproduce, loan, distribute, or sell single copies of my thesis by any

means and in any form or format. These rights will in no way restrict re-publication of the

material in any other form by you or by others authorized by you.

I would like permission to allow inclusion of your theoretical model for a critical understanding

of sustainability as depicted below:

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The material will be attributed through a citation.

Please confirm in writing or by email that these arrangements meet with your approval.

Sincerely,

Jo Anne Tacorda