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CONVERSATIONSCONVERSION
CONSTRUCTCONTENT
COMMUNITY
Identify the members of your community and discover their challenges, goals, and objectives.
- Prospects - Customers- Employees - Partners- Press - Analyst- Media - Competitors- Influencers - Naysayers
COMMUNITY
CONTENT
Determine calls to action and define anticipated conversion rates.
- Click Rates - Downloads- Views - Page Visits- Time on Site - Subscribers- Sales - Leads- Phone Calls - E-mails
CONVERSION
BUILDING AN EFFECTIVE CAMPAIGN
Launch the campaign construct and content, then listen, learn, respond, react, share and resolve.
- Poll - Survey- Comments - Results- Likes - Thoughts- Appreciation - Position- Inform - Educate- Promote - Sell
CONVERSATIONS
Identify your target community for this campaign. Combine one or more components from each category, build out consistent themed content, construct and engage in conversations to get optimum conversion.
Build the tools and supporting architecture to deliver your content, support conversations, and drive conversion.
- Website - Landing Pages- Microsites - HTML E-Mail - Video/Audio - E-Books- White Papers - Blogs- Twitter - Facebook- YouTube - Portals
CONSTRUCT
Create community based content for your community members.
- Company - Website- Presentation - Collateral- Interviews - Case Studies- Bios - Press Releases- White Papers - Demos/Tours- Blogs - Testimonials
Minds On
8864 Whitney Drive
Lewis Center, OH 43035
740 548.1645
740 548.1649 (f)
MindsOn.com
CONVERSATIONS
CONVERSION
CONSTRUCT
CONTENT
COMMUNITY
How To Create
Marketing Campaigns
That Work
A Strategic, Results Driven Approach
to Successfully Market Your Business,
Products and/or Services.
© Copyright 2011 Dan Harris. All Rights Reserved.
CREATE YOUR CAMPAIGN PLAN
CAMPAIGN GOALS
CONTENT
CONVERSATION
COMMUNITY
CONSTRUCT
CONVERSION
Wendy ColeGraphic Designer
[614] 436-4914 [email protected] 3 Hartford Ct., Worthington, OH 43085
Wendy ColeGraphic Designer
[614] 436-4914 [email protected] 3 Hartford Ct., Worthington, OH 43085
favorite places. favorite foods.
