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N O V E M B E R 5 , 2 0 1 8 – M A R C H 4 , 2 0 1 9T LW O R L D S B E S T. C O M
THE
WORLD’S BEST
AWARDS SURVEY
The next Travel + Leisure World’s Best Awards survey will be conducted online from NOVEMBER 5, 2018 – MARCH 4, 2019.
Travel + Leisure readers will be invited to participate through Travel + Leisure magazine, T+L iPad® editions, online at travelandleisure.com, in newsletters and through T+L social media outreach. The survey website will be maintained, monitored, and kept secure by M&RR, Travel + Leisure’s primary research partner.
THE WORLD’S BEST AWARDS SURVEY SWEEPSTAKES 2019This year, the offi cial giveaway associated with the World’s Best Awards Survey may be highlighted in the messaging. For example: Enter for a chance to win a $10,000 Dream Trip.
OVERVIEW + 2019 SWEEPSTAKES
T H E W O R L D ’ S B E S T AWA R D S S U R V E Y, U P O N W H I C H T H E T R AV E L + L E I S U R E W O R L D ’ S B E S T AWA R D S A R E B A S E D , W I L L M A R K I T S 2 4T H A N N I V E R S A RY I N 2 0 1 9 .
We’re thrilled to report that the survey is more popular than ever as evidenced by the unprecedented number of readers who responded last year. Use this booklet as inspiration for your brand to create promotions that will drive existing and future clients to participate in the survey, as well as stay top of mind among your greatest fans: Travel + Leisure’s passionate audience.
ENJOY,JACQUELINE GIFFORD, EDITOR-IN-CHIEFJAY MEYER, SENIOR VICE PRESIDENT, PUBLISHER
LET THE VOTING BEGIN
You may not offer your own separate giveaway in conjunction with the T+L World’s Best survey.
LOGO USAGE: PAST AWARDSIf you have won a T+L World’s Best Award in the past, you may obtain the appropiate logo and secure a licensing contract through Pars International. Contact: [email protected]
Pricing is dependent upon content used (logo/mention of win, or both), length of use + vehicle where content is used.
LOGO USAGE: 2019 VOTING
D O N OT U S ENo other Travel + Leisurelogo may be used on anypromotional materials.
O K AY TO U S EThis logo may only be used from November 5, 2018 – March 4, 2019 and only in conjunction with promoting the T+L World’s BestAwards survey.
D O W N L O A D
Promote the survey using the surveylink, tlworldsbest.com/vote, and the offi cial hashtag, #TLWorldsBest.
EXAMPLE OF AN ACCEPTABLE TWEET Vote now for your favorite travel experiences at tlworldsbest.com/vote
#TLWorldsBest
Share and comment on World’s Best Awards posts at facebook.com/travelandleisure.
Throughout your materials/communication, please include the link to the survey: TLWORLDSBEST.COM/VOTE
S O C I A L M E D I A
INSTAGRAM + TWITTER FACEBOOK
P R O M O T I O N I D E A S• Outreach to your client database
• Organize hotel room drops
• Add to email signatures, websites and receipts from your property/brand
EXAMPLE OF ACCEPTABLE E-BLAST TEXTVote now in the Travel + Leisure 2019 World’s Best Awards survey! Visit tlworldsbest.com/vote to rate your favorite travel experiences and enter for a chance to win a $10,000 dream trip, courtesy of T+L. Your vote will contribute to the results which will be revealed in the August 2019 issue of Travel + Leisure.
SOCIAL MEDIAPROMOTE YOUR BRAND
eblast tweet instagram video print ad
Examples of previous World’s Best Awards outreach:
GOOD LUCK!
