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WBDC/Florida Regional Partner of the Women’s Business Enterprise National Council
Marketing your business through National Certification
Introduction
Nancy Allen President and CEO Working in the company of women
WBDC/WBENC Partnership
WBENC 14 Affiliates Goals and objectives
– Certification– Marketing– Business Development and Growth
Why should you certify?
Access
Opportunity
Knowledge
Access
Access to marketing opportunities Corporate CloseUp meetings Matchmaker meetings National conferences
Opportunities
Networking Over 10,000 WBEs in the national database 450 in Florida
Knowledge
Training programs One on one coaching/consulting Executive Training
Success Stories
WBE to Corporate WBE to WBE WBE to Federal Government
Are you ready?
Should you certify? Will you be able to take advantage of the
benefits?
Should you certify?
What/Who is your target market?
Are you prepared to open your business records to scrutiny?
Are you prepared to take advantage of the marketing opportunities?
Criteria for Certification
51% ownership by a woman or women. Proof of effective management of the business (operating
position, by-laws, hire-fire and other decision-making role.)
Control of the business as evidenced by signature role on loans, leases and contracts.
US Citizenship or US Resident Alien Status
Submitting info for review
Certification review committee meets monthly Committee is made up of corporate representatives,
WBEs and governmental organizations
Confidentiality!
•Each committee member has been trained to review the documents
•Each committee member signs a confidentiality agreement
The Site Visit
Every file that goes to committee is assigned a site visit.
Standard questions
Questions from the paperwork
Decision…
Recommended for certification
Denied certification
I’m Certified, Now What?
Awareness Access Acceptability MARKETING!!!
FOCUS
What is your goal?
