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WC Marketing blok 2 week 4
Agenda
• 5031 ideas presentations
• 31 idea selection (indien nodig)
• Product concept worksheet
• Homework
One view of “product” development
Key product decisions
Homework• Finish off your product concept and be ready to
present it at the beginning of next week’s werkcollege– Important:
• Target group• What’s the problem/need/want/benefit• Why is your product better?• Product positioning• Game play / challenge
– Plus features that deliver this
• Sketches of important screens (min. home screen & 1 or 2 play screens) and cover