New York –Bogotá – Madrid –México –Milano –Sydney –

THE INCREDIBLE

20&October 2021

21

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AmyCuddyGame-changing socialpsychologist andaward-winningHarvard lecturer

Lloyd BlankfeinStrategy

Alan MulallyLeadership

Amy CuddyTalent

Lynda GrattonWorkforce Transformation

Timms & HeimansManagement

Felipe GómezPerformance

Nathan Furr Innovation

Renee RichardsonGoslineMarketing

Rebecca HendersonSustainability

at Javits Center

World Business Forum

We can't wait to see you again in person.

The world’s most important gathering of senior executives.

It’s about business.It’s about inspiration.

In 2021 we are hugely excited about the prospect of being able to host you in person at the World Business Forum. The conference will once again provide a unique opportunity for senior executives to learn from and be inspired by some of the world's brightest and most influential business minds.

Focused on preparing leaders to face the challenges of a new business environment, the forum provides an invaluable opportunity to learn about major business and management trends, and to do so in the company of more than 2,000 other senior leaders. This is a unique and irreplaceable opportunity for anyone in a strategic leadership position in their organization.

Our 2021 program features fantastic speakers such as Lloyd Blankfein, Lynda Gratton, Rebecca Henderson, Henry Timms and Jeremy Heimans. We would be delighted to have you and your colleagues join us in person at the next edition of the World Business Forum in NYC.

Yours faithfully,

Christopher Stanley

General Manager, WOBI USA

This is the moment.The place is the World Business Forum.NOWA unique time of unprecedented change. An unparalleled opportunity for development and growth.

NOW is the time we have to refocus our strategies and transform our operations.NOW is the opportunity we have to create an enduring competitive advantage.NOW is the space we have to cultivate the unique creative, human talent upon which our organizations are based.

It is urgent, powerful and laden with potential.

Join us at World Business Forum New York 2021 for a learning experience that will equip and inspire you to leverage the full possibility of the incredible NOW.

Thinkers, leaders, doers and change-makers, coming together to provoke, galvanize, embolden and excite.

Welcome to the Incredible NOW atWorld Business Forum NYC 2021.

THE INCREDIBLE

REPRESENTINGMORE THAN 500

COMPANIES

500MORE THAN 2,000

ATTENDEES

2,000MORE THAN 60%

CEO’s ANDSENIOR EXECUTIVES

60%

10 EXCEPTIONALSPEAKERS

10LEARNING

NETWORKINGINSPIRATION

LEADERSHIP: CULTURAL TRANSFORMATION

1

2

3

4

PRESIDENT AND CHIEF EXECUTIVE OFFICER, THE FORD MOTOR COMPANY (2006-2014)

LEADERSHIP

One of the most respected business leaders of our age, Alan Mulally served as President and Chief Executive Officer of Ford Motor Company and as a member of Ford's board of directors from 2006 to 2014. He led Ford's transformation into one of the world's leading automobile companies and the #1 automobile brand in the United States.

He guided Ford in working together on a compelling vision, comprehensive strategy and implementation of the One Ford plan to deliver profitable growth for all of the company's stakeholders. Prior to joining Ford, Mulally served as President and CEO of Boeing Commercial Airplanes and President of Boeing Information, Space, and Defense Systems.

Developing and communicating an inspiring vision that will unite and focus your people

Presenting the Working Together management system: Principles and practices for ensuring accountability and collaboration

Rethinking external relationships with suppliers and customers: From win/lose to win/win

Paving the path for outstanding execution: Relentless implementation based on facts and data

AlanMulally

9 SPEAKERSECCEZIONALI

OLTRE 2.700PARTECIPANTI

LloydBlankfein

THE STRATEGIC CHALLENGES OF BUSINESS TRANSFORMATION

2

3

4

CHAIRMAN & CEO THE GOLDMAN SACHS GROUP, INC (2006-2018)

Iconic global business leader and philanthropist, Lloyd Blankfein is a highly distinguished authority on global markets, finance and leadership. As Chairman and CEO of The Goldman Sachs Group from 2006 to September 2018, Blankfein led one of the largest and most respected investment banks in the world through the challenges of the financial crisis before repositioning the firm for success in the post-crisis world. He continues to serve as a member of the Goldman Sachs Management Committee and Board of Directors.

Joining Goldman Sachs in 1982 after working as an attorney, Blankfein was named partner in 1988 and became co-head of the Fixed Income, Currency and Commodities Division as of its formation in 1997. Prior to assuming the role of Chairman and Chief Executive Officer, he served as the firm’s president and Chief Operating Officer. Blankfein was twice named one of the most influential people in the world by Time magazine and won the Financial Times Person of the Year award in 2009.

Leading business transformation in a disruptive, fast-changing and highly competitive environment

Insights into risk and decision making: Knowing when to move forward and when to draw back

Facing the leadership and organizational challenges presented by moments of change and crisis: Lessons from the Great Recession. Analyzing the current state of the global economy: Reflections on potential headwinds and opportunities

1

STRATEGY

EMPOWERING PEOPLE TO PERFORM AT THEIR HIGHEST POTENTIAL

1

2

3

4

GAME-CHANGING SOCIAL PSYCHOLOGIST AND AWARD-WINNING HARVARD LECTURER

TALENT

A bestselling author, award-winning Harvard lecturer, and game-changing social psychologist, Amy Cuddy is recognized as a leading authority on the behavioral science of power, presence, and prejudice. She is the author of international bestseller, Presence: Bringing Your Boldest Self to Your Biggest Challenges, and her highly-cited research has been published in top academic journals and a range of internationally-known publications like The Economist, The Wall Street Journal and Fast Company. Cuddy is a passionate proponent of self-empowerment through evidence-based techniques, and her work is dedicated to motivating others to summon their best selves in approaching life’s biggest challenges.

Analyzing the traits, behaviors and practices necessary to perform under conditions of stress and uncertainty

Harnessing the power of presence to help you and your team perform at the highest levels of confidence

Building the trust necessary to facilitate the communication and absorption of ideas

Combating prejudice: Exploring the anatomy of bias at work

AmyCuddy

9 SPEAKERSECCEZIONALI

OLTRE 2.700PARTECIPANTI

Lynda Gratton

PREPARING FOR THE FUTURE OF WORK

2

3

4

LONDON BUSINESS SCHOOL PROFESSOR AND EXPERT ON THE FUTURE OF WORK

WORKFORCETRANSFORMATION

Lynda Gratton is a Professor of Management Practice at London Business School where she directs ‘Human Resource Strategy in Transforming Companies’ – considered the world’s leading program on human resources. Over the last 20 years she has helped companies all over the world to prepare for the future of work, while writing extensively about the interface between people and organisations. Among her eight books are Living Strategy, The Shift, and most recently The 100-Year Life: Living and Working in an Age of Longevity.

Since 2008 Gratton has led the Future of Work Research Consortium, the longest running and most advanced membership group anticipating how work is changing and what organisations must do differently to thrive in the years ahead. She is a Fellow of the World Economic Forum (WEF) and has chaired the WEF Council of Leadership. In 2017, Gratton became an Advisor for GoogleOrg’s initiative to help people prepare for the changing nature of work.

Analyzing the tensions created by advances in technology and longevity and the implications for the future of work

Reflections on a changing social narrative: The implications for business of a forced reassessment of our core values

How leaders successfully generate organizational change and learning in fast-paced and challenging environments

The rebalancing of work, home and family life: What will be the long term impact of coronavirus on organizational life

1

9 SPEAKERSECCEZIONALI

OLTRE 2.700PARTECIPANTI

RebeccaHenderson

REIMAGINING CAPITALISM

2

3

4

HARVARD PROFESSOR AND FOREMOST AUTHORITY ON SUSTAINABLE BUSINESS AND INNOVATION

SUSTAINABILITY

A Professor at Harvard University, Rebecca Henderson is one of the most articulate and insightful academic scholars on the influential role business can play in ensuring a more sustainable future. Her most recent research explores the ways in which firms can successfully respond to the next great challenge of building a sustainable economy. She has a joint appointment at the Harvard Business School (HBS) in the General Management and Strategy units and is the Co-Chair of the Business and Environment Initiative.

Professor Henderson’s latest book, Reimagining Capitalism in A World on Fire offers a new intellectual framing for a capitalism that can simultaneously make a positive societal impact and deliver sustained financial performance to ensure economic growth. She is an advisor to some of the world’s leading companies in the sustainability space and is also a research fellow at the National Bureau of Economic Research. In 2018 Henderson was elected to the American Academy of Arts and Sciences.

How our experience with COVID-19 sheds light on the strengths and weaknesses of capitalism

How capitalism can it be a force for tackling the biggest challenges we currently face as a global society

How business’ commitment to solving “big problems” can unlock significant innovation

Navigating a world faced with unprecedented challenges, but also with extraordinary opportunities

1

Henry Timms &

Jeremy Heimans

HOW TO NAVIGATE AND HARNESS NEW POWER

2

3

4

BESTSELLING AUTHORS AND PIONEERS IN BUILDING DIGITAL MOVEMENTS

MANAGEMENT

Henry Timms and Jeremy Heimans are the authors of the international best-selling book New Power: How Anyone Can Persuade, Mobilize and Succeed in our Chaotic, Connected Age which looks at how organizations and individuals how to build influence in a world transformed by digital mobilization. Together they offer a fresh lens and effective strategies for organizations of all types on how to spread ideas, build movements, and drive revenue.

New Power was featured as the Big Idea in Harvard Business Review and CNN called it one of the Top Ten Ideas to Change the World in 2015. The framework has been praised by Fortune 100 CEOs such as Walmart’s Doug Macmillon and Unilever’s Paul Polman. New Power was also named a best book of 2018 by the Financial Times, Bloomberg, Fortune, Inc and CNBC.

Henry Timms is the former President and CEO of the 92nd Street Y, and is currently the President and CEO of New York City’s iconic Lincoln Center for the Performing Arts. He serves as a Hauser Visiting Leader at Harvard Kennedy School, Visiting Fellow at Stanford University and has served as a member of the

World Economic Forum’s Network of Global Agenda Councils. Jeremy Heimans is the co-founder and CEO of Purpose, a social impact agency that helps clients put purpose and participation at the core of what they do. His work has led him to be named one of Fast Company’s Most Creative People in Businessinformation in the world.

How the nature of power in our economy, politics and society has been turned upside down

Navigating the changing nature of power and harnessing its enormous opportunities

A new way to think about leadership that inspires unprecedented participation and creativity among employees, consumers and stakeholders

Facing the challenges of new power in the workplace to cultivate engaged and high performing employees

1

9 SPEAKERSECCEZIONALI

OLTRE 2.700PARTECIPANTI

Nathan Furr

LEADING TRANSFORMATION: HOW TO TAKE CHARGE OF YOUR COMPANY’S FUTURE

2

3

4

RECOGNIZED AUTHORITY ON DIGITAL TRANSFORMATION AND DISRUPTIVE INNOVATION

INNOVATION

As a recognized expert in the fields of technology strategy, digital transformation and disruptive innovation, INSEAD Professor Nathan Furr helps organizations reposition for growth during periods of uncertainty and disruption. He currently leads INSEAD’s technology strategy, digital transformation and innovation courses and has worked closely with global clients to help them transform their innovation efforts. With a PhD from Stanford University, Furr is uniquely qualified to guide organizations to the other side of disruption, where they can successfully build business in new ways. Through his research, Furr shares customized tools that help leaders rethink and “invent” a future. He has helped companies like Google, Microsoft and Johnson & Johnson shed outdated corporate cultures and habits in order to make dramatic transformational leaps.

Among his work, Furr has received various awards, including the Best Dissertation Award from both the Technology & Innovation Management Division and the Entrepreneurship Division of the Academy of Management. Professionally, Furr has contributed as the founder and advisor to corporations and startups across multiple industries including clean technology and professional and financial services. Furr is the author of four award-winning books including Innovation Capital: How to Compete—and

Behavioral innovation: how leaders can envision valuable new futures and break the decision bottlenecks that hold organizations back

Anticipating and recognizing when new technologies pose a threat and how to respond in order to profit from them

Developing uncertainty capability: How to better equip leaders and teams to identify opportunities hidden inside the unknown

How to optimize three aspects of digital transformation: platforms, ecosystems and digital business models

1

Win—Like the World’s Most Innovative Leaders. His extensive research has appeared in Harvard Business Review, Forbes, and Inc. among others.

ReneeRichardsonGosline

WHAT CUSTOMERS WANT: DESIGNINGBREAKTHROUGH CUSTOMEREXPERIENCE STRATEGIES

2

3

4

AUTHORITY ON BRAND STRATEGY SPECIALIZING IN THE INTERSECTION OF TECHNOLOGY AND BEHAVIORAL ECONOMICS

MARKETING

Renee Richardson Gosline is a Senior Lecturer in the Management Science group at the MIT Sloan School of Management. She has been named one of the World’s Top 40 Professors under 40 by Poets and Quants, and is a Principal Research Scientist at MIT’s Initiative on The Digital Economy.

A leading expert in both the art and science of marketing and brand strategy Gosline believes customer experience is fundamentally changing how organizations go to market, influence buyers and engage people throughout the customer journey. Her work as a researcher and scholar at MIT’s Center for Digital Business, has enabled companies including IBM, P&G, Johnson & Johnson, and BMW to implement her powerful insights for understanding what customers really want.

The fundamental change in the way companies connect with customers, and how they build marketing and branding strategies

Getting inside customers’ heads: How to achieve meaningful customer engagement with your brand is even more so

Deconstructing the customer journey: The value of behavioral economics and how to apply it

How to design and deploy CX for continued growth in the experience economy

1

THE POWER OF VIRTUOSITY

2

3

4

With more than 25 years of entrepreneurial and senior management experience, Felipe Gómez has developed a solid narrative and portfolio of products and services that give leaders, teams and organizations reliable and proven tools to reach extraordinary performance. Leveraging his passion for music and with a grand piano on stage, Gómez will inspire his audience and provide tools to consistently aim for operational excellence, create meaningful connections and build effective cultures of innovation. Gómez is the author of the best-selling book, Attitude-E: The Method for Being Entrepreneurial and Fulfilling your Dreams.

What it means to be a “virtuoso” and why it’s an important quality for organizations in today's world

Identifying the keys to be a virtuoso in everything we set out to do

The mindsets and behaviors that leaders and organizations should adopt to thrive in the #NewNormal

The importance of perfecting our methods, being more aware of the attitudes we assume and doing everything we do with love and passion

1

Felipe Gómez

EXPERT IN ENTREPRENEURSHIP, INNOVATION AND VIRTUOSITY

PERFORMANCE

Schedule times are subject to change. All times are in ET.

Agenda

SPEAKER SPEAKER

LyndaGrattonWorkforceTransformation

NathanFurrInnovation

Wednesday, October 20TIMING TIMING

9:00AM – 10:30AM90 min

9:00AM – 10:30AM90 min

Timms &HeimansManagement

AmyCuddyTalent

11:15AM – 12:30PM75 min

11:15AM – 12:30PM75 min

ReneeRichardsonGoslineMarketing

RebeccaHendersonSustainability

2:00PM – 3:00PM60 min

2:00PM – 3:15PM75 min

FelipeGómezPerformance

AlanMulallyLeadership

4:30PM – 5:30PM60 min

4:30PM – 5:30PM60 min

LloydBlankfeinStrategy

TBC3:00PM – 4:00PM60 min

3:15PM – 4:00PM45 min

BREAK BREAK10:30AM – 11:15AM45 min

10:30AM – 11:15AM45 min

LUNCH LUNCH12:30PM – 2:00PM90 min

12:30PM – 2:00PM90 min

BREAK BREAK4:00PM – 4:30PM30 min

4:00PM – 4:30PM30 min

Thursday, October 21

Special Offer valid until September 3rd, 2021

Pricing

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